Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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ALPI is a leading manufacturer of decorative surfaces made of reconstituted wood. Being the first to industrialise this process, ALPIlignum veneer is made of real wood by taking apart and putting back together a tree–trunk. This creates a material that is not printed, and so designable as to offer limitless aesthetic effects. ALPI represents an undisputed gold standard in wood technology. The ALPIlignum Collection is FSC® 100% certified (FSC–C004666), thanks to full control of the supply chain.
Profound synergy between ALPI and the design world has given rise to long–standing collaborations with design talents. Piero Lissoni has held the role of art director since 2015. ALPI products are distributed in more than 60 countries.
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February 19, 2025
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Andreu World presents a curated selection of new collections within the By Malene Birger showroom in central Copenhagen, during 3daysofdesign. The exhibition brings together material innovation, including BIO® thermopolymer, a new colour palette inspired by Patricia Urquiola, a Mediterranean approach to design and contemporary circular thinking. Set in a calm and considered environment, the presentation reflects Andreu World’s commitment to timeless design, sustainability and refined spaces for work, hospitality and living.
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Since its founding in 2019, RYE has pursued a considered approach to bedroom design. Drawing on historical references and analogue traditions, the brand's focus is not on what a bed can do, but on what a bed should be—a quiet refuge that frames sleep through an emphasis on slowness, sculptural silhouettes, and tactile depth. Each piece is produced at RYE's own manufacturing facilities in the Danish Lake Highlands, where skilled craftspeople work with a range of locally sourced materials, to create a collection of bedroom furniture, mattresses and pillows.
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Magniberg is a Stockholm–based design brand founded in 2016 by Bengt Thornefors and Nina Norgren. Bringing a fashion–driven perspective to the home, Magniberg creates bed–wear and lifestyle products defined by emotion, individuality, and material quality. Each piece is conceived as an expression of mood, material, and story, bridging fashion’s creativity with the intimacy of everyday life. Rooted in Scandinavian craftsmanship and elevated by a contemporary, culturally aware sensibility, Magniberg redefines the home as a space for self–expression—to be dressed, composed, and lived with over time.
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LIGHT–POINT designs more than just lamps—they design light. This is the essence of their brand slogan: CREATING LIGHT.  With 30 years in the market, they have firmly established themselves as a leading Danish design company with an international look and appeal. The approach to design is both architectural and artistic, and the style is elegant and minimalistic, yet edgy and expressive. The lamps can both serve as style markers and bold design statements and be sophisticated, understated, and serene, blending in seamlessly. The fascination with light drives LIGHT–POINT to continuously experiment, pushing the boundaries of norms and traditions to develop innovative ways of creating illumination.
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Furniture ought to make room for people. That has been the philosophy since 1942, when FDB Møbler was founded, with architect Børge Mogensen heading up the studio. Many new designers have since entered the fold, but the foundational principles remain the same: To create beautiful, functional and exceptionally crafted furniture that makes room for everyday living at home. FDB Møbler is internationally known as a frontrunner of Danish design. It’s a story of classic pieces to be passed down from generation to generation. Regardless of whether they are talking about iconic pieces or new, innovative designs, the goal is the same: To have the veritable quality of life that was envisioned when the first pieces of furniture emerged in 1942.
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SMALLrevolution is a Copenhagen–based design and manufacturing studio working exclusively with recycled plastic. The studio develops controlled material streams from defined industrial waste, transforming them into specification–ready materials and objects for architecture and interiors. By combining sourcing, processing, and design, each output carries a clear material origin and consistent performance. The work challenges the perception of plastic as disposable, repositioning it as a material with structural value and long–term relevance within contemporary design.
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