Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Un’common is a Polish design studio creating furniture from the finest materials such as marble, wood, and steel. At the core of the brand lies stone, the starting point of its design language and the essence of its identity. The founders believe that furniture should be more than well–designed functional objects; it should be a feast for the senses. It should evoke emotion and offer a tactile, multi–sensory experience. Few materials achieve this as powerfully as marble. Timeless, refined, and natural, marble has been used for centuries in architecture, art, and everyday life. Its weight, structure, and inherent imperfections give Un’common’s designs a sense of permanence and quiet sophistication.
Un'common
January 15, 2024
Accessories
Furniture
Part of 2024
Part of 2025
Part of 2026
Arper is a global design brand that envisions products for the way we live. Founded in Italy in 1989 by the Feltrin family, it offers, through empathetic and enduring designs, a perspective on contemporary living that increasingly requires fluidity and versatility. The company views design through the lens of The Project of Living, a strategic approach that explores the application of versatile furnishings that seamlessly accommodate all the different things we do daily and the many spaces in which we do them. Sustainability plays a central role for Arper, which aims to become a leading example of a responsible business, by integrating sustainability into its culture, processes and products.
Arper
February 1, 2024
Accessories
Furniture
Part of 2024
Part of 2025
Part of 2026
Formed by Nature. Refined for Life. Form & Refine celebrates form, refines with care, and honours the materials that shape the world. The Danish design brand creates functional furniture for small living, using pure, natural materials that are locally sourced. Each piece is skill–fully crafted using time–honoured traditions, with a focus on quality and longevity.
Form & Refine
January 28, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
Part of 2025
For more than a century, Knabstrup Keramik has been a place where ceramists and designers meet around the material, the craft, and the ideas behind form. The collaboration between artists, craftsmanship, and production continues to shape the development of the brand. Today, Knabstrup Keramik builds on this tradition by continuously inviting new creative voices to explore the possibilities of ceramics in a dialogue between the archive and contemporary craft. Experience the art of ceramics up close — where details, materials, and collaborations become the starting point for new interpretations of ceramic craft.
Knabstrup Keramik
February 10, 2025
Accessories
Part of 2025
Part of 2026
Other Exhibitions
Grythyttan Stålmöbler is one of Sweden’s oldest furniture manufacturers, with a long tradition of craftsmanship and Scandinavian design. For more than a century, the furniture has been handcrafted in Grythyttan using carefully selected wood and spring steel. This unique combination makes the chairs and tables exceptionally durable and weather-resistant, designed to last for generations. The characteristic gentle rocking motion of the chairs is created by the carefully shaped spring steel frame—a detail that still requires skilled craftsmanship. During 3daysofdesign, Grythyttan Stålmöbler presents Bovik, a new addition that reflects its heritage while introducing a contemporary expression to outdoor living.
Grythyttan Stålmöbler
November 23, 2022
Epitomising Danish design values of purpose–driven aesthetics, simplicity and craftsmanship, BoConcept has evolved from its humble 1952 origins into the world’s most global furniture retailer. With 300+ stores across 65 countries—including flagship locations in Copenhagen, London, New York, L.A., Paris, and Munich—BoConcept collaborates with renowned designers, such as Claudio Bellini and atelier axo, to craft timeless collections for private homes and business spaces. With a focus on personalisation, BoConcept offers an industry–leading Interior Design Service and highly customisable furniture, seamlessly blending function and vision to elevate spaces with uncompromising style.
BoConcept
February 5, 2024
EETAL is a project launched in 2021 by Japan Benex Corporation, a company specialising in precision sheet metal processing technology. Through collaborations with designers, it reconsiders the creative potential of sheet metal from multiple perspectives. Embracing an experimental approach, the project challenges conventional notions of industrial production and explores new dialogues between sheet metal and design. The name "EETAL" originates from "SHEET METAL." It combines "EET" from "SHEET" and "TAL" from "METAL," forming a coined term that symbolises the new form of sheet metal they strive to create.
EETAL project
November 28, 2025
Born in Rome. Refined in Helsinki. Designed for Generations. A family company led by Aksel, Carola, Mikko and Valentina, Rytsola celebrates the union of two rich cultures: the timeless artistry of Italy and the minimalist innovation of Finland, with a strong belief that great design transcends borders and generations. Its cross–cultural designs, focusing on handmade furniture and marble accessories, blend Italian elegance and warmth with the clean lines, functionality, and natural harmony of Finnish craft. By making high–quality pieces that stand the test of time, Rytsola places craftsmanship, durability and sustainability at the heart of its philosophy—reducing waste while shaping a future where elegance and responsibility coexist.
RYTSOLA
November 4, 2025
×
Kroki / Andreas Samuelsson
Check back soon!