GUBI
Creativity and playfulness define GUBI, where design eras, materials, textures, colours, and patterns blend to create spaces rich in character and ambience. Positioned at the intersection of past brilliance and contemporary innovation, GUBI curates iconic 20th–century designs while collaborating with visionary studios to shape the future. With a global perspective and a keen awareness of contemporary culture, each creation captures the spirit of the times. The collection merges the warmth of southern Europe with the refined elegance of Scandinavian style, going beyond functionality to tell meaningful stories. From rediscovering forgotten treasures to crafting future icons, every piece enriches lives and transforms spaces.
FROM LENS TO LIFE—Step into GUBI’s world at 3daysofdesign, where creativity and imagination transform digital imagery into tangible expressions of artistic vision. Experience photography reimagined as oil paintings, brought to life in immersive, multi-dimensional spaces that blur the lines between art and design. Renowned maestro Michele De Lucchi debuts his modern take on rattan for GUBI, while the legendary Carlo De Carli’s timeless masterpieces return to the spotlight. Together, their visionary designs embody GUBI’s philosophy of merging the brilliance of design history with the thrill of the now. And the journey doesn’t end here—this experience unveils GUBI’s full vision for 2025.
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