SERAX

SERAX
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valerie_objects is a belgian high–end design label initiated by Axel Van Den Bossche, CEO of renowned design company Serax, and Veerle Wenes, owner of the iconic design and art gallery Valerie Traan. The mission consists of allowing extraordinary designers and artists to translate their signature style into tangible objects, in order to reinstall an aesthetic meaning to the tools and everyday objects. In short: give daily objects their beauty back.

During 3daysofdesign, valerie_objects will present new collections next to existing icons by various designers. Think Muller Van Severen, Maarten Baas, Maria Scarpulla, Big-Game, White Dirt and many others. You'll find them in the colourful and playful wine bar Lille Blå where colourful designs meet a colourful space, where design thinking meets wine drinking. Hope to see you!

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Arthur Rottier is a designer and product developer based in Arnhem, the Netherlands. His practice moves between commissioned work and self–initiated projects, driven by an interest in how objects can be conceived and produced locally using contemporary means. The work is defined by advanced, computer–controlled engineering and production methods, careful finishing, and a restrained approach to form. Durability is central: materials are chosen for wear resistance, constructions are clear and legible, and connections are simple. Affordability is considered part of the design challenge. At the core of the practice lies the belief that beauty is essential to sustainability. Objects that are valued are cared for, and what is cared for lasts.
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