Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
2050 Furniture is a gentle rebellion for nature, people, and the future. Today’s conventional furniture industry is resource–intensive and highly centralised. Valuable local resources—such as wood waste—remain underutilised, while many people are excluded from the workforce. 2050 Furniture is created to question and even change this system. This new furniture production transforms local wood waste into high–end furniture through cooperative, local production that fosters inclusive and meaningful employment. 2050 Furniture scales through new furniture series developed in new communities, expanding a local, circular, and regenerative model of production. 2050 Furniture is Doughnut economics in practice.
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raawii was founded in 2017 by Bo Raahauge Rasmussen and Nicholai Wiig–Hansen in Copenhagen, Denmark. Their ambition is for raawii to be a design platform that utilises the power of creativity to contribute to cultural and social advancement. raawii challenges the status quo of design through curiosity. They constantly search for the better, unknown solution. At the same time, raawii is looking for partners that can challenge ways of doing things.
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VIA Design & Business is one of the leading educational institutions in the Nordic region within design and business, with a strong focus on the fashion, furniture, and lifestyle sectors. The close connection between developing design and understanding business is embedded in the programme’s DNA, shaping an educational environment where creativity, strategy, and responsibility converge.
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Vitra believes that environments shape thoughts and feelings, be it at home, work, or on the go. Vitra, a family business in its third generation, strives daily to enhance surroundings through the power of design. The company is committed to an environmental, cultural, and commercial mission. Environmental consciousness is embedded in every facet of Vitra’s work, evident in product development, manufacturing processes, raw material sourcing, and supply chain organisation. Vitra embraces every new insight as an opportunity for further development.
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Other Exhibitions
NORDICMODERN presents the woven rugs of Danish textile artist Vibeke Klint (1927–2019), reissued in collaboration with her family. Klint approached textiles as part of the interior - working with proportion, rhythm and colour to create calm foundations rather than décor. Her rugs were made to be lived with and walked on, and to age naturally over time. All rugs are handwoven using her original designs and techniques, continuing a Danish modern textile tradition in a contemporary context. During 3daysofdesign the collection is shown in a spatial setting where material and colour can be experienced up close. Vibeke Klint's rugs can modernise a traditional room and add character and balance to a minimalist interior.
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Astep is a young, contemporary design company with a rich legacy. Founded in 2014 by Alessandro Sarfatti with the vision of creating and curating timeless design objects with an innovative approach and environmental awareness. Astep offers thoughtful, long–lasting and carefully crafted lighting for home interiors, offices and design spaces alike. Based in Copenhagen and produced in Italy, Astep draws heavily on the Italian design legacy of the Sarfatti family and continuously strive to remain curious and evolving.
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Formed by Nature. Refined for Life. Form & Refine celebrates form, refines with care, and honours the materials that shape the world. The Danish design brand creates functional furniture for small living, using pure, natural materials that are locally sourced. Each piece is skill–fully crafted using time–honoured traditions, with a focus on quality and longevity.
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HUBBUB develops 100% natural acoustic materials for architecture, replacing synthetic layers in acoustic systems. Made from jute fibres and natural latex, without added plastics, the material combines documented performance with long lifespan and architectural integrity. ESSENCE surfaces remain open and breathable, preserving acoustic performance while adding tactile depth. Natural elements are pressed into the surface, becoming part of its texture rather than applied decoration. Designed in Denmark, the material stores carbon and is developed for long-term use.
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