Gudbrandsdalens Uldvarefabrik

Gudbrandsdalens Uldvarefabrik
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Gudbrandsdalens Uldvarefabrik (GU) is a Norwegian textile manufacturer based in Lillehammer, known for its craftsmanship, material expertise, and timeless design. Rooted in Norwegian nature and tradition, GU develops upholstery textiles that combine aesthetics, durability, and sustainability. All production takes place locally, with every stage—from spinning to weaving and finishing—carried out under one roof. This ensures full control over quality, traceability, and responsible production. With a deep understanding of wool’s natural properties, GU refines and reinterprets the material to meet the needs of contemporary interiors.

Inside Norway is a design exhibition by the Norwegian design industry featuring six leading brands across diverse design disciplines—from furniture, beds and interiors to wool textiles and natural stone. The exhibition highlights Norway's rich design tradition, where functionality, high quality, focus on sustainability and aesthetics come together. All brands are rooted in Norway, from locally sourced materials to production based in Norway.

Related Exhibitions
Japan Creative is a non–profit organisation composed of members who are involved in the field of design and engaged in material research. When one traces the process by which everything is created, one finds that its origin lies in the materials.  As those who are involved in design in Japan, blessed with rich diversity of materials, Japan Creative focuses on the inherent backgrounds, characteristics and potential of materials themselves, reevaluating their value through a designer’s perspective. Japan Creative believes that only by understanding how materials are shaped by the unique natural environments and climates, and how they are situated, can it move beyond superficial expression and create designs with necessity and sustainability.
Japan Creative Association
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Edin and Lina Kjellvertz launched Dusty Deco as a platform for curating vintage furniture, interior accessories and art. After having traveled the world and browsing flea markets for the most unique pieces, their home and storages quickly filled up to the brim with rare designs. Ten years later, Edin and Lina began drafting a new chapter in the brand’s history when closing the doors to its vintage business, instead launching their own collection of furniture, rugs and details. Today, Dusty Deco is a contemporary design brand, creating pieces with just as much storytelling, originality and passion for craftsmanship as the vintage finds that originally inspired the couple to start their company.
Dusty Deco
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Since its founding in Merano, Italy, in 1962, Flos has long been recognised as a company of excellence, creating innovative and poetic forms of light that surprise and inspire. With an exceptionally rich legacy of timeless icons, the brand is renowned for its ability to combine design and technology with art and culture to powerful effect. Today, operating through four divisions in close synergy—Decorative, Architectural, Outdoor, and Bespoke—Flos continues to honour and carry forward its extraordinary heritage while pursuing the unexpected. The brand manufactures high–end designer lighting and innovative solutions for every living environment, both indoors and outdoors.
Flos
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Lighting
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Vlad Oganov Objects is a contemporary lighting studio based in Warsaw, creating sculptural lamps through digital fabrication and small–series production. The brand explores 3D printing as a design and making tool to achieve a timeless aesthetic, tactile surfaces, and softly diffused light. Influenced by Bauhaus clarity and Italian design of the 1970s, each lamp is conceived as a complete object—visually engaging both when illuminated and when at rest. Designed as integral elements of an interior, the objects shape atmosphere through warmth, proportion, and calm presence, combining modern technology with a craft–driven approach to lighting.
Vlad Oganov Objects
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Other Exhibitions
Emerging from shared design values, Karimoku Case is a contemporary lifestyle brand based in Japan and born out of admiration and love for serene beauty, material richness and timeless appeal. The Karimoku Case collections are brought to life by the world’s leading architects through individual cases, and the story of each collection is told through its native setting.
Karimoku Case
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Lokal is a Helsinki–based concept gallery bringing forth local artwork and collectible design. Inspired by a blend of artistic expression and craftsmanship, Lokal embraces sustainability and small–scale production. Fostering a supportive creative community rooted in heritage and a close relationship to nature is at the core of their activity. Lokal’s curated exhibitions can be viewed both at their homelike gallery space in Helsinki, as well as online. During 3daysofdesign, Lokal collaborates with The Finnish Cultural Institute in Denmark to present an exhibition featuring a group of Finnish artists and makers working at the intersection of fine art and functionality.
Lokal Gallery
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Iittala’s design story began in 1881 and continues to thrive at the glass factory in Iittala village, Finland. With a deep commitment to craftsmanship, Iittala is a pioneer of avant–garde design in coloured glass and ceramics. Every piece created is more than an object—it reflects the skill, artistry, and experimental spirit of those who shaped it, preserving tradition while shaping the future of design.
Iittala
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Tarkett is a global leader in flooring and sports surfaces, designing solutions that are better for people—and for the planet. At the heart of Tarkett is the Beauty of Circularity. A commitment to continuous innovation in design and manufacturing, and to working alongside customers to shape healthier, more sustainable spaces for life and work. The Beauty of Circularity lives at every level: in the intelligence of DESIGN, in the character of reused MATERIALS, and in taking responsibility for the complete CIRCULAR JOURNEY of every material—from creation to reuse, and beyond.
Tarkett
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