Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
HOUE is a Danish design house established in 2007 and rooted in the Scandinavian design tradition. HOUE creates outdoor furniture that combines comfort, durability, and a calm visual expression. Each design is developed with careful attention to materials, proportion, and function, balancing aesthetics with everyday usability. With a strong commitment to responsible production, HOUE integrates recycled materials and thoughtful solutions to create long–lasting products made for real outdoor living—designed to be used, enjoyed, and built to last.
HOUE
March 28, 2022
Outdoor
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Kast is an award-winning British brand known for its sculptural concrete basins, combining architectural form with meticulous craftsmanship. Designed and handcrafted in Nottinghamshire, each piece is produced in-house before being shipped to projects worldwide. As the first brand to create a dedicated collection of concrete wash basins, Kast redefined the material, transforming concrete from industrial to expressive. Today, the collection spans a wide range of forms and a palette of 28 colours, revealing the depth, texture and individuality of concrete. With over two decades of expertise, Kast continues to explore the boundaries of form, colour and craft.
Kast
February 2, 2026
Accessories
Part of 2026
Stellar Works is a Japanese furniture brand with its heart in Shanghai but with a global presence. It blends tradition with innovation. The brand crafts custom-made and collection line furniture that elevates the world’s finest hospitality spaces.
Stellar Works
October 24, 2024
Part of 2025
Furniture
Part of 2026
Formed by Nature. Refined for Life. Form & Refine celebrates form, refines with care, and honours the materials that shape the world. The Danish design brand creates functional furniture for small living, using pure, natural materials that are locally sourced. Each piece is skill–fully crafted using time–honoured traditions, with a focus on quality and longevity.
Form & Refine
January 28, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Other Exhibitions
Fogia’s mission as a furniture maker is to turn exceptional ideas into well–crafted pieces. At its centre is the factory, where wood, textiles and skilled hands come together, giving designers and craftspeople the time to explore how sketches become lasting objects. The aim is to create furniture that people grow attached to over time. This comes from balancing function with friction—the detail, tension or gesture that gives character. One without the other is incomplete. Working closely with designers who question conventions with finesse, Fogia shapes furniture that feels considered. You can sense it in the whole—it simply feels right. FUNCTION / FRICTION / FINESSE / FOGIA
Fogia
March 14, 2022
Helle Mardahl Studio operates at the intersection of art and functionality to create a dreamy universe of richly coloured glass designs of eccentric deviance. A graduate of London’s Central Saint Martins, Helle Mardahl is an artist and designer whose work is marked by a sense of lavishness and extravagance combined with a sense of flamboyance. As a designer, Helle Mardahl is concerned with the beauty of contrasts. Her richly coloured glass designs are alive and natural, fragile yet robust, simple yet ornate.
Helle Mardahl Studio
January 27, 2022
PP Møbler is a family owned furniture workshop with a strong tradition for advanced craftsmanship made to the highest possible quality standards. All production is based in Denmark north of Copenhagen, and the collection as well as the history of the company is closely connected to the legacy of renowned Danish designer Hans J. Wegner.
PP Møbler
December 5, 2022
dk3 is a Danish design furniture brand creating exclusive classic and contemporary furniture from acclaimed Danish and international designers. Each dk3 furniture piece is shaped and crafted by true enthusiasts—always with an uncompromising focus on quality and an ongoing ambition to unite the finest carpentry traditions with modern and classic interior aesthetics.
dk3
February 14, 2022
×
Kroki / Andreas Samuelsson
Check back soon!