Jotun
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For almost a century, Jotun has protected property—from iconic buildings to beautiful homes. As one of the world’s leading manufacturers of paints and coatings, Jotun LADY combines high quality with creativity and innovation.

JOTUN LADY—COLOUR DESIGN BY LADY. JOTUN LADY is known for its beautiful and diverse range of colours for interior paints. Experience JOTUN LADY a variety of shades that can transform any space into something special.

Related Exhibitions
ALPI is a leading manufacturer of decorative surfaces made of reconstituted wood. Being the first to industrialise this process, ALPIlignum veneer is made of real wood by taking apart and putting back together a tree–trunk. This creates a material that is not printed, and so designable as to offer limitless aesthetic effects. ALPI represents an undisputed gold standard in wood technology. The ALPIlignum Collection is FSC® 100% certified (FSC–C004666), thanks to full control of the supply chain.
Profound synergy between ALPI and the design world has given rise to long–standing collaborations with design talents. Piero Lissoni has held the role of art director since 2015. ALPI products are distributed in more than 60 countries.
ALPI
February 19, 2025
Wall & Surface
Part of 2025
Part of 2026
At their workshop on Portugal's Silver Coast, De La Espada combines artisanal furniture making savoir faire with rigorous, research–based contemporary design. Their portfolio of iconic and timeless pieces includes designs by their in–house studio, De La Espada Atelier, and by great figures in the world of international design. Specialising in woodworking and upholstery, they also collaborate with Portuguese artisans across disciplines. De La Espada sits at the heart of design and craft in Portugal and represents true luxury: creativity rather than imitation; extensive research and development; traditional methods that are in scarce supply; a singular aesthetic point–of–view; and no compromise when it comes to materials or effort.
De La Espada
November 29, 2023
Furniture
Part of 2024
Part of 2025
Part of 2026
Headquartered in Milan, MUG leverages the finest Italian craftsmanship to ensure optimal quality and appearance of its products. The focus on balanced proportions and the luminous effect of its lamps are the core of MUG’s design process while the refinement of the materials define the quality standard of the pieces.
Mug
February 2, 2026
Part of 2026
Dynaudio’s design originality lies in the way engineering becomes a form of craftsmanship. Not something to be displayed, but something to be felt through sound as part of everyday living. Sound is approached as a material in its own right, shaped with the same care, discipline, and intention as wood, metal, or textile within an interior environment. Rooted in Scandinavian engineering, precision and restraint guide every decision, allowing material, structure, and performance to evolve together. By developing core acoustic components in-house, sound is refined to feel balanced, natural, and calm rather than exaggerated or forced. This commitment to control, longevity, and quiet performance defines what we call Scandinavian Engineering.
Dynaudio
May 7, 2024
Audio Visual Design
Part of 2022
Part of 2025
Part of 2026
Other Exhibitions
Italian creativity, artisan tradition and international vocation are the distinctive traits of Potocco, a family–run company that has been studying and creating furniture for indoor and outdoor environments for almost a century. Founded in 1919 by Domenico Potocco in Manzano (UD), as a small artisan workshop for the production of chairs, Potocco has evolved over the years into a large industrial reality, specialised in the production of home and contract furnishings. A history of excellence that covers the entire 20th century, along a trail of growth which—from its participation to the first Salone del Mobile trade fair as a founding partner—has led Potocco to collaborate with important brands.
Potocco Italy
March 9, 2026
Astrid was launched in 2003, founded on Anna Boustedt’s genuine love for textiles. This passion continues to guide everything the company does. Her vision, aesthetic sensitivity, and attention to detail have helped establish Astrid as a small but significant player. The company is based in Stockholm and has longstanding collaborations with the most skilled textile mills in Europe. Astrid offers fabrics for curtains, furniture and accessories, and although the company’s primary target market is architects and designers, and the team has extensive knowledge of dealing with public spaces, the textiles are perfectly suited to a wide variety of settings. Quality is a matter of course for Astrid, and visual appeal is absolutely vital.
Astrid
February 16, 2024
MOEBE is a Danish design studio creating furniture, lighting, and objects defined by a relentless pursuit of simplicity, where visible details are the aesthetic. In a world that always demands more, MOEBE designs for less: less noise, less clutter, less waste. Each piece is stripped to its core, with structures that aren’t hidden but celebrated—where how it’s made shapes how it looks. The designs are modular, adaptable, durable, and repairable.
MOEBE
January 6, 2022
Birdie is a Danish brand redefining indoor climate & health through intuitive design and storytelling. Founded in 2022, the brand has experienced exponential international growth with only one product (Birdie) showing a new perspective on Scandinavian design and human technology. Just like the canary in the coal mine, Birdie® will drop dead when the air quality becomes poor, until you open your windows and bring it back to life. Simple as that. Birdie is on a mission to improve indoor air quality
in homes, offices and schools around the world. So far, there’s +60.000 Birdies hanging in more than 70 countries.
Birdie
January 22, 2026
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