Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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The name EDITORA means "editor."​ Based in Japan—a nation far from where the great masters of design once lived—they have always viewed their work through a unique lens. This distance has granted a different perspective. EDITORA's foundation lies in the firm MAKE AND SEE, which has designed and manufactured bespoke furniture for Japan’s finest hotels and restaurants for over ten years. Throughout this journey, their work has been rooted in a profound, unwavering respect for the masters. A brand that distills the experience, philosophy, and cultivated vision over years of craftsmanship. Each piece is realised by Japan’s leading artisans—it is its definitive response to the legacy of these greats.
EDITORA
December 11, 2025
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NORR11 is a Danish design company founded in 2011 with a vision to continuously create design that sparks curiosity. Driven by the desire to challenge boundaries between disparate time periods, design directions, cultures and materials, NORR11 craft products that exude attitude and relevance, bridging the gap between classic and modern design. They embrace a 360–degree design perspective, ensuring that each piece of furniture exudes visual appeal from every angle. The result is a sculptural, bold and sophisticated expression. Crafted with honest materials, their pieces are made to use and built to last. By harmoniously blending form, function and comfort NORR11 is committed to creating timeless pieces on the leading edge of design.
NORR11
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Horreds designs, manufactures, and sells office and meeting furniture built on enduring values. Summed up by the term Rebel Quality, its products are made to withstand wear, shifting design trends, and repeated renewal over time. Long–term sustainability is reinforced through environmental and quality certifications, while close attention is paid to every detail—from surfaces and the feel of wood to stitching and material combinations. In 2026, Horreds marks 90 years of designing and manufacturing furniture in Horred, Sweden—not as a milestone, but as a mindset that has guided the company since 1936.
Horreds
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Bundle Studio is a Copenhagen based design studio working at the intersection of material research and industrial furniture production. The studio develops furniture and objects through a hands on process where structure, material behavior and construction define the expression. The practice includes work with natural fibre composites and biobased adhesives. With a curiosity for new and bio based materials, each project explores how emerging materials shape form, tactility and use. Rather than applying a predefined style, the studio lets material logic guide proportion and detail. The work aims to support a gradual green transition within the furniture industry through design and long term collaborations with manufacturers.
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Other Exhibitions
Frostline is designed and handcrafted in Denmark, offering a range of uncompromising, frost–free outdoor showers and taps. Each product is meticulously crafted to elevate outdoor spaces—even when not in use. Inspired by the principle of “form follows function,” founder Roland Thorsen combines a sculptural design language with an uncompromising approach to craftsmanship. Rooted in engineering, Frostline stands as a symbol of timeless, purposeful design made to endure.
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Vibia exists to create beautiful atmospheres, utilizing lighting design to evoke meaningful responses that positively impact the human experience and enhance our sense of wellbeing. This purpose is a shared goal for all professional communities. Vibia aims to pioneer a new vision for lighting design by focusing on people's emotions, elevating interior design as a fundamental discipline for the cultivation of wellbeing, and providing a product portfolio with a unique blend of lighting effects. The company proposes a new approach to designing emotional atmospheres based on the creation of specific scenes according to the use of space over time and in parallel with control system design.
VIBIA
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Since Normann Copenhagen’s foundation in 1999, the brand's ambition has been to challenge conventional thinking and make the ordinary extraordinary through great design. By combining the craftsmanship, functionality and endurance characterised by its Danish design heritage with modern silhouettes and durable materials, Normann Copenhagen aims to create original products in a contemporary design that withstand the test of time. Normann Copenhagen believes in uniting people and spaces across the world and improving the quality of people’s lives through the power of great design. The brand's products combine functionality and design and accommodate the diversity of needs of modern life in residential and professional interiors alike.
Normann Copenhagen
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Chen Min Office is a multi-faceted design practice established by designer Chen Min whose production ranges from the design of objects to creative direction. Finding the best bonding point of tradition and modernization, east and west has always been what Chen Min Office is good at. Chinese design must become a language that used by the world instead of staying superficially as some style. Chen Min's goal is to find the Chinese language in the world of design.
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Proof of Concept
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