Iittala
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Iittala’s design story began in 1881 and continues to thrive at the glass factory in Iittala village, Finland. With a deep commitment to craftsmanship, Iittala is a pioneer of avant–garde design in coloured glass and ceramics. Every piece created is more than an object—it reflects the skill, artistry, and experimental spirit of those who shaped it, preserving tradition while shaping the future of design.

To celebrate 90 years of the Aalto vase, Iittala presents the Aalto 90 Pavilion at the public square in Ofelia Plads. Shaped after Alvar Aalto’s celebrated design, the pavilion invites visitors to step inside the form itself and experience an immersive soundscape created especially for the occasion. Within the pavilion, Iittala unveils its exclusive Aalto City Vases, presented as part of the spatial experience. The pavilion is a place for encounters, reflection, and sensory immersion—bringing together past, present, and future through one of the most enduring symbols of design during 3daysofdesign.

Related Exhibitions
PBJ Designhouse was founded in 1968 and has been Danish–owned ever since. PBJ is known for making modern home furniture inspired by classic Danish design and they now also expands into commercial interiors. As workplaces and hospitality spaces embrace home–like aesthetics, PBJ adapts its classics for lounges, conference rooms, and restaurants. Each piece meets strict sustainability standards, including testing of surfaces, durability and strengths. The result is furniture with idea and identity, form and function, finish and finesse, both for private homes and contract markets.
PBJ Designhouse
December 11, 2024
Furniture
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Part of 2026
Vibeke Fonnesberg Schmidt creates exclusive bespoke lighting pieces. Working with plexiglass and brass, she develops lamps shaped by a close dialogue between colour, transparency, and form. Layered hues and shifting light create depth and visual presence, while patinated brass adds a warmer, tactile tone. Each lamp is a sculptural object that brings a composed architectural presence to a space. She also creates larger installations by grouping multiple lamps. Vibeke Fonnesberg Schmidt collaborates with Nilufar Gallery in Milan and designs for Gubi.
Vibeke Fonnesberg Schmidt
February 14, 2022
Lighting
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An international creative collaborator and invaluable material resource, The American Hardwood Export Council (AHEC) is the global face of U.S. hardwoods, championing their performance, sustainability and aesthetic potential to timber markets all over the world.
AHEC
February 15, 2022
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Part of 2023
Materials
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Founded in 1955 in Denmark as a small family workshop specialising in upholstery, Wendelbo began its journey with an unwavering commitment to craftsmanship. Over seven decades and three generations, the legacy of the Wendelbo family has continued to thrive and evolve. Today, Wendelbo is a global design company, collaborating with renowned international designers. By bridging bold shapes, skilled craftsmanship, and uncompromising quality, Wendelbo defines a new language of modern elegance.
Wendelbo
January 11, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
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Other Exhibitions
BOMMA is a Czech design lighting brand, manufacturing handcrafted sculptural lighting. Each piece is unique, combining next–level craftsmanship, original technologies, and signature design—created to bring a distinctive, welcoming atmosphere and timeless beauty into your everyday spaces. Their products transform interiors, creating a distinct mood in each space—from eye–catching centrepieces and installations to soft ambient light. BOMMA’s glassworks foster traditional craft in a technologically–advanced facility, enabling the production of exceptionally demanding pieces.
BOMMA
January 2, 2024
Rezas is a renowned rug brand that combines Nordic design with traditional craftsmanship and modern elegance. With over 30 years of experience, the brand has created a unique collection where contemporary style meets time–honoured techniques. Every rug is carefully designed to enhance interiors, offering a perfect balance of texture, colour, and artistry. From intricate hand–knotted pieces to refined modern designs, each rug is made with attention to detail and quality. As a trusted partner for businesses worldwide, Rezas offers expertise, reliability, and a strong commitment to long–term collaborations. With a passion for design and a deep respect for craftsmanship, Rezas creates rugs that bring character and lasting beauty to any space.
Rezas
February 26, 2025
Openhouse Studio leads creative projects and bears brands' messages in a comprehensive and unique way. The studio offers an array of opportunities that can be customised to every brand–specific needs through developing events and building individual brand identities using creative direction, photography, videography, graphic design, and copywriting, among others. 
The studio emerged from Openhouse Magazine, a biannual publication that talks about art, design, architecture, and culture, which also serves as a platform to engage with an international professional audience.
OPENHOUSE
February 1, 2024
Danish Industry (DI) is Denmark’s largest business and employers’ organisation, representing over 20.000 companies—from small startups to global leaders. Democratically governed by its members, DI evolves to meet the dynamic needs of the business community. At 3daysofdesign, DI creates a platform where innovation, design excellence, and sustainability converge. Visitors can explore how Danish companies transform ideas into tangible products, digital experiences, and immersive environments, all reflecting a commitment to responsible production and thoughtful design. Welcome to the group exhibition “Design at 108.”
Danish Industry
April 23, 2025
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