Japan Creative Association
Japan Creative is a non–profit organisation composed of members who are involved in the field of design and engaged in material research. When one traces the process by which everything is created, one finds that its origin lies in the materials. As those who are involved in design in Japan, blessed with rich diversity of materials, Japan Creative focuses on the inherent backgrounds, characteristics and potential of materials themselves, reevaluating their value through a designer’s perspective. Japan Creative believes that only by understanding how materials are shaped by the unique natural environments and climates, and how they are situated, can it move beyond superficial expression and create designs with necessity and sustainability.
Through the research, Japan Creative explores a uniquely Japanese perception of materials that is the fusion of nature, craftsmanship, regional identity and aesthetics. This time, the theme is “washi,” a traditional Japanese paper with a history of 1.400 years. In Japan, washi was once deeply integrated into daily life, not only as a medium for writing or drawing, but also in architecture, decoration, tableware, clothing and toys. They will present craftsmen’s dedication to turning a single fibre into washi, sparing no time or effort in the process, innovations that enabled its widespread use, traditional objects that embody this craftsmanship, and new products that bring out its value.
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