Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
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The Residence
January 29, 2026
Furniture
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Ekornes AS and Ekornes Interior Solutions is a leading Norwegian furniture manufacturer, renowned for its craftsmanship, innovation, and Scandinavian design heritage. Established in 1934, the company blends tradition with modern technology to create high-quality furniture that prioritises comfort, functionality, and durability. Its flagship brand, Stressless(R), is globally recognized for premium reclining chairs and sofas, designed with advanced ergonomic support. The legendary Stressless® recliner was born on the west coast of Norway, in the small community of Sykkylven, where our main factory still lies.
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For almost a century, Jotun has protected property—from iconic buildings to beautiful homes. As one of the world’s leading manufacturers of paints and coatings, Jotun LADY combines high quality with creativity and innovation.
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Since 1837, Bernstorffsminde has produced quality furniture, building a strong heritage and commitment to creating pieces that are both beautiful and made to last. The company’s own BM1837 collection pays tribute to the timeless elegance of Danish design, always sought after and appreciated. Bernstorffsminde unites tradition, innovation, and a passion for craftsmanship to create furniture that is distinctive and refined in its expression. The latest collection, BM1837, reflects this commitment to quality furniture that stands the test of time and creates an atmosphere of lasting elegance.
Bernstorffsminde
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UMAGE takes its name from a Danish word meaning “making an effort,” reflecting the care and attention they put into design and its processes every day. Founded in 2008 by Jacob Nannestad Hansen and Søren Ravn Christensen, UMAGE is a B Corp–certified brand that blends Danish design with quality, sustainability, and affordability. Their furniture and lighting combine aesthetics, functionality, and environmental care, with flat–packed collections reducing emissions. Adaptable and versatile, UMAGE products fit homes and public spaces, with replaceable parts, recyclable components, and customisable options that ensure timeless, evolving designs for modern living, made to enrich everyday life.
UMAGE
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Founded in Denmark in 1872, Fritz Hansen plays an active role in the evolution of Danish design, shaping a legacy of craftsmanship, quality, and innovation. Throughout its history, the company has worked closely with visionary designers and architects to shape lasting designs that have stood the test of time. From Arne Jacobsen and Poul Kjærholm to contemporary talents like Cecilie Manz, Piero Lissoni, and Jaime Hayon, each collaboration contributes to an ongoing dialogue between heritage and innovation—united by a dedication to enduring design made to pass on to the next generation. Fritz Hansen’s collections span indoor and outdoor furniture, lighting, and objects brought to life in homes, workplaces, and hospitality spaces worldwide.
Fritz Hansen
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Lise Vester Studio is a Copenhagen–based design practice working at the intersection of craft, design and atmosphere. Rooted in principles from healing architecture and neuroaesthetics, the studio explores how materials, light and form can support wellbeing and shift perception. The work spans sculptural lighting, optical objects and spatial installations developed through hands–on experimentation in close collaboration with makers. Each piece is conceived as a sensory tool—inviting pause, reflection and a deeper connection to place and self.
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Trained as an architect, Finn Juhl approached furniture as an artistic discipline rather than a purely functional task. His work challenged established ideas of construction and use, introducing sculptural forms and a clear sense of proportion that helped shape Danish modernism. For more than two decades, House of Finn Juhl has held the exclusive rights to revive and produce Finn Juhl’s furniture designs, working to preserve the intent and principles behind his work—an approach that continues to resonate across generations.
House of Finn Juhl
January 10, 2022
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