Remember to Play

In an interview with multi-disciplinary Italian designer Luca Nichetto—the creative mind responsible for our 2022 graphic identity—Swedish journalist Mark Isitt finds out the value of play in Luca’s work, process and the design industry as a whole. 

Remember to Play

In an interview with multi-disciplinary Italian designer Luca Nichetto—the creative mind responsible for our 2022 graphic identity—Swedish journalist Mark Isitt finds out the value of play in Luca’s work, process and the design industry as a whole. 

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Remember to Play

In an interview with multi-disciplinary Italian designer Luca Nichetto—the creative mind responsible for our 2022 graphic identity—Swedish journalist Mark Isitt finds out the value of play in Luca’s work, process and the design industry as a whole. 

"I think as a designer, playing is probably the most beautiful thing in a creative process that you can do….

I think when you are growing up and then you start a beautiful passion like designing, and then this passion is becoming a job, every time it happens that when things become a job, you start to take everything more serious. Responsibility, your employees, a lot of things. And slowly you start to forget about playing. Then you realize that when you are playing, your project is also more successful…

You need to balance, of course…Sometimes also observing the old masters in design—I'm talking about Achille Castiglione, Bruno Munari, Eero Aarnio. If you look at what they were doing, they were playing all the time. They don't take themselves so serious, but they take seriously the job."

Luca Nichetto 

Watch the full interview above.

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