What begins as a blank page rarely stays empty for long? From uncertainty comes intention. From nothing comes a reason to create. In this session, the theme “Purpose” explores how clarity emerges through the creative process, shaping not only what we design, but why we even design at all. Because purpose is more than a starting point. It is a compass. It guides decisions, defines direction, and gives meaning to form. Featuring a headline talk by Alice Rawsthorn OBE, British design critic and author, this session invites you to reflect on the role of intention in design today, and what it truly means to create with purpose.