Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Openhouse Studio leads creative projects and bears brands' messages in a comprehensive and unique way. The studio offers an array of opportunities that can be customised to every brand–specific needs through developing events and building individual brand identities using creative direction, photography, videography, graphic design, and copywriting, among others. 
The studio emerged from Openhouse Magazine, a biannual publication that talks about art, design, architecture, and culture, which also serves as a platform to engage with an international professional audience.
OPENHOUSE
February 1, 2024
Furniture
Part of 2024
Part of 2025
Part of 2026
Accessories
ANDREA TSANG is a Stockholm–based design studio creating objects defined by sculptural restraint, tactile presence, and quiet atmosphere. Rooted in ceramics handcrafted in the studio’s Stockholm workshop, the practice explores how objects occupy space and participate in everyday rituals. Each piece is designed to bring balance, rhythm, and material presence to the home. Founded by Andrea Tsang after a decade in fashion design, the studio reflects her journey between Hong Kong, Shanghai, and Stockholm—combining sensitivity to material, refined craftsmanship, and a disciplined design language. In 2024, the brand opened its first showroom in central Stockholm, an intimate environment where objects and atmosphere can be experienced together.
ANDREA TSANG
March 18, 2026
Accessories
Part of 2026
TreCe is one of the leading Nordic suppliers of storage and recycling furniture. The company has reached this position through continuous development and innovation. With more than forty years of experience, TreCe has built extensive knowledge in close collaboration with its customers, learning over time what truly works. This experience, combined with a strong drive for innovation, enables TreCe to continuously develop smart, functional design solutions.
TreCe
February 27, 2023
Part of 2023
Part of 2024
Part of 2025
Office
Part of 2026
Copenhagen based Icelandic designer Dögg Guðmundsdóttir creates nature inspired products with emotional appeal and a distinctive touch of Nordic originality. Many of her designs are based on foundational structures or pieces of art, while others form part of a collection. For this exhibition, nature is not merely an inspiration but an integral part of the essence of the works and of the installation, created in collaboration with Dýpi—an ocean paint made from calcareous algae harvested in Iceland. Dýpi was nominated for the Icelandic Design Awards 2025 for its product that is exceptionally breathable, environmentally friendly, plastic–free, and an innovative use of abundant natural materials.
Embassy of Iceland
February 5, 2024
Furniture
Part of 2023
Part of 2024
Part of 2025
Part of 2026
Other Exhibitions
EETAL is a project launched in 2021 by Japan Benex Corporation, a company specialising in precision sheet metal processing technology. Through collaborations with designers, it reconsiders the creative potential of sheet metal from multiple perspectives. Embracing an experimental approach, the project challenges conventional notions of industrial production and explores new dialogues between sheet metal and design. The name "EETAL" originates from "SHEET METAL." It combines "EET" from "SHEET" and "TAL" from "METAL," forming a coined term that symbolises the new form of sheet metal they strive to create.
EETAL project
November 28, 2025
Stolab strives to create solid wood furniture with soul and character. The focus lies in crafting pieces that are both contemporary and timeless, where quality, design and function combine to ensure lasting beauty. Each piece is designed to be enjoyed and appreciated for generations to come.
Stolab
December 14, 2022
LIGHT–POINT designs more than just lamps—they design light. This is the essence of their brand slogan: CREATING LIGHT.  With 30 years in the market, they have firmly established themselves as a leading Danish design company with an international look and appeal. The approach to design is both architectural and artistic, and the style is elegant and minimalistic, yet edgy and expressive. The lamps can both serve as style markers and bold design statements and be sophisticated, understated, and serene, blending in seamlessly. The fascination with light drives LIGHT–POINT to continuously experiment, pushing the boundaries of norms and traditions to develop innovative ways of creating illumination.
LIGHT–POINT
March 26, 2022
ToneArt is a Danish design house operating as PH Pianos, PH Furniture and Copenhagen Design House. Under official rights, the company brings Poul Henningsen’s piano, furniture and mirror designs into the present. The collection connects Danish design heritage with contemporary craftsmanship and material awareness. Alongside the PH universe, Copenhagen Design House presents works by other Scandinavian and Baltic designers. At the intersection of art, music and interiors, ToneArt presents a world of functional artworks.
PH Pianos & Furniture
January 20, 2025
×
Kroki / Andreas Samuelsson
Check back soon!