VELUX
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"The most important prerequisite for all life and work is light." These are the words of the Danish VELUX founder, Villum Kann Rasmussen. Since the patent of the VELUX roof window in 1942, the VELUX Group has believed in driving change within the company, the sector and beyond. The VELUX Group strives to transform indoor spaces to have a positive impact on the people who live, work and play in them while being at the forefront of climate and nature action. The VELUX brand is about transforming spaces into favourite places. VELUX products bring daylight and fresh air into homes and buildings all over the world. VELUX solutions, from roof windows and sun tunnels to blinds and shutters, help create healthy and comfortable indoor environments.

For 3daysofdesign, VELUX and Pas Normal Studios present an experience that highlights how daylight shapes our perception and our lifes. The exhibition features Danish visual artist Christina Augustesen’s poetic sculpture installations, where shifting colours and reflections reveal the subtle ways daylight influences perception and space. Outdoors, guests can gather for networking, mingling, and refreshments beneath an open sky that showcases the power of natural light and its ability to bring people, art, and design together.

Related Exhibitions
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Eilersen
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HYLEtech is both a company and a product: a multi-patented technology that uniquely combines recycled aluminum and light into a single solution. Its technical potential is virtually limitless, enabling the creation of products, furniture, and installations previously unimaginable with conventional materials. Durable, recyclable, technical, visionary, simple, and ecological, HYLEtech is engineered for effortless disassembly, allowing easy separation of components to optimize recycling and reduce environmental impact. Today, HYLEtech is evolving to integrate additional technologies beyond light, expanding its applications toward the world of architecture.
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Since 1935, Anglepoise has been a pioneer in lighting design, known for crafting innovative, spring–balanced lamps that combine form with flawless function. The design was invented by British engineer George Carwardine, and the brand began with the invention of a task lamp that moved like the human arm—a breakthrough that forever changed how people interact with light. Headquartered in Denmead, UK, Anglepoise lamps have lit the desks of designers, the walls of museums, and the homes of creative thinkers around the world.
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LIGHT–POINT designs more than just lamps—they design light. This is the essence of their brand slogan: CREATING LIGHT.  With 30 years in the market, they have firmly established themselves as a leading Danish design company with an international look and appeal. The approach to design is both architectural and artistic, and the style is elegant and minimalistic, yet edgy and expressive. The lamps can both serve as style markers and bold design statements and be sophisticated, understated, and serene, blending in seamlessly. The fascination with light drives LIGHT–POINT to continuously experiment, pushing the boundaries of norms and traditions to develop innovative ways of creating illumination.
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Other Exhibitions
Ancher creates handmade tableware for restaurants, coffee shops, canteens, and interior projects—made to be used every day and built to last in professional kitchens. Rooted in craftsmanship and functional design, each piece is carefully developed with durability, tactility, and scale in mind. Founded in Copenhagen, Ancher works locally with a production setup that allows for fast delivery without compromising quality. Their new studio—an old butcher shop transformed into a ceramic studio—reflects this approach: original materials, honest processes, and modern design. Tableware shaped by hands, meant for everyday use, shipped globally.
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Kjellerup Væveri has been producing upholstery fabrics, curtain textiles, and interior textiles in Kjellerup, Denmark, for an international market since 1950. The quality of Kjellerup Væveri textiles is solid and recognised by its Nordic palette of colours and patterns, developed over decades. The mill’s designs are rooted in the company’s long tradition of minimalist, functional, and unmistakably mid–century textiles. Kjellerup Væveri is built on deep knowledge of what materials, people, and machines can achieve together. Everyone involved shares a profound curiosity for both process and product—driven by craftsmanship and a strong professional pride.
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The Italian Embassy in Denmark is located in an elegant historic residence in the heart of Copenhagen, reflecting both architectural refinement and diplomatic tradition. The residence has long served as a distinguished setting for fostering relations between Italy and Denmark, symbolizing the enduring cultural and political ties between the two 
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