Ahm & Lund

In this captivating conversation with Copenhagen-based “creative playmates” Isabel Ahm and Signe Lund, journalist Mark Isitt learns how ambition, curiosity, flow and uncertainty impact the design process. Ahm&Lund provides compelling proof that maintaining a playful attitude at work not only ensures weekdays are fun-filled, but also that they are innovative and productive.

Ahm & Lund

In this captivating conversation with Copenhagen-based “creative playmates” Isabel Ahm and Signe Lund, journalist Mark Isitt learns how ambition, curiosity, flow and uncertainty impact the design process. Ahm&Lund provides compelling proof that maintaining a playful attitude at work not only ensures weekdays are fun-filled, but also that they are innovative and productive.

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Ahm & Lund

In this captivating conversation with Copenhagen-based “creative playmates” Isabel Ahm and Signe Lund, journalist Mark Isitt learns how ambition, curiosity, flow and uncertainty impact the design process. Ahm&Lund provides compelling proof that maintaining a playful attitude at work not only ensures weekdays are fun-filled, but also that they are innovative and productive.

“The method in our design process is playful, but the products are not necessarily exclaiming playful…”

“We have multiple reasons for why it’s important to create new objects, but for us as individuals I think the main reason is to have fun…

“When you talk about play you often think of the way kids play with one another…I actually do think that adults like to play too, but they do it in a very different kind of way. I think playing is essentially like when you’re in some stage of flow, and you forget time, but you’re just following this initiative, or this dream or direction and you don’t know where it’s going…I would say that our way of working is definitely playing, but it’s a different kind of play to kids in kindergarten…“

“I think this idea of play for grownups being flow is quite precise to what we’re doing because for us it’s also very important to go into the flow state. If we are to get into that it has to be quite difficult what we’re working with. It has to be something that is demanding our full attention and be really difficult otherwise we don’t get into the flow. I think that’s the playfulness for us…. When we talk about one another, we often tell people ‘I have a mate’…I think that’s because we see each other as other things—more than business—it’s also pleasure and also about having a lot of fun. It’s more a ‘playmate’. It’s also a ‘business partner’, but that’s secondary.“
— Isabel Ahm and Signe Lund

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