Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
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Magniberg is a Stockholm-based design brand founded in 2016 by Bengt Thornefors and Nina Norgren. Bringing a fashion-driven perspective to the home, Magniberg creates bedwear and lifestyle products defined by emotion, individuality, and material quality. With bedwear at its core, the brand extends into Rituals, Living, Wear, and Editions - forming a layered universe where textiles, objects, and clothing are connected through a shared design language. Each piece is conceived as an expression of mood, material, and story, bridging fashion’s creativity with the intimacy of everyday life. Rooted in Scandinavian craftsmanship and elevated by a contemporary, culturally aware sensibility, Magniberg redefines the home as a space for self-expression - to be dressed, composed, and lived with over time.  
Magniberg
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The story of sog begins in the world of bespoke furniture in Japan, where its creators listened to countless stories—the single line drawn by an architect, the quiet wish of a user. To answer each one, the brand's artisans sculpted wood, tailored fabrics, and bent metal. The myriad forms born and then vanished in this process became what they call the “memories of design.” From this vast accumulation of memories and experience, “sog” was born: a brand that carves out the "So” (素)—the elemental form destined to become the standard of the future.
sog
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Established in 1980, Linie Design is a Danish design house with traditions deeply rooted in Scandinavian design. Today, Linie Design is one of the largest developers of handmade rugs in Europe, sold in over 70 countries, including in their own brand store in Copenhagen. All rugs are handmade in India by skilled weavers and crafted from carefully selected materials, chosen for their durability and unique properties. With great respect for craftsmanship, Linie Design continuously challenges traditional weaving and knotting techniques, pushing creative boundaries in the development of new designs by experimenting with materials, shapes, and textures.
Linie Design
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Other Exhibitions
It all started more than 125 years ago, with two families—the Miele and Zinkann families. The engineer Carl Miele and the businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock. Their guiding principle becomes the business philosophy: Immer besser. Miele appliances, whether they are used for laundry care, vacuuming or in the kitchen, are subjected to the strictest stress and endurance tests before they are launched on the market. Miele design represents innovation, value and timeless elegance. It shapes the relationship between the person and the product, meets  expectations, facilitates handling and creates trust.
MIELE
January 26, 2026
Nardi designs and produces designer furniture for outdoor spaces to ensure the utmost comfort and relaxation in the open air. The company produces chairs, armchairs and fixed and extensible tables, modular sofas, sun loungers, outdoor partitions and many other integrated solutions, designed to furnish any outdoor area, from the residential to the contract sector. Polypropylene, aluminium and post–consumer plastic are the main materials used in production. They are chosen for being fully recyclable and for their high resistance to weather conditions, making them ideal for extended outdoor use without requiring any special maintenance.
NARDI
March 2, 2023
Technogym is a global fitness and wellness industry leader. Their innovative & high–quality equipment, technologies, and services are designed to promote a healthy lifestyle and to help achieve your fitness goals. With a presence in over 100 countries, Technogym is dedicated to providing personalised solutions tailored to meet each individual's needs. At 3daysofdesign, Technogym will showcase its latest products and technologies, including its state–of–the–art cardio and strength training equipment, wellness solutions, and digital technologies. Visitors will have the opportunity to experience firsthand the quality and innovation that Technogym is known for—learn how their products and services can help them live happier and healthier.
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Based in Copenhagen, Muuto is a contemporary design company committed to expanding on the Scandinavian design heritage. Founded in 2006, the brand has experienced exponential international growth with its new perspectives on Scandinavian design. With a bold and creative approach to new materials and techniques, the brand always delivers new perspectives on Scandinavian design by working with leading contempo­rary designers such as Cecilie Manz, Anderssen&Voll, Stu­diopepe and TAF Studio.
Muuto
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