Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
Established in 2025, FIRPON's first endeavour is to bring the light back to the somewhat mythical Filosof Lamp, created by the notorious architect Lars-Erik Ejlers (1948–2024). Lars-Erik Ejlers carried the lamp with him wherever he went, from the bar at Hotel D’Angleterre to Holstein Bodega, turning Copenhagen’s nightlife into his personal showroom. To own a Filosof Lamp was to own a piece of a story, as it was often purchased directly from him during a late-night visit to a city bar, making it both rare and iconic. FRIPON now carries his vision forward, bringing the Filosof Lamp back to shine in modern spaces.
FRIPON
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HJEMSTAVN is a high–end brand specialising in bespoke kitchens and interior solutions, with a strong emphasis on craftsmanship, quality materials and timeless design. Its design approach is inspired by the diversity of the world, while remaining firmly rooted in Danish heritage. The kitchen is viewed as the heart of the home, and HJEMSTAVN aims to give spaces soul, transforming houses into homes. This balance between the global and the local gives each kitchen its distinctive character. While styles and expressions evolve, the brand’s DNA remains constant. A deep passion for design and materials drives a willingness to challenge industry–standard solutions and rethink how kitchens are created.
Hjemstavn
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“From coach to couch” – Founded in 1895,  Eilersen has focused on craftsmanship, quality, and innovation. The journey began producing coaches, and since the 1930s, Eilersen has been making beautiful, high-quality couches based on the same values of excellent craftsmanship and innovation that established the brand over 130 years ago. This has made Eilersen a well-known and recognised high-end brand internationally.
Eilersen
February 8, 2022
Furniture
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Stylescape is a design brand rooted in the idea of quiet, timeless living. Founded to bring calm and grounding qualities into everyday spaces, the brand creates objects that balance soft minimalism, natural materials and refined craftsmanship. Rather than following trends, Stylescape focuses on neutral tones, tactile surfaces and enduring forms that feel both contemporary and lasting. Each piece is developed with intention, where quality, proportion and materiality are carefully considered. By prioritising longevity over excess, Stylescape creates thoughtfully made objects that age gracefully and support a slower, more mindful way of living—where quiet luxury becomes part of everyday life.
Stylescape
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Other Exhibitions
At Smile Materials, discarded resources are transformed into beautiful, durable surfaces that proudly reveal their origins—rich in texture and created with a commitment to a circular future. Designed for lasting performance, the customisable products demonstrate that conscious choices never require compromise on aesthetics. Featured in award–winning commercial interiors worldwide, Smile Materials combines innovation with storytelling to create real impact. More than recycled surfaces, these solutions enable expressive spaces while helping shape a distinctive and responsible future.
Smile Materials
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There is something really nice about getting up close—to the furniture, the makers, the production process. A. Petersen creates furniture with a focus on quality, craftsmanship and respect for professional expertise. Theor products are designed, developed and produced in Denmark. Furniture from A. Petersen is crafted with the intention to renew the Danish design tradition and carry it into the 21st century. Not in a grand or rapid way—for the sake of scale or tempo—but in a measured, serious way, for the sake of current time as well as posterity, because furniture should last a lifetime, and hopefully even longer. A good piece of furniture only becomes more beautiful through time and use, as lived life leaves its mark on the materials.
A. Petersen
April 20, 2026
Saba is a female-led company with a design philosophy rooted in strong, thoughtful concepts. The mission is to seamlessly blend the functional virtues of design with an emotional, expressive language. Every Saba space is characterized by soft, rounded forms, deliberately free of sharp edges, to evoke a sense of comfort and welcome. The brand places exceptional emphasis on detail, particularly in its meticulous choice of textiles and coverings. A defining principle of Saba is the harmony between freedom and poetry, reflected in the flexibility of its products, the richness of its colors and fabrics, and the guiding creative vision. Combined with precise tailoring and artisanal touches, these elements result in Saba’s signature aesthetic.
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Nordal is a Danish interior design brand, but it’s much more than that. Home is an important part of life—perhaps more important than ever before. It’s where comfort, peace and balance can be found. The design philosophy is clear: Furniture and interior design from Nordal must allow you to create a cosy, personal and inspiring home. Nordal is driven by a strong passion for aesthetics, functionality and quality. Through the many years in the business, Nordal has developed a close and unique cooperation with craftsmen and suppliers all over the world. These close relationships are essential to the continued design and realisation of quality products that unite aesthetics and functionality.
nordal
February 4, 2022
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