Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Carl Hansen & Søn represents more than 115 years of Danish furniture history infused with respect and passion for artisanal craftsmanship. The world's largest manufacturer of designs by Hans J. Wegner, the collection of Carl Hansen & Søn also includes works by renowned design masters such as Kaare Klint, Poul Kjærholm, Vilhelm Lauritzen, Ole Wanscher, and Børge Mogensen. Proudly crafted in Denmark.
Carl Hansen & Søn
February 10, 2022
Accessories
Furniture
Outdoor
Lighting
Part of 2022
Akuart is a Danish acoustic design brand developing sound absorbing systems for professional environments. Based on the understanding that sound shapes how space is experienced, Akuart creates modular acoustic solutions that integrate into the spatial framework, combining documented Class A performance with visual precision. Designed for offices, learning environments, care facilities and hospitality, the systems become part of the built structure. Precision–engineered aluminium frames ensure stability and scalability, while high recycled content and design for disassembly support reduced environmental impact and long service life.
AKUART
January 8, 2024
Wall & Surface
Part of 2024
Part of 2025
Part of 2026
Office
Kilzi means many things to its founder: it is his family name, weird in his context and a symbol of other lands, Kilzi is the family context and a story of immigration and personal growth, it also means ancient history and heritage, movement, renewal, childhood. In Jorge S Kilzi's eyes, his creations are an expression of who he is and of where his many experiences have taken him. Kilzi's work is honest and seeks to create emotional value. Some items find their worth in practicality, technology, comfort or decorations: Kilzi doesn't refuse any of the previous but seeks value in human connection through objects. This year Kilzi will host one event and be part of two collaborative shows.
KILZI
March 10, 2026
Lighting
Furniture
Accessories
Part of 2026
Founded in the late 1980s, Davide Groppi is an Italian lighting company recognised worldwide for original and distinctive products. Simplicity, weightlessness, lightness, emotion and creative invention define its design language. Lamps are like the letters of an alphabet used to write anagrams, words and stories of light. Davide Groppi has received prestigious international awards, including the ADI Compasso d’Oro. The company is part of Dexelance S.p.A., strengthening its presence in international markets. Davide Groppi is also a member of the Altagamma Foundation, the leading cultural and creative ecosystem promoting excellence in Made in Italy.
DAVIDE GROPPI
February 5, 2025
Lighting
Part of 2025
Part of 2026
Other Exhibitions
Kast is an award-winning British brand known for its sculptural concrete basins, combining architectural form with meticulous craftsmanship. Designed and handcrafted in Nottinghamshire, each piece is produced in-house before being shipped to projects worldwide. As the first brand to create a dedicated collection of concrete wash basins, Kast redefined the material, transforming concrete from industrial to expressive. Today, the collection spans a wide range of forms and a palette of 28 colours, revealing the depth, texture and individuality of concrete. With over two decades of expertise, Kast continues to explore the boundaries of form, colour and craft.
Kast
February 2, 2026
VIA Design & Business is one of the leading educational institutions in the Nordic region within design and business, with a strong focus on the fashion, furniture, and lifestyle sectors. The close connection between developing design and understanding business is embedded in the programme’s DNA, shaping an educational environment where creativity, strategy, and responsibility converge.
VIA Design & Business
April 3, 2025
Kjellerup Væveri has been producing upholstery fabrics, curtain textiles, and interior textiles in Kjellerup, Denmark, for an international market since 1950. The quality of Kjellerup Væveri textiles is solid and recognised by its Nordic palette of colours and patterns, developed over decades. The mill’s designs are rooted in the company’s long tradition of minimalist, functional, and unmistakably mid–century textiles. Kjellerup Væveri is built on deep knowledge of what materials, people, and machines can achieve together. Everyone involved shares a profound curiosity for both process and product—driven by craftsmanship and a strong professional pride.
Kjellerup Væveri
May 18, 2025
FREITAG makes bags and accessories from used and, increasingly, circular materials. What began in Zurich in 1993 with messenger bags made from discarded truck tarps now comprises around 60 models, every product a one–off. FREITAG products are robust, functional everyday companions that, thanks to a range of repair and exchange services, can expect an even longer, more fulfilling life. The headquarter is in Zurich, where a large part of the truck tarpaulins are disassembled, washed, and cut to size. The company also runs 30 FREITAG Stores worldwide, a Zurich–based Online Store, and its products are available at over 220 retail partners globally.
FREITAG
April 8, 2026
×
Kroki / Andreas Samuelsson
Check back soon!