SQUARELY

SQUARELY
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SQUARELY COPENHAGEN redefines Green Living, crafting self-watering planters from upcycled wood. SQUARELY COPENHAGEN planters elevate your surroundings with a modern, modular design that effortlessly blends nature into your indoor and outdoor spaces. The smart self-watering system ensures minimal effort and maximum convenience, creating a new era of 'furniture for plants.' Embrace a green future with SQUARELY COPENHAGEN, where beauty meets functionality. SQUARELY COPENHAGEN encourages moments of reflection and mindfulness, fostering inner peace surrounded by plants and stimulating your creativity with new forms and colors unveiled at 3daysofdesign.

Embark on a captivating journey through ‘Dreamscape’ - a collaborative exhibition created by UNIFIED featuring 10 brands at Bredgade, in the centre of Copenhagen. Inviting reflection and focusing on mindfulness and presence, they hope to encourage you to dream while sharing their hopes, visions, and innovative solutions aimed at creating a better future. You will experience encouraging moments of reflection, evoking your senses throughout your visit. UNIFIED is a collaboration between Squarely, Wecycled Furniture, and DDI Work Studio, including Plauborg Furniture, NUAD, Wabi Sabi Nordic, Wehlers, ReCollector, Hemverk, and Kodanska.

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HOUE is a Danish design house established in 2007 and rooted in the Scandinavian design tradition. HOUE creates outdoor furniture that combines comfort, durability, and a calm visual expression. Each design is developed with careful attention to materials, proportion, and function, balancing aesthetics with everyday usability. With a strong commitment to responsible production, HOUE integrates recycled materials and thoughtful solutions to create long–lasting products made for real outdoor living—designed to be used, enjoyed, and built to last.
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Established in 2020 in Armenia, OCHRE merges artistic ideas with artisanal expertise to craft objects for everyday life. At the heart of OCHRE’s practice is wool—a material that serves as both a physical foundation and a source of reflection. Yet wool is a starting point, never an obligatory final destination. In recent years, OCHRE’s collections have expanded into the world of embroidery, ceramics, and beyond. OCHRE creates objects for everyday life, guided by a search for more sustainable ways of relating to materials, to histories, and to one another.
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Since its foundation in 1911, the family–owned company Fredericia has proudly built a strong tradition of beautiful craftsmanship and innovative design, developed in close collaboration with a circle of internationally recognised names. Legendary designers such as Børge Mogensen, Hans J. Wegner, Mogens Koch and Nanna Ditzel, as well as contemporary figures like Barber Osgerby, Jasper Morrison, Cecilie Manz, and Maria Bruun, all play a role in shaping Fredericia into the design and craftsmanship institution it is today. Fredericia is a proud B Corp taking part in a global movement where people use business as a force for good—a holistic certification for social and environmental impact, transparency, and accountability.
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Epitomising Danish design values of purpose–driven aesthetics, simplicity and craftsmanship, BoConcept has evolved from its humble 1952 origins into the world’s most global furniture retailer. With 300+ stores across 65 countries—including flagship locations in Copenhagen, London, New York, L.A., Paris, and Munich—BoConcept collaborates with renowned designers, such as Claudio Bellini and atelier axo, to craft timeless collections for private homes and business spaces. With a focus on personalisation, BoConcept offers an industry–leading Interior Design Service and highly customisable furniture, seamlessly blending function and vision to elevate spaces with uncompromising style.
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Arper is a global design brand that envisions products for the way we live. Founded in Italy in 1989 by the Feltrin family, it offers, through empathetic and enduring designs, a perspective on contemporary living that increasingly requires fluidity and versatility. The company views design through the lens of The Project of Living, a strategic approach that explores the application of versatile furnishings that seamlessly accommodate all the different things we do daily and the many spaces in which we do them. Sustainability plays a central role for Arper, which aims to become a leading example of a responsible business, by integrating sustainability into its culture, processes and products.
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Ukurant celebrates experimental approaches to craft, material and tradition, offering young designers a platform and spotlight to present their work and push the boundaries of the established design scene. Whether it is in unconventional ways or in tribute to past generations, Ukurant presents new perspectives in the world of design and showcases prospective design by emerging talents.
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Epitomising Danish design values of purpose–driven aesthetics, simplicity and craftsmanship, BoConcept has evolved from its humble 1952 origins into the world’s most global furniture retailer. With 300+ stores across 65 countries—including flagship locations in Copenhagen, London, New York, L.A., Paris, and Munich—BoConcept collaborates with renowned designers, such as Claudio Bellini and atelier axo, to craft timeless collections for private homes and business spaces. With a focus on personalisation, BoConcept offers an industry–leading Interior Design Service and highly customisable furniture, seamlessly blending function and vision to elevate spaces with uncompromising style.
BoConcept
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Rooted in Sweden and shaped by a long–standing love for textiles since 1910, Jakobsdals creates interior where softness leads the way. In Jakobsdals part of the universe, the edges are less edgy, the corners a little rounder and life much softer. Every detail is designed to bring a sense of warmth and ease into everyday living. The collections span from fluffy cushions, statement rugs and quirky decor to characterful furniture—each piece designed to add both comfort and personality to the home. Go hard or go home, they say. If you ask Jakobsdals? Go soft and go home.
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