Serax

Serax
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Serax is a Belgian design brand, creating contemporary homeware in collaboration with leading international designers and makers. From dinnerware, home accessories, lighting, pottery and furniture, the Serax collections are imagined by both established designers and new talent, each with their own distinctive vision and design signature. Their creations are realised by skilled craftspeople from across the globe. While unique in design and materiality, the collections remain true to Serax’s core philosophy of accessibility, quality and functionality.

During 3daysofdesign, Serax will take over the location of New Mags, creating a space where books and design seamlessly intertwine. Within this inspiring setting, Serax will present collections by designers such as Kris Van Assche, Marni, Plan C, Paola Navone, Marie Michielssen, Kelly Wearstler, and many others—blurring the lines between objects and stories, pages and spaces.

Related Exhibitions
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EXPORMIM
February 16, 2024
Outdoor
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Vibia exists to create beautiful atmospheres, utilizing lighting design to evoke meaningful responses that positively impact the human experience and enhance our sense of wellbeing. This purpose is a shared goal for all professional communities. Vibia aims to pioneer a new vision for lighting design by focusing on people's emotions, elevating interior design as a fundamental discipline for the cultivation of wellbeing, and providing a product portfolio with a unique blend of lighting effects. The company proposes a new approach to designing emotional atmospheres based on the creation of specific scenes according to the use of space over time and in parallel with control system design.
VIBIA
December 21, 2023
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INDALO has two meanings in siSwati: “nature” and “to create.” This collective of craft artisans from Eswatini and European designers showcases objects created with sustainable natural materials. Organised by the International Trade Centre (ITC) and founded by the European Union (EU), this exhibition is centred around traditional skills and culture from the Southern African country.
Indalo
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"The most important prerequisite for all life and work is light." These are the words of the Danish VELUX founder, Villum Kann Rasmussen. Since the patent of the VELUX roof window in 1942, the VELUX Group has believed in driving change within the company, the sector and beyond. The VELUX Group strives to transform indoor spaces to have a positive impact on the people who live, work and play in them while being at the forefront of climate and nature action. The VELUX brand is about transforming spaces into favourite places. VELUX products bring daylight and fresh air into homes and buildings all over the world. VELUX solutions, from roof windows and sun tunnels to blinds and shutters, help create healthy and comfortable indoor environments.
VELUX
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Other Exhibitions
MOEBE is a Danish design studio creating furniture, lighting, and objects defined by a relentless pursuit of simplicity, where visible details are the aesthetic. In a world that always demands more, MOEBE designs for less: less noise, less clutter, less waste. Each piece is stripped to its core, with structures that aren’t hidden but celebrated—where how it’s made shapes how it looks. The designs are modular, adaptable, durable, and repairable.
MOEBE
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With experience and passion in working with solid wood, ZEITRAUM stands for a modern, reduced design language and sustainable approach. Founded in 1990, it was the first German furniture manufacturer to focus on combining ecology and design. Sustainability is not a trend but a fundamental corporate philosophy. Solid hardwoods from renewable sources are processed into furniture of lasting value by combining knowledge of materials with contemporary design. No chemical treatment of the wood is used. Due to solid wood's high reparability and their products' modular construction, the repair is easy and possible at any time. In cooperation with selected designers, ZEITRAUM develops high–quality furniture for living areas and contract sectors.
Zeitraum
February 1, 2023
Founded in 1898, Dinesen is a family–run Danish company with 128 years of experience crafting high–quality wooden products. With its HQ and production site in southern Denmark, Dinesen is known for bespoke wooden floors and surfaces, made from carefully selected trees from responsibly managed Western European forests. Rooted in curiosity, care, and responsibility, Dinesen honours its heritage while pushing boundaries to unlock the full potential of wood. The company collaborates with architects, designers, and artists to reimagine the material, reflecting a genuine appreciation for it.
Dinesen
January 6, 2023
Massproductions creates furniture and accessories that enrich design culture, drawing inspiration from the factory as both a production tool and a creative muse. Founded in 2009 by Swede Magnus Elebäck and Brit Chris Martin, Massproductions is built on their friendship and complementary skills. The company’s success thrives thanks to the talented team in their Stockholm office. Over the years they have developed an exciting and even audacious collection. Yet each piece remains practical and relevant.
Massproductions
October 25, 2022
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