Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Iittala’s design story began in 1881 and continues to thrive at the glass factory in Iittala village, Finland. With a deep commitment to craftsmanship, Iittala is a pioneer of avant–garde design in coloured glass and ceramics. Every piece created is more than an object—it reflects the skill, artistry, and experimental spirit of those who shaped it, preserving tradition while shaping the future of design.
Iittala
January 7, 2025
Part of 2025
Accessories
Part of 2026
HYLEtech is both a company and a product: a multi-patented technology that uniquely combines recycled aluminum and light into a single solution. Its technical potential is virtually limitless, enabling the creation of products, furniture, and installations previously unimaginable with conventional materials. Durable, recyclable, technical, visionary, simple, and ecological, HYLEtech is engineered for effortless disassembly, allowing easy separation of components to optimize recycling and reduce environmental impact. Today, HYLEtech is evolving to integrate additional technologies beyond light, expanding its applications toward the world of architecture.
Hyletech 5 Holding
February 11, 2025
Furniture
Lighting
Part of 2025
Part of 2026
A new chapter of clarity and craftsmanship. Ordning&Reda, the iconic stationery brand, is entering a new chapter. With a legacy built on simplicity, functionality and timeless design, the brand renews its commitment to thoughtful craftsmanship and everyday clarity. Today, new materials, fresh colours and a spirit of optimism reconnect Ordning&Reda with its roots bringing order, creativity and calm to modern life. The name Ordning&Reda meaning “neat and tidy” in Swedish captures the essence of its philosophy: order that inspires creativity. Each product is designed to bring beauty and calm to everyday rituals, whether planning a week ahead, writing personal thoughts, or keeping essentials close at hand.
Ordning&Reda
January 21, 2026
Accessories
Part of 2026
"The most important prerequisite for all life and work is light." These are the words of the Danish VELUX founder, Villum Kann Rasmussen. Since the patent of the VELUX roof window in 1942, the VELUX Group has believed in driving change within the company, the sector and beyond. The VELUX Group strives to transform indoor spaces to have a positive impact on the people who live, work and play in them while being at the forefront of climate and nature action. The VELUX brand is about transforming spaces into favourite places. VELUX products bring daylight and fresh air into homes and buildings all over the world. VELUX solutions, from roof windows and sun tunnels to blinds and shutters, help create healthy and comfortable indoor environments.
VELUX
January 30, 2025
Wall & Surface
Part of 2024
Part of 2025
Part of 2026
Other Exhibitions
Aesop was established in Melbourne in 1987, and has since been developing efficacious and aromatic formulations for the skin, hair, body and home, guided by a sincere interest in intelligent design—their pared–back containers are created with the utmost care to ensure functionality and pleasure, and each store interior is created with careful consideration to the fabric of its neighbourhood. Avant–garde and sensitive store design has been and will continue to be an integral part of what Aesop is—true to the brand’s conviction that few things are more conducive to a life well-lived than well–considered design.
Aesop
May 11, 2023
The Malte Gormsen Kollektion is a carefully curated selection of furniture and objects, crafted with an uncompromising commitment to quality at the workshop in Herlev, Copenhagen. As master cabinetmakers, Malte Gormsen Møbelsnedkeri carries forward the legacy of traditional Danish furniture craftsmanship. Time-honoured techniques meet the latest technology, ensuring every joint, every surface, every detail meets the highest standards. Through collaborations with respected designers—Space Copenhagen, Norm Architects, and Christian+Jade—the Kollektion bridges heritage and contemporary design. These partnerships bring fresh perspectives while honouring the principles that have guided Danish craftsmen for generations.
Malte Gormsen Kollektion
February 15, 2022
Founded in 2012, Kristina Dam Studio creates furniture, accessories and art objects shaped through an architectural approach to form and material. With a focus on sculptural minimalism, craftsmanship and lasting quality, the studio draws on architectural principles to create refined pieces that bring a clean and distinct presence to contemporary spaces.
Kristina Dam Studio
December 22, 2021
Holmris B8 creates room for people through turnkey solutions that fit people, space, and purpose. Rooted in insight and expert advice, Holmris B8 works closely with architects and designers and manages projects end to end—from the first idea to customisation, relocation, maintenance, and giving furniture new life. By combining their own designs with solutions from more than 1.000 carefully selected suppliers, they create spaces made to support real needs. Responsibility is part of their DNA. With a long tradition of circular thinking, Holmris B8 focuses on quality, longevity, and conscious choices that put people first.
Holmris B8
February 15, 2022
×
Kroki / Andreas Samuelsson
Check back soon!