Proof of Concept

Proof of Concept
Cover image missing

Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

Related Exhibitions
Mindo is a Danish–based outdoor furniture brand with an eco–conscious perspective on outdoor living. With a strong focus on design and materials, Mindo offers high–quality outdoor furniture without compromising on aesthetics or comfort. Working with renowned European designers and carefully selected recyclable materials from industry–leading manufacturers, the Mindo mindset has always been about awareness of the environment and taking responsibility for the resources used. The collection is created for gardens, terraces, and urban spaces. For dining and for lounging, for families, for friends, or time alone. Mindo is made for moments.
Mindo
February 10, 2022
Furniture
Outdoor
Part of 2022
Part of 2023
Part of 2024
WROOM, a brand that draws inspiration from the “MotorClassic” universe in the design and development of furniture for professional use. With a penchant for simplicity, functionality and sustainability, Wroom Furniture emphasizes modular solutions in materials such as recycled metal and plastic.
WROOM
January 20, 2025
Part of 2025
Outdoor
Part of 2026
Søuld is an innovative Danish material manufacturer committed to providing carbon-storing and recyclable acoustic materials made from eelgrass to forward-thinking designers, builders and end-users. Søuld produces functional and beautiful alternatives to traditional building materials, while improving human health and well-being. Søuld’s eelgrass products originate from the sea—a place you are never far from in Søuld’s native Denmark. The organic material embodies the same sense of calm provided by the sea and when taken indoors, it imbues living spaces with a restorative connection to nature.
Søuld
January 31, 2024
Wall & Surface
Part of 2024
Part of 2025
Part of 2026
For generations, Jensen has been committed to the belief that no one should be held back because their tired. With tireless dedication, the company has delved deep into the science of sleep, physiology, and materials, continuously refining its craft. This relentless pursuit of excellence has earned the trust of customers far beyond Norway’s borders, making Jensen a name synonymous with superior sleep. Despite its international success, Jensen has never lost sight of its roots. The factory remains in Svelvik, where every bed and mattress is meticulously crafted with passion and expertise. To Jensen, sleep is not merely a nighttime necessity—it is the foundation of a better day. Norwegian Sleep Quality Since 1947.
Jensen Beds
January 29, 2025
Beds
Part of 2025
Part of 2026
Other Exhibitions
Designs Of The Time is a Belgian company founded in 1998 by the Puylaert family. In their interior textiles, they embrace a sense of imperfection that complements their love for natural materials and casual, untreated looks. The work of this family revolves around a deep love for craftsmanship, authenticity and thoughtful creative designs.
This, along with their gentle character, results in interior textile collections of discrete luxury that breathe a troop of warm feelings into every home.
designs of the time
March 6, 2025
AAD is the creative vision of multidisciplinary designer, Amaresh Anand. Rooted in the belief that design transforms lives, AAD is a collaborative space where creative minds and diverse disciplines cross–pollinate to spark thoughtful and beautiful design solutions. It is focused on bringing authenticity and accessibility back to design. AAD channels the memory and imagination of designer and user into thrilling design outcomes. Magari transcends the ordinary, creating designs inspired by human experiences and cultural depth. Each collection tells a story, blending tradition with modern living. With precision, quality, and innovation, Magari crafts furniture that goes beyond utility–becoming a lasting, meaningful part of everyday living.
AAD x Magari
January 31, 2026
Where attachment begins. "moifani" is a furniture brand launched in 2021 by SHIKI, an Okawa-based manufacturer in Japan. Design by SATEREO, the Portugal-based studio of Japanese designer Keita Sato. Its distinctive forms emerge as flowing curves that draw out the tactile warmth of solid wood and invite a lasting relationship between people and furniture. In moifani’s work, form is never arbitrary; it grows from the quiet dialogue between people, material, and everyday life. The "pombo collection", a series of dining chairs and tables, marks the brand’s latest release.
moifani
January 24, 2026
Aifunghi is a newly established company founded by experienced design professionals, driven by a commitment to sustainable solutions. Its approach is rooted in the use of local, renewable, and high–quality materials, resulting in an unprecedented combination of creativity, value, and ecological responsibility. The company has developed an innovative manufacturing process, complemented by tangible, natural solutions and refined detailing. Aifunghi creates joyful objects designed to form one of the most sustainable ranges of furniture, lighting, and accessories available to a design–loving audience.
Aifunghi
January 27, 2025
×
Proof of Concept
Check back soon!