Made by Choice

Made by Choice
Cover image missing

Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
String Furniture is a Swedish design company producing a range of modern classics and contemporary furniture brands. More than 95% of its furniture is made in Sweden, using renewable, recyclable or recycled materials. String has earned a place in design history thanks to the elegant simplicity and ingenious construction of its systems, which can be assembled in countless configurations and remain as relevant today as when first introduced in 1949. The collection includes Pira G2, originally conceived by Olle Pira in 1954 and reinterpreted in 2023 by Anna von Schewen and Björn Dahlström, as well as Museum, designed for the reopening of the Swedish Nationalmuseum, and Relief, a modular system created by TAF Studio.
String Furniture
February 3, 2022
Furniture
Part of 2022
Part of 2023
Part of 2024
Part of 2025
MOTARASU crafts design objects within lighting, furniture and interior that unites the clean, functional elegance of Danish design with the poetic beauty and refined simplicity of Japanese aesthetics to bring joy. Dedicated to creating timeless, sustainable pieces that evoke tranquillity and harmony, transforming everyday spaces into serene environments. By blending the best of both cultures, MOTARASU aspire to induce mindful living, elevate interiors with pure forms and natural materials, and infuse them with a quiet, understated elegance that speaks to the soul. During 3daysofdesign MOTARASU launches a new pendant by Ryota Yokozeki.
MOTARASU
February 14, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
Edin and Lina Kjellvertz launched Dusty Deco as a platform for curating vintage furniture, interior accessories and art. After having traveled the world and browsing flea markets for the most unique pieces, their home and storages quickly filled up to the brim with rare designs. Ten years later, Edin and Lina began drafting a new chapter in the brand’s history when closing the doors to its vintage business, instead launching their own collection of furniture, rugs and details. Today, Dusty Deco is a contemporary design brand, creating pieces with just as much storytelling, originality and passion for craftsmanship as the vintage finds that originally inspired the couple to start their company.
Dusty Deco
April 3, 2024
Part of 2024
Part of 2025
Furniture
Part of 2026
St. Leo is an interior company creating tactile wall finishes, furniture and lighting designed to elevate the experience of architectural spaces. Based in Copenhagen, the company launched with plasters and paints, conceived to respond to light, air and the subtle rhythms of everyday life.
St. Leo
February 27, 2023
Part of 2023
Part of 2024
Part of 2025
Wall & Surface
Part of 2026
Other Exhibitions
SAIKAIHOP, by Saikai Europe, traces its origins to the Japanese town of Hasami, where the history of porcelain production and innovation spans more than 400 years. As a subsidiary of ceramics trading company Saikai Toki, Saikai Europe’s operations centre on a lineup of original brands merging contemporary design with Hasami’s manufacturing expertise. In addition to its in–house collections, Saikai Europe provides distribution services in the European market, working closely with Japanese brands and makers dedicated to quality, craftsmanship and the creation of timeless wares. Driven to enhance quality of life through everyday items, Saikai Europe is committed to building brands, products and partnerships of an enduring nature.
SAIKAISHOP
March 1, 2022
Since 1968, VOLA has embodied the essence of Danish design with its perfect proportions and minimalist forms. Designed by Arne Jacobsen and made in Denmark, each product reflects a legacy of craftsmanship, durability, and attention to detail. Renowned for its modular systems and timeless aesthetics, VOLA offers flexibility that evolves with changing needs. Built to stand the test of time, VOLA integrates seamlessly into contemporary architecture, delivering lasting elegance and reliability.
VOLA
January 10, 2025
Mindo is a Danish–based outdoor furniture brand with an eco–conscious perspective on outdoor living. With a strong focus on design and materials, Mindo offers high–quality outdoor furniture without compromising on aesthetics or comfort. Working with renowned European designers and carefully selected recyclable materials from industry–leading manufacturers, the Mindo mindset has always been about awareness of the environment and taking responsibility for the resources used. The collection is created for gardens, terraces, and urban spaces. For dining and for lounging, for families, for friends, or time alone. Mindo is made for moments.
Mindo
February 10, 2022
Technogym is a global fitness and wellness industry leader. Their innovative & high–quality equipment, technologies, and services are designed to promote a healthy lifestyle and to help achieve your fitness goals. With a presence in over 100 countries, Technogym is dedicated to providing personalised solutions tailored to meet each individual's needs. At 3daysofdesign, Technogym will showcase its latest products and technologies, including its state–of–the–art cardio and strength training equipment, wellness solutions, and digital technologies. Visitors will have the opportunity to experience firsthand the quality and innovation that Technogym is known for—learn how their products and services can help them live happier and healthier.
Technogym
March 15, 2023
×
Made by Choice
Check back soon!