Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Ancher creates handmade tableware for restaurants, coffee shops, canteens, and interior projects—made to be used every day and built to last in professional kitchens. Rooted in craftsmanship and functional design, each piece is carefully developed with durability, tactility, and scale in mind. Founded in Copenhagen, Ancher works locally with a production setup that allows for fast delivery without compromising quality. Their new studio—an old butcher shop transformed into a ceramic studio—reflects this approach: original materials, honest processes, and modern design. Tableware shaped by hands, meant for everyday use, shipped globally.
Ancher Studio
January 19, 2024
Accessories
Part of 2024
Part of 2026
Bretz combines two seemingly opposing yet fundamental desires in life: on one hand, its creations take you on fantastic journeys filled with adventure and freedom; on the other hand, they envelop you, providing a sense of safety and security. This vision comes to life in the brand’s workshop, where Bretz boldly pushes forward with a pioneering spirit, while also drawing on over a century of German upholstery tradition. Born from a passion for the unexpected and refined by sophisticated production techniques, Bretz creates exceptional modular and multifunctional designs. Only when a sofa, bed, armchair, or accessory has been perfected down to the finest detail will it meet the brand’s exacting standards.
Bretz
December 9, 2024
Furniture
Part of 2025
Part of 2026
Mazo takes a thoughtful, hands–on approach to design, focusing on creativity, quality, and the small details that make a difference. They experiment with materials to refine their work, balancing beauty and function in a way that feels natural and deliberate. Rather than following trends, they prioritise durability and timeless appeal. Collaborating with architects and designers from the 1930s to today, they create pieces that meet contemporary needs while staying deeply rooted in history.
MAZO
December 22, 2021
Furniture
Lighting
Part of 2022
Part of 2023
Part of 2024
Danish Architecture Center (DAC) is an international cultural attraction for everyone who wants to experience and understand how architecture and design create the framework for our lives. DAC is located in BLOX by Copenhagen’s inner harbour and part of the city’s Cultural District. Through exhibitions, tours, events, and education, DAC inspires, educates, and engages visitors. Sustainability is at the core of DACs mission, reflected in its status as a certified Green Attraction. Discover the latest trends in architecture and design at DAC Design Shop, where every product is carefully selected with sustainability in mind. DAC Café prioritises organic ingredients, local produce, and animal welfare while actively minimising food waste.
Danish Architecture Center
January 31, 2023
Materials
Part of 2023
Part of 2024
Part of 2025
Part of 2026
Other Exhibitions
AICEP — Portuguese Trade & Investment Agency promotes productive investment in Portugal and the international expansion of Portuguese companies, supporting export growth worldwide. Through its MADE IN PORTUGAL naturally brand, it showcases quality, tradition, and authenticity, presenting Portugal as a modern, innovative, and sustainable country. Combining creativity, exceptional talent, craftsmanship, and design, it positions Portugal as a global benchmark for excellence, innovation, and distinctive products that stand out on the international stage.
AICEP Portugal Global
December 11, 2025
Ragnars is a Swedish furniture company based in Forserm, Småland, that specializes on high-end office furniture for the contemporary workplace. With their unique design, premium selection of materials and user-friendly functions, they strive to create and craft extraordinary designs that inspire creativity, foster collaboration and simplify work life.
Ragnars
March 31, 2022
Since launching the world’s first magnetic glass board in 2004, CHAT BOARD has been dedicated to creating products that elevate visual communication in professional environments. With a continued focus on inspiring employees across a wide range of workplace settings, CHAT BOARD combines functionality with the timeless aesthetics of Nordic design. All CHAT BOARD products are hand–finished and quality–controlled in Denmark, ensuring sustainable manufacturing and exceptional durability—products designed to last.
CHAT BOARD
January 31, 2022
Rezas is a renowned rug brand that combines Nordic design with traditional craftsmanship and modern elegance. With over 30 years of experience, the brand has created a unique collection where contemporary style meets time–honoured techniques. Every rug is carefully designed to enhance interiors, offering a perfect balance of texture, colour, and artistry. From intricate hand–knotted pieces to refined modern designs, each rug is made with attention to detail and quality. As a trusted partner for businesses worldwide, Rezas offers expertise, reliability, and a strong commitment to long–term collaborations. With a passion for design and a deep respect for craftsmanship, Rezas creates rugs that bring character and lasting beauty to any space.
Rezas
February 26, 2025
×
Kroki / Andreas Samuelsson
Check back soon!