Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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PBJ Designhouse was founded in 1968 and has been Danish–owned ever since. PBJ is known for making modern home furniture inspired by classic Danish design and they now also expands into commercial interiors. As workplaces and hospitality spaces embrace home–like aesthetics, PBJ adapts its classics for lounges, conference rooms, and restaurants. Each piece meets strict sustainability standards, including testing of surfaces, durability and strengths. The result is furniture with idea and identity, form and function, finish and finesse, both for private homes and contract markets.
PBJ Designhouse
December 11, 2024
Furniture
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Magnus Olesen develops and manufactures high quality furniture in cooperation with leading designers and architects. The result is a functional, aesthetic and unique design that enhances the spaces where it’s placed—whether it’s in smaller interiors or for large conceptual architectural purposes. The company was founded in 1937 with a strong belief in Danish craftsmanship ever since. Durability and quality are core values in Magnus Olesen, with the mission to create high quality and sustainable design furniture. The company has its production in Durup, Denmark and a showroom in the beautiful surroundings of Marmorkirken in Copenhagen.
Magnus Olesen
January 20, 2022
Furniture
Part of 2022
Part of 2023
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An international creative collaborator and invaluable material resource, The American Hardwood Export Council (AHEC) is the global face of U.S. hardwoods, championing their performance, sustainability and aesthetic potential to timber markets all over the world.
AHEC
February 15, 2022
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Materials
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Founded in the late 1980s, Davide Groppi is an Italian lighting company recognised for the production of original and unique products distributed the world over, in which simplicity, weightlessness, emotion, creative invention and amazement are the fundamental ingredients. Making light is not just a technical gesture, it is getting closer to people on a more personal and intimate level. The lighting solutions Davide Groppi invents every day are his language to seduce and excite. Lamps are like the letters of an alphabet used to write anagrams, words and stories of light. Davide Groppi work obtained prestigious international awards and became part of the permanent collections of important design museums.
DAVIDE GROPPI
February 5, 2025
Lighting
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Other Exhibitions
Aesthetic and technological research, design culture, innovation, and a creative spirit combined with functional quality and efficiency shape the identity of Luceplan, founded in 1978. The Luceplan catalogue offers an extensive and versatile range of lighting fixtures with high standards of performance and aesthetics, suited to a wide variety of applications and contexts. The brand’s experimental approach has long included a strong focus on environmental responsibility and energy efficiency, reflecting a forward-looking commitment to sustainable design.
Luceplan
March 15, 2022
Iteration Collective is a newly established design collective of young designers. The community has emerged from a shared desire to create and challenge each other, pushing creative boundaries to enhance their skills as designers. Through close collaboration, members tackle new design challenges, each producing original works based on a shared design brief with defined constraints and objectives. Recognising the importance of responsible design practices, the group is dedicated to exploring new approaches, challenging conventional norms in furniture design, and paving the way for more eco-conscious solutions. Iteration Collective hope to inspire future generations of designers and contribute to the dialogue surrounding design and sustainability.
Iteration Collective
February 1, 2024
HAY is a design brand that creates high–quality furniture, lighting, and accessories that are long–lasting and affordable, in collaboration with the best designers from around the world.
HAY
February 4, 2022
We Do Wood was founded in Copenhagen in 2011, based on the vision that new Danish design and strict sustainability principles should be closely intertwined. While not aiming to revolutionise the industry, We Do Wood seeks to contribute to a new era of reliability. Their primary goal is to produce high–quality furniture that embodies both functional and expressive honesty. We Do Wood is committed to consistently pursue superior alternatives and strongly believes in collective responsibility towards future generations. Dedicated to making a positive impact on our planet.
We Do Wood
January 11, 2024
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Proof of Concept
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