Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Since its founding in Merano, Italy, in 1962, Flos has long been recognised as a company of excellence, creating innovative and poetic forms of light that surprise and inspire. With an exceptionally rich legacy of timeless icons, the brand is renowned for its ability to combine design and technology with art and culture to powerful effect. Today, operating through four divisions in close synergy—Decorative, Architectural, Outdoor, and Bespoke—Flos continues to honour and carry forward its extraordinary heritage while pursuing the unexpected. The brand manufactures high–end designer lighting and innovative solutions for every living environment, both indoors and outdoors.
Flos
February 8, 2022
Lighting
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Danish Industry (DI) is Denmark’s largest business and employers’ organisation, representing over 20.000 companies—from small startups to global leaders. Democratically governed by its members, DI evolves to meet the dynamic needs of the business community. At 3daysofdesign, DI creates a platform where innovation, design excellence, and sustainability converge. Visitors can explore how Danish companies transform ideas into tangible products, digital experiences, and immersive environments, all reflecting a commitment to responsible production and thoughtful design. Welcome to the group exhibition “Design at 108.”
Danish Industry
April 23, 2025
Furniture
Office
Part of 2025
Part of 2026
Tōseibo is a Copenhagen–based ceramic studio that specialises in handcrafted tea and coffee ware, flower and incense vessels. All the ceramic works are designed to facilitate beauty in daily rituals through practical functionality. Behind the studio is Longfei Tōsei Wang, a Chinese–born Danish multi–artist. Shaped by years of experience in classical music and visual storytelling, his work bridges East Asian traditions and Scandinavian aesthetics. Through ceramics, he continues to expand into the worlds of art, product design, and architectural expression.
Tōseibo
April 1, 2026
Accessories
Materials
Part of 2026
RAAW Alchemy is a Danish, award–winning clean beauty and home fragrance brand creating sensorial rituals for modern living. Crafted with organic, sustainable and wild–harvested ingredients, including ocean botanicals, the collection captures nature’s most effective elements in refined formulations for skin and space. Founded on the belief that there should be no compromise between natural ingredients, ambience and results, RAAW Alchemy offers multi–purpose products designed to nourish the skin while transforming interiors through subtle, evocative scent compositions. The brand delivers sustainable luxury for face, body and home, enhancing well–being through simple, high–performance rituals.
Raaw Alchemy
April 23, 2026
Accessories
Part of 2026
Other Exhibitions
Extremis is a Belgian design brand that creates “tools for togetherness.” Founded in 1994 by designer Dirk Wynants, the company develops innovative furniture that supports human interaction and brings people together. Extremis starts from behaviour rather than form, designing functional solutions that reduce friction and make shared moments effortless. The result is a collection of intelligent, versatile designs for outdoor and indoor spaces. Developed and engineered in Belgium, Extremis products combine necessity, durability and timeless design, creating long–lasting solutions for homes, workplaces and public spaces worldwide.
Extremis
December 15, 2025
BOMMA is a Czech design lighting brand, manufacturing handcrafted sculptural lighting. Each piece is unique, combining next–level craftsmanship, original technologies, and signature design—created to bring a distinctive, welcoming atmosphere and timeless beauty into your everyday spaces. Their products transform interiors, creating a distinct mood in each space—from eye–catching centrepieces and installations to soft ambient light. BOMMA’s glassworks foster traditional craft in a technologically–advanced facility, enabling the production of exceptionally demanding pieces.
BOMMA
January 2, 2024
Furniture is understood as a concept with a will of its own, conveying a distinct expression. Källemo’s ambition is to create objects that endure over time— aesthetically, artistically, physically and metaphysically. As founder Sven Lundh once stated, “An object shall stand the wear of the eye,” recognising that visual endurance is the most demanding test. Källemo collaborates with designers and artists who value quality beyond trends, while possessing the ability to surprise, challenge and contribute strong personal expressions. The brand places equal trust in the precision of cutting–edge technology and in the hand that adds the final, personal and almost magical touch.
Källemo
December 14, 2023
For 3daysofdesign, Chylak presents a series of site–specific works in bobbin lace, developed for the Copenhagen flagship store Baum und Pferdgarten. Rooted in a shared cultural narrative between Copenhagen and Warsaw, the works draw on the story of Bertel Thorvaldsen’s monument to Józef Poniatowski and its journey across time and place. At the centre of the exhibition is the horse motif, reinterpreted through delicate lace into a light, almost transparent structure bridging history, craftsmanship, and contemporary fashion. Installed in dialogue with the space, the works form a subtle “lace entrance,” creating a layered, immersive environment.
Zofia Chylak
March 12, 2026
×
Kroki / Andreas Samuelsson
Check back soon!