In Search of Sensory Experiences

Founded in 2019 by material and interaction designer Bonnie Hvillum, Natural Material Studio explores the potential of underappreciated or unseen materials and spaces to create highly engaging, sensory experiences.

Lars Hauschildt

In Search of Sensory Experiences

Founded in 2019 by material and interaction designer Bonnie Hvillum, Natural Material Studio explores the potential of underappreciated or unseen materials and spaces to create highly engaging, sensory experiences.

Hvillum has always been concerned about sustainability within the design industry; through her studio, she explores innovative new applications for the residue we leave behind by researching, designing, and producing unique, bio-based materials. Describing her approach as "very childish, with a naive beginner's mind," she works at the intersection between art, science, and design for clients including Noma, Frama, Dinesen, and Calvin Klein. In 2023 she named the first winner of the prestigious Bentley Lighthouse Award. The Award recognises designers who are curious and courageous in their approach and whose work has had a beneficial impact on social and environmental sustainability, inclusivity or community empowerment.

How does Natural Material Studio work with sustainable materials?

Natural Material Studio is a cross-disciplinary Danish design company that drives toward expanding our collective understanding of and relation to materials. To do so, the studio works from a renewable and circular point of view, with science, biology, technology, design, and art as the building blocks for every project. We strive to create the new normal for sustainable living.

What is the exhibition's theme or subject, and how does it relate to the overarching theme of 3daysofdesign this year [2023], "Collaboration"?

- All our work centers around the human-material interaction in the context of a given space. We live in a fluid system where everything informs and influences, and we want to bring that fact forward as the core - not only of our practise, but also of this exhibition. We hope to sow the seeds of understanding that the world is not human centered, but that we are part of a much larger, complex, situational whole. We believe this perspective will help us shift the way we perceive nature - seeing it not as a "separate entity" we can control or extract resources from, but rather something we as humans are part of, and living in harmony with.

How do you see your work evolving in the years to come? What are the primary issues or concerns you see in your industry and how do you hope to engage with them?

- I see our studio growing organically and expanding its multi-disciplinary work. We would like to continue working in site-specific installations that exist at the intersection of science, art, and design, with sculptural elements that have a function as well as a narrative.

Sustainable Design Effort
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

No items found.

Exhibitors mentioned in this article

Natural Material Studio
annekset, teaterøen, refshalevej 320, 1432 copenhagen, denmark
Natural Material Studio

Designers mentioned in this article


3daysofdesign is an exclusive event that's inclusive of everyone. Where the press, bloggers, buyers, designers, architects and design enthusiasts, as well as the general public, are invited to experience new concepts from our curated selection of brands from Denmark and elsewhere around the world.

Contact Us

It all began in 2013 as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavian

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2023, over 250 brands exhibited at the festival, where visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, networking events, etc.

3daysofdesign takes place every year in Copenhagen mainly during the second week of June from Wednesday to Friday. In 2024 the festival will be held from 12 - 14 June.

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge – however for certain design talks and events, you need to book in advance. Please check the programme, which is updated on an ongoing basis, at

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Yes! Remember to download our app onto your Android or iPhone. Our app gives you an overview of all events taking place during the festival - a complete list of all exhibitions, with details as to where to find them on our virtual 3daysofdesign map.

Download our App now
Manage your schedule
Get notified when events begin
Get recommendations