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Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.
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Brighton based Spark & Bell is a B Corp lighting design studio that is pioneering a new era of sustainable lighting, combining community focused craftsmanship with quality and responsible materials in its contemporary design pieces. Championing circular design principles in daily practice, Spark & Bell supports domestic suppliers and collaborates with local artisans working in wood, ceramics, cork and jesmonite. It has also taken to developing materials from sources headed for landfill, in their Brighton workshop. This appreciation for local heritage craft and dedication to sustainability is resonating with a growing customer base that values both environmental responsibility and unique aesthetics.
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Public Crafts focuses on preserving and reintroducing traditional Japanese materials, which are fading from modern life, through design and spatial composition. The team collaborates with skilled craftsmen in Japan to create handmade products. Additionally, Public Crafts partners with Pure Fabrications, a small atelier based in Copenhagen that creates textiles and clothing entirely by hand in collaboration with its local community. Sharing a common vision, Public Crafts supports Pure Fabrications' efforts to expand the craft community across generations and continents.
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ATELIER matic is a Japanese design studio founded by Sho Sotoyama in 2012. While designing stores and spaces, the studio creates products based on the concept of what can be truly enjoyed and comfortably integrated into daily life. Specialising in the fusion of natural and artificial materials, the studio creates objects and applied arts using Japanese domestic stones, wood, acrylics, and more. Additionally, original terrazzo materials are developed and used to produce furniture and art pieces.
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Bretz combines two seemingly opposing yet fundamental desires in life: on one hand, its creations take you on fantastic journeys filled with adventure and freedom; on the other hand, they envelop you, providing a sense of safety and security. This vision comes to life in the brand’s workshop, where Bretz boldly pushes forward with a pioneering spirit, while also drawing on over a century of German upholstery tradition. Born from a passion for the unexpected and refined by sophisticated production techniques, Bretz creates exceptional modular and multifunctional designs. Only when a sofa, bed, armchair, or accessory has been perfected down to the finest detail will it meet the brand’s exacting standards.
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Proof of Concept
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