Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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The story began with a vision of creating a new generation of interior design accessories where Danish design tradition and functionality go hand in hand. Over the past 20 years, FROST Denmark has established itself among renowned design firms, offering designs that align with consumer lifestyles. Behind the brand are independent designers such as Bønnelycke MDD, Busk+Hertzog, Paul Leroy, and Henrik Tengler, who contribute to its interior product line across nine finishes. FROST Denmark is committed to creating timeless designs that represent design tradition ensuring they are valued for generations.
Frost Denmark
March 3, 2022
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Bretz combines two essentially contrary, but fundamental desires in life: On the one hand, the creations take you on fantastic journeys full of adventure and freedom. But, on the other hand, they wrap themselves around you making you feel safe and secure. This vision takes shape the brands workshop where Bretz strides forth with a bold pioneering spirit while drawing on over a hundred years of German upholstery tradition. Born out of a passion for the unexpected coupled with sophisticated production techniques, Bretz creates exceptional modular and multifunctional concepts. Only when sofa, bed, armchair or accessory has been honed right down to the last detail, will they meet our exacting standards.
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Kvadrat Acoustics creates fully customisable, high–performance acoustic solutions characterised by aesthetic excellence and exceptional versatility, which are used to promote well–being in visionary architectural projects worldwide. Kvadrat Acoustics acoustic solutions sets the benchmark for sustainability, flexibility and durability and reflect the company's dedication to push aesthetic and technological boundaries.
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Other Exhibitions
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Rockfon
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Crafting Plastics! x Studio LoopLoop brings together expertise in biomaterial innovation and circular production to explore new material futures. Crafting Plastics! develops bio–based polymers and regenerative material systems, translating scientific research into scalable design applications. Studio LoopLoop focuses on circular design processes, working with waste streams and plant–based resources to create material–driven objects and spatial experiences. Together, the studios investigate colour, light, texture and form through sustainable materials, bridging experimentation and application across interiors, lighting, product design and architecture, with a shared commitment to circularity and environmental responsibility.
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Jan Kath Design has revolutionised the world of rugs. For nearly 30 years, the brand has been shaping the international design scene with its work. While the creative language spans a broad spectrum, production remains deliberately rooted in tradition. Each carpet is crafted using centuries–old hand–knotting techniques in selected workshops in Nepal and India, certified for sustainability by the Swiss label STEP. Knot by knot, skilled artisans translate the designs into textile art. Only premium natural materials are used, including hand–combed Tibetan highland wool, fine Chinese silk, and Nepalese nettle. This balanced material composition gives the rugs a distinctive tactile quality and a deep, layered presence beyond the surface.
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Bread and Butter is an itinerant exhibition platform that explores everyday rituals through the concept of paired objects. Transforming everyday spaces—such as bookstores, salons, restaurants, and parking lots—into stages for collaboration, designers from different generations and cultural backgrounds translate their personal routines and local traditions into perfectly matched pairs. Just as "bread and butter" signifies something essential and inseparable, the paired objects form functional, aesthetic, and social relationships—quietly conveying each designer's experiences and contexts, while opening space for new connections and creative dialogue with local communities.
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Proof of Concept
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