Podcast

Personal Perspectives with Els Van Hoorebeeck

Our new 3daysofdesign podcast is a series of episodes where stories transcend continents and creativity meets community. In each episode recorded at our festival, we sit down with visionary designers, curators, and innovators. Expect untold stories, thoughtful dialogues, and deep dives into the creative process.

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Podcast

Personal Perspectives with Els Van Hoorebeeck

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October 17, 2025

In this episode we are joined by Els van Hoorebeeck, the newly appointed Creative Director at the iconic Danish brand, Fritz Hansen. With a deep background in design and a passion for innovation, Els brings a unique perspective to a company celebrated for its timeless aesthetics and heritage. Her approach blends sustainability, emotional impact, and a forward-thinking vision positioning Fritz Hansen for an exciting new chapter. Join us as we explore her journey, her creative philosophy, and what’s next for one of design’s most legendary names.

This episode was produced by AM Copenhagen & Slow Kiss Productions.

Sustainable Design Effort
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

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Designers mentioned in this article

Els Van Hoorebeeck

Els Van Hoorebeck is the Creative Director at Danish Design brand Fritz Hansen. Her approach blends sustainability, emotional impact, and a forward-thinking visions.

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Exhibitors mentioned in this article

Fritz Hansen

Valkendorfsgade 4, 1151 Copenhagen

Founded in Denmark in 1872, Fritz Hansen plays an active role in the evolution of Danish design, shaping a legacy of craftsmanship, quality, and innovation. Throughout its history, the company has worked closely with visionary designers and architects to shape lasting designs that have stood the test of time. From Arne Jacobsen and Poul Kjærholm to contemporary talents like Cecilie Manz, Piero Lissoni, and Jaime Hayon, each collaboration contributes to an ongoing dialogue between heritage and innovation—united by a dedication to enduring design made to pass on to the next generation. Fritz Hansen’s collections span indoor and outdoor furniture, lighting, and objects brought to life in homes, workplaces, and hospitality spaces worldwide.

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Personal Perspectives with Lee Broom

August 28, 2025

Listen to industrial designer Tej Chauhan as he reflects on his journey within the industry and how he selects materials in his process.

Podcast

Design Can Dream — Portrait Tej Chauhan

December 10, 2024

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Questions?

3daysofdesign is Denmark’s annual design festival, conceived as a platform to showcase and celebrate great design. It’s the opportunity to meet, network and be inspired by designs from local and global talent. The informal atmosphere welcomes people to engage directly with design brands at stunning locations all over Copenhagen.

What's the story behind 3daysofdesign?

Since its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavia and Northern Europe.

How big is 3daysofdesign?

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2025, over 460 brands exhibited at the festival, where over 60.000 visitors could choose from as many as 600+ events to attend in various design districts across Copenhagen, such as design talks, product launches, networking, etc.

Where and when does the festival take place?

3daysofdesign takes place every year in Copenhagen mainly in showrooms and galleries during June, Wednesday to Friday. In 2026 the festival will be held from 10— 12 June.

I want to visit 3daysofdesign. What do I do?

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge.

Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

What can I expect during 3daysofdesign?

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

How do I go from one event to another?

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Does 3daysofdesign have an app?

Absolutely! Don't forget to download our app on your Android or iPhone. It provides a comprehensive view of all the festival events, including a complete list of exhibitions along with their locations on our interactive 3daysofdesign map. Plus, you can use our free QR ticket system for easy access to everything the festival has to offer.