ClassiCon

ClassiCon
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Furniture design that convinces and accompanies people through their lives, offering reliability and beauty that is appreciated and, ideally, passed down through generations. Owner Oliver Holy has been producing this type of furniture at ClassiCon since 1990. The company specialises in innovative furniture that demonstrates the courage to depart from the familiar. Many pieces boast prestigious design legacies. To facilitate the creation of numerous such stories, ClassiCon continually expands its network of partners and local craft businesses. Through its production methods, the company aims to showcase craftsmanship and draw upon a wealth of experience, ensuring its preservation for future generations. The ethos is to think globally but act locally, emphasising both environmental and community care.

During 3daysofdesign you can discover timeless masterpieces by Eileen Gray and ClassiCon’s latest new product by Herzog & de Meuron, alongside a curated mix of classic and contemporary designs. Staged on a sculptural landscape of hand-knotted rugs you will experience the harmony between iconic pieces from different eras within the historic setting of the Framing building.

Related Exhibitions
Scandinavian Design Embassy is an initiative aimed at promoting Nordic design companies internationally at Nordic Embassies around the world. It brings together key organisations including the Finnish Design Embassy, Norwegian Design Industry, the Swedish Institute and Svensk Form. Through this partnership, they strengthen the innovative and sustainable design principles that define the Nordic countries. Building on the success of the Finnish Design Embassy initiative, which has been active since 2022, this project has extended the concept to neighbouring countries for an even stronger presence around the world.
Scandinavian Design Embassy
March 27, 2026
Furniture
Accessories
Rug & Floor
Materials
Lighting
Formed by Nature. Refined for Life. Form & Refine celebrates form, refines with care, and honours the materials that shape the world. The Danish design brand creates functional furniture for small living, using pure, natural materials that are locally sourced. Each piece is skill–fully crafted using time–honoured traditions, with a focus on quality and longevity.
Form & Refine
January 28, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
Part of 2025
With more than half a century of experience and deep roots in Danish traditions, Dencon was established in 1964 with a vision to shape workplaces through its extensive range of products. Every piece of furniture produced in Skive reflects decades of expertise and craftsmanship. From classic elegance to innovative design, Dencon creates furniture solutions that meet functional needs, encourage collaboration and creativity, and demonstrate a strong consideration for the environment. "We Create Teams" is more than a slogan—it is a guiding principle that underpins Dencon’s commitment to fostering work environments where teams can thrive and a strong sense of community can grow.
Dencon
February 1, 2024
Office
Part of 2024
Part of 2025
Furniture
Part of 2026
Gemla is a contemporary furniture maker—and always has been. Yet at the same time, they verge on being an anachronism. Always have. The company was founded in 1861, specialising in steam–bent furniture. It’s steam that makes bentwood furniture so exceptionally durable, yet graceful. On the factory floor, guided by the knowledge of craft, the brand meets patience, care and sustainability, passed down through generations. It’s no coincidence that its pieces are in high demand for hotels and restaurants—settings that require equal parts aesthetics and durability.
Gemla Fabrikers
March 18, 2026
Furniture
Part of 2026
Other Exhibitions
Technogym is a global fitness and wellness industry leader. Their innovative & high–quality equipment, technologies, and services are designed to promote a healthy lifestyle and to help achieve your fitness goals. With a presence in over 100 countries, Technogym is dedicated to providing personalised solutions tailored to meet each individual's needs. At 3daysofdesign, Technogym will showcase its latest products and technologies, including its state–of–the–art cardio and strength training equipment, wellness solutions, and digital technologies. Visitors will have the opportunity to experience firsthand the quality and innovation that Technogym is known for—learn how their products and services can help them live happier and healthier.
Technogym
March 15, 2023
NORDICMODERN presents the woven rugs of Danish textile artist Vibeke Klint (1927–2019), reissued in collaboration with her family. Klint approached textiles as part of the interior - working with proportion, rhythm and colour to create calm foundations rather than décor. Her rugs were made to be lived with and walked on, and to age naturally over time. All rugs are handwoven using her original designs and techniques, continuing a Danish modern textile tradition in a contemporary context. During 3daysofdesign the collection is shown in a spatial setting where material and colour can be experienced up close. Vibeke Klint's rugs can modernise a traditional room and add character and balance to a minimalist interior.
NORDICMODERN
February 3, 2022
Vitra believes that environments shape thoughts and feelings, be it at home, work, or on the go. Vitra, a family business in its third generation, strives daily to enhance surroundings through the power of design. The company is committed to an environmental, cultural, and commercial mission. Environmental consciousness is embedded in every facet of Vitra’s work, evident in product development, manufacturing processes, raw material sourcing, and supply chain organisation. Vitra embraces every new insight as an opportunity for further development.
Vitra
February 8, 2022
Lundhs Real Stone is an exclusive collection of 100% natural stone, thoughtfully sourced from Lundhs' quarries in Norway. Silica–free and exceptionally versatile, these premium natural stones ensure both durability and aesthetic appeal. Perfect for a wide range of interior and exterior applications, from countertops and steam showers to pavers and wind screen facade systems. Each piece of Lundhs Real Stone is unique and will enrich spaces with authentic beauty while honouring the long lasting quality and effectively adding a touch of nature’s elegance to any setting. Lundhs Real Stone is a natural stone that work across multiple spaces. Explore the collection at the Inside Norway exhibition at the Odd Fellow Palace.
Lundhs Real Stone
January 7, 2025
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