Massproductions
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Massproductions creates furniture and accessories that enrich design culture, drawing inspiration from the factory as both a production tool and a creative muse. Founded in 2009 by Swede Magnus Elebäck and Brit Chris Martin, Massproductions is built on their friendship and complementary skills. The company’s success thrives thanks to the talented team in their Stockholm office. Over the years they have developed an exciting and even audacious collection. Yet each piece remains practical and relevant.

Massproductions welcomes you to immerse yourself in 1990s video culture with their TV sofa themed presentation of the new PATCH SOFA SYSTEM. Enjoy a VHS based installation whilst lounging in the comfort of PATCH in one of its many configurations.

Related Exhibitions
Scandinavian Design Embassy is an initiative aimed at promoting Nordic design companies internationally at Nordic Embassies around the world. It brings together key organisations including the Finnish Design Embassy, Norwegian Design Industry, the Swedish Institute and Svensk Form. Through this partnership, they strengthen the innovative and sustainable design principles that define the Nordic countries. Building on the success of the Finnish Design Embassy initiative, which has been active since 2022, this project has extended the concept to neighbouring countries for an even stronger presence around the world.
Scandinavian Design Embassy
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Otur aims to craft objects that feel as relevant today as they will decades from now. The creations are entirely handmade in Belgium. From the wood base to the linen shade: a local network of craftsmen turns every lamp into a unique piece. No two are the same. Complementary lamps with a distinct personality, each one bringing a sense of calm and serenity into a space.
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BAINA is an Antipodean brand of considered bathing essentials, founded in 2019. Distinctly modern and consciously created, the brand’s organic cotton towelling and clean apothecary formulations embrace bathing as an intentional practice—a conscious awakening in preparation for the day ahead, or the slow disconnect of the day that has passed. BAINA offers a gentle reminder to slow down and be present in moments once passed through as part of a routine.
BAINA
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BEFORE VINTAGE FURNITURE is a Japanese furniture brand based in Hokkaido, Japan, creating furniture from valuable wood that has lost its place in the market due to irregular grain, color variations, or other characteristics often overlooked by conventional standards. Through traditional Japanese joinery, architectural thinking, and careful craftsmanship, these materials are given a new purpose and a longer future. Each piece is individually numbered, reflecting the belief that furniture gains character and value as it ages alongside its owner. By embracing the unique qualities of every piece of wood, BEFORE VINTAGE FURNITURE created furniture designed not only for today, but to become the vintage pieces of tomorrow.
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Headquartered in Milan, MUG leverages the finest Italian craftsmanship to ensure optimal quality and appearance of its products. The focus on balanced proportions and the luminous effect of its lamps are the core of MUG’s design process while the refinement of the materials define the quality standard of the pieces.
Mug
February 2, 2026
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