3daysofdesign is proud to announce the return of our Design Ambassador Programme for a second year. Following its highly successful debut, the programme is fast becoming an integral part of 3daysofdesign’s mission to make every moment of the festival more meaningful through connection. As a platform for discovery, dialogue, and diverse perspectives.

The 2026 Design Ambassador cohort brings together an international group of passionate design enthusiasts from the Netherlands, the UK, Germany, France, Spain, Italy, Norway, the US, Australia, Argentina, Brazil, Sweden, Taiwan and South Korea. Carefully selected for their varied expertise in design, interiors, sustainability, and beyond, the Design Ambassadors reflect 3daysofdesign’s commitment to actively foster design discourse, spark insights and strengthen a global sense of community. 

Our Design Ambassadors will be on hand at each of our 8 Design Districts as hosts to connect exhibitors, the press, and guests. Guiding people, facilitating conversations, and enhancing your overall experience of our festival. 

Still in Focus with Leica Camera

Throughout the festival, the Design Ambassadors will also be capturing moments that define the essence of 3daysofdesign through photography, marking the continued collaboration with Leica Camera, and reinforcing our shared dedication to creativity, craftsmanship, and storytelling.

From exhibitions and events to spontaneous interactions and intimate gatherings, our Design Ambassadors will offer audiences a unique, behind–the–scenes perspective through the lens of Leica.

“We are thrilled to continue supporting the Design Ambassador Programme. Our partnership with 3daysofdesign reflects a shared passion for design and community. Values that are at the heart of both our organisations.”

^{— Louise Goldstone of Leica Camera Nordics}

Guests at 3daysofdesign are welcome to participate in curated photo walks led by Leica, as well as a collaborative photo competition offering the chance to win exclusive prizes. 

“Our Design Ambassador Programme encourages deeper connections with the people behind the designs, their ideas, inspiration, and stories worth telling. To turn moments into meaningful experiences. By championing diverse perspectives and encouraging active participation, the programme demonstrates our commitment to shaping a more inclusive and connected design industry.”

^{— Signe Byrdal Terenziani, CEO & Managing Director of 3daysofdesign}

We look forward to seeing you from 10 — 12 June 2026, where we invite you to discover new ways of seeing, thinking, and engaging with design, through the eyes of our Design Ambassadors. And to make each moment matter.