Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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Saba is a female-led company with a design philosophy rooted in strong, thoughtful concepts. The mission is to seamlessly blend the functional virtues of design with an emotional, expressive language. Every Saba space is characterized by soft, rounded forms, deliberately free of sharp edges, to evoke a sense of comfort and welcome. The brand places exceptional emphasis on detail, particularly in its meticulous choice of textiles and coverings. A defining principle of Saba is the harmony between freedom and poetry, reflected in the flexibility of its products, the richness of its colors and fabrics, and the guiding creative vision. Combined with precise tailoring and artisanal touches, these elements result in Saba’s signature aesthetic.
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Elvang creates responsibly produced textiles which combine timeless Nordic design with exquisite Peruvian craftsmanship. Its story is one of ethics, integrity and respect. It began in 2002, when the founders Tina and Lasse Elvang learned about the qualities of alpaca wool during a backpacking trip to Peru. Today the textiles are sold worldwide, and their social and environmental commitment remains unchanged. Making responsible choices lies at the heart of Elvang. This has led to the highest level of recognition within the World Fair Trade Organisation (WFTO) as a Guaranteed Member and participation in the UN Global Compact Initiative, ensuring that their supply chains and business model put people, the planet and animals first.
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Matias Moellenbach is a Copenhagen–based furniture and interior design brand driven by a commitment to producing unique, highly durable items. Known for a diverse and ever–evolving range of interior objects, the studio continually pushes boundaries, refusing to be tied down to a single medium. This year marks a significant milestone for the brand: a 2.0 launch. Expanding far beyond their intense focus on textiles over the past year, this new chapter introduces a wide, ambitious variety of product categories that showcase dedication to material exploration. At this year's exhibition, foundational textiles, furniture, and lighting pieces will be joined by an entirely new lineup of innovative designs.
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“From coach to couch” – Founded in 1895,  Eilersen has focused on craftsmanship, quality, and innovation. The journey began producing coaches, and since the 1930s, Eilersen has been making beautiful, high-quality couches based on the same values of excellent craftsmanship and innovation that established the brand over 130 years ago. This has made Eilersen a well-known and recognised high-end brand internationally.
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