Proof of Concept

Proof of Concept
Cover image missing

Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

Related Exhibitions
Saba is a female-led company with a design philosophy rooted in strong, thoughtful concepts. The mission is to seamlessly blend the functional virtues of design with an emotional, expressive language. Every Saba space is characterized by soft, rounded forms, deliberately free of sharp edges, to evoke a sense of comfort and welcome. The brand places exceptional emphasis on detail, particularly in its meticulous choice of textiles and coverings. A defining principle of Saba is the harmony between freedom and poetry, reflected in the flexibility of its products, the richness of its colors and fabrics, and the guiding creative vision. Combined with precise tailoring and artisanal touches, these elements result in Saba’s signature aesthetic.
Saba
February 17, 2025
Part of 2025
Part of 2026
Danish Industry (DI) is Denmark’s largest business and employers’ organisation, representing over 20.000 companies—from small startups to global leaders. Democratically governed by its members, DI evolves to meet the dynamic needs of the business community. At 3daysofdesign, DI creates a platform where innovation, design excellence, and sustainability converge. Visitors can explore how Danish companies transform ideas into tangible products, digital experiences, and immersive environments, all reflecting a commitment to responsible production and thoughtful design. Welcome to the group exhibition “Design at 108.”
Danish Industry
April 23, 2025
Furniture
Office
Part of 2025
Part of 2026
Koukos de Lab is a material–driven design studio based in Lesvos, Greece, exploring sustainable design through research, experimentation, and local production. The studio develops innovative materials and objects by transforming agricultural by–products into meaningful design resources. At the core of its practice is Koukoutsi, an eco–material made from the final waste of olive oil production, primarily olive cores and pips. Designed as a sustainable alternative to conventional materials, Koukoutsi combines durability, water resistance, and a distinctive tactile quality. Suitable for objects, furniture, and surface applications, it reflects Koukos de Lab’s commitment to circular design and responsible material transformation today, locally.
Koukos de Lab
January 26, 2026
Accessories
Furniture
Materials
Lighting
Part of 2026
Creativity and playfulness are what GUBI does. By blending design eras, materials, textures, colours, and patterns, GUBI crafts spaces rich in character and ambience. Positioned where the brilliance of the past meets the thrill of the present, GUBI curates iconic 20th-century designs while collaborating with visionary studios to shape the future. Guided by a global outlook and a pulse on contemporary culture, GUBI captures the zeitgeist. The collection merges the warmth of southern Europe with the clean elegance of Scandinavian style, transcending functionality to tell meaningful stories. From rediscovering forgotten treasures to crafting future icons, every GUBI creation enriches lives and transforms spaces.
GUBI
February 2, 2022
Accessories
Furniture
Rug & Floor
Lighting
Part of 2022
Other Exhibitions
Discover Johanna Gullichsen’s distinctive textiles, where tradition meets modern design. Since 1989, Johanna Gullichsen has created durable, sustainable textiles that blend modern style and traditional weaving. The Normandie collection, made entirely in Finland, highlights local craftsmanship and responsible production. The Project collection, woven in Spain, is designed for demanding public spaces. Choose from fabrics by the meter, ready–made pieces, or custom items to bring Nordic design to any space.
Johanna Gullichsen
April 25, 2024
Mette Ditmer Denmark has embodied mindful Scandinavian design since 1995, crafting timeless interior pieces that blend aesthetics, functionality, and enduring quality. Each product is created from scratch, balancing bold colour combinations, graphic patterns, and tactile textures to redefine Nordic simplicity while inviting personal expression. Committed to conscious living, the brand integrates recycled materials, responsibly sourced wood and eco-conscious fabrics, ensuring durable, high-quality products. With a focus on thoughtful craftsmanship, Mette Ditmer Denmark creates functional designs that elevate everyday living, transforming homes into spaces of comfort and creativity.
Mette Ditmer Denmark
January 28, 2025
The story of sog begins in the world of bespoke furniture in Japan, where its creators listened to countless stories—the single line drawn by an architect, the quiet wish of a user. To answer each one, the brand's artisans sculpted wood, tailored fabrics, and bent metal. The myriad forms born and then vanished in this process became what they call the “memories of design.” From this vast accumulation of memories and experience, “sog” was born: a brand that carves out the "So” (素)—the elemental form destined to become the standard of the future.
sog
February 1, 2026
VIA Design & Business is one of the leading educational institutions in the Nordic region within design and business, with a strong focus on the fashion, furniture, and lifestyle sectors. The close connection between developing design and understanding business is embedded in the programme’s DNA, shaping an educational environment where creativity, strategy, and responsibility converge.
VIA Design & Business
April 3, 2025
×
Proof of Concept
Check back soon!