Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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Vaarnii is a furniture & lighting company making brutal and sophisticated objects from a single and plentiful natural raw material, Finnish pine. All products are made by local craftspeople and factories in Finland.
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Massproductions creates furniture and accessories that enrich design culture, drawing inspiration from the factory as both a production tool and a creative muse. Founded in 2009 by Swede Magnus Elebäck and Brit Chris Martin, Massproductions is built on their friendship and complementary skills. The company’s success thrives thanks to the talented team in their Stockholm office. Over the years they have developed an exciting and even audacious collection. Yet each piece remains practical and relevant.
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BEFORE VINTAGE FURNITURE creates furniture using wood that holds genuine value but had lost its place in the market for various reasons. Through precise craftsmanship and an architectural approach, the brand gives these materials a new future. Each piece of furniture is individually numbered, reflecting the belief that furniture becomes more meaningful as it ages alongside its owner. By revealing the quiet power of sleeping wood, the brand expresses honesty toward the material and the possibility for each piece to mature into a future vintage.
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Established in Copenhagen in 2017, Tekla creates elevated yet functional homeware pieces that centre a timeless, straightforward design expression. Since launching, Tekla has embodied an honest commitment to uncompromising quality. With a foundation in bedding, the full collection now comprises pieces for the entire home, including towels, sleepwear and blankets—all made to be lived in and made to last. Tekla holds B Corp certification, joining a global movement of people using business as a force for good. Tekla is available at its Copenhagen and London stores, globally online and through a handful of carefully selected retail partners in Europe, North America and the Asia–Pacific.
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Other Exhibitions
Astrid was launched in 2003, founded on Anna Boustedt’s genuine love for textiles. This passion continues to guide everything the company does. Her vision, aesthetic sensitivity, and attention to detail have helped establish Astrid as a small but significant player. The company is based in Stockholm and has longstanding collaborations with the most skilled textile mills in Europe. Astrid offers fabrics for curtains, furniture and accessories, and although the company’s primary target market is architects and designers, and the team has extensive knowledge of dealing with public spaces, the textiles are perfectly suited to a wide variety of settings. Quality is a matter of course for Astrid, and visual appeal is absolutely vital.
Astrid
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MOTARASU crafts design objects within lighting, furniture and interior that unites the clean, functional elegance of Danish design with the poetic beauty and refined simplicity of Japanese aesthetics to bring joy. Dedicated to creating timeless, sustainable pieces that evoke tranquillity and harmony, transforming everyday spaces into serene environments. By blending the best of both cultures, MOTARASU aspire to induce mindful living, elevate interiors with pure forms and natural materials, and infuse them with a quiet, understated elegance that speaks to the soul. During 3daysofdesign MOTARASU launches a new pendant by Ryota Yokozeki.
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Where attachment begins. Moifani is a furniture brand launched in 2021 by SHIKI, an Okawa–based manufacturer in Japan. Design by SATEREO, the Portugal–based studio of Japanese designer Keita Sato. Its distinctive forms emerge as flowing curves that draw out the tactile warmth of solid wood and invite a lasting relationship between people and furniture. In Moifani’s work, form is never arbitrary; it grows from the quiet dialogue between people, material, and everyday life. The Pombo collection, a series of dining chairs and tables, marks the brand’s latest release.
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FRONT is a curated platform for sustainable building materials. Working closely with innovative producers, such as Biomason and Alted Materials, FRONT brings together a growing collection of low carbon aesthetic materials made from waste and renewable resources. By supporting architects, developers, and contractors with hands–on guidance, from early concept to project delivery, services at FRONT go beyond supply. Technical documentation, product samples, CPD presentations, and custom material advice are available to help teams confidently implement circular choices.
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