VELUX
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"The most important prerequisite for all life and work is light." These are the words of the Danish VELUX founder, Villum Kann Rasmussen. Since the patent of the VELUX roof window in 1942, the VELUX Group has believed in driving change within the company, the sector and beyond. The VELUX Group strives to transform indoor spaces to have a positive impact on the people who live, work and play in them while being at the forefront of climate and nature action. The VELUX brand is about transforming spaces into favourite places. VELUX products bring daylight and fresh air into homes and buildings all over the world. VELUX solutions, from roof windows and sun tunnels to blinds and shutters, help create healthy and comfortable indoor environments.

For 3daysofdesign, VELUX and Pas Normal Studios present an experience that highlights how daylight shapes our perception and our lifes. The exhibition features Danish visual artist Christina Augustesen’s poetic sculpture installations, where shifting colours and reflections reveal the subtle ways daylight influences perception and space. Outdoors, guests can gather for networking, mingling, and refreshments beneath an open sky that showcases the power of natural light and its ability to bring people, art, and design together.

Related Exhibitions
Aifunghi is a newly established company founded by experienced design professionals, driven by a commitment to sustainable solutions. Its approach is rooted in the use of local, renewable, and high–quality materials, resulting in an unprecedented combination of creativity, value, and ecological responsibility. The company has developed an innovative manufacturing process, complemented by tangible, natural solutions and refined detailing. Aifunghi creates joyful objects designed to form one of the most sustainable ranges of furniture, lighting, and accessories available to a design–loving audience.
Aifunghi
January 27, 2025
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United by a focus on material awareness, production quality, and design integrity, the Objects of Desire exhibition presents contemporary practices developed through considered processes and skilled execution. This exhibition establishes a platform which convenes a selected group of international designers and makers working beyond mass production. Designers explore form, technique, and detail through processes informed by material properties and production methods. The exhibited objects are the result of in-depth material research, technical expertise, and time–intensive development.
Objects of Desire
April 13, 2026
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Founded in 1917 as a handicraft college (husflidskole), OsloMet Product Design is rooted in a strong tradition of making and material knowledge. Today, this legacy continues through workshop–based experimentation and close collaboration with industry and real production contexts. Product design is approached as a materially grounded practice engaged with societal and environmental questions, where making, process, and critical reflection are inseparable.
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Danish Industry (DI) is Denmark’s largest business and employers’ organisation, representing over 20.000 companies—from small startups to global leaders. Democratically governed by its members, DI evolves to meet the dynamic needs of the business community. At 3daysofdesign, DI creates a platform where innovation, design excellence, and sustainability converge. Visitors can explore how Danish companies transform ideas into tangible products, digital experiences, and immersive environments, all reflecting a commitment to responsible production and thoughtful design. Welcome to the group exhibition “Design at 108.”
Danish Industry
April 23, 2025
Furniture
Office
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Other Exhibitions
The story of sog begins in the world of bespoke furniture in Japan, where its creators listened to countless stories—the single line drawn by an architect, the quiet wish of a user. To answer each one, the brand's artisans sculpted wood, tailored fabrics, and bent metal. The myriad forms born and then vanished in this process became what they call the “memories of design.” From this vast accumulation of memories and experience, “sog” was born: a brand that carves out the "So” (素)—the elemental form destined to become the standard of the future.
sog
February 1, 2026
HUBBUB develops 100% natural acoustic materials for architecture, replacing synthetic layers in acoustic systems. Made from jute fibres and natural latex, without added plastics, the material combines documented performance with long lifespan and architectural integrity. ESSENCE surfaces remain open and breathable, preserving acoustic performance while adding tactile depth. Natural elements are pressed into the surface, becoming part of its texture rather than applied decoration. Designed in Denmark, the material stores carbon and is developed for long-term use.
HUBBUB
March 31, 2026
RUSSO BETAK, founded by Stefannia Russo (BR) and Søren Betak (DK), 3D prints biomaterials sourced from waste into lighting objects. The experimental approach to design emphasises a dialogue between digital precision and material intuition, bridging technology with craftsmanship. Using seashells collected from restaurants, they 3D print flat sheets and hand-sculpt them while warm to create designs that are reminiscent of classic design with a forward-looking twist.
RUSSO BETAK
February 16, 2025
Japan Creative is a non–profit organisation composed of members who are involved in the field of design and engaged in material research. When one traces the process by which everything is created, one finds that its origin lies in the materials.  As those who are involved in design in Japan, blessed with rich diversity of materials, Japan Creative focuses on the inherent backgrounds, characteristics and potential of materials themselves, reevaluating their value through a designer’s perspective. Japan Creative believes that only by understanding how materials are shaped by the unique natural environments and climates, and how they are situated, can it move beyond superficial expression and create designs with necessity and sustainability.
Japan Creative Association
January 31, 2026
Joint Events
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