Founded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftmanship and design. &Tradition tell stories with originality. Whether the starting point is new or re–issued, they are passionate about designing the classics of tomorrow. They believe in empowering their employees and network of creatives, designers and partners to take an active part in their journey as a brand.
&Tradition invites you to join its global community through an immersive exhibition in its Copenhagen home. Introducing new products and a new classic designer to their roster, this curated experience presents their network in a culmination of international design. Be guided through a collection infused with character and unique expression, reaffirming their commitment to preserve icons of the past while creating the classics of tomorrow.In addition, guests are encouraged to dine as part of the Quarter Past Noon community in the Lille Petra café, with a menu featuring dishes from their travels throughout the year. From New York to Oslo, London to Shanghai.