Kroki / Andreas Samuelsson

Kroki / Andreas Samuelsson
Cover image missing

Andreas Samuelsson works as an artist, creating poetic and graphic designs. Through his brand Kroki, he explores this world across a variety of products. Kroki is defined by a love of bold graphic shapes and patterns, with a distinctive design language that blends strong emotions and soft poetry. Kroki is co–owned by Andreas Samuelsson and Helena Svärd. While Andreas is responsible for the brand's poetic and graphic design language, Helena brings her extensive experience in brand management and design agency leadership—together, they bring creative ideas to life, driving forward the brand’s distinct identity.

The exhibition, is a synthesis of Kroki and Andreas Samuelsson’s image and design world. For this year’s design festival, Andreas Samuelsson has created the visual expression under the theme KEEP IT REAL. Experience a bold and beautiful way of expression.

Related Exhibitions
ANDREA TSANG is a Stockholm–based design studio creating objects defined by sculptural restraint, tactile presence, and quiet atmosphere. Rooted in ceramics handcrafted in the studio’s Stockholm workshop, the practice explores how objects occupy space and participate in everyday rituals. Each piece is designed to bring balance, rhythm, and material presence to the home. Founded by Andrea Tsang after a decade in fashion design, the studio reflects her journey between Hong Kong, Shanghai, and Stockholm—combining sensitivity to material, refined craftsmanship, and a disciplined design language. In 2024, the brand opened its first showroom in central Stockholm, an intimate environment where objects and atmosphere can be experienced together.
ANDREA TSANG
March 18, 2026
Accessories
Part of 2026
GRID is a flexible, modular interior design system based on the original cube by Peter J. Lassen. Weighing just 800 grams, each cube can carry up to 750 kg. Connect hundreds of cubes in every dimension and customise with a wide range of components, materials and colours to suit your project precisely. From workplaces and retail spaces to hotels, museums and outdoor events, GRID adapts to present needs rather than past limitations. Built to be rebuilt, GRID is designed and made in Denmark.
GRID System
January 4, 2023
Furniture
Office
Part of 2024
Part of 2025
Part of 2026
Grythyttan Stålmöbler is one of Sweden’s oldest furniture manufacturers, with a long tradition of craftsmanship and Scandinavian design. For more than a century, the furniture has been handcrafted in Grythyttan using carefully selected wood and spring steel. This unique combination makes the chairs and tables exceptionally durable and weather-resistant, designed to last for generations. The characteristic gentle rocking motion of the chairs is created by the carefully shaped spring steel frame—a detail that still requires skilled craftsmanship. During 3daysofdesign, Grythyttan Stålmöbler presents Bovik, a new addition that reflects its heritage while introducing a contemporary expression to outdoor living.
Grythyttan Stålmöbler
November 23, 2022
Furniture
Outdoor
Part of 2023
Part of 2024
Part of 2025
In Terrassa, 30 km from Barcelona, Teixidors creates unique pieces of cashmere, wool and linen using 19th–century wooden looms. Founded in 1983, the company fuses exceptional craftsmanship with a strong social enterprise mission. Each blanket, throw, or shawl begins with a mindful selection of noble, natural fibres and takes shape through slow gestures, care, and a deep commitment to the craft. Their textiles are now sold in over 30 countries and have been part of collaborations with renowned creators such as John Pawson and Faye Toogood. Teixidors blends beauty, tradition, and purpose to offer pieces that accompany, nurture, and transform both ambiance and lives. Teixidors—when weaving is also caring.
TEIXIDORS
May 20, 2025
Materials
Part of 2025
Part of 2026
Other Exhibitions
Warp & Weft is a boutique design studio based in New York City, renowned for its luxurious, handcrafted rugs that marry artistry and functionality. Founded by Michael Mandapati, the studio believes that a well–designed rug forms the foundation of any space, weaving together colour, texture, and form into cohesive design narratives. Upholding traditional hand–knotting techniques, Warp & Weft creates rugs that embody 'soul and integrity,' serving as anchors that capture the shared experiences of their inhabitants. Committed to sustainability and ethical practices, the studio honours the artisans behind each piece while bridging cultural heritage with contemporary luxury, establishing Warp & Weft as a leader in responsible rug design.
Warp & Weft
January 29, 2025
Montana Furniture is committed to creating playful spaces and making room for personality. Since 1982, the Danish family–owned design company has dedicated itself to enriching the world with colours. Embodying this philosophy, Montana brings high–quality furniture, proud Danish craftsmanship and playful colours to private homes, public spaces, and corporate settings worldwide. At its factory in Denmark, Montana manufactures EU Eco–labelled modular furniture, ensuring the highest standards for processing, painting, and assembling.
Montana Furniture
January 19, 2022
A Danish design brand, and concept store founded in 1953 in the heart of Copenhagen by Hagbarth Skjalm Petersen and his spouse Lisbeth Westergaard. A centre for home interior and lifestyle items designed to inspire to an aesthetic and more sustainable lifestyle. The original design philosophy of H. Skjalm P. is still: focusing on sustainable production and natural materials, notably the organic GOTS certified textiles. The H. Skjalm P. collection includes a wide range of design in brass, in stainless steel, ceramics and glass, as well as textiles in 100% GOTS certified organic cotton. Explore their new collection of lamps, hooks and knobs, tea towels, bedlinen, vases, Christmas Collection and much more.
H. Skjalm P.
March 2, 2023
An international creative collaborator and invaluable material resource, The American Hardwood Export Council (AHEC) is the global face of U.S. hardwoods, championing their performance, sustainability and aesthetic potential to timber markets all over the world.
AHEC
February 15, 2022
×
Kroki / Andreas Samuelsson
Check back soon!