Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
Akuart is a Danish acoustic design brand developing sound absorbing systems for professional environments. Based on the understanding that sound shapes how space is experienced, Akuart creates modular acoustic solutions that integrate into the spatial framework, combining documented Class A performance with visual precision. Designed for offices, learning environments, care facilities and hospitality, the systems become part of the built structure. Precision–engineered aluminium frames ensure stability and scalability, while high recycled content and design for disassembly support reduced environmental impact and long service life.
AKUART
January 8, 2024
Wall & Surface
Part of 2024
Part of 2025
Part of 2026
Office
For almost a century, Jotun has protected property—from iconic buildings to beautiful homes. As one of the world’s leading manufacturers of paints and coatings, Jotun LADY combines high quality with creativity and innovation.
Jotun
January 29, 2025
Wall & Surface
Part of 2025
Part of 2026
Founded in New York in 1902, Maharam is a leading creator of textiles for commercial and residential interiors whose design business also stewards the legacies and ongoing design direction of Edelman and Knoll Textiles. Recognised for its rigorous and holistic commitment to design, Maharam embraces a range of disciplines from product, graphic, and digital design to art and architecture. Responsible for the leather and textile product offerings of Edelman, Knoll Textiles, and Maharam, the design studio is dedicated to introducing a fresh perspective through a focus on aesthetic and industrial innovation augmented by long–term, interdisciplinary collaborations.
Maharam
January 20, 2023
Rug & Floor
Part of 2023
Part of 2024
Part of 2025
Part of 2026
Aakjaer Furniture (formerly Intarsia Furniture) represents a remarkable fusion of Danish design heritage and contemporary craftsmanship. Founded by Nanna Aakjær Svendsen, the company revives her grandfather Jørgen Aakjær Jørgensen's exceptional furniture designs from the 1950s. Each piece embodies the timeless elegance of Danish Modern design while maintaining the highest standards of responsible and future-oriented production. Specializing in oak, Intarsia Furniture creates pieces that stand alongside works by renowned Danish designers. The company's commitment to preserving traditional craftsmanship while embracing modern and environmentally conscious production methods has positioned it as a distinguished name in high-end furniture.
Aakjaer Furniture
February 9, 2023
Furniture
Part of 2023
Part of 2024
Part of 2025
Part of 2026
Other Exhibitions
SAIKAIHOP, by Saikai Europe, traces its origins to the Japanese town of Hasami, where the history of porcelain production and innovation spans more than 400 years. As a subsidiary of ceramics trading company Saikai Toki, Saikai Europe’s operations centre on a lineup of original brands merging contemporary design with Hasami’s manufacturing expertise. In addition to its in–house collections, Saikai Europe provides distribution services in the European market, working closely with Japanese brands and makers dedicated to quality, craftsmanship and the creation of timeless wares. Driven to enhance quality of life through everyday items, Saikai Europe is committed to building brands, products and partnerships of an enduring nature.
SAIKAISHOP
March 1, 2022
Founded in 2021, DEORON is an independent curatorial platform positioned at the crossroads of design, research, and lifestyle culture. Through its webshop and ongoing daily research, it encourages a slower, more deliberate approach to discovering objects, cultivating a community of creatives who prioritize meaning, intention, and craftsmanship over mass production. Originally conceived as a digital-first project to rethink how design is experienced and accessed, DEORON has since expanded into the physical realm. Following the success of its debut and second MDW 26 edition which featured +70 designers, across collectible and industrial design pieces from emerging brands and established firms.
DEORON
May 21, 2026
CASAgent is a contemporary ceramics brand rooted in Scandinavian simplicity and Mediterranean craftsmanship. Designed in Denmark and handcrafted in Italy, each piece reflects a thoughtful balance between clean Nordic aesthetics and the rich tradition of Italian ceramic artistry. The collections celebrate individuality and tactile beauty—Subtle variations in glaze and form highlight the human touch behind every piece. Created for everyday use, CASAgent ceramics bring warmth, character, and authenticity into modern living. With strong focus on quality and timeless design, CASAgent offers more than objects—it creates enduring pieces made to be used, appreciated and lived with.
CASAgent
January 28, 2026
The Home of Acoustic Design – Glimakra of Sweden takes great pride in collaborating with local suppliers, always with immediate access to the renewable resources of the forest. Long-term focus on design, quality, and a responsible production has been acknowledged through several international design awards, and as Glimakra of Sweden moves into a circular future and continues to create products that stand the test of time – over and over again.
Glimakra of Sweden
February 22, 2023
×
Kroki / Andreas Samuelsson
Check back soon!