Natural Material Studio
Natural Material Studio will for the 2024 edition of 3daysofdesign in Copenhagen 12-14th of June launch the ideological installation ‘White Utopia’ unveiling an investigation of domestic living when designing for fluidity - a philosophy by the studio for a world in flux. Responding to 3daysofdesign’s theme ‘Dare to Dream,’ Natural Material Studio has with their new installation reimagined a full-size house and its interior located in the design district Refshaleøen. Using the studio’s own bio-based materials, WHITE UTOPIA will embody how it will be to live with, what their founder Bonnie Hvillum call ‘fluidity’, a way of approaching the world as in constant movement and materials understood as in flux.
For this year's installation during 3daysofdesign, Natural Material Studio wants to investigate how can the design process evolve, while challenging believe in capitalistic systems. Since when and why did our homes become a commodity, and why are people so driven by an idealistic picture of home? As a synergetic dream, the studio proposes an abstract view into a hypothetical future of fluidity. Through a sensorial and hyper-materialistic installation, the studio aims to blur the boundaries between art and design, fact and fiction, inside and outside, human and material, to explore and open up for our understanding of design.
%20(5).webp)
3daysofdesign is an exclusive event that's inclusive of everyone. Where the press, content creators, buyers, designers, architects and design enthusiasts, as well as the general public, are invited to experience new concepts from our curated selection of brands from Denmark and elsewhere around the world.
Contact UsSince its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.
Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavia and Northern Europe.
Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2024, over 400 brands exhibited at the festival, where over 45.000 visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, product launches, networking, etc.
3daysofdesign takes place every year in Copenhagen mainly in showrooms and galleries during June, Wednesday to Friday. In 2025 the festival will be held from 18 — 20 June 2025.
Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge.
Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk
You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.
It's easy to get around in Copenhagen.
Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.
Absolutely! Don't forget to download our app on your Android or iPhone. It provides a comprehensive view of all the festival events, including a complete list of exhibitions along with their locations on our interactive 3daysofdesign map. Plus, you can use our free QR ticket system for easy access to everything the festival has to offer.