Proof of Concept

Proof of Concept
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Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.

Proof of Concept — Connect is an exhibition that explores how materials, processes, construction and craftsmanship shape our relationship with everyday objects. Designers are invited to consider the role of tactile experiences, traditional techniques, and innovation in forging deeper connections between makers, users, and the spaces we inhabit. Through this exploration, the exhibition celebrates the tangible bonds that bring design to life.

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February 8, 2022
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LOUISE ROE, the Danish designer, has shaped her eponymous brand with a strong artistic vision and a deep appreciation for European craftsmanship. Her designs, rooted in minimalism yet infused with an avant–garde sensibility, emphasise sculptural forms and the inherent character of natural materials. Through artisanal techniques, she creates objects and furniture that are both timeless and enduring. In 2018, she opened LOUISE ROE GALLERY in the heart of Copenhagen. Today, the flagship store attracts visitors from around the world, offering an immersive experience alongside its café, THE ROE BAR.
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Since 1899, Zimmer + Rohde has combined traditional craftsmanship with modern innovation. From its headquarters in Oberursel, the family–owned company develops exclusive, high–quality furniture and curtain fabrics that set international standards and enjoy worldwide distribution.
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ykoon is a design label by Steven Gosseye built on conscious choice, valued not only for its design, but for the story, craftsmanship and integrity behind each piece. Each object seeks simplicity in form while remaining engaging through detail and proportion. Grounded in a strong technical foundation, every design is carefully refined down to its construction and finishing. The story of each object begins with an idea and evolves through sketches and prototypes into a well–considered result. Working exclusively with solid hardwoods, ykoon employs traditional joinery techniques, reflecting a deep respect for craftsmanship. Sustainability, tradition and character come together in objects shaped with care and intention.
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HYLEtech is both a company and a product: a multi-patented technology that uniquely combines recycled aluminum and light into a single solution. Its technical potential is virtually limitless, enabling the creation of products, furniture, and installations previously unimaginable with conventional materials. Durable, recyclable, technical, visionary, simple, and ecological, HYLEtech is engineered for effortless disassembly, allowing easy separation of components to optimize recycling and reduce environmental impact. Today, HYLEtech is evolving to integrate additional technologies beyond light, expanding its applications toward the world of architecture.
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Thorup Copenhagen is a design studio rooted in a passion for the art of furniture and lighting making, inspiring an appreciation for objects crafted with integrity and designed to endure. Founded in Copenhagen in 2018 by MA. Furniture Designer Kasper Thorup, the studio creates thoughtfully crafted furniture and lighting defined by durability, material honesty, and purposeful function—fostering lasting connections between people and the spaces they inhabit.
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Helle Mardahl Studio operates at the intersection of art and functionality to create a dreamy universe of richly coloured glass designs of eccentric deviance. A graduate of London’s Central Saint Martins, Helle Mardahl is an artist and designer whose work is marked by a sense of lavishness and extravagance combined with a sense of flamboyance. As a designer, Helle Mardahl is concerned with the beauty of contrasts. Her richly coloured glass designs are alive and natural, fragile yet robust, simple yet ornate.
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BIRKEBAEK is a Danish distributor and agent specialising in international brands for the contract market, all united by a focus on quality, sustainability and long–lasting design. Founded in 2011, BIRKEBAEK represents brands including HOWE, Nordgröna, Intuit By Softrend, Green Furniture Concept, CAIMI, Rebello Decor and ATBO.
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Proof of Concept
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