EETAL project
EETAL is a project launched in 2021 by Japan Benex Corporation, a company specialising in precision sheet metal processing technology. Through collaborations with designers, it reconsiders the creative potential of sheet metal from multiple perspectives. Embracing an experimental approach, the project challenges conventional notions of industrial production and explores new dialogues between sheet metal and design. The name "EETAL" originates from "SHEET METAL." It combines "EET" from "SHEET" and "TAL" from "METAL," forming a coined term that symbolises the new form of sheet metal they strive to create.
EETAL explores the creative potential of sheet metal through an experimental and material–driven approach. This exhibition presents works developed in collaboration with designers, challenging the conventions of industrial production and opening new dialogues between material and design. Precision metalworking meets contemporary creativity, revealing unexpected expressions that emerge from this intersection. The exhibition also debuts new works created with two collaborators: Los Angeles–based designer Waka Waka and New York design studio and incubator Lichen.
