Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
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Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
FRAMING is a joint exhibition during 3daysofdesign, presenting exclusive design brands and their latest novelties in an inspiring and relevant setting. The Odd Fellow Palace once again forms the backdrop for FRAMING, with all three floors of the impressive Rococo building from the mid–18th century, including its two wings, offering both indoor and outdoor exhibition spaces for national and international brands alike. In addition, a solo exhibition will take place at Harsdorff House on Kongens Nytorv, just a short walk from the main exhibition on Bredgade. This year marks the sixth edition of FRAMING, featuring more than 40 exhibiting brands.
FRAMING
February 15, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s world–famous design tradition. A leader in design innovation, Kvadrat produces high–performance, design upholstery and curtain textiles, rugs and acoustic solutions for both commercial and residential interiors. The products reflect their commitment to colour, quality, simplicity and innovation. Kvadrat consistently push the aesthetic, technological and functional properties of textiles. In doing so, they collaborate with leading designers, architects and artists including: Patricia Urquiola, Ronan and Erwan Bouroullec, Alfredo Häberli, Doshi Levien, Giulio Ridolfo, Peter Saville, Pipilotti Rist, Thomas Demand and Olafur Eliasson.
Kvadrat
February 18, 2022
Materials
Wall & Surface
Part of 2022
Part of 2023
Part of 2024
TreCe is one of the leading Nordic suppliers of storage and recycling furniture. The company has reached this position through continuous development and innovation. With more than forty years of experience, TreCe has built extensive knowledge in close collaboration with its customers, learning over time what truly works. This experience, combined with a strong drive for innovation, enables TreCe to continuously develop smart, functional design solutions.
TreCe
February 27, 2023
Part of 2023
Part of 2024
Part of 2025
Office
Part of 2026
Founded in 2017 with a vision to create sensuous lighting designs that enhances ambiance and transform spaces. Nuura means light and honour. The name reflects a commitment to honouring light as an essential element of life and a foundation of well–being. Rooted in Danish design traditions and inspired by nature, Nuura creates versatile lighting collections for both private and public spaces. The brand’s essence lies in a modern reinterpretation of the chandelier, symbolising generosity and abundance. Guided by the belief that light is a vital source of well–being, Nuura creates timeless lighting designed to last for generations.
Nuura
February 10, 2022
Lighting
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Other Exhibitions
Magnus Olesen develops and manufactures high quality furniture in cooperation with leading designers and architects. The result is a functional, aesthetic and unique design that enhances the spaces where it’s placed—whether it’s in smaller interiors or for large conceptual architectural purposes. The company was founded in 1937 with a strong belief in Danish craftsmanship ever since. Durability and quality are core values in Magnus Olesen, with the mission to create high quality and sustainable design furniture. The company has its production in Durup, Denmark and a showroom in the beautiful surroundings of Marmorkirken in Copenhagen.
Magnus Olesen
January 20, 2022
Since its inception in 1960, Expormim has consistently embraced a global perspective on design, craftsmanship and innovation. Its collections comprise original pieces for both indoor and outdoor use, rooted in a strong commitment to environmental sustainability, quality and good design. This approach has allowed Expormim to move beyond the domestic sphere and establish a strong presence in contract projects, ranging from luxury hotels and restaurants to chic cafés, gastropubs, and exclusive public and private spaces.
EXPORMIM
February 16, 2024
Stilling is a renowned Danish design company specialising in bespoke curtain track systems for projects of all sizes, empowering curtain specialists, architects, and interior designers. With a wide range of colours, finishes, and shapes, Stilling enables the creation of dynamic architectural spaces—whether for art installations, flexible office divisions, hospitality projects, or private homes. Founded in 1949, the company upholds a strong tradition of craftsmanship, delivering high–quality, design–driven solutions. A pioneer in sustainability, Stilling was the first in its industry to achieve a B Corp certification, and to design curtain tracks made from at least 75% recycled aluminium under their own SUSTAIN™ label.
Stilling
March 31, 2023
Powered by passion, Le Klint has been crafting timeless lighting since 1943, combining distinctive aesthetics with functional design. All lamps are made from sustainable materials and reflect the Danish design tradition, upheld by high quality standards. Le Klint aspires to lead as a small luxury brand in global design lighting, serving both private and contract markets. The strategy focuses on strengthening its domestic presence, expanding into key international markets, and continuously innovating through new designs. Fully committed to environmental and social responsibility, Le Klint produces its lamps at its own factory in Odense, Denmark.
LE KLINT
December 23, 2021
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Kroki / Andreas Samuelsson
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