Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Kilzi means many things to its founder: it is his family name, weird in his context and a symbol of other lands, Kilzi is the family context and a story of immigration and personal growth, it also means ancient history and heritage, movement, renewal, childhood. In Jorge S Kilzi's eyes, his creations are an expression of who he is and of where his many experiences have taken him. Kilzi's work is honest and seeks to create emotional value. Some items find their worth in practicality, technology, comfort or decorations: Kilzi doesn't refuse any of the previous but seeks value in human connection through objects. This year Kilzi will host one event and be part of two collaborative shows.
KILZI
March 10, 2026
Lighting
Furniture
Accessories
Part of 2026
Un’common is a Polish design studio creating furniture from the finest materials such as marble, wood, and steel. At the core of the brand lies stone, the starting point of its design language and the essence of its identity. The founders believe that furniture should be more than well–designed functional objects; it should be a feast for the senses. It should evoke emotion and offer a tactile, multi–sensory experience. Few materials achieve this as powerfully as marble. Timeless, refined, and natural, marble has been used for centuries in architecture, art, and everyday life. Its weight, structure, and inherent imperfections give Un’common’s designs a sense of permanence and quiet sophistication.
Un'common
January 15, 2024
Accessories
Furniture
Part of 2024
Part of 2025
Part of 2026
Bread and Butter is an itinerant exhibition platform that explores everyday rituals through the concept of paired objects. Transforming everyday spaces—such as bookstores, salons, restaurants, and parking lots—into stages for collaboration, designers from different generations and cultural backgrounds translate their personal routines and local traditions into perfectly matched pairs. Just as "bread and butter" signifies something essential and inseparable, the paired objects form functional, aesthetic, and social relationships—quietly conveying each designer's experiences and contexts, while opening space for new connections and creative dialogue with local communities.
Bread and Butter
February 3, 2025
Furniture
Part of 2025
Part of 2026
Horreds designs, manufactures, and sells office and meeting furniture built on enduring values. Summed up by the term Rebel Quality, its products are made to withstand wear, shifting design trends, and repeated renewal over time. Long–term sustainability is reinforced through environmental and quality certifications, while close attention is paid to every detail—from surfaces and the feel of wood to stitching and material combinations. In 2026, Horreds marks 90 years of designing and manufacturing furniture in Horred, Sweden—not as a milestone, but as a mindset that has guided the company since 1936.
Horreds
February 24, 2023
Part of 2023
Part of 2024
Part of 2025
Office
Part of 2026
Other Exhibitions
Founded in 1962 as a specialist in incandescent bulb production, ILKW by Ilkwang Lighting has built its lighting fixtures on decades of accumulated technology, experience, and craftsmanship. The brand’s latest lighting series is inspired by the architecture, design, and art of the 1960s—the era in which Ilkwang Lighting was founded.
ILKW
December 29, 2025
Greenlandic designer Nickie Isaksen presents her brand Isaksen Design at the Greenland Representation during 3daysofdesign. Born in Paamiut and raised in Nuuk, Isaksen draws deeply on Greenland’s spiritual traditions, nature, and cultural heritage. Since founding her brand in 2002, she has worked to tell Greenland’s story through timeless, handcrafted fashion.
Isaksen Design
April 16, 2026
Jakobsen Copenhagen is a Danish furniture brand rooted in the heritage of Scandinavian design and inspired by the creative spirit of Copenhagen. The brand creates sofas and chairs that combine timeless aesthetics, comfort, and craftsmanship with a contemporary sense of warmth and personality. With design, development, and production closely connected, each piece reflects careful attention from idea to finished furniture. Guided by the philosophy “Design by Tradition. Copenhagen by Heart,” Jakobsen Copenhagen brings clarity, quality, and human connection into modern living spaces.
Jakobsen Copenhagen
February 6, 2026
Studio About wants to inspire more creative and experimental self–expression, therefore they keep pushing boundaries and being curious about their design philosophy. Studio About create artistic, aesthetic, and affordable design objects for international homes.
Studio About
February 8, 2023
×
Kroki / Andreas Samuelsson
Check back soon!