At its core, Ukurant is a project initiated to actively address the structures, challenges, and future of the design industry. For the 2024 exhibition, Ukurant calls attention to the crucial and sometimes vulnerable theme; economics. Ukurant aims to raise awareness and foster conversations about how young designers can establish economically sustainable practices — pricing their work, time, and skills. Equally important is how the industry can support a new generation of designers in the beginning of their career.