The organisations that will thrive in an AI-accelerated world are not the ones that optimise harder, they're the ones that play smarter. Drawing on 25 years of creating breakthrough work for leading companies, and building a global design and innovation leader in the process, this session explores Play+ — a model for creating cultures where curiosity, collaboration, and breakthrough thinking become the engine of growth. You'll leave with a framework you can apply, and a conviction that play is not the opposite of serious work. It is the foundation of it.