SOUI and KUFU
Founded in 2024, SOUI and KUFU is a Japan–born lifestyle brand that tells the world a tale of “creativity and ingenuity in accord, fine–tuned to your everyday” through furniture and interior pieces. Intertwined with culture and authentic stories at its core, in counterpoint to the dizzying shifts of society, sustainable materials and structure meet universal designs crafted for anyone from kids to adults and all in between to build, scrap and carry on the go. Infused with an expression all its own, SOUI and KUFU proposes a new way to look at the earth and ways to delight in it.
The SOUI and KUFU lineup features all Japan–made items crafted from fully sustainable materials. The exhibition showcases a new colour variant for both the DISC TYPE—ONE and DECK TYPE—TWO pieces, as well as an all–new OPTION BAG made consciously to support a lifestyle ready to scrap, pack and go with choice the products. Aligned with an ethos for sustainable simplicity, each item tells its story without unnecessary frill. This straightforward approach stretches the limits of interior design possibilities, offering a visual expression that guests can appreciate at a glance, interwoven with a flexibility and free functionality.
