Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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Crossing temporal boundaries—sculptural, yet inherently functional. Designed to enrich everyday life, each piece becomes more beloved with time. With minimalist forms rooted in essence, carefully selected materials, and the harmony of craftsmanship and contemporary design, we redefine furniture as timeless companions—objects that transcend eras and speak to the soul.
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Technogym is a global fitness and wellness industry leader. Their innovative & high–quality equipment, technologies, and services are designed to promote a healthy lifestyle and to help achieve your fitness goals. With a presence in over 100 countries, Technogym is dedicated to providing personalised solutions tailored to meet each individual's needs. At 3daysofdesign, Technogym will showcase its latest products and technologies, including its state–of–the–art cardio and strength training equipment, wellness solutions, and digital technologies. Visitors will have the opportunity to experience firsthand the quality and innovation that Technogym is known for—learn how their products and services can help them live happier and healthier.
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Un’common is a Polish design studio creating furniture from the finest materials such as marble, wood, and steel. At the core of the brand lies stone, the starting point of its design language and the essence of its identity. The founders believe that furniture should be more than well–designed functional objects; it should be a feast for the senses. It should evoke emotion and offer a tactile, multi–sensory experience. Few materials achieve this as powerfully as marble. Timeless, refined, and natural, marble has been used for centuries in architecture, art, and everyday life. Its weight, structure, and inherent imperfections give Un’common’s designs a sense of permanence and quiet sophistication.
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Aesop was established in Melbourne in 1987, and has since been developing efficacious and aromatic formulations for the skin, hair, body and home, guided by a sincere interest in intelligent design—their pared–back containers are created with the utmost care to ensure functionality and pleasure, and each store interior is created with careful consideration to the fabric of its neighbourhood. Avant–garde and sensitive store design has been and will continue to be an integral part of what Aesop is—true to the brand’s conviction that few things are more conducive to a life well-lived than well–considered design.
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Geberit is a specialist in mastering water and creating advanced bathroom solutions that unite reliable behind‑the‑wall technology with elegantly designed products in front of the wall. With a long tradition of quality, reliability and innovation, the brand transforms technical expertise into memorable experiences. At 3daysofdesign, “Visible Hidden Innovation” reveals the ingenuity normally concealed, showcasing precision engineering through sculptural, ice‑like installations that highlight water as the essential element. Geberit is a part of THE SWISS ATELIER during 3daysofdesign.
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Proof of Concept
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