V–ZUG
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V–ZUG, the leading Swiss household appliance brand, has been developing and manufacturing kitchen and laundry appliances for over 113 years, providing comprehensive service across its markets. Rooted in Switzerland since 1913, V–ZUG designs appliances refined to their essential elements, embodying a design philosophy that is as minimal as possible. The company is committed to building a sustainable future through the manufacture of long–lasting appliances and responsible, carbon–neutral production, working every day to bring simplicity into homes and creativity into kitchens.

During 3daysofdesign 2026, at V-ZUG @ File Under Pop Studio, visitors can immerse themselves in the brand’s minimalist design, refined lifestyle, and Swiss-made appliances. Prioritising quality, materials, and sustainability, V-ZUG crafts intuitive products that foster a seamless connection between user and appliance. Experience V-ZUG also at the Garde Hvalsøe showroom (Esplanaden 8D,1263 København).

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It all started more than 125 years ago, with two families—the Miele and Zinkann families. The engineer Carl Miele and the businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock. Their guiding principle becomes the business philosophy: Immer besser. Miele appliances, whether they are used for laundry care, vacuuming or in the kitchen, are subjected to the strictest stress and endurance tests before they are launched on the market. Miele design represents innovation, value and timeless elegance. It shapes the relationship between the person and the product, meets  expectations, facilitates handling and creates trust.
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Other Exhibitions
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KLASSIK EST. 1991
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Hévéa House is a French design house rooted in a cultural dialogue between Europe and Southeast Asia. Inspired by a literary journey to Malaysia and the enduring presence of the Hévéa tree (rubber tree), the brand transforms a shared history into contemporary design. Its biophilic furniture combines sculptural clarity with functional purpose, connecting memory, material and modern living. Each collection reflects a quiet awareness of time, change and nature’s resilience. Hévéa House believes design should make each moment matter—balancing poetry, structure and sustainability in timeless interiors.
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AYTM
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