Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Since its founding in 2019, RYE has pursued a considered approach to bedroom design. Drawing on historical references and analogue traditions, the brand's focus is not on what a bed can do, but on what a bed should be—a quiet refuge that frames sleep through an emphasis on slowness, sculptural silhouettes, and tactile depth. Each piece is produced at RYE's own manufacturing facilities in the Danish Lake Highlands, where skilled craftspeople work with a range of locally sourced materials, to create a collection of bedroom furniture, mattresses and pillows.
RYE
March 5, 2025
Beds
Part of 2025
Part of 2026
TAMEKO is a Copenhagen–based textile brand rooted in a deep appreciation for honest materials, quiet luxury, and Scandinavian sensibilities. Founded by Dominika Leveau and Chim Scavenius Sonne–Schmidt, the brand was created with a singular aim: to craft textiles that elevate everyday life through tactility, simplicity, and longevity. Guided by both past traditions—when linens were treasured heirlooms—and contemporary aesthetics, TAMEKO designs pieces meant not only to last, but to live with. Each product reflects a commitment to natural materials, thoughtful craftsmanship, and a timeless palette that integrates effortlessly into private homes and hospitality spaces.
TAMEKO
January 7, 2025
Part of 2025
Accessories
Materials
Part of 2026
kreon is a Belgium–based lighting brand specialising in architectural illumination, defined by purity in light, simplicity and precision. Its design philosophy reduces each product to its essential components, creating minimalist forms that integrate seamlessly into architecture rather than dominate it. By balancing aesthetics with technical performance, kreon develops refined lighting solutions that enhance spatial experience and reveal the qualities of a space. With a focus on craftsmanship, detail and flexibility, the brand enables tailored applications across residential, hospitality and commercial environments.
kreon
March 18, 2025
Lighting
Part of 2025
Part of 2026
Rosendahl Design Group is a Danish design house uniting eight renowned Danish design brands—Kähler, Holmegaard, Lyngby Porcelæn, Bjørn Wiinblad Denmark, Kay Bojesen Denmark, JUNA, Arne Jacobsen Clocks and Rosendahl. Together, they reflect a refined blend of contemporary design and centuries deep traditions in craftsmanship, heritage, and material excellence. Spanning glass, porcelain, wood, textile, interior objects and functional design, Rosendahl Design Group is dedicated to elevating everyday objects through thoughtful design, balancing archival heritage with forward thinking creativity. By empowering designers, makers and artists, the company continues to shape meaningful, lasting design that enriches the spaces we live in.
Rosendahl Design Group
November 22, 2022
Accessories
Lighting
Kitchen
Part of 2023
Part of 2026
Other Exhibitions
NICHBA is a Danish design brand rooted in architectural thinking and uncompromising minimalism. The collection is defined by clean lines, honest materials, and a strong focus on function and longevity. Crafted with precision and high–quality finishes, NICHBA creates timeless steel products that integrate seamlessly into modern spaces. From bathroom accessories and wardrobe solutions to refined tableware, each piece is designed to bring calm, order, and aesthetic to the hospitality industry, workplaces and the everyday life.
NICHBA
November 19, 2025
Established in 2025, FIRPON's first endeavour is to bring the light back to the somewhat mythical Filosof Lamp, created by the notorious architect Lars-Erik Ejlers (1948–2024). Lars-Erik Ejlers carried the lamp with him wherever he went, from the bar at Hotel D’Angleterre to Holstein Bodega, turning Copenhagen’s nightlife into his personal showroom. To own a Filosof Lamp was to own a piece of a story, as it was often purchased directly from him during a late-night visit to a city bar, making it both rare and iconic. FRIPON now carries his vision forward, bringing the Filosof Lamp back to shine in modern spaces.
FRIPON
March 4, 2024
Fantoni Group specialises in the manufacture of office furniture, partition walls, sound–absorbent systems, MDF, chipboard and laminates. With the support of the Groups’ network of companies, which work synergistically for the integrated development of its products, Fantoni performs all stages of the production process in–house and, thanks to its eight hydroelectric power plants, five cogeneration plants and two photovoltaic systems, it contributes significantly to its own energy requirements and implements a system designed to constantly improve its performance. Having received the Compasso d’Oro award for lifetime achievement in 1998 from ADI, Fantoni Group has become a reference point due to the intense activity of its Research Centre.
FANTONI
February 9, 2026
Ishinomaki Laboratory is a furniture brand founded in Ishinomaki City, Miyagi Prefecture after the Great East Japan Earthquake in 2011. It began as a local initiative supporting recovery through DIY projects, restoring community spaces and collaborative efforts to reimagine the city. Early work included building outdoor benches with local high school students and workshops through Herman Miller’s disaster–relief program. In 2014, it became a company, expanding through collaborations with Japanese and international designers and distributing products globally. In 2024, it partnered with Karimoku Furniture to develop two series: Maker Pack and The Originals, made in Ishinomaki. Today, it serves as a hub for the global “Made in Local” network.
Ishinomaki Laboratory
March 12, 2026
×
Kroki / Andreas Samuelsson
Check back soon!