V–ZUG
Cover image missing

V—ZUG, Switzerland’s leading household appliance brand, has been developing and producing kitchen and laundry appliances in Switzerland for over 112 years, providing comprehensive service across its markets. Rooted in Switzerland since 1913, V—ZUG believes time is precious and encourages a focus on what truly matters: sharing, hosting and living. The company is committed to building a sustainable future through the manufacture of long–lasting appliances and responsible, carbon–neutral production, working every day to bring simplicity into homes and creativity into kitchens.

V—ZUG values time as a precious resource, empowering individuals to focus on what truly matters: sharing, hosting, and living. During 3daysofdesign, at the V—ZUG Concept Gallery on Esplanaden, visitors can immerse themselves in the brand’s minimalist design, refined lifestyle, and Swiss–made appliances. Chefs from the V—ZUG Gourmet Academy will be on hand to offer culinary delights. Prioritising quality, materials, and sustainability, V—ZUG crafts intuitive products that foster a seamless connection between user and appliance. Experience V—ZUG as well at File Under Pop, Frederiksgade 1, and at the V—ZUG Gallery in Carlsberg Byen.

Related Exhibitions
It’s all about furniture heritage and family heritage. Founded in 2024 by Edward Gubi, a third–generation member of the GUBI family, DesignPreowned is built on a passion for preserving and renewing design history. Together with his team, Edward Gubi sources and acquires pre–owned furniture primarily from Scandinavia—often overlooked classics from the 1930s to the 1980s—which are carefully restored and upcycled to fit contemporary interiors.
Designpreowned
March 25, 2025
Furniture
Part of 2025
Part of 2026
Søuld is an innovative Danish material manufacturer committed to providing carbon-storing and recyclable acoustic materials made from eelgrass to forward-thinking designers, builders and end-users. Søuld produces functional and beautiful alternatives to traditional building materials, while improving human health and well-being. Søuld’s eelgrass products originate from the sea—a place you are never far from in Søuld’s native Denmark. The organic material embodies the same sense of calm provided by the sea and when taken indoors, it imbues living spaces with a restorative connection to nature.
Søuld
January 31, 2024
Wall & Surface
Part of 2024
Part of 2025
Part of 2026
Vitra believes that environments shape thoughts and feelings, be it at home, work, or on the go. Vitra, a family business in its third generation, strives daily to enhance surroundings through the power of design. The company is committed to an environmental, cultural, and commercial mission. Environmental consciousness is embedded in every facet of Vitra’s work, evident in product development, manufacturing processes, raw material sourcing, and supply chain organisation. Vitra embraces every new insight as an opportunity for further development.
Vitra
February 8, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Studio Kajsa Willner creates bespoke design with a narrative and a strong focus on materiality. Through artistic research, low–tech craftsmanship, and conceptual thinking, the studio develops objects, sculptures, materials, and spatial installations, often using waste or secondary materials as a starting point. The work centres around the relationship between people, animals, nature, and resources. By researching historical materials, crafts, and production methods from a time when humans lived in closer symbiosis with nature, Willner seeks to explore empathic ways to relate to contemporary consumption and production.
Studio Kajsa Willner
January 6, 2026
Furniture
Part of 2026
Other Exhibitions
Ethimo is an Italian company founded in 2009 that specialised in high–end outdoor furnishings that express contemporary design in a balanced synthesis of form and function. Study of materials and shapes of elements speak of the tailoring of a knowhow consolidated over time and of all–Italian style. A fusion of art, nature, tradition, contemporaneity and design that finds its identity and balance in every project bringing alive an idea of outdoor living made up of harmony with nature and respect for the environment. Ethimo projects stress the importance of protecting and preserving the natural environment and awareness of the physical and mental well–being generated by contact with nature.
Ethimo
March 6, 2024
SPACES WITHIN creates sculptural hardware designed as jewellery for spaces. Conceived in Stockholm and crafted in Florence, the collection explores themes of refinement, elegance, and poetic expression through distinctive forms and tactile finishes. Each piece is crafted from solid recycled brass at a second–generation foundry in Florence, where traditional craftsmanship meets contemporary design. Intended to be composed freely, the hardware brings subtle elegance, character, and renewed energy to interiors.
SPACES WITHIN
January 30, 2023
NORDST – Nordic Style, established in 2016 in Copenhagen, expresses a profound admiration for the Danish Design tradition. Over the years, it has operated as an OEM manufacturer for numerous leading furniture brands and continues to do so. The recent physical inauguration of its showroom on Grønningen in Central Copenhagen provides an excellent opportunity to introduce our their designs, grounded in its core principles. At NORDST, every design is seen as a challenge to be overcome through resilience and innovation. The company maintains its own production facilities in both Asia and Europe, ensuring that all designs are developed in-house without compromising quality.The primary material used in designs is natural stones in all shapes.
NORDST
January 20, 2026
For more than 55 years, FRANDSEN has worked with light and lighting, and this is still a cornerstone in the heritage. Under the headline ‘In celebration of light’ FRANDSEN's goal is simple: unfold the many functions of good lighting—be it visual, social or sensual, to enrich people’s everyday lives. Through ambitious collaborations with international designers, FRANDSEN aims to further explore the interplay between light, material, and form. A lamp might still be a lamp, but FRANDSEN will perpetually push the boundaries of what’s possible, creating lighting solutions both functional and yet aesthetically pleasing.
Frandsen
February 16, 2022
×
V–ZUG
Check back soon!