VELUX
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"The most important prerequisite for all life and work is light." These are the words of the Danish VELUX founder, Villum Kann Rasmussen. Since the patent of the VELUX roof window in 1942, the VELUX Group has believed in driving change within the company, the sector and beyond. The VELUX Group strives to transform indoor spaces to have a positive impact on the people who live, work and play in them while being at the forefront of climate and nature action. The VELUX brand is about transforming spaces into favourite places. VELUX products bring daylight and fresh air into homes and buildings all over the world. VELUX solutions, from roof windows and sun tunnels to blinds and shutters, help create healthy and comfortable indoor environments.

For 3daysofdesign, VELUX and Pas Normal Studios present an experience that highlights how daylight shapes our perception and our lifes. The exhibition features Danish visual artist Christina Augustesen’s poetic sculpture installations, where shifting colours and reflections reveal the subtle ways daylight influences perception and space. Outdoors, guests can gather for networking, mingling, and refreshments beneath an open sky that showcases the power of natural light and its ability to bring people, art, and design together.

Related Exhibitions
HJEMSTAVN is a high–end brand specialising in bespoke kitchens and interior solutions, with a strong emphasis on craftsmanship, quality materials and timeless design. Its design approach is inspired by the diversity of the world, while remaining firmly rooted in Danish heritage. The kitchen is viewed as the heart of the home, and HJEMSTAVN aims to give spaces soul, transforming houses into homes. This balance between the global and the local gives each kitchen its distinctive character. While styles and expressions evolve, the brand’s DNA remains constant. A deep passion for design and materials drives a willingness to challenge industry–standard solutions and rethink how kitchens are created.
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Resident is a visionary design house based in New Zealand, renowned for collaborating with established and emerging global design talent to offer fresh perspectives on furniture and lighting. Resident is dedicated to creating pieces that elevate the living experience for the design-conscious, fostering an environment of enlightened, modern living.
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Van Rossum has been handcrafting solid, sustainable furniture in its Dutch workshop since 1978. Collaborating with leading designers, architects and creatives, the brand’s distinctive design DNA is shaped by a convergence of ideas and narratives. A commitment to quality craftsmanship, thoughtful materiality and honesty in design has remained central for over 40 years. As the company enters a new phase, it expands the vision of contemporary living through a refined and personal interpretation of the home—defined by timeless elegance, meticulous detail and a deep dedication to craft.
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Tom Dixon, founded by the eponymous British designer Tom Dixon, stands as a global design powerhouse. Renowned for innovative creations such as the Melt pendant, Mirror Ball, and other instantly recognisable designs, the brand seamlessly blends craftsmanship and contemporary design. Its avant-garde approach to lighting, furniture and accessories has earned it a place in prestigious museums worldwide, including the V&A in London, MoMA in New York, and the Pompidou Centre in Paris. The London studio in Kings Cross serves as the epicentre of Tom Dixon's creative prowess. Embracing the ethos of innovation, honest materials, and longevity, Tom Dixon has become a global design trailblazer with an unwavering commitment to pushing boundaries.
TOM DIXON
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Other Exhibitions
Furniture is understood as a concept with a will of its own, conveying a distinct expression. Källemo’s ambition is to create objects that endure over time— aesthetically, artistically, physically and metaphysically. As founder Sven Lundh once stated, “An object shall stand the wear of the eye,” recognising that visual endurance is the most demanding test. Källemo collaborates with designers and artists who value quality beyond trends, while possessing the ability to surprise, challenge and contribute strong personal expressions. The brand places equal trust in the precision of cutting–edge technology and in the hand that adds the final, personal and almost magical touch.
Källemo
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LYFA is a visionary home of iconic classics from some of Denmark’s most influential lighting designers. Their enduring designs explore and enhance good lighting in all its facets and shapes. The LYFA collection is founded on pure aesthetics and a purposeful design philosophy shaped by decades of dedicated craftsmanship and captivating lighting designs. The design classics are crafted to impeccable quality standards and offer light arrangements for every home, occasion and situation.
LYFA
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Vitra believes that environments shape thoughts and feelings, be it at home, work, or on the go. Vitra, a family business in its third generation, strives daily to enhance surroundings through the power of design. The company is committed to an environmental, cultural, and commercial mission. Environmental consciousness is embedded in every facet of Vitra’s work, evident in product development, manufacturing processes, raw material sourcing, and supply chain organisation. Vitra embraces every new insight as an opportunity for further development.
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Danish Industry (DI) is Denmark’s largest business and employers’ organisation, representing over 20.000 companies—from small startups to global leaders. Democratically governed by its members, DI evolves to meet the dynamic needs of the business community. At 3daysofdesign, DI creates a platform where innovation, design excellence, and sustainability converge. Visitors can explore how Danish companies transform ideas into tangible products, digital experiences, and immersive environments, all reflecting a commitment to responsible production and thoughtful design. Welcome to the group exhibition “Design at 108.”
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Joint Events
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