Epal was founded in 1975. The story began when Eyjólfur Pálsson, the founder of Epal, returned from Copenhagen after completing his studies in furniture and design. He soon realized that in the field of design in Iceland something was missing which became the trigger for the creation of Epal as a design company. From the beginning Epal’s vision has been to increase Icelanders' understanding and respect for good design and quality products. Throughout the years Epal has been doing this by promoting good design and offering customers well known design products. Epal has always supported Icelandic designers and made an effort to help them promote their work and production, as well as Epal’s activities have increased Icelanders' understanding