Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

Related Exhibitions
Tina Frey Designs, based in San Francisco, California, specializes in timeless, functional objects, furniture, and lighting. Each piece is meticulously handcrafted from start to finish, reflecting a commitment to thoughtful design that brings serenity and joy to everyday spaces. The studio’s entirely human, hands-on process results in organic, wabi-sabi-inspired creations that cannot be replicated by mass production. Using materials like resin, bronze, brass, and stainless steel, the designs combine minimalist elegance with practical functionality. The collections include limited edition art works, products featured in commercial projects, and are available at the showroom, select boutiques worldwide, and the studio’s online shop.
Tina Frey Designs
December 18, 2024
Accessories
Part of 2025
Part of 2026
Warp & Weft is a boutique design studio based in New York City, renowned for its luxurious, handcrafted rugs that marry artistry and functionality. Founded by Michael Mandapati, the studio believes that a well–designed rug forms the foundation of any space, weaving together colour, texture, and form into cohesive design narratives. Upholding traditional hand–knotting techniques, Warp & Weft creates rugs that embody 'soul and integrity,' serving as anchors that capture the shared experiences of their inhabitants. Committed to sustainability and ethical practices, the studio honours the artisans behind each piece while bridging cultural heritage with contemporary luxury, establishing Warp & Weft as a leader in responsible rug design.
Warp & Weft
January 29, 2025
Rug & Floor
Part of 2025
Part of 2026
Iittala’s design story began in 1881 and continues to thrive at the glass factory in Iittala village, Finland. With a deep commitment to craftsmanship, Iittala is a pioneer of avant–garde design in coloured glass and ceramics. Every piece created is more than an object—it reflects the skill, artistry, and experimental spirit of those who shaped it, preserving tradition while shaping the future of design.
Iittala
January 7, 2025
Part of 2025
Accessories
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Viccarbe is an international brand of timeless design furniture focused on people’s well–being. Together with leading designers such as Patricia Urquiola, Piero Lissoni, Monica Armani, or Jaime Hayon, it creates enduring pieces made with responsible materials, where design and innovation evolve in coherence with its strong commitment to sustainability.
VICCARBE
January 30, 2024
Furniture
Part of 2022
Part of 2023
Part of 2024
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Other Exhibitions
Since its inception in 1960, Expormim has consistently embraced a global perspective in design, craftsmanship and innovation. Their catalogues are made up of original pieces for indoor and outdoor use, committed to environmental sustainability, quality and good design. This is how they have quickly moved beyond the intimacy of the household, finding their place in an increasing number of contract projects, from luxury hotels and restaurants to chic cafés, gastropubs, and exclusive public and private events.
EXPORMIM
February 16, 2024
Scandtap combines durable stainless steel with elegant, timeless forms rooted in Scandinavian design. At the core of the brand are stainless steel mixers, complemented by interior fittings for both kitchen and bathroom. The material choice is based on its durability and recyclability. Enhanced through the PVD coloring technique, the inherent qualities of stainless steel create a long lasting, scratch resistant finish that elevates the metallic surface. A focused design vision, together with a coherent use of materials and finishes, enables combinations across every detail in the range, creating a cohesive and harmonious flow throughout the home.
Scandtap
January 30, 2026
Magnus Olesen develops and manufactures high quality furniture in cooperation with leading designers and architects. The result is a functional, aesthetic and unique design that enhances the spaces where it’s placed—whether it’s in smaller interiors or for large conceptual architectural purposes. The company was founded in 1937 with a strong belief in Danish craftsmanship ever since. Durability and quality are core values in Magnus Olesen, with the mission to create high quality and sustainable design furniture. The company has its production in Durup, Denmark and a showroom in the beautiful surroundings of Marmorkirken in Copenhagen.
Magnus Olesen
January 20, 2022
Moroso is an independent, family–run managerial company founded in 1952 and built around a corporate model that, in the encounter between Art and Industry, gives shape to designers’ ideas by balancing creative vision, industrial processes and craftsmanship, handling everything from a single bespoke design to mass  production. All made in Italy. Moroso has repeatedly taken the lead in the past several decades to create collections of home furnishings that have been lauded for their artistic merits and excellence in construction. Their roster of designers includes Ron Arad, Patricia Urquiola, Ross Lovegrove, Tokujin Yoshioka, Doshi & Levien, Tord Boontje and Nendo among others.
Moroso
April 11, 2024
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Proof of Concept
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