Creativity and playfulness define GUBI, where design eras, materials, textures, colours, and patterns blend to create spaces rich in character and ambience. Positioned at the intersection of past brilliance and contemporary innovation, GUBI curates iconic 20th–century designs while collaborating with visionary studios to shape the future. With a global perspective and a keen awareness of contemporary culture, each creation captures the spirit of the times. The collection merges the warmth of southern Europe with the refined elegance of Scandinavian style, going beyond functionality to tell meaningful stories. From rediscovering forgotten treasures to crafting future icons, every piece enriches lives and transforms spaces.