Swedese Möbler
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Swedese is a classic Swedish furniture producer with a strong anchor in both the public and domestic domain. Swedese's ideals are the same today as they have been for the past 80 years. These are to create beautiful furniture for the future, which build on the foundations of Scandinavian modern traditions, designed by forward–looking designers who share in the timeless ideals of architecture. Swedese was founded in 1945 by the two brothers Yngve and Jerker Ekström and Bertil Sjöqvist, under the company name ESE Möbler. The headquarters are located at Vaggeryd, in Sweden, together with one of the factories. The second factory is located in Äng, a small village outside Nässjö, Sweden.

During 3daysofdesign Swedese will showcase the results of a creative year in which the company continues to develop and manufacture new furniture together with renowned and successful designers. The Serpentine easy chair began with an S–shaped curve sketched in pencil and an instinctive feeling, signed Broberg & Ridderstråle. That sinuous line gradually evolved into a slender armchair lifted by delicate steel legs. Origin is a series of sofas and armchairs defined by soft, rounded forms. The shaped, externally mounted legs and the sculptural seams along the armrests play a central role in the expression.

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SOFTLINE is a leading Danish furniture manufacturer with a proud history in craftsmanship and upholstery. Since 1979, they have specialised in designing, developing, and producing innovative, functional, high–quality furniture. Together with esteemed designers, SOFTLINE strives to bring joy and excellent comfort to public spaces and private homes all over the world. SOFTLINE is a privately owned company rooted in the Scandinavian design tradition, and all their upholstered products are carefully manufactured at the SOFTLINE factory in Denmark.
SOFTLINE
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Founded in New York in 1902, Maharam is a leading creator of textiles for commercial and residential interiors whose design business also stewards the legacies and ongoing design direction of Edelman and Knoll Textiles. Recognised for its rigorous and holistic commitment to design, Maharam embraces a range of disciplines from product, graphic, and digital design to art and architecture. Responsible for the leather and textile product offerings of Edelman, Knoll Textiles, and Maharam, the design studio is dedicated to introducing a fresh perspective through a focus on aesthetic and industrial innovation augmented by long–term, interdisciplinary collaborations.
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For more than 55 years, FRANDSEN has worked with light and lighting, and this is still a cornerstone in the heritage. Under the headline ‘In celebration of light’ FRANDSEN's goal is simple: unfold the many functions of good lighting—be it visual, social or sensual, to enrich people’s everyday lives. Through ambitious collaborations with international designers, FRANDSEN aims to further explore the interplay between light, material, and form. A lamp might still be a lamp, but FRANDSEN will perpetually push the boundaries of what’s possible, creating lighting solutions both functional and yet aesthetically pleasing.
Frandsen
February 16, 2022
Lighting
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Trained as an architect, Finn Juhl approached furniture as an artistic discipline rather than a purely functional task. His work challenged established ideas of construction and use, introducing sculptural forms and a clear sense of proportion that helped shape Danish modernism. For more than two decades, House of Finn Juhl has held the exclusive rights to revive and produce Finn Juhl’s furniture designs, working to preserve the intent and principles behind his work—an approach that continues to resonate across generations.
House of Finn Juhl
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The name EDITORA means "editor."​ Based in Japan—a nation far from where the great masters of design once lived—they have always viewed their work through a unique lens. This distance has granted a different perspective. EDITORA's foundation lies in the firm MAKE AND SEE, which has designed and manufactured bespoke furniture for Japan’s finest hotels and restaurants for over ten years. Throughout this journey, their work has been rooted in a profound, unwavering respect for the masters. A brand that distills the experience, philosophy, and cultivated vision over years of craftsmanship. Each piece is realised by Japan’s leading artisans—it is its definitive response to the legacy of these greats.
EDITORA
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We Do Wood was founded in Copenhagen in 2011, based on the vision that new Danish design and strict sustainability principles should be closely intertwined. While not aiming to revolutionise the industry, We Do Wood seeks to contribute to a new era of reliability. Their primary goal is to produce high–quality furniture that embodies both functional and expressive honesty. We Do Wood is committed to consistently pursue superior alternatives and strongly believes in collective responsibility towards future generations. Dedicated to making a positive impact on our planet.
We Do Wood
January 11, 2024
Founded in 2021, DEORON is an independent curatorial platform positioned at the crossroads of design, research, and lifestyle culture. Through its webshop and ongoing daily research, it encourages a slower, more deliberate approach to discovering objects, cultivating a community of creatives who prioritize meaning, intention, and craftsmanship over mass production. Originally conceived as a digital-first project to rethink how design is experienced and accessed, DEORON has since expanded into the physical realm. Following the success of its debut and second MDW 26 edition which featured +70 designers, across collectible and industrial design pieces from emerging brands and established firms.
DEORON
May 21, 2026
Since the 1980s, Cube Design has been a leading player on the contract market for quality office furniture. The family-owned Danish Design Brand has a strong tradition for designing, developing, and producing modern, high-quality office furniture and creating innovative and inspiring spaces for the customers. The brand is characterized by Danish craftmanship, high quality and durable furniture that can be used generation after generation. With a sustainable mindset Cube Design work to ensure a continued responsible furniture production. For more than 10 years, Cube Design has been ISO 14001 certified. In addition, Cube Design is FSC® certified (FSC C155594) and has a large selection of EU Ecolabel certified furniture.
Cube Design
January 11, 2024
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