Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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Founded in 1955 in Denmark as a small family workshop specialising in upholstery, Wendelbo began its journey with an unwavering commitment to craftsmanship. Over seven decades and three generations, the legacy of the Wendelbo family has continued to thrive and evolve. Today, Wendelbo is a global design company, collaborating with renowned international designers. By bridging bold shapes, skilled craftsmanship, and uncompromising quality, Wendelbo defines a new language of modern elegance.
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Founded in New York in 1902, Maharam is a leading creator of textiles for commercial and residential interiors whose design business also stewards the legacies and ongoing design direction of Edelman and Knoll Textiles. Recognised for its rigorous and holistic commitment to design, Maharam embraces a range of disciplines from product, graphic, and digital design to art and architecture. Responsible for the leather and textile product offerings of Edelman, Knoll Textiles, and Maharam, the design studio is dedicated to introducing a fresh perspective through a focus on aesthetic and industrial innovation augmented by long–term, interdisciplinary collaborations.
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Skultuna was founded in 1607 by the Swedish King Karl IX, and then as now, timeless design of the highest quality lies at the heart of the company. Every Skultuna piece is made to last for generations, growing more beautiful with each day and with every person who uses, wears and cherishes it.
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AAD is the creative vision of multidisciplinary designer, Amaresh Anand. Rooted in the belief that design transforms lives, AAD is a collaborative space where creative minds and diverse disciplines cross–pollinate to spark thoughtful and beautiful design solutions. It is focused on bringing authenticity and accessibility back to design. AAD channels the memory and imagination of designer and user into thrilling design outcomes. Magari transcends the ordinary, creating designs inspired by human experiences and cultural depth. Each collection tells a story, blending tradition with modern living. With precision, quality, and innovation, Magari crafts furniture that goes beyond utility–becoming a lasting, meaningful part of everyday living.
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BIRDMIND is a Spanish company developing circular materials for architecture and interior design. Based in Galicia, it transforms agricultural waste into high–performance, sustainable solutions through applied research and industrial processes. Its flagship product, Rice Tab, is a technical board made from rice husks, offering durability, versatility and key properties such as fire resistance, water repellency, anti–fungal performance and being formaldehyde–free. Produced with renewable energy, zero water footprint and a closed–loop system, BIRDMIND materials are designed for real applications in interiors, furniture, retail and contract, demonstrating that sustainability and performance can go hand in hand.
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Fucina Frammenti is a sustainable brand with an online shop focused on contemporary designs that prioritise material analysis and production processes. The brand aims to find new uses for Noble Waste—processed or semi–finished results—derived from the production cycles of other companies. This waste is repurposed through thoughtful design, creating new products with minimal energy expenditure while adhering to principles of disassemblability and monomateriality. This formula, called Noble Waste Mix, embodies a circular production–consumption–reuse model. Fucina Frammenti continually refines its practices through research, experimentation, and exploration of new materials, resulting in a constantly evolving product catalog.
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Guided by the philosophy “Flatness is the Point”, Flat Point creates interior pieces that integrate seamlessly with their surroundings. This harmony goes beyond simplicity, becoming a defining point that elevates spatial aesthetics through a refined, minimalist approach. Rather than pursuing variety for its own sake, Flat Point focuses on depth—exploring materials and methods of making with care and precision. Through a balance of aesthetic sensitivity and engineering expertise, the brand shapes its own interpretation of the flat point: discovering quiet, natural moments within restrained beauty.
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