Fascinated by the tension that lies between natural materials and contemporary design and manufacture, Tom Fereday develops unique designs originating from an intrinsic inquiry into the role of objects today. Built on the principle of honest design Tom Fereday’s work celebrates the materials and manufacture behind furniture and objects, guiding considered and thoughtful design outcomes that explore the notion of quiet innovation. Born in Australia, Tom Fereday grew up in London, England studying sculpture and graphic design at the Wimbledon School of Art before moving to Australia to complete an honours in Industrial Design at the UTS Sydney. Working across Europe and Australia Tom Fereday went on to found his sole practice in 2012.