
valerie_objects is a belgian high–end design label initiated by Axel Van Den Bossche, CEO of renowned design company Serax, and Veerle Wenes, owner of the iconic design & art gallery Valerie Traan. The mission consists of allowing extraordinary designers and artists to translate their signature style into tangible objects, in order to reinstall an aesthetic meaning to the tools and objects we use every day. In short: give daily objects their beauty back.
This year, valerie_objects takes up residence at one of Copenhagen's most beloved cultural landmarks—the iconic bookshop New Mags. A fitting setting for a brand that has always treated design as a form of storytelling. Step inside and out: the experience unfolds across both the interior of the shop and its outdoor space, offering visitors a full immersion in the world of valerie_objects. Whether you're browsing between shelves or discovering pieces in the open air, there's design to be found around every corner.









