Sony
Sony has always been at the forefront of design and became one of the first companies to create an in-house creative studio. Since its inception in 1961, Sony has built its reputation for having a leading and award-winning global design team. Today the team’s contribution has expanded beyond purely product design to a wide range of design activities, including user experience, communication, entertainment and more. Design Centre Europe is an extended arm of Creative Center, continuously exploring the possibilities of design, working with people around the world to realize richer experiences and more comfortable lifestyles – whilst creating ‘new standards’ of value through the fusion of creativity and technology.
This is the first time Sony will exhibit at 3daysofdesign. The exhibition will focus on CMF design (colour, material, finish) and how it merges the physical and digital. It will be a fun and interactive experience, designed by Sony's local Design Centers in Lund, Sweden and London, UK.
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