Remember to Play
Swedish journalist Mark Isitt speaks with multidisciplinary Italian designer Luca Nichetto, the creative mind behind our 2022 graphic identity, about his work, process, and the value of play
"I think as a designer, playing is probably the most beautiful thing in a creative process that you can do….
I think when you are growing up and then you start a beautiful passion like designing, and then this passion is becoming a job, every time it happens that when things become a job, you start to take everything more serious. Responsibility, your employees, a lot of things. And slowly you start to forget about playing. Then you realize that when you are playing, your project is also more successful…
You need to balance, of course… Sometimes also observing the old masters in design—I'm talking about Achille Castiglione, Bruno Munari, Eero Aarnio. If you look at what they were doing, they were playing all the time. They don't take themselves so serious, but they take seriously the job."
— Luca Nichetto
Watch the full interview above.