Anne Boysen gained national recognition when she won a design program in search of the next Danish design classic. The winning lamp design was later named Moonsetter and subsequently put into production by Louis Poulsen. Anne Boysen is a truly multi-talented designer, spanning various design categories and materials. During this year's 3daysofdesign, Anne Boysen is showcased with the exhibition INTOO at Georg Jensen, celebrating the brand's 120th anniversary.

What’s your dream?

I dream of simplifying our complex world by creating designs and experiences that make time stand still.

Ever since I was a child, I've possessed the ability—or perhaps a gift—to fully immerse myself in the creative process. In those moments, the world around me fades away, leaving a serene calm in its place. I find myself both captivated and overwhelmed by magic and aesthetic beauty. It's this profound sense of presence and enchantment that I aspire to share with others.

On a more personal note, I hope to continue surrounding myself with individuals who share my values—those who see the world and its inhabitants as inherently beautiful. I dream of further collaborations with talented and passionate individuals who can fascinate, inspire, and empower me.

How do you dream of contributing to the world?

I envision crafting designs that offer people a playful, immersive experience—a pause that allows them to truly connect with themselves.

In an era marked by uncertainty, crises, and constant change, my dream is to help people remember the importance of finding beauty in the present moment, as well as in their connections with themselves and others.

What do you think the world needs more of? And less of?

The world is in dire need of more pauses, a slower pace, and deeper immersion. We live in a society overwhelmed by material indifference, constantly bombarded with information that demands our attention. We do not have the bandwidth to process all these impressions without sacrificing the capacity for deep engagement. I advocate for prioritizing quality over quantity, a principle that should apply to both stimuli and, particularly, products.

In my view, too much design today is poorly conceived, environmentally burdensome, and ultimately unnecessary. With an abundance of furniture and products already in existence, any new design venture should be approached with careful thought. We must strive to create better products that consider both environmental impact and the emotional values they embody. By emotional values, I mean products that carry deeper meanings, touch consumers on a personal level, and provide extraordinary experiences.

Share your thoughts on the theme “Dare to dream” 

For the past 1.5 years, I've had the privilege of working on a dream project for Georg Jensen, delving into creativity, mirrors, illusion, and the art of traditional silver craftsmanship. Since childhood I have been hugely fascinated by craftsmanship and how you can create the most fantastic works with creativity and your hands. So, when Georg Jensen invited me to design something innovative in silver, I was instantly on board. It was a dream come true.

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The assignment was to conceive an innovative piece for 3daysofdesign that would test the limits of silversmith craftsmanship and celebrate innovation and creativity. I began studying the history of Georg Jensen, alongside hands-on training in silversmithing, where I even had the chance to hammer silver myself. Understanding the history, material, and techniques is crucial to get to the core of a project.

Early in the process, I envisioned creating a captivating work that would engage people's consciousness and perspective, giving them the experience of how creativity and dreams arise. Practically, I aimed at making creativity tangible for the general observer.

The result is INTOO, a large, wall-mounted jewelry-ornament that offers an immersive experience, prompting viewers to become aware of the present and dream of the future by viewing the past from a new perspective. Utilizing concave and convex mirrors, INTOO plays with your reflection, inverting it on one side while presenting a true image on the dreamy, hammered silver surface on the other. This piece is designed to capture the viewer's attention, encouraging them to pause, be curious, reflect, and dream.

Mounted on the wall, INTOO actively engages with the space through its form and reflective surfaces, fostering a vivid interaction between the individual, space, illusion, and tradition. Its three-dimensional shape interacts with light and shadow, creating a dynamic appearance that changes with the lighting and viewing angle, ensuring it always catches the eye.

Though forward-looking in design and application, INTOO maintains a respectful nod to Georg Jensen's storied history and craftsmanship, beautifully merging innovation with tradition.

Working on INTOO has been a profound journey for me—not only because it allowed me to realize a dream but also because it's designed to inspire dreams in others. The project will be exhibited in the Georg Jensen Store during 3daysofdesign.

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