Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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Matre is a Norwegian furniture and design brand committed to reviving Norway’s rich design heritage through timeless, high–quality pieces made to be cherished for generations. Founded in 2023 by Elizabeth Matre–Aas and Ole Kristian Bergsjø Aas, the brand collaborates with esteemed designers and the historic Vatne factory to produce both rediscovered and contemporary design classics entirely in Norway. All materials are traceable to their origin, and Matre holds the “Made in Norway” quality label. Signature striped textiles, developed with Innvik and designer Saga Nilsson, give the collection a distinctive identity.
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Paper Collective is a Copenhagen–based curator and creator of exclusive collections across art, craft and design. Expressed through a collection of art prints and acoustic panels, objects and modular systems designed to display them—each piece is proudly produced in close collaboration with a growing network of creatives, craftspeople and like–minded brands. Closely linked with the design industry from their 2013 foundation, Paper Collective collaborates with some of the industry's biggest talents including Alfredo Häberli, Norm Architects and Raw Color, to create expressions that provide that finishing touch within contemporary interiors.
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Other Exhibitions
Vandra Rugs crafts handmade rugs that blend contemporary design with exceptional craftsmanship. Made from high-quality natural materials like cotton, wool felt, wool yarn, and linen, each piece offers durability and a rich tactile experience. As a luxury lifestyle brand, Vandra Rugs produces made-to-order, handwoven rugs and tapestries with careful attention to quality and artistry. Founded 2007, the Ukrainian atelier unites skilled local artisans with Swedish design expertise, creating collections with cultural depth, technical precision, and Scandinavian sensibility. Vandra Rugs offers bespoke and collection pieces for residential, hospitality, and office interiors, with projects including Swedish Embassies and the Swedish National Board.
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BIRDMIND is a Spanish company developing circular materials for architecture and interior design. Based in Galicia, it transforms agricultural waste into high–performance, sustainable solutions through applied research and industrial processes. Its flagship product, Rice Tab, is a technical board made from rice husks, offering durability, versatility and key properties such as fire resistance, water repellency, anti–fungal performance and being formaldehyde–free. Produced with renewable energy, zero water footprint and a closed–loop system, BIRDMIND materials are designed for real applications in interiors, furniture, retail and contract, demonstrating that sustainability and performance can go hand in hand.
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Foscarini imagines, develops, and produces decorative lighting that seduces, surprises, and inspires—by day and by night, whether illuminated or not. Since 1981, Foscarini has been a leading Italian presence on the international design scene, combining the dual heritage of Made in Italy: artisanal craftsmanship and industrial expertise. The brand creates lighting forms and projects with a strong, expressive identity, designed to make people feel at home both in private interiors and in shared, collective spaces.
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Founded by Bruno Fattorini in 1992, MDF Italia has always stood at the forefront of creativity, innovation and design. Since 2007, the company has been led by the Cassina family holding—strengthening a vision rooted in simplicity, lightness of form and design challenge, refining a minimalist approach with a more sophisticated, warm character. MDF Italia’s collections are conceived to last beyond trends, adapting naturally to different contexts, from residential spaces to work and hospitality settings. In 2019, MDF Italia acquired Acerbis, an Italian company with over 150 years of history, marking the meeting of two realities united by shared values of design and innovation.
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