&Tradition
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Founded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftsmanship and design. &Tradition tell stories with originality. Whether the starting point is new or re–issued, they are passionate about designing the classics of tomorrow. They believe in empowering their employees and network of creatives, designers and partners to take an active part in their journey as a brand. With the planet and the people at the core, we strive to always act conscientiously.

For this year’s 3daysofdesign, &Tradition presents Traces—an exhibition that explores the enduring marks of design, craft, and culture. By looking at process, material and making, the brand reflects on how every act of creation carries both legacy and impact, and how designing with a care informs what is inherited and what is left behind. Traces seeks to uncover the common threads that connect classic and contemporary, local and global, past and future. Through exhibitions, new product launches, and community gatherings at Lille Petra Café, Petra Hotel, and &Tradition's flagship showroom, Traces considers how heritage and originality coexist, how impact guides creative decisions, and the power of authenticity in shaping the future.

Related Exhibitions
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Shaped by a growing exploration of space, craft, and hospitality, La Cabra continues to explore how coffee is experienced. Coffee remains the foundation, while the work around it has expanded into bakery, architecture, and spatial design. Each space is developed in close collaboration with architects, artists, and local teams, allowing materials, atmosphere, and context to shape the outcome. From its origins in Aarhus to an expanding presence in cities such as Copenhagen, New York, Madrid, Seoul, and Mexico City, La Cabra continues to evolve through new cultural settings.
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