Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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A–N–D is a decorative luminaire design studio and manufacturer where original collections are conceptualised, built, and assembled in–house.The name A–N–D is derived from “A New Detail.” The studio explores new design possibilities through innovative production methods and by integrating the latest lighting technologies. In pursuit of the visually poetic, the studio is inspired by the unexpected and the everyday—compelled by light’s ability to shape and animate space.
A–N–D
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Part of 2023
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Founded in 2012, Kristina Dam Studio creates furniture, accessories and art objects shaped through an architectural approach to form and material. With a focus on sculptural minimalism, craftsmanship and lasting quality, the studio draws on architectural principles to create refined pieces that bring a clean and distinct presence to contemporary spaces.
Kristina Dam Studio
December 22, 2021
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Ro Collection embraces a contemporary approach to Danish design traditions, rooted in a deep appreciation for craftsmanship, purpose and tranquillity. The word 'Ro' is Danish for serenity, calmness and peace of mind—values that lie at the core of the brand. Working closely with talented designers and skilled artisans, Ro Collection brings elegant furniture and accessories to life using carefully selected materials. Each piece is created to be lived with and to last, contributing to soulful spaces where meaningful design moments can flourish.
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The idiom of AYTM is characterised by simple and stylish shapes, complemented by the sculptural structures of Scandinavian interior classics that stand out for their bold, voluminous, and eye–catching nature. The purpose of AYTM's existence is to reinvent design traditions, providing interior design with a new perspective through a more expressive approach to Scandinavian design. The magic unfolds in the contrasts between clean lines, materials, and surfaces, enhanced by a balanced and soft palette of colours, adding the unique touch to AYTM. With this, the essence of every AYTM collection is focused on high quality and exquisite details, creating exclusive yet long–lasting pieces that excel in both functionality and aesthetic expressions.
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Other Exhibitions
Stilling is a renowned Danish design company specialising in bespoke curtain track systems for projects of all sizes, empowering curtain specialists, architects, and interior designers. With a wide range of colours, finishes, and shapes, Stilling enables the creation of dynamic architectural spaces—whether for art installations, flexible office divisions, hospitality projects, or private homes. Founded in 1949, the company upholds a strong tradition of craftsmanship, delivering high–quality, design–driven solutions. A pioneer in sustainability, Stilling was the first in its industry to achieve a B Corp certification, and to design curtain tracks made from at least 75% recycled aluminium under their own SUSTAIN™ label.
Stilling
March 31, 2023
Piet Hein (1905—1996) embodies timeless Scandinavian design, seamlessly blending functionality, mathematics, and aesthetics. Renowned for creations like the Superellipse Table, the Sinus Lamp, and the Great Bear candelabra, his designs unite beauty and practicality with a deep intellectual foundation. His legacy extends beyond design, with his famous Grooks—witty, philosophical poems—illustrating his visionary thinking. Today, Piet Hein A/S, a family–owned company, continues his tradition of innovation, ensuring his creations remain relevant for generations.
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Lokal is a Helsinki–based concept gallery bringing forth local artwork and collectible design. Inspired by a blend of artistic expression and craftsmanship, Lokal embraces sustainability and small–scale production. Fostering a supportive creative community rooted in heritage and a close relationship to nature is at the core of their activity. Lokal’s curated exhibitions can be viewed both at their homelike gallery space in Helsinki, as well as online. During 3daysofdesign, Lokal collaborates with The Finnish Cultural Institute in Denmark to present an exhibition featuring a group of Finnish artists and makers working at the intersection of fine art and functionality.
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Present in more than 140 countries, Marazzi is widely recognised as a synonym for high-quality ceramic tiles for floors and walls and as a symbol of the finest Made in Italy within the design sector. Founded in 1935 in Sassuolo, Modena—an internationally renowned ceramic district—Marazzi has driven many of the technological, process, and design innovations that set global standards. All ceramic and porcelain stoneware products are manufactured using advanced technologies and environmentally responsible production cycles, certified to the strictest international requirements.
Marazzi
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Proof of Concept
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