Lifestyle & Design Cluster

Lifestyle & Design Cluster
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For more than a decade, the national business cluster, Lifestyle & Design Cluster has been a bridge-builder between fashion-, furniture- and design companies and knowledge institutions working with the Circular Economy. Lifestyle & Design Cluster promotes innovation and sustainable growth primarily in the small and medium-sized fashion & textile and furniture & interior companies. They have a broad dialogue-based interface with the business community and, through their many different projects and activities, generate new knowledge, which is communicated via events like Circular Furniture Days and on various platforms. The main focus is: TEXTILES & FASHION, INTERIOR & FURNITURE, THE CIRCULAR ECONOMY, ENTREPRENEURSHIP & TALENTS.

On the forefront of the circular agenda Lifestyle & Design Cluster is once again hosting Circular Furniture Days as part of 3daysofdesign. Circular Furniture Days brings together pioneers in sustainable business models, collaborations, and networks that benefit both companies and the broader climate agenda. Based on experiences from five previous exhibitions, Lifestyle & Design Cluster aims to illustrate the larger context of circular solutions in the furniture and interior design industry and disseminate knowledge through meetings, talks, and events. The event takes place in the garden of Designmuseum Denmark, in collaboration with the interior fair Formland, the Plastics Industry, and others.

Related Exhibitions
Epitomising Danish design values of purpose–driven aesthetics, simplicity and craftsmanship, BoConcept has evolved from its humble 1952 origins into the world’s most global furniture retailer. With 300+ stores across 65 countries—including flagship locations in Copenhagen, London, New York, L.A., Paris, and Munich—BoConcept collaborates with renowned designers, such as Claudio Bellini and atelier axo, to craft timeless collections for private homes and business spaces. With a focus on personalisation, BoConcept offers an industry–leading Interior Design Service and highly customisable furniture, seamlessly blending function and vision to elevate spaces with uncompromising style.
BoConcept
February 5, 2024
Furniture
Rug & Floor
Lighting
Part of 2024
Part of 2025
Founded in 2017 with a vision to create sensuous lighting designs that enhances ambiance and transform spaces. Nuura means light and honour. The name reflects a commitment to honouring light as an essential element of life and a foundation of well–being. Rooted in Danish design traditions and inspired by nature, Nuura creates versatile lighting collections for both private and public spaces. The brand’s essence lies in a modern reinterpretation of the chandelier, symbolising generosity and abundance. Guided by the belief that light is a vital source of well–being, Nuura creates timeless lighting designed to last for generations.
Nuura
February 10, 2022
Lighting
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Since Normann Copenhagen’s foundation in 1999, the brand's ambition has been to challenge conventional thinking and make the ordinary extraordinary through great design. By combining the craftsmanship, functionality and endurance characterised by its Danish design heritage with modern silhouettes and durable materials, Normann Copenhagen aims to create original products in a contemporary design that withstand the test of time. Normann Copenhagen believes in uniting people and spaces across the world and improving the quality of people’s lives through the power of great design. The brand's products combine functionality and design and accommodate the diversity of needs of modern life in residential and professional interiors alike.
Normann Copenhagen
January 18, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
Where Nordic design meets traditional African craftsmanship, Mifuko creates timeless baskets and decorative pieces with purpose and lasting impact. Founded in 2009 by Mari Martikainen and Minna Impiö, Mifuko is a Finnish design brand known for its timeless design and strong social commitment. Each product is handwoven by over 1.300 women artisans in Kenya, Tanzania, and Ghana using traditional techniques. Every item is signed by its maker, ensuring transparency and traceability. As a Certified B Corporation and WFTO member, Mifuko supports long–term partnerships and rural livelihoods.
Mifuko
March 17, 2026
Part of 2026
Accessories
Other Exhibitions
Tolv is a furniture brand founded on the principle that effective design communicates softly yet clearly, crafting pieces that embody honesty—where no element is superfluous, and every detail serves a purpose. Making its European debut this year at 3daysofdesign, the brand embraces simplicity, intentional proportions, and a respectful use of natural materials, striving to achieve maximum impact with minimal means. At its essence, Tolv is dedicated to creating furniture that feels complete—visually, practically, and emotionally—collaborating with designers who share this philosophy. Rather than following fleeting trends or pursuing novelty, Tolv aims to produce timeless objects that maintain their relevance and strength over the years.
Tolv
November 27, 2025
Botané is building a new category at the intersection of interior design, sustainability and modern aesthetics. Created to bring botanical design into everyday spaces, Botané offers a lasting alternative to perishability, designed to remain rather than disappear. Approached as an interior discipline, botanical design is treated with the same intention as furniture, objects and architectural elements. Each composition is shaped through proportion, texture and spatial balance, becoming part of how a space is experienced rather than something that fades from it. More than decoration, botanical design shapes atmosphere; calm, coherent and enduring.
Botané
February 18, 2025
For generations, Jensen has been committed to the belief that no one should be held back because their tired. With tireless dedication, the company has delved deep into the science of sleep, physiology, and materials, continuously refining its craft. This relentless pursuit of excellence has earned the trust of customers far beyond Norway’s borders, making Jensen a name synonymous with superior sleep. Despite its international success, Jensen has never lost sight of its roots. The factory remains in Svelvik, where every bed and mattress is meticulously crafted with passion and expertise. To Jensen, sleep is not merely a nighttime necessity—it is the foundation of a better day. Norwegian Sleep Quality Since 1947.
Jensen Beds
January 29, 2025
Technogym is a global fitness and wellness industry leader. Their innovative & high–quality equipment, technologies, and services are designed to promote a healthy lifestyle and to help achieve your fitness goals. With a presence in over 100 countries, Technogym is dedicated to providing personalised solutions tailored to meet each individual's needs. At 3daysofdesign, Technogym will showcase its latest products and technologies, including its state–of–the–art cardio and strength training equipment, wellness solutions, and digital technologies. Visitors will have the opportunity to experience firsthand the quality and innovation that Technogym is known for—learn how their products and services can help them live happier and healthier.
Technogym
March 15, 2023
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