CHELEBI is a design brand that reinterprets Azerbaijani artistry through contemporary objects rooted in heritage. Founded by artist and cultural patron Aida Mahmudova, the brand brings together local artisans, contemporary designers, and institutions such as the Azerbaijan National Museum of Art. Through traditional techniques and natural materials, CHELEBI shapes a modern design language grounded in history and materiality. Founded in 2013 by Azerbaijani artist Aida Mahmudova, CHELEBI reimagines cultural heritage through a contemporary, poetic lens. Named after a mountain village in Karabakh — a place of memory and belonging — the brand offers a refined synthesis of tradition and modernity.
At 3daysofdesign in Copenhagen, CHELEBI will present a carefully curated selection of its signature works, including furniture and decor from the «Plaite» collection, handwoven Azerbaijani carpets from the «Elysium Series» by Aida Mahmudova, sculptural pieces from her «Untitled Series», the Bugelemun Sandy ceramic coffee table, and the architecturally inspired Khudafarin chair. CHELEBI’s debut at 3daysofdesign offers visitors a rich sensory experience where tradition meets modernity, celebrating Azerbaijani identity through art and design.