Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

Related Exhibitions
Fora Form is a Norwegian contract furniture manufacturer for areas wherever people meet. Fora Form manufactures furniture to focus on democratic processes, equality and trust. Knowing these values will add value to your meeting places will increase well-being, culture, and innovation power. Fora Form has four focus areas where actual interhuman value is created: Eat together, Work together, Breathe together and Experience together. Established in 1929, Fora Form has used design as a strategic tool since the 1950s. Today's collection combines modern designs by Scandinavia's top designers and classics from the company's heritage. Fora Form is part of Lammhults Design Group.
Fora Form
February 28, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Gemla is a contemporary furniture maker—and always has been. Yet at the same time, they verge on being an anachronism. Always have. The company was founded in 1861, specialising in steam–bent furniture. It’s steam that makes bentwood furniture so exceptionally durable, yet graceful. On the factory floor, guided by the knowledge of craft, the brand meets patience, care and sustainability, passed down through generations. It’s no coincidence that its pieces are in high demand for hotels and restaurants—settings that require equal parts aesthetics and durability.
Gemla Fabrikers
March 18, 2026
Furniture
Part of 2026
Ladies & Gentlemen Studio is a multi–faceted design studio with an approach to create and inspire a sense of wonderment in design. Through their thoughtful approach, the studio offers objects from lighting, furniture, accessories, to creative direction of spaces and creative experiences.
Ladies & Gentlemen Studio
January 31, 2024
Accessories
Furniture
Lighting
Part of 2024
Part of 2026
Ro Collection embraces a contemporary approach to Danish design traditions, rooted in a deep appreciation for craftsmanship, purpose and tranquillity. The word 'Ro' is Danish for serenity, calmness and peace of mind—values that lie at the core of the brand. Working closely with talented designers and skilled artisans, Ro Collection brings elegant furniture and accessories to life using carefully selected materials. Each piece is created to be lived with and to last, contributing to soulful spaces where meaningful design moments can flourish.
Ro Collection
January 29, 2024
Accessories
Furniture
Part of 2024
Part of 2025
Part of 2026
Other Exhibitions
AHARE is a product brand that brings subtle richness to everyday life through scent. They see scent not merely as an element of space but as a medium that deepens experience. With a commitment to sustainability, they reinterpret Japanese craftsmanship while fostering a connection between people and nature. In parallel, Ahare Space Project explores scent as architecture itself, designing immersive experiences that shift perception. By reading the essence of a place, they create scents within an architectural context, investigating how scent can transform environments and identities. Through the intersection of product and project, AHARE creates a signature of scent within space.
AHARE
January 10, 2025
Koukos de Lab is a material–driven design studio based in Lesvos, Greece, exploring sustainable design through research, experimentation, and local production. The studio develops innovative materials and objects by transforming agricultural by–products into meaningful design resources. At the core of its practice is Koukoutsi, an eco–material made from the final waste of olive oil production, primarily olive cores and pips. Designed as a sustainable alternative to conventional materials, Koukoutsi combines durability, water resistance, and a distinctive tactile quality. Suitable for objects, furniture, and surface applications, it reflects Koukos de Lab’s commitment to circular design and responsible material transformation today, locally.
Koukos de Lab
January 26, 2026
FREITAG makes bags and accessories from used and, increasingly, circular materials. What began in Zurich in 1993 with messenger bags made from discarded truck tarps now comprises around 60 models, every product a one–off. FREITAG products are robust, functional everyday companions that, thanks to a range of repair and exchange services, can expect an even longer, more fulfilling life. The headquarter is in Zurich, where a large part of the truck tarpaulins are disassembled, washed, and cut to size. The company also runs 30 FREITAG Stores worldwide, a Zurich–based Online Store, and its products are available at over 220 retail partners globally.
FREITAG
April 8, 2026
WOUD is a Danish design brand founded with the vision of establishing a harmonious collective that blends the talents of innovative newcomers and experienced designers. With a broad and deep selection of refined furniture, home accessories and lighting designs, WOUD creates timeless pieces that are made for you — and made for use. Deeply anchored in the Scandinavian design heritage and enriched by creative perspectives from around the world, the collection draws inspiration from the clean lines of modern architecture and the serene, soothing hues found in nature. Embodying the essence of elegant simplicity, longevity and honest craftsmanship.
WOUD
January 10, 2023
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Proof of Concept
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