We Do Wood
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We Do Wood was founded in Copenhagen in 2011, based on the vision that new Danish design and strict sustainability principles should be closely intertwined. While not aiming to revolutionise the industry, We Do Wood seeks to contribute to a new era of reliability. Their primary goal is to produce high–quality furniture that embodies both functional and expressive honesty. We Do Wood is committed to consistently pursue superior alternatives and strongly believes in collective responsibility towards future generations. Dedicated to making a positive impact on our planet.

Crafted to Last brings together Anno Studio, Kjellerup Væveri, SPEKVA and We Do Wood in a shared exhibition during 3daysofdesign. Together, the four Danish brands present a curated universe centred around craftsmanship, honest materials, and design made to last. From solid wood and woven textiles to thoughtfully crafted furniture and interior objects, the exhibition highlights a shared approach to creating products with longevity, both in quality and aesthetics. Crafted to Last is a celebration of slow production, tactile materials, and objects created to be kept, used, repaired, and passed on, rather than replaced. At the heart of the exhibition lies one shared belief, that the most sustainable design is the one that lasts.

Related Exhibitions
The world’s leading acoustic company. Rockfon, founded in Denmark in 1962 as part of ROCKWOOL Group, is built on the belief that acoustics shape how people feel, think, and connect. From offices alive with ideas to classrooms filled with curiosity and healthcare spaces where calm is essential, the company is driven by a clear ambition to make every space better for the people who use it. Rockfon acoustic wall, ceiling, and zoning solutions are designed to create indoor environments where comfort and well-being come hand in hand. At the core of each sound–absorbing solution is stone wool, the signature material that absorbs unwanted noise with remarkable efficiency while also being abundant and endlessly recyclable.
Rockfon
January 8, 2024
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With deep roots in the Scandinavian design tradition, Søren Lund Møbler has been creating furniture for more than 60 years based on a simple philosophy: comfort and quality combined in modern, timeless design. The company designs and produces sofas, armchairs, lounge chairs, daybeds, poufs and benches, all crafted by skilled artisans at its own factory in Denmark, where traditional upholstery meets modern production techniques. Noble craftsmanship since 1963.
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Unwanted fibre becomes an UNWONTED experience. The brand makes alpaca duvets from fibres that would otherwise go unused. Across Poland, 47 small farmhouses produce fleece in quantities too small for industrial processing. UNWONTED collects, grades, and processes these volumes into duvets with GOTS–certified organic cotton shells, entirely free of synthetic components. Founded in 2025, the brand bridges Copenhagen design and Polish agriculture, where the founder's father and sister trained as professional shearers to supply the collection. Collection that is limited by the natural shearing cycle. Alpaca fibres accounts for 0.05% of world textile production and the experience of sleeping under it remains unfamiliar to most.
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Other Exhibitions
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Zimmer + Rohde
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Unwanted fibre becomes an UNWONTED experience. The brand makes alpaca duvets from fibres that would otherwise go unused. Across Poland, 47 small farmhouses produce fleece in quantities too small for industrial processing. UNWONTED collects, grades, and processes these volumes into duvets with GOTS–certified organic cotton shells, entirely free of synthetic components. Founded in 2025, the brand bridges Copenhagen design and Polish agriculture, where the founder's father and sister trained as professional shearers to supply the collection. Collection that is limited by the natural shearing cycle. Alpaca fibres accounts for 0.05% of world textile production and the experience of sleeping under it remains unfamiliar to most.
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The story of sog begins in the world of bespoke furniture in Japan, where its creators listened to countless stories—the single line drawn by an architect, the quiet wish of a user. To answer each one, the brand's artisans sculpted wood, tailored fabrics, and bent metal. The myriad forms born and then vanished in this process became what they call the “memories of design.” From this vast accumulation of memories and experience, “sog” was born: a brand that carves out the "So” (素)—the elemental form destined to become the standard of the future.
sog
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Serax is more than a brand. Based in Belgium but with a global reach and outlook, Serax creates contemporary homeware in collaboration with leading international designers and makers, bound together by a shared vision of elevating everyday spaces elevating spaces. Every Serax object is a balance of aesthetics and function. From the smallest to the largest, each one becomes a treasured object that can last for generations: a work of art in its own right. Designed in Europe – manufactured all over the world.
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