Every design starts with a dream. Pholc believes in realising dreams without compromising the vision. The brand is committed to pushing boundaries, fostering continuous movement between the familiar and the unknown, and consistently challenging expected norms. Collaborating closely with designers, Pholc challenges conventions and strives to create designs for the future. The brand aspires to achieve expressive relevance beyond the ordinary. As part of the design exhibition focusing on the theme of Materials & Sustainability, Pholc will present its inaugural collaboration with designer John Astbury, alongside designs by Maria Bruun & Anne Dorthe Vester and Broberg & Ridderstråle.