Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Dagmar has over a decade of expertise in restoring and working with classic 20th–century Scandinavian furniture. Rooted in the principles of Scandinavian Modern design, the brand is defined by the balance of beauty, craftsmanship, and function developed during the golden era of 1930 to 1970, a movement that continues to shape contemporary design today.
Dagmar
February 15, 2024
Furniture
Part of 2024
Part of 2025
Part of 2026
Good quality, craftsmanship and Danish production were the key principles that Duus & Møller was founded upon, and the ambition is to keep working by that mantra. The passion for Danish craftsmanship and Danish design is rooted in traditions and a guiding principle to increase the sustainability of Duus & Møller's furniture collection. The brand collaborates with competent architects and combine Danish craft traditions with new ideas from young, talented cabinetmakers. Duus & Møller furniture is developed with inspiration from Danish design classics. This is done through minimalistic models made from solid FSC–certified wood, handcrafted and cared for with a respect for the raw material. Duus & Møller furniture is made to last.
Duus & Møller
February 1, 2023
Furniture
Part of 2023
Part of 2024
Part of 2025
Part of 2026
Carl Hansen & Søn represents more than 115 years of Danish furniture history infused with respect and passion for artisanal craftsmanship. The world's largest manufacturer of designs by Hans J. Wegner, the collection of Carl Hansen & Søn also includes works by renowned design masters such as Kaare Klint, Poul Kjærholm, Vilhelm Lauritzen, Ole Wanscher, and Børge Mogensen. Proudly crafted in Denmark.
Carl Hansen & Søn
February 10, 2022
Accessories
Furniture
Outdoor
Lighting
Part of 2022
Belgium is Design is an initiative created to promote Belgian design on the international stage. Active since 2011, it brings together designers, studios and companies under a shared identity and a recognized label of quality. Through curated collective projects at major international design events, Belgium is Design highlights the creativity, innovation and know-how that define Belgian design. By combining cultural promotion with economic development, the initiative strengthens the international visibility of Belgian talent while ensuring high professional standards and meaningful connections with global markets. Belgium is Design is led by Wallonie‑Bruxelles Design Mode, Flanders District of Creativity and MAD Brussels.
Belgium is Design
March 20, 2026
Accessories
Furniture
Part of 2026
Audio Visual Design
Lighting
Other Exhibitions
Based on a belief in culture as the foundation of design, and with context at the forefront, STUDIO KKANN creates honest brands and calm systems that inspire you to live with the contrasts of tradition and the contemporary. Defined by quiet form, tactile material, and curious details, STUDIO KKANN's work helps shape composed atmospheres with a touch of the unexpected. From concept and visual language to product, exhibition and space, STUDIO KKANN challenges itself to connect each element into a single coherent system—making it easier to bring culture into the everyday.
STUDIO KKANN
February 1, 2026
Design House Stockholm defines itself as a publishing house rather than a conventional producer. Since 1992, it has invited both emerging and established designers, along with skilled manufacturers, to collaborate in shaping innovative Scandinavian design. By fostering curiosity and active listening, it curates and explores designs that blend quality and timelessness with personality and attitude. Each creation is driven by function and detail, often unexpected and thought–provoking, yet always achieving a sense of excellence in everyday life—what can be described as contemporary design poetry.
Design House Stockholm
February 13, 2025
Horreds designs, manufactures, and sells office and meeting furniture built on enduring values. Summed up by the term Rebel Quality, its products are made to withstand wear, shifting design trends, and repeated renewal over time. Long–term sustainability is reinforced through environmental and quality certifications, while close attention is paid to every detail—from surfaces and the feel of wood to stitching and material combinations. In 2026, Horreds marks 90 years of designing and manufacturing furniture in Horred, Sweden—not as a milestone, but as a mindset that has guided the company since 1936.
Horreds
February 24, 2023
Bergs Potter is a lifestyle brand set out to bring more life and greenery to our human spaces. By providing timeless designs, durable quality, and carefully crafted products that benefit the plant's growth and wellbeing, Bergs Potter wishes to nurture life and inspire connection to nature. They believe that plants makes people thrive, and that living greenery should be a part of every shared space. Founded in 1942, Bergs Potter is shaped by generations of artistry and dedication. Using natural materials and preserving cultural heritage, honouring ancient crafts in the hands of skilled artisans, Bergs Potter shape premium products made to last for generations. Born from nature, crafted for life—all centred about where life grows.
Bergs Potter
January 19, 2026
×
Kroki / Andreas Samuelsson
Check back soon!