Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Iteration Collective is a newly established design collective of young designers. The community has emerged from a shared desire to create and challenge each other, pushing creative boundaries to enhance their skills as designers. Through close collaboration, members tackle new design challenges, each producing original works based on a shared design brief with defined constraints and objectives. Recognising the importance of responsible design practices, the group is dedicated to exploring new approaches, challenging conventional norms in furniture design, and paving the way for more eco-conscious solutions. Iteration Collective hope to inspire future generations of designers and contribute to the dialogue surrounding design and sustainability.
Iteration Collective
February 1, 2024
Furniture
Part of 2024
Part of 2025
Part of 2026
Founded in 1990, OneCollection works with interior solutions for public spaces across sectors, including hospitality, business, and healthcare and care environments. Operating at the intersection of modern Danish design and craftsmanship, OneCollection develops furniture and interiors that support functionality, comfort, and long–term use. Their portfolio spans between bespoke furniture and interior solutions, tailored to the specific needs of each sector. Across projects, OneCollection maintains a strong commitment to quality, responsibility, and considered design.
OneCollection
October 18, 2024
Part of 2025
Furniture
Part of 2026
A fireplace is often the centrepiece of a room and Eldvarm was founded on the belief that the objects alongside it should be beautiful enough to deserve that position. Eldvarm is a Scandinavian brand built on the idea that beauty is not surface, it is what makes something worth keeping. Every piece is made to do its job well and to stay beautiful doing it, year after year. What started with fireplace accessories has grown into a wider collection for the rituals of gathering around a flame.
Eldvarm
February 6, 2026
Accessories
Part of 2026
Dagmar has over a decade of expertise in restoring and working with classic 20th–century Scandinavian furniture. Rooted in the principles of Scandinavian Modern design, the brand is defined by the balance of beauty, craftsmanship, and function developed during the golden era of 1930 to 1970, a movement that continues to shape contemporary design today.
Dagmar
February 15, 2024
Furniture
Part of 2024
Part of 2025
Part of 2026
Other Exhibitions
Swiss based USM Modular Furniture has been providing timeless and high–quality modular furniture designs suitable for both home and office environments for 60 years. Recognised as a design classic, USM Modular Furniture was formally accepted into the permanent Design Collection of the Museum of Modern Art in New York (MoMA), confirming the artistic character of the product. Created from a few basic elements, the company’s furniture offers tailor–made solutions that can be expanded or reconfigured as needed. Each furniture piece allows room for maximum versatility and creativity. To encourage long–term use, all of the USM product lines are made from high–quality materials for strength and durability to last for generations.
USM Modular Furniture
January 31, 2025
Akuart is a Danish acoustic design brand developing sound absorbing systems for professional environments. Based on the understanding that sound shapes how space is experienced, Akuart creates modular acoustic solutions that integrate into the spatial framework, combining documented Class A performance with visual precision. Designed for offices, learning environments, care facilities and hospitality, the systems become part of the built structure. Precision–engineered aluminium frames ensure stability and scalability, while high recycled content and design for disassembly support reduced environmental impact and long service life.
AKUART
January 8, 2024
FOR COMFORT IN THE COMMUNITY. freistil redefines premium by breaking free from rigid stereotypes and creating a fresh, surprising, and distinctive zeitgeist. freistil offers new upholstered furniture for a modern world—Made in the Black Forest.
freistil ROLF BENZ
March 26, 2026
Founded in 1990, OneCollection works with interior solutions for public spaces across sectors, including hospitality, business, and healthcare and care environments. Operating at the intersection of modern Danish design and craftsmanship, OneCollection develops furniture and interiors that support functionality, comfort, and long–term use. Their portfolio spans between bespoke furniture and interior solutions, tailored to the specific needs of each sector. Across projects, OneCollection maintains a strong commitment to quality, responsibility, and considered design.
OneCollection
October 18, 2024
×
Kroki / Andreas Samuelsson
Check back soon!