Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
FRAMING is a joint exhibition during 3daysofdesign, presenting exclusive design brands and their latest novelties in an inspiring and relevant setting. The Odd Fellow Palace once again forms the backdrop for FRAMING, with all three floors of the impressive Rococo building from the mid–18th century, including its two wings, offering both indoor and outdoor exhibition spaces for national and international brands alike. In addition, a solo exhibition will take place at Harsdorff House on Kongens Nytorv, just a short walk from the main exhibition on Bredgade. This year marks the sixth edition of FRAMING, featuring more than 40 exhibiting brands.
FRAMING
February 15, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
For 60 years, Ingo Maurer has been designing and manufacturing exceptional designer lamps that bridge the gap between everyday objects and art. The Munich–based company's internationally renowned designs can be found in the collections of some of the world's most important museums, including the Museum of Modern Art in New York. Under the creative direction of Axel Schmid, Head of Product and Project Design, the team develops iconic luminaires that combine technical precision with a playful and often ironic design approach. Ingo Maurer's products are designed to surprise and inspire. As well as creating serial luminaires, the company has also made a name for itself as a designer of public and private spaces around the world.
Ingo Maurer
February 15, 2022
Lighting
Part of 2022
Part of 2025
Part of 2026
It’s all about furniture heritage and family heritage. Founded in 2024 by Edward Gubi, a third–generation member of the GUBI family, DesignPreowned is built on a passion for preserving and renewing design history. Together with his team, Edward Gubi sources and acquires pre–owned furniture primarily from Scandinavia—often overlooked classics from the 1930s to the 1980s—which are carefully restored and upcycled to fit contemporary interiors.
Designpreowned
March 25, 2025
Furniture
Part of 2025
Part of 2026
Birdie is a Danish brand redefining indoor climate & health through intuitive design and storytelling. Founded in 2022, the brand has experienced exponential international growth with only one product (Birdie) showing a new perspective on Scandinavian design and human technology. Just like the canary in the coal mine, Birdie® will drop dead when the air quality becomes poor, until you open your windows and bring it back to life. Simple as that. Birdie is on a mission to improve indoor air quality
in homes, offices and schools around the world. So far, there’s +60.000 Birdies hanging in more than 70 countries.
Birdie
January 22, 2026
Accessories
Part of 2026
Other Exhibitions
Introducing UBU, a Belgian furniture brand where timeless design meets individuality. UBU is more than furniture; it’s a philosophy that celebrates self–expression. Rooted in Belgian craftsmanship, each piece is crafted with care, precision and a commitment to lasting quality. Designed to endure and remain relevant through the years, UBU furniture blends seamlessly into any interior while highlighting personal style. Defined by symmetry, simplicity and elegance,UBU creates meaningful objects that elevate everyday living. Envisioned by interior architect Anne–Cathérine Ramboux, UBU radiates understated beauty, quality and timeless charm.
UBU
November 5, 2025
Finnish Durat is a unique solid surface material which contains recycled post–industrial plastics and is 100% recyclable. The distinctive character of Durat is a combination of the illusion of a three–dimensional surface and its luxurious warm and silky feel. It is available in nearly 300 vibrant colours, all of which are available in 11 different textures. Durat also offers a unique service providing custom colours and textures. Durat is an excellent choice for kitchens, bathrooms, restaurants, retail spaces, hospitals, ships and several other bespoke furniture when distinctive appearance, durability and easy maintenance are required. The versatile material offers designers almost infinite opportunities.
Durat
January 22, 2026
With experience and passion in working with solid wood, ZEITRAUM stands for a modern, reduced design language and sustainable approach. Founded in 1990, it was the first German furniture manufacturer to focus on combining ecology and design. Sustainability is not a trend but a fundamental corporate philosophy. Solid hardwoods from renewable sources are processed into furniture of lasting value by combining knowledge of materials with contemporary design. No chemical treatment of the wood is used. Due to solid wood's high reparability and their products' modular construction, the repair is easy and possible at any time. In cooperation with selected designers, ZEITRAUM develops high–quality furniture for living areas and contract sectors.
Zeitraum
February 1, 2023
Galleri Sonja is visiting from Bornholm. Once a saddle maker’s shop from the early 1800s, Galleri Sonja is now a place where craft, culture, and community meet in the gentle rhythm of slow living. The gallery is not only a space for experiencing art, it is also a space where knowledge of craft is shared and passed on. Through exhibitions and conversations, Galleri Sonja helps preserve and expand understanding of traditional and contemporary craft. Inspired by Bornholm’s nature and light, its tactile materials resonate with works by local and international artists. During 3daysofdesign, you can visit Galleri Sonja in Kvindernes Bygning.
Galleri Sonja
February 24, 2026
×
Kroki / Andreas Samuelsson
Check back soon!