Lifestyle & Design Cluster

Lifestyle & Design Cluster
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For more than a decade, the national business cluster, Lifestyle & Design Cluster has been a bridge-builder between fashion-, furniture- and design companies and knowledge institutions working with the Circular Economy. Lifestyle & Design Cluster promotes innovation and sustainable growth primarily in the small and medium-sized fashion & textile and furniture & interior companies. They have a broad dialogue-based interface with the business community and, through their many different projects and activities, generate new knowledge, which is communicated via events like Circular Furniture Days and on various platforms. The main focus is: TEXTILES & FASHION, INTERIOR & FURNITURE, THE CIRCULAR ECONOMY, ENTREPRENEURSHIP & TALENTS.

On the forefront of the circular agenda Lifestyle & Design Cluster is once again hosting Circular Furniture Days as part of 3daysofdesign. Circular Furniture Days brings together pioneers in sustainable business models, collaborations, and networks that benefit both companies and the broader climate agenda. Based on experiences from five previous exhibitions, Lifestyle & Design Cluster aims to illustrate the larger context of circular solutions in the furniture and interior design industry and disseminate knowledge through meetings, talks, and events. The event takes place in the garden of Designmuseum Denmark, in collaboration with the interior fair Formland, the Plastics Industry, and others.

Related Exhibitions
The story began with a vision of creating a new generation of interior design accessories where Danish design tradition and functionality go hand in hand. Over the past 20 years, FROST Denmark has established itself among renowned design firms, offering designs that align with consumer lifestyles. Behind the brand are independent designers such as Bønnelycke MDD, Busk+Hertzog, Paul Leroy, and Henrik Tengler, who contribute to its interior product line across nine finishes. FROST Denmark is committed to creating timeless designs that represent design tradition ensuring they are valued for generations.
Frost Denmark
March 3, 2022
Accessories
Bath
Part of 2022
Part of 2023
Part of 2024
SOFTLINE is a leading Danish furniture manufacturer with a proud history in craftsmanship and upholstery. Since 1979, they have specialised in designing, developing, and producing innovative, functional, high–quality furniture. Together with esteemed designers, SOFTLINE strives to bring joy and excellent comfort to public spaces and private homes all over the world. SOFTLINE is a privately owned company rooted in the Scandinavian design tradition, and all their upholstered products are carefully manufactured at the SOFTLINE factory in Denmark.
SOFTLINE
February 10, 2023
Furniture
Part of 2023
Part of 2024
Part of 2025
Outdoor
Vermland creates high-quality kitchens and furniture crafted from solid wood frames built to endure for generations. Our modular system, designed for easy assembly, combines sustainability, durability, and affordability. Offering a variety of interior layouts and products, our collection is rooted in a refined yet innovative approach to design, blending interior aesthetics with architectural precision. At Vermland, we prioritize quality, functionality, and longevity, ensuring each piece enhances your space for years to come.
Vermland
March 14, 2023
Furniture
Kitchen
Part of 2023
Part of 2024
Part of 2026
Aesop was established in Melbourne in 1987, and has since been developing efficacious and aromatic formulations for the skin, hair, body and home, guided by a sincere interest in intelligent design—their pared–back containers are created with the utmost care to ensure functionality and pleasure, and each store interior is created with careful consideration to the fabric of its neighbourhood. Avant–garde and sensitive store design has been and will continue to be an integral part of what Aesop is—true to the brand’s conviction that few things are more conducive to a life well-lived than well–considered design.
Aesop
May 11, 2023
Accessories
Part of 2024
Part of 2026
Other Exhibitions
Openhouse Studio leads creative projects and bears brands' messages in a comprehensive and unique way. The studio offers an array of opportunities that can be customised to every brand–specific needs through developing events and building individual brand identities using creative direction, photography, videography, graphic design, and copywriting, among others. 
The studio emerged from Openhouse Magazine, a biannual publication that talks about art, design, architecture, and culture, which also serves as a platform to engage with an international professional audience.
OPENHOUSE
February 1, 2024
BAINA is an Antipodean brand of considered bathing essentials, founded in 2019. Distinctly modern and consciously created, the brand’s organic cotton towelling and clean apothecary formulations embrace bathing as an intentional practice—a conscious awakening in preparation for the day ahead, or the slow disconnect of the day that has passed. BAINA offers a gentle reminder to slow down and be present in moments once passed through as part of a routine.
BAINA
December 1, 2025
Founded in New York in 1902, Maharam is a leading creator of textiles for commercial and residential interiors whose design business also stewards the legacies and ongoing design direction of Edelman and Knoll Textiles. Recognised for its rigorous and holistic commitment to design, Maharam embraces a range of disciplines from product, graphic, and digital design to art and architecture. Responsible for the leather and textile product offerings of Edelman, Knoll Textiles, and Maharam, the design studio is dedicated to introducing a fresh perspective through a focus on aesthetic and industrial innovation augmented by long–term, interdisciplinary collaborations.
Maharam
January 20, 2023
For almost a century, Jotun has protected property—from iconic buildings to beautiful homes. As one of the world’s leading manufacturers of paints and coatings, Jotun LADY combines high quality with creativity and innovation.
Jotun
January 29, 2025
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Lifestyle & Design Cluster
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