Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
For 60 years, Ingo Maurer has been designing and manufacturing exceptional designer lamps that bridge the gap between everyday objects and art. The Munich–based company's internationally renowned designs can be found in the collections of some of the world's most important museums, including the Museum of Modern Art in New York. Under the creative direction of Axel Schmid, Head of Product and Project Design, the team develops iconic luminaires that combine technical precision with a playful and often ironic design approach. Ingo Maurer's products are designed to surprise and inspire. As well as creating serial luminaires, the company has also made a name for itself as a designer of public and private spaces around the world.
Ingo Maurer
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St. Leo is an interior company creating tactile wall finishes, furniture and lighting designed to elevate the experience of architectural spaces. Based in Copenhagen, the company launched with plasters and paints, conceived to respond to light, air and the subtle rhythms of everyday life.
St. Leo
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SOFTLINE is a leading Danish furniture manufacturer with a proud history in craftsmanship and upholstery. Since 1979, they have specialised in designing, developing, and producing innovative, functional, high–quality furniture. Together with esteemed designers, SOFTLINE strives to bring joy and excellent comfort to public spaces and private homes all over the world. SOFTLINE is a privately owned company rooted in the Scandinavian design tradition, and all their upholstered products are carefully manufactured at the SOFTLINE factory in Denmark.
SOFTLINE
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DUX High-Performance Sleep Systems are the result of nearly nine decades of research and testing. Four generations of the Ljung family have aspired to produce the most comfortable and technologically advanced beds on the market. The Swedish roots reflect in the highest quality and long tradition. Increasing comfort, performance and longevity have been the DUX goals since the beginning. The technology works and DUX has the history to prove it.
DUX
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Since its founding in Merano, Italy, in 1962, Flos has long been recognised as a company of excellence, creating innovative and poetic forms of light that surprise and inspire. With an exceptionally rich legacy of timeless icons, the brand is renowned for its ability to combine design and technology with art and culture to powerful effect. Today, operating through four divisions in close synergy—Decorative, Architectural, Outdoor, and Bespoke—Flos continues to honour and carry forward its extraordinary heritage while pursuing the unexpected. The brand manufactures high–end designer lighting and innovative solutions for every living environment, both indoors and outdoors.
Flos
February 8, 2022
Lasting change begins at the smallest scale. No detail is too little, no problem too small, no emotion trivial and no person irrelevant. In a time defined by environmental and social challenges, design becomes a tool for care, attention, and responsibility, where every step matters and every effort counts. At Lund University School of Industrial Design, education is grounded in curiosity, critical thinking, and real-world engagement. Students question, test, and refine, engaging with people and contexts, bringing together diverse perspectives. The school fosters a new generation of designers who create with intent and awareness. Their work reflects a shift from producing more to creating meaningful impact. Because Every Thing Matters.
Lund University
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Saba is a female-led company with a design philosophy rooted in strong, thoughtful concepts. The mission is to seamlessly blend the functional virtues of design with an emotional, expressive language. Every Saba space is characterized by soft, rounded forms, deliberately free of sharp edges, to evoke a sense of comfort and welcome. The brand places exceptional emphasis on detail, particularly in its meticulous choice of textiles and coverings. A defining principle of Saba is the harmony between freedom and poetry, reflected in the flexibility of its products, the richness of its colors and fabrics, and the guiding creative vision. Combined with precise tailoring and artisanal touches, these elements result in Saba’s signature aesthetic.
Saba
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Copenhagen based Icelandic designer Dögg Guðmundsdóttir creates nature inspired products with emotional appeal and a distinctive touch of Nordic originality. Many of her designs are based on foundational structures or pieces of art, while others form part of a collection. For this exhibition, nature is not merely an inspiration but an integral part of the essence of the works and of the installation, created in collaboration with Dýpi—an ocean paint made from calcareous algae harvested in Iceland. Dýpi was nominated for the Icelandic Design Awards 2025 for its product that is exceptionally breathable, environmentally friendly, plastic–free, and an innovative use of abundant natural materials.
Dýpi & Dögg - Embassy of Iceland
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