GUBI
Creativity and playfulness define GUBI, where design eras, materials, textures, colours, and patterns blend to create spaces rich in character and ambience. Positioned at the intersection of past brilliance and contemporary innovation, GUBI curates iconic 20th–century designs while collaborating with visionary studios to shape the future. With a global perspective and a keen awareness of contemporary culture, each creation captures the spirit of the times. The collection merges the warmth of southern Europe with the refined elegance of Scandinavian style, going beyond functionality to tell meaningful stories. From rediscovering forgotten treasures to crafting future icons, every piece enriches lives and transforms spaces.
DESIGNED TO STIR THE SENSES—GUBI presents its vision for the year ahead with an immersive 3daysofdesign showcase. Across four curated spaces, discover iconic reissues and bold new collaborations—each crafted to ignite the senses. See sculptural reissues by Afra and Tobia Scarpa and Carlo De Carli, new works by AMDL CIRCLE and Linda Korndal, and GUBI’s Italian design heritage reimagined. Experience the full GUBI universe: sip at the new Beetle Bar, explore an art–meets–design exhibition, and unwind in the open–air Alfresco lounge. Step inside GUBI’s world—one unforgettable moment at a time.
