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Viamilano has the top Italian brands for Projects, Residential Developments, and Hospitality, where the added value of premium design is paramount. Whether you are designing a restaurant, working on residential projects, or doing office design, Viamilano offers the top five Italian brands in the sector. Furniture, kitchens, storage, and custom solutions from Poliform, metal surfaces, and furniture from Treviso-based De Castelli. Including the wide scope of doors and partition systems from Viva Porte. Our bathroom brand Antonio Lupi represents premium and bespoke solutions for residential and project bathrooms. KnIndustrie is their fifth brand, with a curated line of kitchenware and accessories for homes and restaurants.

Related Exhibitions
Rolf Benz is a global byword for premium upholstered and living room furniture “Made in Germany.” The balance between modern, customisable design, innovative functions, the best materials and the highest level of craftsmanship remains unmatched to this day. For the 400 employees of the company, which was founded in 1964, the challenge is not just to design beautiful furniture, but to create furniture that makes life more beautiful. The ROLF BENZ brand stands for “Human–Loving Design” and thus emphasises the individuality of its customers. The legendary Rolf Benz quality that is created in the two factories in the northern Black Forest also makes ROLF BENZ a sought-after partner for discerning planners and hosts all over the world.
Rolf Benz
March 26, 2026
Furniture
Part of 2026
Grythyttan Stålmöbler is one of Sweden’s oldest furniture manufacturers, with a long tradition of craftsmanship and Scandinavian design. For more than a century, the furniture has been handcrafted in Grythyttan using carefully selected wood and spring steel. This unique combination makes the chairs and tables exceptionally durable and weather-resistant, designed to last for generations. The characteristic gentle rocking motion of the chairs is created by the carefully shaped spring steel frame—a detail that still requires skilled craftsmanship. During 3daysofdesign, Grythyttan Stålmöbler presents Bovik, a new addition that reflects its heritage while introducing a contemporary expression to outdoor living.
Grythyttan Stålmöbler
November 23, 2022
Furniture
Outdoor
Part of 2023
Part of 2024
Part of 2025
Serax is more than a brand. Based in Belgium but with a global reach and outlook, Serax creates contemporary homeware in collaboration with leading international designers and makers, bound together by a shared vision of elevating everyday spaces elevating spaces. Every Serax object is a balance of aesthetics and function. From the smallest to the largest, each one becomes a treasured object that can last for generations: a work of art in its own right. Designed in Europe – manufactured all over the world.
Serax
January 31, 2024
Accessories
Furniture
Lighting
Part of 2026
EMU celebrates Design as a characteristic feature of its creative and inspirational work. Rooted in Italian heritage with more than 75 years of history, EMU has developed an international sensibility which has redefined outdoor living. Tradition, craftsmanship and innovation guide collections in steel, aluminium, and advanced materials, suited to both contract and residential settings. Comfort, elegance, and distinctive design have shaped outdoor and indoor spaces worldwide. Through its collections, EMU honours the enduring beauty, elegance, and functionality of furniture, as well as the designers, artisans, and visionaries who have shaped its journey. Not just furnishings, but the creation of indelible memories.
EMU
February 1, 2024
Furniture
Outdoor
Part of 2024
Part of 2025
Part of 2026
Other Exhibitions
Design Studio Lars Vejen is a multidisciplinary design practice based in Denmark and Japan. His work spans a broad spectrum of design disciplines, with a primary focus on furniture, urban elements, lighting, building components and home accessories, realised in close collaboration with traditional craftsmen and established industries. Working at the intersection of architecture and design, he develops products with a profound dedication to people, human interaction and architectural context, where form, function and enduring quality remain fundamental. His work seeks to create design that is of its time, with the ambition to endure as the classics of tomorrow. June 7th 2026, Lars Vejen marks his 30th anniversary as a practising architect.
Design Studio Lars Vejen
March 10, 2026
V–ZUG, the leading Swiss household appliance brand, has been developing and manufacturing kitchen and laundry appliances for over 113 years, providing comprehensive service across its markets. Rooted in Switzerland since 1913, V–ZUG designs appliances refined to their essential elements, embodying a design philosophy that is as minimal as possible. The company is committed to building a sustainable future through the manufacture of long–lasting appliances and responsible, carbon–neutral production, working every day to bring simplicity into homes and creativity into kitchens.
V–ZUG
February 22, 2023
BAINA is an Antipodean brand of considered bathing essentials, founded in 2019. Distinctly modern and consciously created, the brand’s organic cotton towelling and clean apothecary formulations embrace bathing as an intentional practice—a conscious awakening in preparation for the day ahead, or the slow disconnect of the day that has passed. BAINA offers a gentle reminder to slow down and be present in moments once passed through as part of a routine.
BAINA
December 1, 2025
Born in Rome—Refined in Helsinki—Designed for Generations. RYTSOLA, a Finnish–Italian family company, makes its international debut at 3daysofdesign, bringing its cross–cultural designs to Copenhagen for the very first time. The brand is the realisation of a shared vision between mother and son, Carola and Aksel Rytsola. For them, design is an act of hospitality, a bridging of cultures, and a commitment to longevity. They believe that great design must always serve a purpose while fostering human connection. Together, they combine the clean, natural harmony of Finland with the tactile elegance of Italy, designing handmade furniture and marble accessories meant to be touched, used, and ultimately, passed down.
RYTSOLA
November 4, 2025
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