Bang & Olufsen
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets.
Designing for Future Generations—Lessons Learned from a Century. For a century, Bang & Olufsen has explored what it means to create products that can stand the test of time—not just in terms of durability, but in how they remain relevant over time: functionally, emotionally and aesthetically. Materials are carefully chosen for longevity, products are designed to be serviced, repaired, upgraded, reused or remanufactured—extending their lifecycle both technically and emotionally. Designing for longevity is not just about durability. It’s about creating objects that resonate.
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