Stationed on the historical Gammelør ferry in Christianshavn area, the San Francisco-born brand Peace Industry invites the guests of this year’s 3daysofdesign to discover the ancient craft of Namad felt rug making. The exhibition showcases their signature double-sided rugs in various sizes, shapes, and natural plant-dyed colors. Visitors can explore traditional wool-combing tools, watch a documentary short film revealing the workshop process, and engage in tactile experiences with the natural wool and felt materials. Through their showcase, Peace Industry demonstrates how this declining nomadic tradition has been elevated into contemporary art while maintaining its authentic character in modern interiors.