Stefan Nilsson - 5 Playful Must-sees for 2022

Stockholm-based trend expert and manager at Designgalleriet Stefan Nilsson, aka Trend-Stefan, tells us how play shaped his creative career and reveals his top five 3daysofdesign must-sees.


Stefan Nilsson - 5 Playful Must-sees for 2022

Stockholm-based trend expert and manager at Designgalleriet Stefan Nilsson, aka Trend-Stefan, tells us how play shaped his creative career and reveals his top five 3daysofdesign must-sees.

What toys or games did you love as a child? Is there one that you’d say has shaped your sense of creativity as an adult?

I’m not sure I had a specific toy, but I loved boardgames, cards, etc. I love the interactive side of games. Any game is basically good. We were never competitive in my family or with friends. We played cards to have something to do with our hands when we talked.

How do you keep your playful inner child alive in a professional landscape? How can work be more like play?

Laughter and excitement are still important to me. And in general, the sensation that you are creating a game or a new world with someone. When I was 12 years old, we made this game based on the Medieval plague. One could get infected and die or survive. But it was all about creating these new rules. My career is based on the same thing – breaking the rules, creating new formats and being interactive with people. And no one dies…


 Describe your path to your career – has it been linear and typical, or unusual and accidental? Where there any major turning points, catalysts, or forks in the road?

I have had several careers and they were all accidental. I sat next to a woman who liked how I talked about contemporary design at a dinner, so she invited me to her radio show as a regular guest. From there, I got a call to go on TV. From there, I got invited to talk about design on stage. I have made up my own job. Not being a pure journalist. Not a pure gallerist. Not a full-time speaker. Not a stylist. Definitely not an influencer. But a little bit of everything. And that is fine.

Stefan Nilsson's must-sees during 3daysofdesign 2022:

What: Risk Knit by Erwan Bouroullec
Wrong Shop, Store Regnegade 2

I look forward to seeing Bouroullec expand their creativity into art. 

What: Laila Gohar at HAY
Østergade 61

I want to see her culinary universe for the first time for a Scandinavian brand.

What: Fritz Hansen Pavillion at Designmuseum Danmark
Bredgade 68

Huge installations in a beautiful park.

What: File Under Pop
Frederiksgade 1

They always make beautiful, colourful installations. Always Instagrammable…

What: Wendelbo
Bredgade 35

They got an energy boost last year with a handful of new designers. I look forward to seeing if they've managed to keep up the energy.

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At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

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My career is based on breaking the rules, creating new formats and being interactive with people.
Stefan Nilsson

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Since its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavia.

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2023, over 250 brands exhibited at the festival, where visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, networking events, etc.

3daysofdesign takes place every year in Copenhagen mainly during the second week of June from Wednesday to Friday. In 2025 the festival will be held from 4 - 6 June.

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge – however this his year we're using a new QR ticket system to make your experience smoother and more enjoyable. Simply download our app and register as a visitor to gain access to all the exhibition spaces and events.

Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Absolutely! Don't forget to download our app on your Android or iPhone. It provides a comprehensive view of all the festival events, including a complete list of exhibitions along with their locations on our interactive 3daysofdesign map. Plus, we're excited to introduce a new QR ticket system this year for easy access to everything the festival has to offer.

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