Festival News

10 Years - 10 Posters

In 2023 3daysofdesign celebrates the 10 year anniversary of the festival. For the previous ten years, 3daysofdesign has asked a variety of talented, international designers, artists and architects to create the annual poster. In this article we go back in time to hear their ideas behind the designs.

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Festival News

10 Years - 10 Posters

In 2023 3daysofdesign celebrates the 10 year anniversary of the festival. For the previous ten years, 3daysofdesign has asked a variety of talented, international designers, artists and architects to create the annual poster. In this article we go back in time to hear their ideas behind the designs.

Festival Year: 2014, 2015, 2016
Poster Design: GamFratesi

Poster Design: GamFratesi


What was the inspiration behind your design for the poster?

The posters for 3daysofdesign aims to represent the city of Copenhagen in a playful way.

The city with its showrooms, shops and galleries is the center of 3daysofdesign and for this reason it had to be told as an image in the communication of the poster.

We designed the first 3 posters and for us it was essential to communicate the city through hand drawings and small models. We love to draw by hand and for this reason it was pleasant to discover and represent characteristic places or little unknown corners of the city.

What ideas or feelings did you hope to communicate through your poster design?

Copenhagen has a strong poster tradition and we wanted to reinterpret this spirit of the Danish graphic tradition with a new contemporary communication

We honestly could not have imagined that 3daysofdesign would become one of the most important events in the design sector and we are very happy to have been the authors of this communication at the beginning of this adventure.


Festival Year: 2017
Poster Design: All the Way to Paris

What was the inspiration behind your design for the poster?

We wanted to evoke and create the thrill of the festival and that it was all yet to be unveiled. You could see the contours of something exciting but didn't know what to expect. A sense of surprise in the unveiling.


What ideas or feelings did you hope to communicate through your poster design?

The covered pieces of furniture represented the festival as a whole but also the many different brands and their products to be presented during the three days.


Festival Year: 2018
Poster Design: Henrik Vibskov


What was the inspiration behind your design for the poster?

I was looking into a mix of cartoon illustration, oldschool graffiti artwork and a blue black color from old posterdesign from the 50’s.  


What ideas or feelings did you hope to communicate through your poster design?

I related it to 3daysofdesign by using the symbolism of different design objects and used them to create the letters.


Festival Year: 2019
Poster design: Jaime Hayon

Portrait of Jaime Hayon with 3daysofdesign poster 2019

What was the inspiration behind your design for the poster?

I tried to make with my lines something very personal, as I normally do, trying to bring my world of traces and forms into the graphics… Something joyful and simple yet rich in perception comes alive.


What ideas or feelings did you hope to communicate through your poster design?

I always try to communicate the power of tracing/linework (can you see the face?)… It brings happiness and definitely an eye blink... I try to think about humour and the power of surprise design can have.



Festival Year: 2020
Poster Design: Alfredo Haberli

Poster Design: Alfredo Haberli

What was the inspiration behind your design for the poster?

Due to the circumstances of the world (the pandemic) and the resulting economic context, I wanted to guide the visitors with as few mediums as possible, in this case by using black and white with few lines to convey exploring the festival on foot, by bike, bus or boat. I wanted to represent this graphically.


What ideas or feelings did you hope to communicate through your poster design?

With a lightness or "en passant" about the exhibitions, the showrooms, dinners and cocktails, and meeting professionals and friends.

Festival Year: 2021
Poster Design: Ilse Crawford

Poster Design: Ilse Crawford

What was the inspiration behind your design for the poster?

The 2021 graphic identity embodies my approach of engaging with the human experience through design. The head, heart and hand all represent key touchstones of the Studioilse design process: the hand represents craftsmanship; the head, observation & creativity; the heart, empathy and compassion.

What ideas or feelings did you hope to communicate through your poster design?

The simple layering of hand-drawn shapes speaks to the Studioilse design process, evoking an apparently uncomplicated sense of ease and connection. Design creates a frame for life, it makes us feel human, it makes us feel alive.


Festival Year: 2022
Poster Design: Luca Nichetto

Poster Design: Luca Nichetto

What was the inspiration behind your design for the poster?

Whenever I’m faced with a design dilemma, I remember to play: it opens up new possibilities, sparks my curiosity and adds elements of fun to my projects and collaborative partners. I decided so to “let it go” and I ended up combining the idea of fun with a collage of Danish icons: a famous design, a typical dish and an architectural landmark in Copenhagen.


What ideas or feelings did you hope to communicate through your poster design?

I wanted to communicate exactly to “Remember to Play”. Often we are so dragged in our work and operational things of everyday life that we forget about playing, about having fun, about being happy. Sometimes it’s important to have inputs that reminds us to not take everything too serious.


Festival Year: 2023
Poster Design: Rasmus Hjortshøj


What was the inspiration behind your design for the poster?

It all started with me sitting with the 3daysofdesign team for several days, discussing how to translate the theme into a strong visual expression, how to show that the city, nature and people are all connected, how we humans are connected and depend on each other. I suggested a square at Amager Strandpark, and artificial landmass reclaimed from the sea, paved in a perfectly shaped concrete grid that sums up the entangled situation between the modern city and it's surrounds. We worked with a group of creative professionals, all connected physically by forms of woven textiles. They affected each other physically and created spaces between them: the square and the cross in the square.

What ideas or feelings did you hope to communicate through your poster design?

'Where Would We Be Without You?’ is a critical question for the design and architecture industries. Towards the past and those who paved the way before us and who created what we continue to build on, as well as the present. We should preferably not be in a situation where future generations think “we would have been so much better without you.” We are committed to learning from the past to make the world better because everything is connected.

Sustainable Design Effort
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

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Designers mentioned in this article

GamFratesi
GamFratesi’s design takes its creative drive from a fusion of tradition and renewal and in an experimental approach to their chosen materials and techniques. With their dual traditional background, Stine Gam and Enrico Fratesi draw on the classic Danish furniture and craft tradition as well as the classic Italian intellectual and conceptual approach. Understanding a tradition and addressing it actively in the workshop makes it possible to expand on it. From this cross-cultural substrate they create furniture that respectfully reflects tradition while also featuring unique embedded stories, symbols and associations, often expressed in a minimalist idiom. GamFratesi aim to create furniture that illustrates the process and the techniques that created it, and which reflect a persistent exploration of the diverse border zone between harmony and disharmony.
All the Way to Paris
All the way to paris is a Danish design studio founded in 2004 by Tanja Vibe and Petra Olsson Gendt. Their design philosophy is based on simplicity, function, and storytelling. They believe in creating designs that are not only aesthetically pleasing but also serve a purpose and tell a story. Their work spans across various fields, including graphic design, interior design, product design, and fashion design. They have collaborated with several well-known brands such as Menu, HAY, and Georg Jensen. All the way to paris has won numerous awards for their design work, including the Red Dot Design Award and the Danish Design Award. They have also been featured in several design publications, including Wallpaper* and Design Milk. The duo continues to be actively involved in the design industry, and their work continues to be recognized and celebrated globally.
Henrik Vibskov
The name Henrik Vibskov is most commonly associated not only with a fashion label, but a multitude of twisted yet tantalising universes created in relation to each collection. “The Great Chain Of Sleepers”, The Five O´clock Leg Alignment” and “ The Kitchen Of The Non Existent” are just a few titles of shows Henrik Vibskov has produced lately, each title referring to a different but equally mesmerising world and set of logic. As a fashion designer Henrik Vibskov has produced around 40 mens (and later also women´s) collections since he graduated from Central St. Martins in 2001. Since January 2003 he has been a member of the Chambre Syndicale de la Mode Maculine and is one of the few Scandinavian designers on the official show schedule of the Paris Fashion Week.
Jaime Hayon
Spanish artist-designer Jaime Hayon was born in Madrid in 1974. His artistic vision was first fully exposed in the ‘Mediterranean Digital Baroque’ and ‘Mon Cirque’ installations. These collections put Jaime at the forefront of a new wave that blurred the lines between art, decoration and design, also added a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.
Alfredo Häberli
Alfredo Häberli was born in Buenos Aires, Argentina, in 1964. He moved to Switzerland in 1977 and graduated 1991 with distinction in Industrial Design at the Höhere Schule für Gestaltung in Zurich. Today, he is an internationally established designer based in Zurich and is working for some of the leading companies of the international design industry such as Alias, BD Barcelona, BMW, Camper, FSB, Georg Jensen, Iittala, Kvadrat, Luceplan, Moroso, Schiffini and Vitra. He manages to unite tradition with innovation, joy and energy in his designs and his work is strongly influenced by his early childhood in Argentina as well as his curiousness and studies in everyday life. The results are works with a strong expression and emotionality.
Ilse Crawford
Ilse Crawford is a designer, teacher, creative director and founder of Studioilse. She also founded the department of Man and Wellbeing at the Design Academy Eindhoven, and was its head for two decades. By choosing to address true human needs (not manufactured ones), she has pioneered humanistic design in its real life application to environments, objects and experiences. This means design that can help us be better humans by always designing for positive mental and environmental impact. It means thinking about cause and effect, and understanding the bigger systems that underpin everything.
Luca Nichetto
Luca Nichetto is one of the most vibrant talents in the global design arena. An Italian designer operating from his offices in Italy and Sweden, Luca’s multi-disciplinary focus traverses furniture, industrial design, interiors and architecture. Luca draws on creative influences from his family of master glassmakers and his hometown of Murano, the centuries-old epicentre of Venetian glass. As the recipient of numerous awards and accolades, Nichetto brings a cross-cultural perspective to a vast array of work characterised by a love of craftsmanship and natural materials. His pieces have been shown in prominent exhibitions worldwide, including London, Paris, Venice and Stockholm.
Rasmus Hjortshøj
COAST is an architectural photography and research studio specialising in the representation of space, architecture and urban environments. COAST is founded by Rasmus Hjortshøj, photographer and architect Ph.D.Through architectural photography, the studio portrays the work of leading practices and institutions in the field of architecture and design. Through territorial photography, the studio engages in the visual mapping and aesthetic framing of natural/urban territories. Through research and design, the studio engages in a variety of collaborations in practice and academia.

Exhibitors mentioned in this article

Questions?

3daysofdesign is an exclusive event that's inclusive of everyone. Where the press, bloggers, buyers, designers, architects and design enthusiasts, as well as the general public, are invited to experience new concepts from our curated selection of brands from Denmark and elsewhere around the world.

Contact Us

Since its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavia.

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2023, over 250 brands exhibited at the festival, where visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, networking events, etc.

3daysofdesign takes place every year in Copenhagen mainly during the second week of June from Wednesday to Friday. In 2025 the festival will be held from 4 - 6 June.

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge – however this his year we're using a new QR ticket system to make your experience smoother and more enjoyable. Simply download our app and register as a visitor to gain access to all the exhibition spaces and events.

Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Absolutely! Don't forget to download our app on your Android or iPhone. It provides a comprehensive view of all the festival events, including a complete list of exhibitions along with their locations on our interactive 3daysofdesign map. Plus, we're excited to introduce a new QR ticket system this year for easy access to everything the festival has to offer.

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