Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
For over 20 years, ARCHITECTMADE has carefully crafted designs from Denmark’s most visionary architects. Rejecting mass production, the brand focuses on a select few creations, each defined by uncompromising quality and timeless appeal. With meticulous craftsmanship at its core, every piece is made to become part of daily life for generations, creating an alternative to throwaway culture.
ARCHITECTMADE
February 14, 2022
Accessories
Part of 2022
Part of 2024
Part of 2025
Part of 2026
AL2 has created distinctive, timeless design pieces since 2013, drawing on a woodworking heritage that dates back to 1970. Founded by Manos Alexopoulos, the brand has evolved into a Greek lifestyle label with a strong presence on the international design scene. Through collaborations with award–winning designers, AL2 produces furniture defined by elegance, flexibility and contemporary refinement. Its designs shape personalised spaces—from homes and offices to public environments—tailored to individual needs. AL2 is distributed in more than 30 countries and is ISO–certified for quality management and industrial design.
AL2
January 10, 2025
Furniture
Part of 2025
Part of 2026
Dagmar has over a decade of expertise in restoring and working with classic 20th–century Scandinavian furniture. Rooted in the principles of Scandinavian Modern design, the brand is defined by the balance of beauty, craftsmanship, and function developed during the golden era of 1930 to 1970, a movement that continues to shape contemporary design today.
Dagmar
February 15, 2024
Furniture
Part of 2024
Part of 2025
Part of 2026
Aesop was established in Melbourne in 1987, and has since been developing efficacious and aromatic formulations for the skin, hair, body and home, guided by a sincere interest in intelligent design—their pared–back containers are created with the utmost care to ensure functionality and pleasure, and each store interior is created with careful consideration to the fabric of its neighbourhood. Avant–garde and sensitive store design has been and will continue to be an integral part of what Aesop is—true to the brand’s conviction that few things are more conducive to a life well-lived than well–considered design.
Aesop
May 11, 2023
Accessories
Part of 2024
Part of 2026
Other Exhibitions
Malai.eco is a biomaterial design studio from India/Slovakia developing sustainable alternatives to leather and synthetic materials using bacterial cellulose grown from coconut water waste. Rooted in material research, craft collaboration, and circular design, the brand combines biotechnology with traditional knowledge systems to create biodegradable materials and products for fashion, interiors, and design applications. Through partnerships with artisans and global designers, Malai.eco explores materials as cultural, sensory, and ecological experiences while promoting regenerative production and responsible consumption.
Malai
March 27, 2026
Framery enables people to focus on what truly matters and get things done. With soundproof smart pods and intelligent office solutions, Framery transforms ordinary workplaces into environments people enjoy. Today, Framery supports millions of users in over 100 countries and is trusted by many of the world’s leading companies. Framery is listed on Nasdaq Helsinki.
Framery
November 4, 2025
Japan Creative is a non–profit organisation composed of members who are involved in the field of design and engaged in material research. When one traces the process by which everything is created, one finds that its origin lies in the materials.  As those who are involved in design in Japan, blessed with rich diversity of materials, Japan Creative focuses on the inherent backgrounds, characteristics and potential of materials themselves, reevaluating their value through a designer’s perspective. Japan Creative believes that only by understanding how materials are shaped by the unique natural environments and climates, and how they are situated, can it move beyond superficial expression and create designs with necessity and sustainability.
Japan Creative Association
January 31, 2026
Postbyen, Copenhagen’s new urban district, is hosting events and exhibitions during 3daysofdesign. Once the hub of Denmark’s postal system, this historic site was transformed by Danica Ejendomme from an industrial area into a vibrant neighbourhood blending bold architecture with historical buildings. During 3daysofdesign, Postbyen will mark its official opening with a variety of events, including Jeppe Hein’s water sculpture, “Something between us.” Visitors are invited to engage with the artwork and each other, embodying Postbyen’s vision of a welcoming space for all. As the sun sets over the railways, Postbyen is where people come together to share everyday moments and connect in simple, meaningful ways.
Postbyen
March 26, 2026
×
Kroki / Andreas Samuelsson
Check back soon!