Yobiiro produced by ZOZO NEXT

Yobiiro connects contemporary technology with traditional crafts across Japan, transforming them into products that awaken the senses and emotions. Subtle shifts in light, scent, and temperature are treated as “colors” that enrich everyday life. Like the first pour that draws water from a well, it sparks new perception and awareness. By collaborating with regional makers, craftspeople, and technologists, Yobiiro explores value beyond function or numbers—value meant to be felt—bringing a “first drop” into daily life while envisioning new future landscapes.