THE UPCYCL

THE UPCYCL
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THE UPCYCL is a B2B platform that enables what is waste for one company to become valuable resources for another. By connecting industries with industrial waste materials and companies that need them, THE UPCYCL creates circular possibilities. It fosters a tight-knit community where everyone shares surplus materials, maximizing the value of existing resources. In doing so, THE UPCYCL community reduces waste and virgin material consumption. All THE UPCYCL materials, referred to as New Waste materials, are uniform and flow continuously, ensuring that, when matched, the stream of New Waste materials keeps flowing. This enables companies to rely on a circular supply chain or turn industrial waste into a source of circular revenue.

Annually, over 1.1 million tons of waste are generated from industrial and manufacturing companies in Denmark. The portion of the waste consisting of uniform and reliable materials is referred to as New Waste. Today, many tons of New Waste materials end up in landfills every year without ever being used again. THE UPCYCL opens the doors for companies and circular thinkers, interested in learning about their Circular business model, and how, by working together, we can circulate industrial waste materials into new solutions. In THE UPCYCL's showroom you can explore different New Waste materials from the Danish industry and be inspired. How can these materials be used by designers, creators, architects, and developers in the future?

Related Exhibitions
Located in the heart of central Copenhagen, Designmuseum Danmark is Denmark’s leading museum of Danish and international design. The museum shows up to eight exhibitions about design history, contemporary design, the design of the future, as well as Danish design icons by Verner Panton, Finn Juhl, Arne Jacobsen and more. The museum communicates quality and craftsmanship, ideas and processes, and breakthrough within design through it’s exhibitions, events, and learning activities. Designmuseum Danmark reopened in June 2022 after two years of renovations. Guests can now visit the new museum café for coffee, lunch or dinner, the new museum shop and the museum garden, which is a quiet, green oasis in the middle of the city.
Designmuseum Danmark
March 5, 2022
Accessories
Furniture
Materials
Part of 2022
Part of 2023
Selected BySecher was launched in 2020 with the aim of reintroducing carefully handpicked furniture by lesser–known Danish designers and furniture architects. The collection presents timeless lighting and furniture crafted with exceptional workmanship, high quality and a strong attention to detail. Each Selected BySecher piece is designed as a refined addition to modern interiors. Selected BySecher is part of Gallery Secher Fine Art & Design, which has specialised in fine art, design and furniture classics since 2002. Everything at Secher in Copenhagen reflects a deep passion for, and knowledge of, classic Danish design and craftsmanship.
Selected BySecher
February 10, 2023
Furniture
Part of 2023
Part of 2024
Part of 2025
Part of 2026
Founded in 1985, Santa & Cole is an independent editor of thoughtful design objects, art and books headquartered in Barcelona, Spain. It’s a practice rooted in a discerning eye: choosing pieces with intuitive precision, often created by others, and bringing them to light, sharing them widely, safeguarding authorship and championing their value. With an aesthetic which leans more timeless than futuristic, Santa & Cole favours history over fashion, silence over noise. From spectacle to substance: if objects can be read, it’s because they have something to say. These are slow–cooked products, crafted to last, designed to be passed down through generations.
Santa & Cole
February 2, 2024
Lighting
Part of 2024
Part of 2025
Part of 2026
FRAMING is a joint exhibition during 3daysofdesign, presenting exclusive design brands and their latest novelties in an inspiring and relevant setting. The Odd Fellow Palace once again forms the backdrop for FRAMING, with all three floors of the impressive Rococo building from the mid–18th century, including its two wings, offering both indoor and outdoor exhibition spaces for national and international brands alike. In addition, a solo exhibition will take place at Harsdorff House on Kongens Nytorv, just a short walk from the main exhibition on Bredgade. This year marks the sixth edition of FRAMING, featuring more than 40 exhibiting brands.
FRAMING
February 15, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
Other Exhibitions
Rosendahl Design Group is a Danish design house uniting eight renowned Danish design brands—Kähler, Holmegaard, Lyngby Porcelæn, Bjørn Wiinblad Denmark, Kay Bojesen Denmark, JUNA, Arne Jacobsen Clocks and Rosendahl. Together, they reflect a refined blend of contemporary design and centuries deep traditions in craftsmanship, heritage, and material excellence. Spanning glass, porcelain, wood, textile, interior objects and functional design, Rosendahl Design Group is dedicated to elevating everyday objects through thoughtful design, balancing archival heritage with forward thinking creativity. By empowering designers, makers and artists, the company continues to shape meaningful, lasting design that enriches the spaces we live in.
Rosendahl Design Group
November 22, 2022
New Light Pottery is a lighting manufacturer based in the ancient former Japanese capital of Nara. Founded in 2015 by designers Hiroyuki Nagatomi and Chizu Nara, the company creates understated designs that highlight the textures and natural beauty of brass, glass, ceramic and traditional Japanese washi paper. Each lamp is handcrafted in Japan by skilled artisans. Supporting Japanese craftsmanship and the artisans who keep these traditions alive has been central to New Light Pottery’s mission from the very beginning. Keeping production in Japan also allows for minor adjustments, special orders and unique finishes.
New Light Pottery
December 17, 2024
Introducing UBU, a Belgian furniture brand where timeless design meets individuality. UBU is more than furniture; it’s a philosophy that celebrates self–expression. Rooted in Belgian craftsmanship, each piece is crafted with care, precision and a commitment to lasting quality. Designed to endure and remain relevant through the years, UBU furniture blends seamlessly into any interior while highlighting personal style. Defined by symmetry, simplicity and elegance,UBU creates meaningful objects that elevate everyday living. Envisioned by interior architect Anne–Cathérine Ramboux, UBU radiates understated beauty, quality and timeless charm.
UBU
November 5, 2025
ANOUR is a handcrafted contemporary lighting design studio inspired by tradition, driven by creativity, obsession for details and impeccable craftsmanship, made to stand the test of time. Lamps by ANOUR combine natural materials with the best LED technology in a unique way that allows for an eternal lifespan. Value of simplicity is born out of the idea of creating something that contributes more than it consumes. Developed consciously in Denmark. Enjoyed by generations—a craft that speaks to connoisseurs.
ANOUR
February 10, 2022
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