Q&A

“My dream is to help people remember the importance of finding beauty in the present moment”

Designer Anne Boysen has created a spectacular piece for Georg Jensen that delves into creativity, mirrors, illusion, and the art of traditional silver craftsmanship.

Photographer:
Georg Jensen
Credits:
Georg Jensen
Credits:
Georg Jensen
Q&A

“My dream is to help people remember the importance of finding beauty in the present moment”

Designer Anne Boysen has created a spectacular piece for Georg Jensen that delves into creativity, mirrors, illusion, and the art of traditional silver craftsmanship.

Anne Boysen gained national recognition when she won a design program in search of the next Danish design classic. The winning lamp design was later named Moonsetter and subsequently put into production by Louis Poulsen. Anne Boysen is a truly multi-talented designer, spanning various design categories and materials. During this year's 3daysofdesign, Anne Boysen is showcased with the exhibition INTOO at Georg Jensen, celebrating the brand's 120th anniversary.

What’s your dream?

I dream of simplifying our complex world by creating designs and experiences that make time stand still.

Ever since I was a child, I've possessed the ability—or perhaps a gift—to fully immerse myself in the creative process. In those moments, the world around me fades away, leaving a serene calm in its place. I find myself both captivated and overwhelmed by magic and aesthetic beauty. It's this profound sense of presence and enchantment that I aspire to share with others.

On a more personal note, I hope to continue surrounding myself with individuals who share my values—those who see the world and its inhabitants as inherently beautiful. I dream of further collaborations with talented and passionate individuals who can fascinate, inspire, and empower me.

How do you dream of contributing to the world?

I envision crafting designs that offer people a playful, immersive experience—a pause that allows them to truly connect with themselves.

In an era marked by uncertainty, crises, and constant change, my dream is to help people remember the importance of finding beauty in the present moment, as well as in their connections with themselves and others.

What do you think the world needs more of? And less of?

The world is in dire need of more pauses, a slower pace, and deeper immersion. We live in a society overwhelmed by material indifference, constantly bombarded with information that demands our attention. We do not have the bandwidth to process all these impressions without sacrificing the capacity for deep engagement. I advocate for prioritizing quality over quantity, a principle that should apply to both stimuli and, particularly, products.

In my view, too much design today is poorly conceived, environmentally burdensome, and ultimately unnecessary. With an abundance of furniture and products already in existence, any new design venture should be approached with careful thought. We must strive to create better products that consider both environmental impact and the emotional values they embody. By emotional values, I mean products that carry deeper meanings, touch consumers on a personal level, and provide extraordinary experiences.

Share your thoughts on the theme “Dare to dream” 

For the past 1.5 years, I've had the privilege of working on a dream project for Georg Jensen, delving into creativity, mirrors, illusion, and the art of traditional silver craftsmanship. Since childhood I have been hugely fascinated by craftsmanship and how you can create the most fantastic works with creativity and your hands. So, when Georg Jensen invited me to design something innovative in silver, I was instantly on board. It was a dream come true.

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The assignment was to conceive an innovative piece for 3daysofdesign that would test the limits of silversmith craftsmanship and celebrate innovation and creativity. I began studying the history of Georg Jensen, alongside hands-on training in silversmithing, where I even had the chance to hammer silver myself. Understanding the history, material, and techniques is crucial to get to the core of a project.

Early in the process, I envisioned creating a captivating work that would engage people's consciousness and perspective, giving them the experience of how creativity and dreams arise. Practically, I aimed at making creativity tangible for the general observer.

The result is INTOO, a large, wall-mounted jewelry-ornament that offers an immersive experience, prompting viewers to become aware of the present and dream of the future by viewing the past from a new perspective. Utilizing concave and convex mirrors, INTOO plays with your reflection, inverting it on one side while presenting a true image on the dreamy, hammered silver surface on the other. This piece is designed to capture the viewer's attention, encouraging them to pause, be curious, reflect, and dream.

Mounted on the wall, INTOO actively engages with the space through its form and reflective surfaces, fostering a vivid interaction between the individual, space, illusion, and tradition. Its three-dimensional shape interacts with light and shadow, creating a dynamic appearance that changes with the lighting and viewing angle, ensuring it always catches the eye.

Though forward-looking in design and application, INTOO maintains a respectful nod to Georg Jensen's storied history and craftsmanship, beautifully merging innovation with tradition.

Working on INTOO has been a profound journey for me—not only because it allowed me to realize a dream but also because it's designed to inspire dreams in others. The project will be exhibited in the Georg Jensen Store during 3daysofdesign.

Sustainable Design Effort
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

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Designers mentioned in this article

Anne Boysen
Anne Boysen gained national recognition when she won a design program in search of the next Danish design classic. The winning lamp design was later named Moonsetter and subsequently put into production by Louis Poulsen. Anne Boysen is a truly multi-talented designer, spanning various design categories and materials.

Exhibitors mentioned in this article

Georg Jensen
Amagertorv 4, 1160 Copenhagen
With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from hollowware to watches, jewellery and home products. The philosophy of Georg Jensen himself was to create democratic designs possessing both functionality and beauty. His artisanal skill and artistic talent combined with his continuous ability to identify and support design talent was the foundation on which he built Georg Jensen in Copenhagen in 1904. Our most important task is to leverage the ideas and principles of the master himself and translate these into the design of the present day.
Georg Jensen
I aimed at making creativity tangible for the general observer
Anne Boysen
Questions?

3daysofdesign is an exclusive event that's inclusive of everyone. Where the press, bloggers, buyers, designers, architects and design enthusiasts, as well as the general public, are invited to experience new concepts from our curated selection of brands from Denmark and elsewhere around the world.

Contact Us

Since its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavia.

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2023, over 250 brands exhibited at the festival, where visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, networking events, etc.

3daysofdesign takes place every year in Copenhagen mainly during the second week of June from Wednesday to Friday. In 2025 the festival will be held from 4 - 6 June.

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge – however this his year we're using a new QR ticket system to make your experience smoother and more enjoyable. Simply download our app and register as a visitor to gain access to all the exhibition spaces and events.

Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Absolutely! Don't forget to download our app on your Android or iPhone. It provides a comprehensive view of all the festival events, including a complete list of exhibitions along with their locations on our interactive 3daysofdesign map. Plus, we're excited to introduce a new QR ticket system this year for easy access to everything the festival has to offer.

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