The Power of Play. An Interview with designer, artist and founder Rosan Bosch.

Rosan Bosch Studio is an interdisciplinary practice for art, architecture and design. Rosan has created learning environments, workspaces and cultural venues for more than a decade


The Power of Play. An Interview with designer, artist and founder Rosan Bosch.

Rosan Bosch Studio is an interdisciplinary practice for art, architecture and design. Rosan has created learning environments, workspaces and cultural venues for more than a decade

Is the power of play crucial in the design process? Why or why not? 

Play is an integral part of both our designs and design thinking when creating innovative learning environments globally. Humans’ natural-born curiosity forms the basis of the desire to play and is the primary driving force of creative thinking and learning. Through play, we investigate and discover the world. We connect with other people and engage with our surroundings. Play sets the basis for us to develop skills, acquire knowledge, and discover possibilities throughout our lives. And through play, we learn how to interact with each other. Play is fundamental to children’s positive development and their ability to develop the skills they will need in the future. That is why our design solutions encourage play, self-direction and offer choice to motivate and develop creative thinkers who can solve the unknown problems of the future. Such solutions require a holistic design approach that places the learner and their sensory experiences at the center no matter the age or the project.


Is it possible for creativity to exist without play?

Play unfolds through different steps. We call them ‘sequences of play’: curiosity, wonder, exploration, connection, transformation, creation – a five-step positive spiral motivated by our innate ability to comprehend the world around us. Play stimulates our imagination and activates our creativity in many ways. It makes us improvise, which, in turn, inspires new ways of playing and learning. Creativity is learned by being in environments that encourage imaginative play. A space must not only be understood as a place to meet, but a place that can contribute to development, inspire, and allow for diversity in processes and needs. Such areas are built on a foundation of freedom and autonomy: the freedom to choose with whom and where a given challenge is to be explored and solved. To unleash a strong intrinsic motivation, we need inspirational “triggers” - physical surroundings and our relationships with others play a vital role here.


How do you use play in your creative process?

To give form to playful learning environments, we engage the users in playful, democratic, and collaborative workshop activities. Through playful design thinking, we encourage teachers, employees, children and management to envision their dream learning environments which we translate into innovative design solutions. Around the users, we form learning experiences and environments that break patterns in the way they think and act to unleash novel ideas and change behaviour. We stimulate their intrinsic ability to play and connect all their senses in the creative process. As we design playful spaces all over the world, the individual location, atmosphere, and culture is embraced and reflected in the design. Play has become our primary tool to sense, imagine and translate culture, nature and narratives into concepts and designs through a collaborative process.



Has corona made play more important?

In many countries, the pandemic has had catastrophic consequences for equity in education and resulted in thousands of lost school hours for children. In this part of the world, we have been able to adjust to new circumstances and have developed new playful approaches to interaction and learning from a distance. In terms of the limited access to physical encounters and spaces, we experienced a loss in collaborative and sensory learning - ways of stimulating the senses to use our body as we use our mind to comprehend the world. Play is a strategy and tool to sense and discover, and to retrieve knowledge for new contexts and experiences. The isolation increased our awareness towards the need for learning, being and playing as whole human beings.


Is it possible to play too much?

When we play, we learn. We discover unexpected things when we let our curiosity flow, when we collaborate, explore, test and fail. Play is a catalyst for better learning and is a valuable tool for creative processes. Play takes time. In a world full of deadlines and commitments, you need to keep your eye on the prize – but we need to create space and time for play as an integral part of our everyday life and work.  


What happens if we forget to play?

Play motivates us to challenge and question the status quo, to develop and to explore. And to become life-long learners. The world is changing rapidly. Play can help us adapt to new, unexpected challenges and change our mindset and behaviour. It is a way of connecting to each other and of creating and challenging social and emotional skills. We are born to play. Many need to learn how to play again.


Could you describe one or two of your projects where play has been essential to the process? 

Play is important in all our processes and an indispensable method for collaboration in the studio. We work with architects and engineers all over the world. The pandemic limited physical visits to sites. When developing a new concept design for a school in Lima, Peru, we needed to visualize the location and its possibilities in the process. Using virtual reality during a workshop, we were able to go through the entire space and location and get a very clear visualization of the concept. It was extremely fun and felt like being an avatar in a video game. But this playful activity was a crucial instrument for us to proceed to the next phases of the project without delays.

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At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

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Designers mentioned in this article

Rosan Bosch
Rosan Bosch is Founder and Creative Director at Rosan Bosch Studio. Rosan is educated at the Hoge school voor de Kunsten in the Netherlands and the Faculty of FineArts at the University of Barcelona in Spain. She has worked professionally with arts, architecture, and design for more than 25 years. Rosan is a coveted speaker internationally and the author of several books and publications addressing how playful design can enhance motivation, human potential, and support life-long learning.

Exhibitors mentioned in this article

Play motivates us to challenge and question the status quo, to develop and to explore. And to become life-long learners.
I know my pieces are expensive for many people, but if you take good care of them, you can have them for generations
Nina Nørgaard

Glass artist Nina Nørgaard has a record for making her dreams come true.

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Since its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

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Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

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