Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
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Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
FRAMING is a joint exhibition during 3daysofdesign, presenting exclusive design brands and their latest novelties in an inspiring and relevant setting. The Odd Fellow Palace once again forms the backdrop for FRAMING, with all three floors of the impressive Rococo building from the mid–18th century, including its two wings, offering both indoor and outdoor exhibition spaces for national and international brands alike. In addition, a solo exhibition will take place at Harsdorff House on Kongens Nytorv, just a short walk from the main exhibition on Bredgade. This year marks the sixth edition of FRAMING, featuring more than 40 exhibiting brands.
FRAMING
February 15, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
Holmris B8 creates room for people through turnkey solutions that fit people, space, and purpose. Rooted in insight and expert advice, Holmris B8 works closely with architects and designers and manages projects end to end—from the first idea to customisation, relocation, maintenance, and giving furniture new life. By combining their own designs with solutions from more than 1.000 carefully selected suppliers, they create spaces made to support real needs. Responsibility is part of their DNA. With a long tradition of circular thinking, Holmris B8 focuses on quality, longevity, and conscious choices that put people first.
Holmris B8
February 15, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
Part of 2025
EMFIMA Collection is a Nordic agency established in September 2016 and today represent the well-known Italian manufacturers Luceplan Srl., Pedrali S.p.A., Contardi Lighting Srl, BROKIS and Fantoni S.p.A. All manufacturers are available on the Nordic markets, and are represented in Denmark through the EMFIMA Collection. In addition, EMFIMA Collection has entered into a distributor agreement with the Swedish company BOOM Interiør, on the Danish market. The EMFIMA Collection exclusively offers products with a high design profile and complete unique functions. EMFIMA is interested in good quality, the best design and distributing the carefully selected brands through a professional and quality-consciously selected network throughout DK.
EMFIMA Collection
February 19, 2025
Lighting
Furniture
Office
Part of 2025
Part of 2026
NICHBA is a Danish design brand rooted in architectural thinking and uncompromising minimalism. The collection is defined by clean lines, honest materials, and a strong focus on function and longevity. Crafted with precision and high–quality finishes, NICHBA creates timeless steel products that integrate seamlessly into modern spaces. From bathroom accessories and wardrobe solutions to refined tableware, each piece is designed to bring calm, order, and aesthetic to the hospitality industry, workplaces and the everyday life.
NICHBA
November 19, 2025
Bath
Accessories
Part of 2026
Other Exhibitions
Based on a passion for authentic design and with responsibility at the forefront, Ferm Living creates honest products and calm environments that inspire you to balance the contrasts in life. Defined by soft forms, rich textures, and curious details, Ferm Living’s designs help create composed atmospheres with a touch of the unexpected. From materials and processes to production and delivery, Ferm Living challenges itself to help shape a more sustainable future, making it easier for you to make responsible choices. Ferm Living creates collections of furniture, accessories, and lighting designed to help you create spaces where you can feel comfortably at home.
Ferm Living
January 24, 2022
Arper is a global design brand that envisions products for the way we live. Founded in Italy in 1989 by the Feltrin family, it offers, through empathetic and enduring designs, a perspective on contemporary living that increasingly requires fluidity and versatility. The company views design through the lens of The Project of Living, a strategic approach that explores the application of versatile furnishings that seamlessly accommodate all the different things we do daily and the many spaces in which we do them. Sustainability plays a central role for Arper, which aims to become a leading example of a responsible business, by integrating sustainability into its culture, processes and products.
Arper
February 1, 2024
Kast is an award-winning British brand known for its sculptural concrete basins, combining architectural form with meticulous craftsmanship. Designed and handcrafted in Nottinghamshire, each piece is produced in-house before being shipped to projects worldwide. As the first brand to create a dedicated collection of concrete wash basins, Kast redefined the material, transforming concrete from industrial to expressive. Today, the collection spans a wide range of forms and a palette of 28 colours, revealing the depth, texture and individuality of concrete. With over two decades of expertise, Kast continues to explore the boundaries of form, colour and craft.
Kast
February 2, 2026
Lasting change begins at the smallest scale. No detail is too little, no problem too small, no emotion trivial and no person irrelevant. In a time defined by environmental and social challenges, design becomes a tool for care, attention, and responsibility, where every step matters and every effort counts. At Lund University School of Industrial Design, education is grounded in curiosity, critical thinking, and real-world engagement. Students question, test, and refine, engaging with people and contexts, bringing together diverse perspectives. The school fosters a new generation of designers who create with intent and awareness. Their work reflects a shift from producing more to creating meaningful impact. Because Every Thing Matters.
Lund University
February 19, 2026
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Kroki / Andreas Samuelsson
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