Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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With experience and passion in working with solid wood, ZEITRAUM stands for a modern, reduced design language and sustainable approach. Founded in 1990, it was the first German furniture manufacturer to focus on combining ecology and design. Sustainability is not a trend but a fundamental corporate philosophy. Solid hardwoods from renewable sources are processed into furniture of lasting value by combining knowledge of materials with contemporary design. No chemical treatment of the wood is used. Due to solid wood's high reparability and their products' modular construction, the repair is easy and possible at any time. In cooperation with selected designers, ZEITRAUM develops high–quality furniture for living areas and contract sectors.
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EETAL is a project launched in 2021 by Japan Benex Corporation, a company specialising in precision sheet metal processing technology. Through collaborations with designers, it reconsiders the creative potential of sheet metal from multiple perspectives. Embracing an experimental approach, the project challenges conventional notions of industrial production and explores new dialogues between sheet metal and design. The name "EETAL" originates from "SHEET METAL." It combines "EET" from "SHEET" and "TAL" from "METAL," forming a coined term that symbolises the new form of sheet metal they strive to create.
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Studio ByHAA is an architectural design studio working in the intersection of craft, design, architecture and landscape. Our interior designs are handcrafted i Egypt through a dialogue with the local artisans and the Danish designers. We create from an understanding that all things and scales are connected. For us, design begins with the land, its textures, its rhythms, and the hands of the people who shape it. Our practice is about bringing the outside in, both literally and spiritually, by building spaces and creating objects that create a sense of belonging. We believe that the handmade has a capacity to reconnect people with the land, with nature, with a tangible time perspective from where we can feel ourselves at ease.
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Proof of Concept
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