Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
Garde Hvalsøe has, since 1990, created kitchens and interiors shaped by hand, material, and architectural intent. Each project begins with natural materials and the people who will live with it. Made to order, every detail is considered in relation to its purpose and surroundings. Rooted in Danish craftsmanship, the work reflects a belief in making things properly, allowing time, technique, and material to define the result. Interiors made to be used, to age, and to remain.
Garde Hvalsøe
November 7, 2022
Kitchen
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Founded in 1955 in Denmark as a small family workshop specialising in upholstery, Wendelbo began its journey with an unwavering commitment to craftsmanship. Over seven decades and three generations, the legacy of the Wendelbo family has continued to thrive and evolve. Today, Wendelbo is a global design company, collaborating with renowned international designers. By bridging bold shapes, skilled craftsmanship, and uncompromising quality, Wendelbo defines a new language of modern elegance.
Wendelbo
January 11, 2022
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Frostline is designed and handcrafted in Denmark, offering a range of uncompromising, frost–free outdoor showers and taps. Each product is meticulously crafted to elevate outdoor spaces—even when not in use. Inspired by the principle of “form follows function,” founder Roland Thorsen combines a sculptural design language with an uncompromising approach to craftsmanship. Rooted in engineering, Frostline stands as a symbol of timeless, purposeful design made to endure.
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March 8, 2022
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An international creative collaborator and invaluable material resource, The American Hardwood Export Council (AHEC) is the global face of U.S. hardwoods, championing their performance, sustainability and aesthetic potential to timber markets all over the world.
AHEC
February 15, 2022
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Materials
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Other Exhibitions
Service Projects is a tableware brand that creates enduring, timeless pieces designed for everyday use. Inspired by the enduring functionality of industrial kitchens, Service Projects develops products made to last for decades, for individuals who appreciate durability and timeless appeal in their private homes.
Service Projects
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Fogia’s mission as a furniture maker is to turn exceptional ideas into well–crafted pieces. At its centre is the factory, where wood, textiles and skilled hands come together, giving designers and craftspeople the time to explore how sketches become lasting objects. The aim is to create furniture that people grow attached to over time. This comes from balancing function with friction—the detail, tension or gesture that gives character. One without the other is incomplete. Working closely with designers who question conventions with finesse, Fogia shapes furniture that feels considered. You can sense it in the whole—it simply feels right. FUNCTION / FRICTION / FINESSE / FOGIA
Fogia
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Marta is a Los Angeles–based, globally–engaged gallery for art and design. Founded by partners and designers Benjamin Critton and Heidi Korsavong in 2019, the gallery makes space for artists to experiment with the utility of design, and for designers to explore the abandonment of function. Marta’s curatorial and publication programs take interest in the process and facilitators of a work’s creation as well as the narrative of its creator(s). Marta embraces the intersection of and the transition between disciplines, advocates for diversity in design, and promotes broad access to the arts.
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Birdie is a Danish brand redefining indoor climate & health through intuitive design and storytelling. Founded in 2022, the brand has experienced exponential international growth with only one product (Birdie) showing a new perspective on Scandinavian design and human technology. Just like the canary in the coal mine, Birdie® will drop dead when the air quality becomes poor, until you open your windows and bring it back to life. Simple as that. Birdie is on a mission to improve indoor air quality
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Birdie
January 22, 2026
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