Festival News

Remember to Play

Swedish journalist Mark Isitt speaks with multidisciplinary Italian designer Luca Nichetto, the creative mind behind our 2022 graphic identity, about his work, process, and the value of play

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Festival News

Remember to Play

Swedish journalist Mark Isitt speaks with multidisciplinary Italian designer Luca Nichetto, the creative mind behind our 2022 graphic identity, about his work, process, and the value of play

"I think as a designer, playing is probably the most beautiful thing in a creative process that you can do….

I think when you are growing up and then you start a beautiful passion like designing, and then this passion is becoming a job, every time it happens that when things become a job, you start to take everything more serious. Responsibility, your employees, a lot of things. And slowly you start to forget about playing. Then you realize that when you are playing, your project is also more successful…

You need to balance, of course… Sometimes also observing the old masters in design—I'm talking about Achille Castiglione, Bruno Munari, Eero Aarnio. If you look at what they were doing, they were playing all the time. They don't take themselves so serious, but they take seriously the job."

Luca Nichetto 

Watch the full interview above.

Sustainable Design Effort
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

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Designers mentioned in this article

Luca Nichetto
Luca Nichetto is one of the most vibrant talents in the global design arena. An Italian designer operating from his offices in Italy and Sweden, Luca’s multi-disciplinary focus traverses furniture, industrial design, interiors and architecture. Luca draws on creative influences from his family of master glassmakers and his hometown of Murano, the centuries-old epicentre of Venetian glass. As the recipient of numerous awards and accolades, Nichetto brings a cross-cultural perspective to a vast array of work characterised by a love of craftsmanship and natural materials. His pieces have been shown in prominent exhibitions worldwide, including London, Paris, Venice and Stockholm.

Exhibitors mentioned in this article

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3daysofdesign is an exclusive event that's inclusive of everyone. Where the press, bloggers, buyers, designers, architects and design enthusiasts, as well as the general public, are invited to experience new concepts from our curated selection of brands from Denmark and elsewhere around the world.

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It all began in 2013 as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavian

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2023, over 250 brands exhibited at the festival, where visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, networking events, etc.

3daysofdesign takes place every year in Copenhagen mainly during the second week of June from Wednesday to Friday. In 2024 the festival will be held from 12 - 14 June.

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge – however for certain design talks and events, you need to book in advance. Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Yes! Remember to download our app onto your Android or iPhone. Our app gives you an overview of all events taking place during the festival - a complete list of all exhibitions, with details as to where to find them on our virtual 3daysofdesign map.

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