Serax

Serax
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Serax is a Belgian design brand, creating contemporary homeware in collaboration with leading international designers and makers. From dinnerware, home accessories, lighting, pottery and furniture, the Serax collections are imagined by both established designers and new talent, each with their own distinctive vision and design signature. Their creations are realised by skilled craftspeople from across the globe. While unique in design and materiality, the collections remain true to Serax’s core philosophy of accessibility, quality and functionality.

During 3daysofdesign, Serax will take over the location of New Mags, creating a space where books and design seamlessly intertwine. Within this inspiring setting, Serax will present collections by designers such as Kris Van Assche, Marni, Plan C, Paola Navone, Marie Michielssen, Kelly Wearstler, and many others—blurring the lines between objects and stories, pages and spaces.

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Vipp is a Danish, 3rd generation family–owned design company. Founded by metalsmith Holger Nielsen in the small town of Randers, Denmark in 1939, his entrepreneurial debut was a practical waste bin initially crafted for his wife’s hair salon. When Holger passes away in the beginning of the nineties, his daughter Jette inherits the bin and a metal workshop in the backyard of her childhood home in Randers. Joined by her children, Kasper and Sofie, they set out to transform the bin into a brand.Today, with its steadfast commitment to product engineering and design, Vipp equals a full–blown design universe of furniture, lighting, accessories, kitchens, and guesthouses.
Vipp
January 5, 2022
Accessories
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Bath
Kitchen
Part of 2022
Founded in New York in 1902, Maharam is a leading creator of textiles for commercial and residential interiors whose design business also stewards the legacies and ongoing design direction of Edelman and Knoll Textiles. Recognised for its rigorous and holistic commitment to design, Maharam embraces a range of disciplines from product, graphic, and digital design to art and architecture. Responsible for the leather and textile product offerings of Edelman, Knoll Textiles, and Maharam, the design studio is dedicated to introducing a fresh perspective through a focus on aesthetic and industrial innovation augmented by long–term, interdisciplinary collaborations.
Maharam
January 20, 2023
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With intention over trend, Ege Carpets weave life into spaces. Elegant, distinctive, deeply familiar. With extensive design expertise, vision becomes real through curious and inventive collaborations while an acquired attention to detail nourish focus, choice, and functional relevance. Great spaces don't just impress you. They move you. Great design doesn't just fill a space. It elevates it. Providing wall–to–wall carpets, rugs, carpet tiles and planks for commercial buildings, hotels, cruise ships, art galleries, and exhibitions and with endless custom design opportunities as well as an attractive selection of pick–and–produce designs, Ege Carpets are chosen by high–profile companies and designers all over the world.
Ege Carpets
February 24, 2022
Rug & Floor
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Studio About wants to inspire more creative and experimental self–expression, therefore they keep pushing boundaries and being curious about their design philosophy. Studio About create artistic, aesthetic, and affordable design objects for international homes.
Studio About
February 8, 2023
Accessories
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Belgium is Design is an initiative created to promote Belgian design on the international stage. Active since 2011, it brings together designers, studios and companies under a shared identity and a recognized label of quality. Through curated collective projects at major international design events, Belgium is Design highlights the creativity, innovation and know-how that define Belgian design. By combining cultural promotion with economic development, the initiative strengthens the international visibility of Belgian talent while ensuring high professional standards and meaningful connections with global markets. Belgium is Design is led by Wallonie‑Bruxelles Design Mode, Flanders District of Creativity and MAD Brussels.
Belgium is Design
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Designmuseum Danmark
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Tōseibo
April 1, 2026
Vibia exists to create beautiful atmospheres, utilizing lighting design to evoke meaningful responses that positively impact the human experience and enhance our sense of wellbeing. This purpose is a shared goal for all professional communities. Vibia aims to pioneer a new vision for lighting design by focusing on people's emotions, elevating interior design as a fundamental discipline for the cultivation of wellbeing, and providing a product portfolio with a unique blend of lighting effects. The company proposes a new approach to designing emotional atmospheres based on the creation of specific scenes according to the use of space over time and in parallel with control system design.
VIBIA
December 21, 2023
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