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Interview

Margrethe Odgaard

A series of short interviews about how creative professionals play at work. In the first instalment, we hear from colour expert and textile designer Margrethe Odgaard.

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Interview

Margrethe Odgaard

A series of short interviews about how creative professionals play at work. In the first instalment, we hear from colour expert and textile designer Margrethe Odgaard.

What is the value of play in design?

When you play you allow yourself to lose control of the process. Play leaves space for the unexpected and you may be able to find solutions that you otherwise wouldn’t have found.

As a designer, how do you use play in your creative process?

It’s a question of listening to the process instead of trying to control it. I try to follow my instincts by silencing my mind and allowing the dialogue to happen between my hands and the materials.  

What advice would you give to those who wish to incorporate more playfulness in their work?

Try to work in the opposite way that you normally do, i.e., if you work with sharp corners try to make them round; use materials that you haven’t used before in ways that they shouldn't be used; let go of your expectations and question the established “rules” in your design process.

Sustainable Design Effort
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

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Designers mentioned in this article

Margrethe Odgaard
Textile and colour designer Margrethe Odgaard applies herself to the sensual quality of colour and surface. She works with colour as a full, sensory perception and believes that products made with the intention of nourishing the body and mind will have a positive impact on the viewer. With her intense focus on the interaction of colour, material and space, she aims to become clearer about how we as humans experience and emotionally connect with the world around us.‍

Exhibitors mentioned in this article

Questions?

3daysofdesign is an exclusive event that's inclusive of everyone. Where the press, content creators, buyers, designers, architects and design enthusiasts, as well as the general public, are invited to experience new concepts from our curated selection of brands from Denmark and elsewhere around the world.

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Since its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavia and Northern Europe.

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2024, over 400 brands exhibited at the festival, where over 45.000 visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, product launches, networking, etc.

3daysofdesign takes place every year in Copenhagen mainly in showrooms and galleries during June, Wednesday to Friday. In 2025 the festival will be held from 18 — 20 June 2025.

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge.

Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Absolutely! Don't forget to download our app on your Android or iPhone. It provides a comprehensive view of all the festival events, including a complete list of exhibitions along with their locations on our interactive 3daysofdesign map. Plus, you can use our free QR ticket system for easy access to everything the festival has to offer.

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