&Tradition
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Founded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftsmanship and design. &Tradition tell stories with originality. Whether the starting point is new or re–issued, they are passionate about designing the classics of tomorrow. They believe in empowering their employees and network of creatives, designers and partners to take an active part in their journey as a brand. With the planet and the people at the core, we strive to always act conscientiously.

For this year’s 3daysofdesign, &Tradition presents Traces—an exhibition that explores the enduring marks of design, craft, and culture. By looking at process, material and making, the brand reflects on how every act of creation carries both legacy and impact, and how designing with a care informs what is inherited and what is left behind. Traces seeks to uncover the common threads that connect classic and contemporary, local and global, past and future. Through exhibitions, new product launches, and community gatherings at Lille Petra Café, Petra Hotel, and &Tradition's flagship showroom, Traces considers how heritage and originality coexist, how impact guides creative decisions, and the power of authenticity in shaping the future.

Related Exhibitions
THE SWISS ATELIER is Switzerland’s official presence at 3daysofdesign, celebrating the country’s innovative and refined approach to design. It takes place in two prime locations in the heart of the festival: THE EMBASSY ATELIER at the Embassy of Switzerland, Store Kongensgade 128, and THE SWISS COFFEE ATELIER at Original Coffee, Store Kongensgade 124, each offering a distinct experience that highlights Swiss creativity, craftsmanship and design excellence.
THE SWISS ATELIER
January 26, 2026
Materials
Furniture
Part of 2026
22 System is a patented innovation in the field of electrical products and accessories, conceptualised by Omer Arbel and launched in 2009. A marriage of technology and design, the system allows electrical and data devices to be seamlessly integrated into a variety of finish materials, minimising visual noise while elevating everyday necessities into considered architectural elements.
22 System
March 28, 2025
Accessories
Part of 2025
Part of 2026
TABLEAU is a Copenhagen-based design studio founded in 2018 by Julius Værnes Iversen. Operating at the intersection of art and design, the studio works across spatial design, curation, and object creation, bringing together artists and designers to blur boundaries between functional and expressive. Secolo, based in Milan, creates contemporary design rooted in artisanal expertise and high-quality, locally sourced materials. Defined by sculptural forms, refined detailing, and functional elegance, all pieces are 100% made in Italy.
TABLEAU + SECOLO
November 8, 2023
Accessories
Furniture
Part of 2022
Part of 2023
Part of 2024
Epitomising Danish design values of purpose–driven aesthetics, simplicity and craftsmanship, BoConcept has evolved from its humble 1952 origins into the world’s most global furniture retailer. With 300+ stores across 65 countries—including flagship locations in Copenhagen, London, New York, L.A., Paris, and Munich—BoConcept collaborates with renowned designers, such as Claudio Bellini and atelier axo, to craft timeless collections for private homes and business spaces. With a focus on personalisation, BoConcept offers an industry–leading Interior Design Service and highly customisable furniture, seamlessly blending function and vision to elevate spaces with uncompromising style.
BoConcept
February 5, 2024
Furniture
Rug & Floor
Lighting
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Part of 2025
Other Exhibitions
Troldtekt contributes to good acoustics in most types of buildings in many countries around the world. Since 1935, Troldtekt has manufactured acoustic panels for ceilings and walls—made in Denmark from wood and cement. Since 2012, Troldtekt has placed the design concept Cradle to Cradle® at the heart of its business strategy. This means a continuous focus on adding value for the environment, society and business. The combination of wood and cement creates unique sound absorbing properties, ensuring good acoustics in any room. The material has a resilience and can handle moist environments while providing effective fire protection.
Troldtekt
February 15, 2022
For more than 55 years, FRANDSEN has worked with light and lighting, and this is still a cornerstone in the heritage. Under the headline ‘In celebration of light’ FRANDSEN's goal is simple: unfold the many functions of good lighting—be it visual, social or sensual, to enrich people’s everyday lives. Through ambitious collaborations with international designers, FRANDSEN aims to further explore the interplay between light, material, and form. A lamp might still be a lamp, but FRANDSEN will perpetually push the boundaries of what’s possible, creating lighting solutions both functional and yet aesthetically pleasing.
Frandsen
February 16, 2022
Epitomising Danish design values of purpose–driven aesthetics, simplicity and craftsmanship, BoConcept has evolved from its humble 1952 origins into the world’s most global furniture retailer. With 300+ stores across 65 countries—including flagship locations in Copenhagen, London, New York, L.A., Paris, and Munich—BoConcept collaborates with renowned designers, such as Claudio Bellini and atelier axo, to craft timeless collections for private homes and business spaces. With a focus on personalisation, BoConcept offers an industry–leading Interior Design Service and highly customisable furniture, seamlessly blending function and vision to elevate spaces with uncompromising style.
BoConcept
February 5, 2024
Kvik’s originality comes from redefining how people live in their kitchens. Since 1983, Kvik has focused on human connection, not just cabinetry—coining and trademarking the term Samtalekøkken® long before open–plan living was a trend. That idea—bringing conversations, family, and daily rituals into the heart of the home—has since become the global standard. Kvik designs with purpose: every line, material, and surface has intent, evolving the concept it pioneered while keeping it human–centred and true to Danish design values. Kvik keeps it fresh by collaborating with leading Danish designers like Rikke Frost, Hans Thyge, Says Who, and supporting rising talents such as Annika Hoffmann and Bly Studio.
Kvik
March 4, 2025
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