Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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The exhibition will showcase Icelandic design, hosted by the Icelandic Embassy, facilitated by Iceland Design and Architecture, producer of the DesignMarch festival and with the support of Business Iceland.
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Meridiani is a Made in Italy furniture brand founded in Brianza, north of Milan, in 1996. Under the art direction of Andrea Parisio, the brand’s designer since its inception, Meridiani is known for timeless, contemporary, and versatile collections that interpret the home as something to be worn. A strong focus on quality, craftsmanship, technical expertise, and material knowledge defines its work, resulting from a continuous exploration of materials and textures. The collections balance beauty and comfort, creating intimate living environments while offering a wide range of shapes and finishes open to personal interpretation.
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Scandinavian office chair pioneer Savo has spent over half a century raising the bar for workspace seating standards. An industry leader with a legacy of innovation deeply embedded in its DNA, the company creates premium workplace seating that blends functionality with clean aesthetics. Designed to adapt to the user’s body, not the other way around, each chair is highly intuitive and reflects the latest human–centric research. Savo is committed to sustainability and embraces a circular economy approach, using a modular design that extends product life through easy repairs and updates.
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Anker & Co brings together a thoughtfully curated mix of lighting brands, blending timeless craftsmanship with cutting–edge technology. They design and implement high–quality lighting solutions for offices, shops, hotels, restaurants, public spaces, outdoor areas and private residences. Anker & Co places a strong emphasis on quality and design, working closely with builders, architects, and lighting designers to create custom lighting solutions that blend form and function.
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Other Exhibitions
BOMMA is a progressive Czech glass company, manufacturing handcrafted sculptural lighting. Their products transform interiors, creating a distinct mood in each space—from eye–catching centrepieces and installations to soft ambient light. BOMMA’s glassworks foster traditional craft in a technologically–advanced facility, enabling the production of exceptionally demanding pieces. The brand is renowned for its signature designs, bringing a sense of grace and delight. This minimalist, yet daring, aesthetic is appreciated by international architects and interior designers and has quickly gained recognition within the design world.
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A new chapter of clarity and craftsmanship. Ordning&Reda, the iconic stationery brand, is entering a new chapter. With a legacy built on simplicity, functionality and timeless design, the brand renews its commitment to thoughtful craftsmanship and everyday clarity. Today, new materials, fresh colours and a spirit of optimism reconnect Ordning&Reda with its roots bringing order, creativity and calm to modern life. The name Ordning&Reda meaning “neat and tidy” in Swedish captures the essence of its philosophy: order that inspires creativity. Each product is designed to bring beauty and calm to everyday rituals, whether planning a week ahead, writing personal thoughts, or keeping essentials close at hand.
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With the aim of creating beautiful spaces through lighting design and a holistic approach, BLOND exists to evoke meaningful responses that enhance individual wellbeing. By combining design and technology, BLOND enables people to work, live, and focus in a more considered and intuitive way.
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Hévéa House is a French design house rooted in a cultural dialogue between Europe and Southeast Asia. Inspired by a literary journey to Malaysia and the enduring presence of the Hévéa tree (rubber tree), the brand transforms a shared history into contemporary design. Its biophilic furniture combines sculptural clarity with functional purpose, connecting memory, material and modern living. Each collection reflects a quiet awareness of time, change and nature’s resilience. Hévéa House believes design should make each moment matter—balancing poetry, structure and sustainability in timeless interiors.
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Proof of Concept
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