Iittala
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Iittala’s design story began in 1881 and continues to thrive at the glass factory in Iittala village, Finland. With a deep commitment to craftsmanship, Iittala is a pioneer of avant–garde design in coloured glass and ceramics. Every piece created is more than an object—it reflects the skill, artistry, and experimental spirit of those who shaped it, preserving tradition while shaping the future of design.

To celebrate 90 years of the Aalto vase, Iittala presents the Aalto 90 Pavilion at the public square in Ofelia Plads. Shaped after Alvar Aalto’s celebrated design, the pavilion invites visitors to step inside the form itself and experience an immersive soundscape created especially for the occasion. Within the pavilion, Iittala unveils its exclusive Aalto City Vases, presented as part of the spatial experience. The pavilion is a place for encounters, reflection, and sensory immersion—bringing together past, present, and future through one of the most enduring symbols of design during 3daysofdesign.

Related Exhibitions
Trained as an architect, Finn Juhl approached furniture as an artistic discipline rather than a purely functional task. His work challenged established ideas of construction and use, introducing sculptural forms and a clear sense of proportion that helped shape Danish modernism. For more than two decades, House of Finn Juhl has held the exclusive rights to revive and produce Finn Juhl’s furniture designs, working to preserve the intent and principles behind his work—an approach that continues to resonate across generations.
House of Finn Juhl
January 10, 2022
Furniture
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Part of 2023
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Panzeri represents the 'Made in Italy' manufacture tradition with high–quality decorative and architectural lighting. Founded in northern Italy, the brand combines technical expertise, contemporary design and advanced LED technology to create solutions for residential, hospitality and contract spaces. Panzeri represents 'Made in Italy' manufacturing, attention to detail and a constant focus on innovation, sustainability and visual comfort.
Panzeri
January 22, 2026
Lighting
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The story of sog begins in the world of bespoke furniture in Japan, where its creators listened to countless stories—the single line drawn by an architect, the quiet wish of a user. To answer each one, the brand's artisans sculpted wood, tailored fabrics, and bent metal. The myriad forms born and then vanished in this process became what they call the “memories of design.” From this vast accumulation of memories and experience, “sog” was born: a brand that carves out the "So” (素)—the elemental form destined to become the standard of the future.
sog
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V—ZUG, Switzerland’s leading household appliance brand, has been developing and producing kitchen and laundry appliances in Switzerland for over 112 years, providing comprehensive service across its markets. Rooted in Switzerland since 1913, V—ZUG believes time is precious and encourages a focus on what truly matters: sharing, hosting and living. The company is committed to building a sustainable future through the manufacture of long–lasting appliances and responsible, carbon–neutral production, working every day to bring simplicity into homes and creativity into kitchens.
V–ZUG
February 22, 2023
Kitchen
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Other Exhibitions
Belgium is Design is an initiative created to promote Belgian design on the international stage. Active since 2011, it brings together designers, studios and companies under a shared identity and a recognized label of quality. Through curated collective projects at major international design events, Belgium is Design highlights the creativity, innovation and know-how that define Belgian design. By combining cultural promotion with economic development, the initiative strengthens the international visibility of Belgian talent while ensuring high professional standards and meaningful connections with global markets. Belgium is Design is led by Wallonie‑Bruxelles Design Mode, Flanders District of Creativity and MAD Brussels.
Belgium is Design
March 20, 2026
The Boffi|DePadova Way of Living is made up of details, customs and practices woven together into a rich tapestry. The group proudly narrates this story via the offering of interior systems and furniture elements where quality and consistency are fundamental values. Versatility and the intelligent use of interior space form the basis of the integrated design offer from Boffi|DePadova. These two aspects are expressed by the group in the way it develops not only individual products with a unique personality, but in its ability to put forth a complete project that conveys a distinct mood by merging different entities. It is a manifesto of contemporary architecture.
Boffi|DePadova
February 12, 2022
A new chapter of clarity and craftsmanship. Ordning&Reda, the iconic stationery brand, is entering a new chapter. With a legacy built on simplicity, functionality and timeless design, the brand renews its commitment to thoughtful craftsmanship and everyday clarity. Today, new materials, fresh colours and a spirit of optimism reconnect Ordning&Reda with its roots bringing order, creativity and calm to modern life. The name Ordning&Reda meaning “neat and tidy” in Swedish captures the essence of its philosophy: order that inspires creativity. Each product is designed to bring beauty and calm to everyday rituals, whether planning a week ahead, writing personal thoughts, or keeping essentials close at hand.
Ordning&Reda
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Service Projects is a tableware brand that creates enduring, timeless pieces designed for everyday use. Inspired by the enduring functionality of industrial kitchens, Service Projects develops products made to last for decades, for individuals who appreciate durability and timeless appeal in their private homes.
Service Projects
February 12, 2026
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