Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
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Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
The exhibition will showcase Icelandic design, hosted by the Icelandic Embassy, facilitated by Iceland Design and Architecture, producer of the DesignMarch festival and with the support of Business Iceland.
Embassy of Iceland
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V—ZUG, Switzerland’s leading household appliance brand, has been developing and producing kitchen and laundry appliances in Switzerland for over 112 years, providing comprehensive service across its markets. Rooted in Switzerland since 1913, V—ZUG believes time is precious and encourages a focus on what truly matters: sharing, hosting and living. The company is committed to building a sustainable future through the manufacture of long–lasting appliances and responsible, carbon–neutral production, working every day to bring simplicity into homes and creativity into kitchens.
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ALPI is a leading manufacturer of decorative surfaces made of reconstituted wood. Being the first to industrialise this process, ALPIlignum veneer is made of real wood by taking apart and putting back together a tree–trunk. This creates a material that is not printed, and so designable as to offer limitless aesthetic effects. ALPI represents an undisputed gold standard in wood technology. The ALPIlignum Collection is FSC® 100% certified (FSC–C004666), thanks to full control of the supply chain.
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Other Exhibitions
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Foscarini imagines, develops, and produces decorative lighting that seduces, surprises, and inspires—by day and by night, whether illuminated or not. Since 1981, Foscarini has been a leading Italian presence on the international design scene, combining the dual heritage of Made in Italy: artisanal craftsmanship and industrial expertise. The brand creates lighting forms and projects with a strong, expressive identity, designed to make people feel at home both in private interiors and in shared, collective spaces.
Foscarini
April 7, 2022
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Kroki / Andreas Samuelsson
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