Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
RUSSO BETAK, founded by Stefannia Russo (BR) and Søren Betak (DK), 3D prints biomaterials sourced from waste into lighting objects. The experimental approach to design emphasises a dialogue between digital precision and material intuition, bridging technology with craftsmanship. Using seashells collected from restaurants, they 3D print flat sheets and hand-sculpt them while warm to create designs that are reminiscent of classic design with a forward-looking twist.
RUSSO BETAK
February 16, 2025
Lighting
Part of 2025
Part of 2026
Finarte is Finland's leading design house for rugs and soft accessories, creating award–winning interior items for joyful living. Founded in 1985 and now in the second generation, Finarte is a forerunner in sustainability, championing the use of recycled textiles and natural materials since its inception four decades ago. Inspired by Finnish weaving traditions, especially the räsymatto (rag rug), Finarte collaborates with Finnish designers and Indian artisans to reinterpret traditional craftsmanship, redefining Nordic design as they blend heritage with avant–garde aesthetics. During 3daysofdesign, Finarte can be found at two locations: PLAYROOM in District Kultur, and the Scandinavian Design Embassy in District Frederiksstaden.
Finarte
March 12, 2025
Rug & Floor
Part of 2025
Part of 2026
Paper Collective is a Copenhagen–based curator and creator of exclusive collections across art, craft and design. Expressed through a collection of art prints and acoustic panels, objects and modular systems designed to display them—each piece is proudly produced in close collaboration with a growing network of creatives, craftspeople and like–minded brands. Closely linked with the design industry from their 2013 foundation, Paper Collective collaborates with some of the industry's biggest talents including Alfredo Häberli, Norm Architects and Raw Color, to create expressions that provide that finishing touch within contemporary interiors.
Paper Collective
November 7, 2024
Wall & Surface
Accessories
Part of 2025
Part of 2026
Since 1888, Auping have been designing the very best ways of resting. Every bed is crafted with care and attention to detail, combining high-quality materials such as steel, wood, and premium upholstery fabrics, elements that have become a recognisable Auping signature. Sleek horizontal lines and soft, rounded corners define the brand’s timeless designs, creating bedrooms that are both elegant and inviting. With a focus on comfort, craftsmanship, and refined aesthetics, Auping transforms every bedroom into a calm and restful haven.
Royal Auping Scandinavia
January 30, 2024
Accessories
Beds
Part of 2024
Part of 2025
Part of 2026
Other Exhibitions
Founded in 2017 with a vision to create sensuous lighting designs that enhances ambiance and transform spaces. Nuura means light and honour. The name reflects a commitment to honouring light as an essential element of life and a foundation of well–being. Rooted in Danish design traditions and inspired by nature, Nuura creates versatile lighting collections for both private and public spaces. The brand’s essence lies in a modern reinterpretation of the chandelier, symbolising generosity and abundance. Guided by the belief that light is a vital source of well–being, Nuura creates timeless lighting designed to last for generations.
Nuura
February 10, 2022
Based in Copenhagen, Muuto is a contemporary design company committed to expanding on the Scandinavian design heritage. Founded in 2006, the brand has experienced exponential international growth with its new perspectives on Scandinavian design. With a bold and creative approach to new materials and techniques, the brand always delivers new perspectives on Scandinavian design by working with leading contempo­rary designers such as Cecilie Manz, Anderssen&Voll, Stu­diopepe and TAF Studio.
Muuto
February 7, 2022
FRONT is a curated platform for sustainable building materials. Working closely with innovative producers, such as Biomason. FRONT brings together a growing collection of low carbon aesthetic materials made from waste and renewable resources. By supporting architects, developers, and contractors with hands–on guidance, from early concept to project delivery, services at FRONT go beyond supply. Technical documentation, product samples, CPD presentations, and custom material advice are available to help teams confidently implement circular choices.
FRONT
March 30, 2026
Throughout history, tools have been crucial to humanity’s ability to survive and innovate, from primitive stone tools to advanced machinery, tools have been key to shaping the world. VÆRKTØJ is an exhibition format that aims to communicate and demonstrate how the identities of designers are largely shaped by the tools they use; as tools not only drive the development of ideas and creative processes but also leave a distinct mark on the final product.
VÆRKTØJ
January 29, 2023
×
Kroki / Andreas Samuelsson
Check back soon!