Pholc

Pholc
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Founded in 2015 by Maja and Samuel Norburg, Pholc is a distinctly Swedish lighting brand with a new take on Scandinavian aesthetics. With a commitment to creating meaningful design rooted in strong ideas and long-lasting quality, Pholc takes a stand against the expected. The brand stays informed and relevant through collaboration with talents from diverse fields. A Pholc lamp possesses a characteristically unique style and personality that calls for attention and awakens curiosity.

Every design starts with a dream. Pholc believes in realising dreams without compromising the vision. The brand is committed to pushing boundaries, fostering continuous movement between the familiar and the unknown, and consistently challenging expected norms. Collaborating closely with designers, Pholc challenges conventions and strives to create designs for the future. The brand aspires to achieve expressive relevance beyond the ordinary. As part of the design exhibition focusing on the theme of Materials & Sustainability, Pholc will present its inaugural collaboration with designer John Astbury, alongside designs by Maria Bruun & Anne Dorthe Vester and Broberg & Ridderstråle.

Related Exhibitions
The story began with a vision of creating a new generation of interior design accessories where Danish design tradition and functionality go hand in hand. Over the past 20 years, FROST Denmark has established itself among renowned design firms, offering designs that align with consumer lifestyles. Behind the brand are independent designers such as Bønnelycke MDD, Busk+Hertzog, Paul Leroy, and Henrik Tengler, who contribute to its interior product line across nine finishes. FROST Denmark is committed to creating timeless designs that represent design tradition ensuring they are valued for generations.
Frost Denmark
March 3, 2022
Accessories
Bath
Part of 2022
Part of 2023
Part of 2024
The idiom of AYTM is characterised by simple and stylish shapes, complemented by the sculptural structures of Scandinavian interior classics that stand out for their bold, voluminous, and eye–catching nature. The purpose of AYTM's existence is to reinvent design traditions, providing interior design with a new perspective through a more expressive approach to Scandinavian design. The magic unfolds in the contrasts between clean lines, materials, and surfaces, enhanced by a balanced and soft palette of colours, adding the unique touch to AYTM. With this, the essence of every AYTM collection is focused on high quality and exquisite details, creating exclusive yet long–lasting pieces that excel in both functionality and aesthetic expressions.
AYTM
January 20, 2023
Accessories
Furniture
Part of 2023
Part of 2024
Part of 2025
The French Embassy in Denmark is located in the Thott Palace, a remarkable 17th century historical building on Kongens Nytorv, in the heart of Copenhagen. The palace has housed the embassy for a century, and has since its origins been a symbol of the strong ties between France and Denmark. All year round, the Embassy opens its doors to the public on the occasion of various cultural events and has showcased French designers as part of 3daysofdesign every year since the festival began. Institut français is the French cultural center in Denmark, and also functions as the French Embassy's cultural department. The institute's mission is to promote French culture, language and research to the Danish public.
Embassy of France
January 22, 2024
Furniture
Materials
Lighting
Part of 2022
Part of 2023
Belgium is Design is an initiative created to promote Belgian design on the international stage. Active since 2011, it brings together designers, studios and companies under a shared identity and a recognized label of quality. Through curated collective projects at major international design events, Belgium is Design highlights the creativity, innovation and know-how that define Belgian design. By combining cultural promotion with economic development, the initiative strengthens the international visibility of Belgian talent while ensuring high professional standards and meaningful connections with global markets. Belgium is Design is led by Wallonie‑Bruxelles Design Mode, Flanders District of Creativity and MAD Brussels.
Belgium is Design
March 20, 2026
Accessories
Furniture
Part of 2026
Audio Visual Design
Lighting
Other Exhibitions
Slow Extraction / Dimora Circolare / Wasted / La Mesure. Marco Evaristti is an artist and architect trained in the studio of Professor Henning Larsen. His work operates between art, architecture, and design, examining responsibility and the systems shaping contemporary life. During 3daysofdesign, he presents Slow Extraction at the Odd Fellow Palace. The installation treats furniture as spatial structure—circular forms and cubes creating rhythm and small–scale architecture. Crafted in FSC–certified wood and plant–based textiles, materials remain visible. La Mesure extends the project, focusing on the body as measure and proposing furniture as lived architecture.
Evaristti Studio
February 2, 2026
Established in 1980, Linie Design is a Danish design house with traditions deeply rooted in Scandinavian design. Today, Linie Design is one of the largest developers of handmade rugs in Europe, sold in over 70 countries, including in their own brand store in Copenhagen. All rugs are handmade in India by skilled weavers and crafted from carefully selected materials, chosen for their durability and unique properties. With great respect for craftsmanship, Linie Design continuously challenges traditional weaving and knotting techniques, pushing creative boundaries in the development of new designs by experimenting with materials, shapes, and textures.
Linie Design
January 31, 2022
“From coach to couch” – Founded in 1895,  Eilersen has focused on craftsmanship, quality, and innovation. The journey began producing coaches, and since the 1930s, Eilersen has been making beautiful, high-quality couches based on the same values of excellent craftsmanship and innovation that established the brand over 130 years ago. This has made Eilersen a well-known and recognised high-end brand internationally.
Eilersen
February 8, 2022
Norrvik is a Danish brand, dedicated to redefining the essence of outdoor living with its outdoor kitchens. Established in 2020, Norrvik is fueled by a passion to create designs that seamlessly integrate timeless elegance, functionality, and unmatched durability. Norrvik takes a stand against the "throwaway culture" by offering products built to last for decades. This reflects our commitment to sustainability and thoughtful consumption. Every Norrvik Outdoor Kitchen is made from durable, weather-resistant materials that require minimal maintenance. It's designed to withstand the harsh Scandinavian climate without compromising on style or functionality.
Norrvik
January 21, 2025
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