THE UPCYCL

THE UPCYCL
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THE UPCYCL is a B2B platform that enables what is waste for one company to become valuable resources for another. By connecting industries with industrial waste materials and companies that need them, THE UPCYCL creates circular possibilities. It fosters a tight-knit community where everyone shares surplus materials, maximizing the value of existing resources. In doing so, THE UPCYCL community reduces waste and virgin material consumption. All THE UPCYCL materials, referred to as New Waste materials, are uniform and flow continuously, ensuring that, when matched, the stream of New Waste materials keeps flowing. This enables companies to rely on a circular supply chain or turn industrial waste into a source of circular revenue.

Annually, over 1.1 million tons of waste are generated from industrial and manufacturing companies in Denmark. The portion of the waste consisting of uniform and reliable materials is referred to as New Waste. Today, many tons of New Waste materials end up in landfills every year without ever being used again. THE UPCYCL opens the doors for companies and circular thinkers, interested in learning about their Circular business model, and how, by working together, we can circulate industrial waste materials into new solutions. In THE UPCYCL's showroom you can explore different New Waste materials from the Danish industry and be inspired. How can these materials be used by designers, creators, architects, and developers in the future?

Related Exhibitions
Nikari, established in 1967, is a Finnish design studio and furniture manufacturer advocating a harmonious way of living through the use of warm, natural materials and serene Nordic aesthetics. The company’s foundation rests on the idea of bringing out the very best of wood in contemporary design.
NIKARI
March 7, 2023
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Founded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftsmanship and design. &Tradition tell stories with originality. Whether the starting point is new or re–issued, they are passionate about designing the classics of tomorrow. They believe in empowering their employees and network of creatives, designers and partners to take an active part in their journey as a brand. With the planet and the people at the core, we strive to always act conscientiously.
&Tradition
January 6, 2022
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Vaarnii is a furniture & lighting company making brutal and sophisticated objects from a single and plentiful natural raw material, Finnish pine. All products are made by local craftspeople and factories in Finland.
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Sibast Furniture is a Danish family company with a proud heritage of fine furniture craftsmanship dating back to 1908. Since 2013, the fourth generation has continued the legacy, combining respectful reissues of iconic 1950s designs by Helge Sibast, Arne Vodder, and Piet Hein with new timeless pieces created with contemporary designers like Eistrup, Utzon, Frost, Solberg, Henrik Hvid Hansen, Anna & Ditlev Sibast. Recently, Sibast Furniture expanded with the acquisition of Bent Hansen, adding sculptural comfort and upholstery expertise, including signature designs like the Primum chair. The collection unites heritage, craftsmanship, and modern design for homes, hotels, and global projects, built to be passed on to future generations.
Sibast Furniture
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Other Exhibitions
Andreu World presents a curated selection of new collections within the By Malene Birger showroom in central Copenhagen, during 3daysofdesign. The exhibition brings together material innovation, including BIO® thermopolymer, a new colour palette inspired by Patricia Urquiola, a Mediterranean approach to design and contemporary circular thinking. Set in a calm and considered environment, the presentation reflects Andreu World’s commitment to timeless design, sustainability and refined spaces for work, hospitality and living.
Andreu World
May 21, 2026
Mizetto is a Swedish design brand creating bold, adaptable furniture for contemporary public and professional spaces. Made in Sweden and grounded in Scandinavian design values, Mizetto combines sculptural expression with functional intelligence. Its modular collections are designed to shape how people gather, work and interact, bringing identity as well as utility to interiors. With a playful yet refined approach, Mizetto challenges conventions in contract furniture through pieces defined by flexibility, longevity and character.
Mizetto
April 23, 2026
Arper is a global design brand that envisions products for the way we live. Founded in Italy in 1989 by the Feltrin family, it offers, through empathetic and enduring designs, a perspective on contemporary living that increasingly requires fluidity and versatility. The company views design through the lens of The Project of Living, a strategic approach that explores the application of versatile furnishings that seamlessly accommodate all the different things we do daily and the many spaces in which we do them. Sustainability plays a central role for Arper, which aims to become a leading example of a responsible business, by integrating sustainability into its culture, processes and products.
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Royal Copenhagen was founded in 1775 under patronage of the Danish monarchy. For more than two centuries, the company has manufactured porcelain with the deepest respect for the tradition of fine craftsmanship. Royal Copenhagen is world-renowned for its iconic hand-painted porcelain and bold interpretation of the porcelain factory’s rich design legacy.
Royal Copenhagen
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