Yobiiro
Yobiiro fuses traditional craftsmanship from regions across Japan with cutting–edge technology, transforming them into products that awaken the senses and emotions. It treats subtle shifts in light, scent, and temperature as colours that enrich everyday life. Like the first pour that draws water from a well, it invites new perception and awareness. Working with production regions, craftspeople, and technologists, Yobiiro explores forms of value beyond functionality or numbers—value meant to be felt. In doing so, it brings a first drop into daily life and sketches new possibilities for the future.
Japanese craftsmanship has been passed down across regions of the country and continues to be sustained today. While often perceived as unchanging traditions, craftsmanship has continuously evolved in response to the needs and sensibilities of each era. It can be understood as a cumulative practice in which advanced ideas of its time are embedded. This exhibition features a ZOZO NEXT project “Yobiiro,” that fuses traditional Japanese craftsmanship with cutting-edge technology. By collaborating with production regions, craftspeople, and technologists, the project asks: If Japanese craftsmanship were to be transformed by contemporary technologies, what kind of lifestyles could be made possible?
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