Swedese Möbler
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Swedese is a classic Swedish furniture producer with a strong anchor in both the public and domestic domain. Swedese's ideals are the same today as they have been for the past seventy years: to create beautiful furniture for the future, building on the foundations of Scandinavian modern traditions and designed by forward-looking designers who share the timeless ideals of architecture. Swedese was founded in 1945 by brothers Yngve and Jerker Ekström together with Bertil Sjöqvist under the name ESE Möbler. The headquarters are located in Vaggeryd in Småland, Sweden, where one of the factories is based, while the second factory is located in Äng, a small village outside Nässjö.

During 3daysofdesign Swedese will showcase the results of a creative year in which the company continues to develop and manufacture new furniture together with renowned and successful designers.

Related Exhibitions
Founded in Denmark in 1872, Fritz Hansen plays an active role in the evolution of Danish design, shaping a legacy of craftsmanship, quality, and innovation. Throughout its history, the company has worked closely with visionary designers and architects to shape lasting designs that have stood the test of time. From Arne Jacobsen and Poul Kjærholm to contemporary talents like Cecilie Manz, Piero Lissoni, and Jaime Hayon, each collaboration contributes to an ongoing dialogue between heritage and innovation—united by a dedication to enduring design made to pass on to the next generation. Fritz Hansen’s collections span indoor and outdoor furniture, lighting, and objects brought to life in homes, workplaces, and hospitality spaces worldwide.
Fritz Hansen
January 17, 2022
Accessories
Furniture
Rug & Floor
Lighting
Part of 2022
Unwanted fibre becomes an UNWONTED experience. The brand makes alpaca duvets from fibres that would otherwise go unused. Across Poland, 47 small farmhouses produce fleece in quantities too small for industrial processing. UNWONTED collects, grades, and processes these volumes into duvets with GOTS–certified organic cotton shells, entirely free of synthetic components. Founded in 2025, the brand bridges Copenhagen design and Polish agriculture, where the founder's father and sister trained as professional shearers to supply the collection. Collection that is limited by the natural shearing cycle. Alpaca fibres accounts for 0.05% of world textile production and the experience of sleeping under it remains unfamiliar to most.
UNWONTED
January 9, 2026
Materials
Part of 2026
NORR11 is a Danish design company founded in 2011 with a vision to continuously create design that sparks curiosity. Driven by the desire to challenge boundaries between disparate time periods, design directions, cultures and materials, NORR11 craft products that exude attitude and relevance, bridging the gap between classic and modern design. They embrace a 360–degree design perspective, ensuring that each piece of furniture exudes visual appeal from every angle. The result is a sculptural, bold and sophisticated expression. Crafted with honest materials, their pieces are made to use and built to last. By harmoniously blending form, function and comfort NORR11 is committed to creating timeless pieces on the leading edge of design.
NORR11
February 17, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Based in Uji, Kyoto, Asahiyaki is among the oldest ceramic kilns in Japan, having crafted tea wares in the same family for 425 years.
This rich history provides a unique perspective of time. Clay used today was extracted two generations ago, just as new clay is prepared for future generations. Tea vessels are not considered complete when they emerge from the kiln; they reach fulfilment gradually, through years of daily use. Besides making artistic pieces for the tea ceremony and sencha wares for daily use, Asahiyaki collaborates with global brands and restaurants on bespoke tableware collections. Every piece is thrown by hand on the pottery wheel by skilled artisans.
Asahiyaki
January 31, 2026
Part of 2026
Other Exhibitions
Founded in 1966, Kettal is an internationally recognised design brand specialising in innovative furniture and architectural solutions for contemporary living and working spaces. Originally a family–run business, it has evolved into a global company collaborating with designers and studios worldwide. Driven by scientific and technological research, Kettal creates products defined by innovation, durability and refined aesthetics. Sustainability, quality and craftsmanship are core values that guide both design and manufacturing processes. Its portfolio includes furniture, lighting and architectural systems for residential, contract and public spaces, offering flexible solutions that respond to the evolving needs of contemporary architecture.
KETTAL
January 31, 2024
Founded under the Spanish sun more than fifty years ago, Sancal reflects a passionate, open, and humble identity in each of its designs. Combining contemporary, timeless, and eclectic styles, the brand creates products that are both functional and customisable. Sancal emphasises innovation, simplicity, creativity, and emotional connection through design, encouraging a joyful approach with the motto “Smile, break the mould, and be happy!” With a strong focus on sustainability, local production, and collaboration with designers from around the world, Sancal creates expressive and durable designs that strive to make a positive difference through design.
Sancal
January 22, 2025
Form & Refine is a Danish design brand that celebrates materials, form and sustainability equally. The pure materials are carefully selected from around the world and skilfully crafted locally using time–honoured traditions. They see design as an artistic expression but equally as a functional object that never compromises on quality.
Form & Refine
January 28, 2022
During 3daysofdesign, Auping will present a newly updated version of the Essential bed. Inspired by Japanese aesthetics, the bed reflects a calm, minimal expression where balance, simplicity and functionality are at the core. With its clean lines, refined proportions and thoughtful material choices, the Essential bed brings a sense of tranquility to the bedroom. The design focuses on what truly matters — comfort, quality and longevity — creating a bed that feels both contemporary and timeless. Designed for life.
Royal Auping Scandinavia
January 30, 2024
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