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10 Years - 10 Posters

In 2023 3daysofdesign celebrates the 10 year anniversary of the festival. For the previous ten years, 3daysofdesign has asked a variety of talented, international designers, artists and architects to create the annual poster. In this article we go back in time to hear their ideas behind the designs.

Festival

10 Years - 10 Posters

In 2023 3daysofdesign celebrates the 10 year anniversary of the festival. For the previous ten years, 3daysofdesign has asked a variety of talented, international designers, artists and architects to create the annual poster. In this article we go back in time to hear their ideas behind the designs.

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Festival

10 Years - 10 Posters

In 2023 3daysofdesign celebrates the 10 year anniversary of the festival. For the previous ten years, 3daysofdesign has asked a variety of talented, international designers, artists and architects to create the annual poster. In this article we go back in time to hear their ideas behind the designs.

Festival Year: 2014, 2015, 2016
Poster Design: GamFratesi

Poster Design: GamFratesi


What was the inspiration behind your design for the poster?

The posters for 3daysofdesign aims to represent the city of Copenhagen in a playful way.

The city with its showrooms, shops and galleries is the center of 3daysofdesign and for this reason it had to be told as an image in the communication of the poster.

We designed the first 3 posters and for us it was essential to communicate the city through hand drawings and small models. We love to draw by hand and for this reason it was pleasant to discover and represent characteristic places or little unknown corners of the city.

What ideas or feelings did you hope to communicate through your poster design?

Copenhagen has a strong poster tradition and we wanted to reinterpret this spirit of the Danish graphic tradition with a new contemporary communication

We honestly could not have imagined that 3daysofdesign would become one of the most important events in the design sector and we are very happy to have been the authors of this communication at the beginning of this adventure.


Festival Year: 2017
Poster Design: All the Way to Paris

What was the inspiration behind your design for the poster?

We wanted to evoke and create the thrill of the festival and that it was all yet to be unveiled. You could see the contours of something exciting but didn't know what to expect. A sense of surprise in the unveiling.


What ideas or feelings did you hope to communicate through your poster design?

The covered pieces of furniture represented the festival as a whole but also the many different brands and their products to be presented during the three days.


Festival Year: 2018
Poster Design: Henrik Vibskov


What was the inspiration behind your design for the poster?

I was looking into a mix of cartoon illustration, oldschool graffiti artwork and a blue black color from old posterdesign from the 50’s.  


What ideas or feelings did you hope to communicate through your poster design?

I related it to 3daysofdesign by using the symbolism of different design objects and used them to create the letters.


Festival Year: 2019
Poster design: Jaime Hayon

Portrait of Jaime Hayon with 3daysofdesign poster 2019

What was the inspiration behind your design for the poster?

I tried to make with my lines something very personal, as I normally do, trying to bring my world of traces and forms into the graphics… Something joyful and simple yet rich in perception comes alive.


What ideas or feelings did you hope to communicate through your poster design?

I always try to communicate the power of tracing/linework (can you see the face?)… It brings happiness and definitely an eye blink... I try to think about humour and the power of surprise design can have.



Festival Year: 2020
Poster Design: Alfredo Haberli

Poster Design: Alfredo Haberli

What was the inspiration behind your design for the poster?

Due to the circumstances of the world (the pandemic) and the resulting economic context, I wanted to guide the visitors with as few mediums as possible, in this case by using black and white with few lines to convey exploring the festival on foot, by bike, bus or boat. I wanted to represent this graphically.


What ideas or feelings did you hope to communicate through your poster design?

With a lightness or "en passant" about the exhibitions, the showrooms, dinners and cocktails, and meeting professionals and friends.

Festival Year: 2021
Poster Design: Ilse Crawford

Poster Design: Ilse Crawford

What was the inspiration behind your design for the poster?

The 2021 graphic identity embodies my approach of engaging with the human experience through design. The head, heart and hand all represent key touchstones of the Studioilse design process: the hand represents craftsmanship; the head, observation & creativity; the heart, empathy and compassion.

What ideas or feelings did you hope to communicate through your poster design?

The simple layering of hand-drawn shapes speaks to the Studioilse design process, evoking an apparently uncomplicated sense of ease and connection. Design creates a frame for life, it makes us feel human, it makes us feel alive.


Festival Year: 2022
Poster Design: Luca Nichetto

Poster Design: Luca Nichetto

What was the inspiration behind your design for the poster?

Whenever I’m faced with a design dilemma, I remember to play: it opens up new possibilities, sparks my curiosity and adds elements of fun to my projects and collaborative partners. I decided so to “let it go” and I ended up combining the idea of fun with a collage of Danish icons: a famous design, a typical dish and an architectural landmark in Copenhagen.


What ideas or feelings did you hope to communicate through your poster design?

I wanted to communicate exactly to “Remember to Play”. Often we are so dragged in our work and operational things of everyday life that we forget about playing, about having fun, about being happy. Sometimes it’s important to have inputs that reminds us to not take everything too serious.


Festival Year: 2023
Poster Design: Rasmus Hjortshøj


What was the inspiration behind your design for the poster?

It all started with me sitting with the 3daysofdesign team for several days, discussing how to translate the theme into a strong visual expression, how to show that the city, nature and people are all connected, how we humans are connected and depend on each other. I suggested a square at Amager Strandpark, and artificial landmass reclaimed from the sea, paved in a perfectly shaped concrete grid that sums up the entangled situation between the modern city and it's surrounds. We worked with a group of creative professionals, all connected physically by forms of woven textiles. They affected each other physically and created spaces between them: the square and the cross in the square.

What ideas or feelings did you hope to communicate through your poster design?

'Where Would We Be Without You?’ is a critical question for the design and architecture industries. Towards the past and those who paved the way before us and who created what we continue to build on, as well as the present. We should preferably not be in a situation where future generations think “we would have been so much better without you.” We are committed to learning from the past to make the world better because everything is connected.

Events mentioned in this article

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Exhibitors mentioned in this article

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Designers mentioned in this article

GamFratesi
All the Way to Paris
Henrik Vibskov
Hayon Studio
Jaime Hayon
Hayon Studio
Alfredo Häberli
Studio Ilse
Ilse Crawford
Studio Ilse
Luca Nichetto
COAST
Rasmus Hjortshøj
COAST

Questions?

3daysofdesign is an exclusive event that's inclusive of everyone. Where the press, bloggers, buyers, designers, architects and design enthusiasts, as well as the general public, are invited to experience new concepts from our curated selection of brands from Denmark and elsewhere around the world.

Contact Us

3daysofdesign is a curated design festival. In order to be eligible to participate as an exhibitor, you have to meet a specific set of criteria. Interested individuals, companies and brands can apply directly online via our application page.

It all began in 2013 as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavian

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2023, over 250 brands exhibited at the festival, where visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, networking events, etc.

3daysofdesign takes place every year in Copenhagen mainly during the second week of June from Wednesday to Friday. In 2024 the festival will be held from 12 - 14 June.

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge – however for certain design talks and events, you need to book in advance. Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Yes! Remember to download our app onto your Android or iPhone. Our app gives you an overview of all events taking place during the festival - a complete list of all exhibitions, with details as to where to find them on our virtual 3daysofdesign map.

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