Remember to Play

Swedish journalist Mark Isitt speaks with multidisciplinary Italian designer Luca Nichetto, the creative mind behind our 2022 graphic identity, about his work, process, and the value of play

Remember to Play

Swedish journalist Mark Isitt speaks with multidisciplinary Italian designer Luca Nichetto, the creative mind behind our 2022 graphic identity, about his work, process, and the value of play

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Remember to Play

Swedish journalist Mark Isitt speaks with multidisciplinary Italian designer Luca Nichetto, the creative mind behind our 2022 graphic identity, about his work, process, and the value of play

"I think as a designer, playing is probably the most beautiful thing in a creative process that you can do….

I think when you are growing up and then you start a beautiful passion like designing, and then this passion is becoming a job, every time it happens that when things become a job, you start to take everything more serious. Responsibility, your employees, a lot of things. And slowly you start to forget about playing. Then you realize that when you are playing, your project is also more successful…

You need to balance, of course…Sometimes also observing the old masters in design—I'm talking about Achille Castiglione, Bruno Munari, Eero Aarnio. If you look at what they were doing, they were playing all the time. They don't take themselves so serious, but they take seriously the job."

Luca Nichetto 

Watch the full interview above.

Luca Nichetto
Luca Nichetto is one of the most vibrant talents in the global design arena. An Italian designer operating from his offices in Italy and Sweden, Luca’s multi-disciplinary focus traverses furniture, industrial design, interiors and architecture. Luca draws on creative influences from his family of master glassmakers and his hometown of Murano, the centuries-old epicentre of Venetian glass. As the recipient of numerous awards and accolades, Nichetto brings a cross-cultural perspective to a vast array of work characterised by a love of craftsmanship and natural materials. His pieces have been shown in prominent exhibitions worldwide, including London, Paris, Venice and Stockholm.
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