THE UPCYCL

THE UPCYCL
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THE UPCYCL is a B2B platform that enables what is waste for one company to become valuable resources for another. By connecting industries with industrial waste materials and companies that need them, THE UPCYCL creates circular possibilities. It fosters a tight-knit community where everyone shares surplus materials, maximizing the value of existing resources. In doing so, THE UPCYCL community reduces waste and virgin material consumption. All THE UPCYCL materials, referred to as New Waste materials, are uniform and flow continuously, ensuring that, when matched, the stream of New Waste materials keeps flowing. This enables companies to rely on a circular supply chain or turn industrial waste into a source of circular revenue.

Annually, over 1.1 million tons of waste are generated from industrial and manufacturing companies in Denmark. The portion of the waste consisting of uniform and reliable materials is referred to as New Waste. Today, many tons of New Waste materials end up in landfills every year without ever being used again. THE UPCYCL opens the doors for companies and circular thinkers, interested in learning about their Circular business model, and how, by working together, we can circulate industrial waste materials into new solutions. In THE UPCYCL's showroom you can explore different New Waste materials from the Danish industry and be inspired. How can these materials be used by designers, creators, architects, and developers in the future?

Related Exhibitions
Unwanted fibre becomes an UNWONTED experience. The brand makes alpaca duvets from fibres that would otherwise go unused. Across Poland, 47 small farmhouses produce fleece in quantities too small for industrial processing. UNWONTED collects, grades, and processes these volumes into duvets with GOTS–certified organic cotton shells, entirely free of synthetic components. Founded in 2025, the brand bridges Copenhagen design and Polish agriculture, where the founder's father and sister trained as professional shearers to supply the collection. Collection that is limited by the natural shearing cycle. Alpaca fibres accounts for 0.05% of world textile production and the experience of sleeping under it remains unfamiliar to most.
UNWONTED
January 9, 2026
Materials
Part of 2026
Danish designer Louise Roe has shaped her eponymous brand with a strong artistic vision and a deep appreciation for European craftsmanship. Rooted in minimalism yet infused with an avant–garde sensibility, her designs emphasise sculptural forms and the inherent character of natural materials. Through artisanal techniques, she creates objects and furniture that are both timeless and enduring. In 2018, Louise Roe opened the LOUISE ROE GALLERY in the heart of Copenhagen. Today, the flagship store attracts visitors from around the world, offering an immersive experience alongside its café, THE ROE BAR.
LOUISE ROE
February 2, 2022
Accessories
Part of 2022
Part of 2023
Part of 2024
Part of 2025
BOMMA is a progressive Czech glass company, manufacturing handcrafted sculptural lighting. Their products transform interiors, creating a distinct mood in each space—from eye–catching centrepieces and installations to soft ambient light. BOMMA’s glassworks foster traditional craft in a technologically–advanced facility, enabling the production of exceptionally demanding pieces. The brand is renowned for its signature designs, bringing a sense of grace and delight. This minimalist, yet daring, aesthetic is appreciated by international architects and interior designers and has quickly gained recognition within the design world.
BOMMA
January 2, 2024
Lighting
Part of 2024
Part of 2026
BAINA is an Antipodean brand of considered bathing essentials, founded in 2019. Distinctly modern and consciously created, the brand’s organic cotton towelling and clean apothecary formulations embrace bathing as an intentional practice.
BAINA
December 1, 2025
Materials
Part of 2026
Other Exhibitions
Reevein Studios is a Danish high–end design company dedicated to crafting collectible floral and botanical objects that last a lifetime. Originating as a brand specialising in sculptures and installations for exhibitions, inspired by the profound link between humans and nature, Reevein Studios has today evolved into a design brand, creating exquisite collectible handcrafted faux flowers and surrealistic botanical design objects. Reevein Studios envisions botanical design as a deliberate choice, not attempting to mimic nature but rather standing as a unique artistic expression. Reevein Studios has gained international attention from leading design media for their unique approach to handcrafted design and the use of new materials.
Reevein Studios
February 16, 2024
Since its inception in 2023, Botané has redefined florals by crafting hyper–realistic everlasting artificial flowers that transform how consumers experience and interact with floral design. With a deep appreciation for composition, texture, and timeless beauty, Botané’s design–forward, maintenance–free artificial flowers seamlessly integrate into any space. Whether styled in a home, curated for a boutique, or given as a gift, each piece offers a long–lasting alternative to fresh flowers. Botané is not just redefining how we buy flowers— it is shaping a future where artificial flowers become a permanent part of interiors, a bold statement in personal style, and a way to preserve emotions that deserve to last.
Botané
February 18, 2025
HJEMSTAVN is a high–end brand specialising in bespoke kitchens and interior solutions, with a strong emphasis on craftsmanship, quality materials and timeless design. Its design approach is inspired by the diversity of the world, while remaining firmly rooted in Danish heritage. The kitchen is viewed as the heart of the home, and HJEMSTAVN aims to give spaces soul, transforming houses into homes. This balance between the global and the local gives each kitchen its distinctive character. While styles and expressions evolve, the brand’s DNA remains constant. A deep passion for design and materials drives a willingness to challenge industry–standard solutions and rethink how kitchens are created.
Hjemstavn
February 11, 2025
TreCe is one of the leading Nordic suppliers of storage and recycling furniture. The company has reached this position through continuous development and innovation. With more than forty years of experience, TreCe has built extensive knowledge in close collaboration with its customers, learning over time what truly works. This experience, combined with a strong drive for innovation, enables TreCe to continuously develop smart, functional design solutions.
TreCe
February 27, 2023
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