Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Crafting Plastics! x Studio LoopLoop brings together expertise in biomaterial innovation and circular production to explore new material futures. Crafting Plastics! develops bio–based polymers and regenerative material systems, translating scientific research into scalable design applications. Studio LoopLoop focuses on circular design processes, working with waste streams and plant–based resources to create material–driven objects and spatial experiences. Together, the studios investigate colour, light, texture and form through sustainable materials, bridging experimentation and application across interiors, lighting, product design and architecture, with a shared commitment to circularity and environmental responsibility.
Crafting Plastics! x Loop Loop
April 30, 2026
Lighting
Part of 2026
Materials
Accessories
Scandinavian Design Embassy is an initiative aimed at promoting Nordic design companies internationally at Nordic Embassies around the world. It brings together key organisations including the Finnish Design Embassy, Norwegian Design Industry, the Swedish Institute and Svensk Form. Through this partnership, they strengthen the innovative and sustainable design principles that define the Nordic countries. Building on the success of the Finnish Design Embassy initiative, which has been active since 2022, this project has extended the concept to neighbouring countries for an even stronger presence around the world.
Scandinavian Design Embassy
March 27, 2026
Furniture
Accessories
Rug & Floor
Materials
Lighting
Swedese is a classic Swedish furniture producer with a strong anchor in both the public and domestic domain. Swedese's ideals are the same today as they have been for the past 80 years. These are to create beautiful furniture for the future, which build on the foundations of Scandinavian modern traditions, designed by forward–looking designers who share in the timeless ideals of architecture. Swedese was founded in 1945 by the two brothers Yngve and Jerker Ekström and Bertil Sjöqvist, under the company name ESE Möbler. The headquarters are located at Vaggeryd, in Sweden, together with one of the factories. The second factory is located in Äng, a small village outside Nässjö, Sweden.
Swedese Möbler
November 28, 2023
Accessories
Furniture
Part of 2023
Part of 2024
Part of 2026
our society is a young design brand based in Aarhus, Denmark. Driven by a desire to reflect contemporary values and next generation design, the brand creates furniture, lighting and interior objects with a simple yet distinctive expression. Built on a collective mindset, our society collaborates with the next generation of creatives from around the world, bringing together diverse perspectives to shape objects that reflect the spirit of today. With a modern approach to materials, production and use, each piece is designed to feel relevant to the present and made to be passed on for generations.
our society
March 22, 2023
Furniture
Lighting
Part of 2023
Part of 2024
Part of 2025
Other Exhibitions
Founded in Denmark in 1872, Fritz Hansen plays an active role in the evolution of Danish design, shaping a legacy of craftsmanship, quality, and innovation. Throughout its history, the company has worked closely with visionary designers and architects to shape lasting designs that have stood the test of time. From Arne Jacobsen and Poul Kjærholm to contemporary talents like Cecilie Manz, Piero Lissoni, and Jaime Hayon, each collaboration contributes to an ongoing dialogue between heritage and innovation—united by a dedication to enduring design made to pass on to the next generation. Fritz Hansen’s collections span indoor and outdoor furniture, lighting, and objects brought to life in homes, workplaces, and hospitality spaces worldwide.
Fritz Hansen
January 17, 2022
Narvi is a Finnish sauna stove brand with more than 80 years of history, operating at the intersection of tradition and modernity. Renowned for its handcrafted stoves made in Lapinkylä, Narvi is trusted for creating authentic sauna experiences for both private homes and public saunas. At the heart of the brand’s mission is a commitment to delivering deeply relaxing sauna experiences worldwide. Narvi believes in the traditional Finnish way of enjoying the sauna as the ultimate way to unwind. Uncompromising quality lies at the core of Narvi’s approach. By designing products built to last for decades, the brand makes a meaningful contribution to sustainability through longevity and responsible craftsmanship.
Narvi
January 3, 2025
On the occasion of 3daysofdesign, Johan Borups Højskole opens the doors to its historic mansion in Copenhagen’s Cultural District, inviting visitors to explore the graduation showcase by emerging Nordic voices. This semester’s final exhibitions feature a project from Design & Ceramics—an artistic education where tradition meets contemporary culture in an open, exploratory atmosphere. Set within the school’s historic courtyard and interiors, the showcase highlight the culmination of a semester shaped by dialogue, curiosity, and craftsmanship. Founded in 1891, Johan Borups' is a Danish ‘højskole’—a creative community based on growth, collab and reflection.
Johan Borups Højskole
April 9, 2025
For more than 55 years, FRANDSEN has worked with light and lighting, and this is still a cornerstone in the heritage. Under the headline ‘In celebration of light’ FRANDSEN's goal is simple: unfold the many functions of good lighting—be it visual, social or sensual, to enrich people’s everyday lives. Through ambitious collaborations with international designers, FRANDSEN aims to further explore the interplay between light, material, and form. A lamp might still be a lamp, but FRANDSEN will perpetually push the boundaries of what’s possible, creating lighting solutions both functional and yet aesthetically pleasing.
Frandsen
February 16, 2022
×
Kroki / Andreas Samuelsson
Check back soon!