Søuld

Søuld
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Søuld is an innovative Danish material manufacturer committed to providing CO₂—storing and recyclable acoustic materials made from eelgrass to forward-thinking designers, builders and end–users. Søuld produces functional and beautiful alternatives to traditional building materials, while improving human health and well–being. Søuld’s eelgrass products originate from the sea—a place you are never far from in Søuld’s native Denmark. The organic material embodies the same sense of calm provided by the sea and when taken indoors, it imbues living spaces with a restorative connection to nature.

Studio Retreat—Living with nature. Step into a space where design meets nature in a harmonious balance—Studio Retreat presents a curated exhibition celebrating mindful, sustainable living. During 3daysofdesign, four Danish brands — Motarasu, RYE, Søuld and WeDoWood — transform an intimate studio apartment into a living experience inspired by nature. From the organic beauty of wood and tactility of eelgrass, to the elegance of minimalist design, the exhibition invites you to surround yourself with natural materials that enhance your space and support a sustainable future. Studio Retreat embraces the simplicity and serenity that nature offers, where aesthetics, comfort, and sustainability come together.

Related Exhibitions
Trained as an architect, Finn Juhl approached furniture as an artistic discipline rather than a purely functional task. His work challenged established ideas of construction and use, introducing sculptural forms and a clear sense of proportion that helped shape Danish modernism. For more than two decades, House of Finn Juhl has held the exclusive rights to revive and produce Finn Juhl’s furniture designs, working to preserve the intent and principles behind his work—an approach that continues to resonate across generations.
House of Finn Juhl
January 10, 2022
Furniture
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Sibast Furniture is a Danish family company with a proud heritage of fine furniture craftsmanship dating back to 1908. Since 2013, the fourth generation has continued the legacy, combining respectful reissues of iconic 1950s designs by Helge Sibast, Arne Vodder, and Piet Hein with new timeless pieces created with contemporary designers like Kasper Eistrup, Naja Utzon Popov, and Morten Anker. In 2025, Sibast expanded with the acquisition of Bent Hansen, adding sculptural comfort and upholstery expertise, including signature designs like the Primum chair. The collection unites heritage, craftsmanship, and modern design for homes, hotels, and global projects, built to be passed on to future generations.
Sibast Furniture
February 15, 2022
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V—ZUG, Switzerland’s leading household appliance brand, has been developing and producing kitchen and laundry appliances in Switzerland for over 112 years, providing comprehensive service across its markets. Rooted in Switzerland since 1913, V—ZUG believes time is precious and encourages a focus on what truly matters: sharing, hosting and living. The company is committed to building a sustainable future through the manufacture of long–lasting appliances and responsible, carbon–neutral production, working every day to bring simplicity into homes and creativity into kitchens.
V–ZUG
February 22, 2023
Kitchen
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Swiss based USM Modular Furniture has been providing timeless and high–quality modular furniture designs suitable for both home and office environments for 60 years. Recognised as a design classic, USM Modular Furniture was formally accepted into the permanent Design Collection of the Museum of Modern Art in New York (MoMA), confirming the artistic character of the product. Created from a few basic elements, the company’s furniture offers tailor–made solutions that can be expanded or reconfigured as needed. Each furniture piece allows room for maximum versatility and creativity. To encourage long–term use, all of the USM product lines are made from high–quality materials for strength and durability to last for generations.
USM Modular Furniture
January 31, 2025
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Other Exhibitions
ANOUR is a handcrafted contemporary lighting design studio inspired by tradition, driven by creativity, obsession for details and impeccable craftsmanship, made to stand the test of time. Lamps by ANOUR combine natural materials with the best LED technology in a unique way that allows for an eternal lifespan. Value of simplicity is born out of the idea of creating something that contributes more than it consumes. Developed consciously in Denmark. Enjoyed by generations—a craft that speaks to connoisseurs.
ANOUR
February 10, 2022
Founded in Denmark in 1872, Fritz Hansen plays an active role in the evolution of Danish design, shaping a legacy of craftsmanship, quality, and innovation. Throughout its history, the company has worked closely with visionary designers and architects to shape lasting designs that have stood the test of time. From Arne Jacobsen and Poul Kjærholm to contemporary talents like Cecilie Manz, Piero Lissoni, and Jaime Hayon, each collaboration contributes to an ongoing dialogue between heritage and innovation—united by a dedication to enduring design made to pass on to the next generation. Fritz Hansen’s collections span indoor and outdoor furniture, lighting, and objects brought to life in homes, workplaces, and hospitality spaces worldwide.
Fritz Hansen
January 17, 2022
Tina Frey Designs, based in San Francisco, California, specialises in timeless, functional objects, furniture, and lighting. Each piece is meticulously handcrafted from start to finish, reflecting a commitment to thoughtful design that brings serenity and joy to everyday spaces. The studio’s entirely human, hands-on process results in organic, wabi–sabi–inspired creations that cannot be replicated by mass production. Using materials like resin, brass, and stainless steel, the designs combine minimalist elegance with practical functionality. The collections are featured in high–end restaurants, luxury hotels, and yachts and are available at the showroom, select boutiques worldwide, and the studio’s online shop.
Tina Frey Designs
December 18, 2024
Iittala’s design story began in 1881 and continues to thrive at the glass factory in Iittala village, Finland. With a deep commitment to craftsmanship, Iittala is a pioneer of avant–garde design in coloured glass and ceramics. Every piece created is more than an object—it reflects the skill, artistry, and experimental spirit of those who shaped it, preserving tradition while shaping the future of design.
Iittala
January 7, 2025

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