Johanna Gullichsen

Johanna Gullichsen
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Discover Johanna Gullichsen’s distinctive textiles, where tradition meets modern design. Since 1989, Johanna Gullichsen has created durable, sustainable textiles that blend modern style and traditional weaving. The Normandie collection, made entirely in Finland, highlights local craftsmanship and responsible production. The Project collection, woven in Spain, is designed for demanding public spaces. Choose from fabrics by the meter, ready–made pieces, or custom items to bring Nordic design to any space.

Finnish design brands Durat, Finarte and Johanna Gullichsen have built an imaginative world of games and recreation to touch, play and discover the bliss of design. ”Don't forget to play!” said Finnish architect Alvar Aalto. Throughout history, Finnish design has been driven by bold experimentation and testing. This open and curious way of approaching and examining life has led to unique and practical solutions that have also been key to Finland's well–being, making it the happiest country in the world. Play creates space for curiosity, mistakes, and surprises. In Playroom, materials from textiles to furniture become a medium for artistic exploration. Playroom is supported by Finnish Design Info and Helsinki Partners.

Related Exhibitions
Founded in 2019, Material Matters is a platform dedicated to exploring the role of material intelligence in architecture and design. With more than 140 podcasts published and four acclaimed editions of its annual fair staged in London, the brand made its international debut in Copenhagen in 2025 as part of 3daysofdesign—an appearance that exceeded expectations and confirmed the appetite for a deeper, more material–led conversation. Building on the success of last year, Material Matters returns to 3daysofdesign taking up, once again, the residence in the heart of Christianshavn, positioned as a key destination within the city.
Material Matters
November 4, 2024
Part of 2025
Materials
Furniture
Lighting
Accessories
NORR11 is a Danish design company founded in 2011 with a vision to continuously create design that sparks curiosity. Driven by the desire to challenge boundaries between disparate time periods, design directions, cultures and materials, NORR11 craft products that exude attitude and relevance, bridging the gap between classic and modern design. They embrace a 360–degree design perspective, ensuring that each piece of furniture exudes visual appeal from every angle. The result is a sculptural, bold and sophisticated expression. Crafted with honest materials, their pieces are made to use and built to last. By harmoniously blending form, function and comfort NORR11 is committed to creating timeless pieces on the leading edge of design.
NORR11
February 17, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
Part of 2025
SF–SO is an industrial design studio operating between San Francisco and Seoul, founded in 2019 by Jaehoon Jung and Hoyoung Joo. The studio focuses on simplifying the relationship between users, objects, and their environment rather than creating attention–seeking forms. Through the refinement of structure, manufacturing logic, and function, SF–SO reduces visual and physical complexity, allowing objects to exist quietly within everyday environments.This approach extends into its furniture brand SFSO–MFG®, where the studio translates its philosophy into tangible products meant to be understood through use and physical experience.
SF–SO
January 29, 2026
Furniture
Lighting
Part of 2026
Ethimo is an Italian company founded in 2009 that specialised in high–end outdoor furnishings that express contemporary design in a balanced synthesis of form and function. Study of materials and shapes of elements speak of the tailoring of a knowhow consolidated over time and of all–Italian style. A fusion of art, nature, tradition, contemporaneity and design that finds its identity and balance in every project bringing alive an idea of outdoor living made up of harmony with nature and respect for the environment. Ethimo projects stress the importance of protecting and preserving the natural environment and awareness of the physical and mental well–being generated by contact with nature.
Ethimo
March 6, 2024
Outdoor
Part of 2024
Part of 2025
Part of 2026
Other Exhibitions
OUVE is a South Korean lifestyle brand reinterpreting daily routines through fragrance. Transforming functional fabric care into minimalist objects, the brand introduces a premium towel collection crafted from Seacell. Utilizing this sustainable, seaweed-based fiber provides exceptional softness. Committed to eco-conscious innovation, OUVE is continuously exploring diverse natural materials, such as organic cotton and hemp, to expand its sustainable offerings. Through a harmonious blend of niche-inspired scents, innovative materials, and elegant design, OUVE elevates ordinary moments into comforting, sensory experiences.
OUVE
February 12, 2026
The name EDITORA means "editor."​ Based in Japan—a nation far from where the great masters of design once lived—they have always viewed their work through a unique lens. This distance has granted a different perspective. EDITORA's foundation lies in the firm MAKE AND SEE, which has designed and manufactured bespoke furniture for Japan’s finest hotels and restaurants for over ten years. Throughout this journey, their work has been rooted in a profound, unwavering respect for the masters. A brand that distills the experience, philosophy, and cultivated vision over years of craftsmanship. Each piece is realised by Japan’s leading artisans—it is its definitive response to the legacy of these greats.
EDITORA
December 11, 2025
Vaarnii is a furniture & lighting company making brutal and sophisticated objects from a single and plentiful natural raw material, Finnish pine. All products are made by local craftspeople and factories in Finland.
Vaarnii
March 4, 2024
Creativity and playfulness are what GUBI does. By blending design eras, materials, textures, colours, and patterns, GUBI crafts spaces rich in character and ambience. Positioned where the brilliance of the past meets the thrill of the present, GUBI curates iconic 20th-century designs while collaborating with visionary studios to shape the future. Guided by a global outlook and a pulse on contemporary culture, GUBI captures the zeitgeist. The collection merges the warmth of southern Europe with the clean elegance of Scandinavian style, transcending functionality to tell meaningful stories. From rediscovering forgotten treasures to crafting future icons, every GUBI creation enriches lives and transforms spaces.
GUBI
February 2, 2022
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