Bang & Olufsen
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets.
Designing for Future Generations – Lessons Learned from a Century. For a century, Bang & Olufsen has explored what it means to create products that can stand the test of time, not just in terms of durability, but in how they remain relevant over time: functionally, emotionally and aesthetically. Materials are carefully chosen for longevity, products are designed to be serviced, repaired, upgraded, reused or remanufactured – extending their lifecycle both technically and emotionally. Designing for longevity is not just about durability. It’s about creating objects that resonate.
