Fischersund

Established in 2017, Fischersund is a family–run art collective and niche perfumery based in Reykjavik, Iceland. Founded by four siblings—Inga, Jónsi, Sigurrós, and Lilja—the brand serves as a creative platform using scent, visual arts and music. Sensorial design and storytelling are used to create immersive experiences including unique perfumes, scented concerts and exhibitions. Music is used to tell the story of scent. Like perfume is composed of olfactory notes, the sounds of Fischersund are carefully crafted to create an atmosphere that transports the listener to Iceland. Together, Jónsi (of Sigur Rós), Sindri and Kjartan have composed 30 pieces of music that reflect the ethereal fragrances and bring the brand to life through sound.