Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

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Iittala’s design story began in 1881 and continues to thrive at the glass factory in Iittala village, Finland. With a deep commitment to craftsmanship, Iittala is a pioneer of avant–garde design in coloured glass and ceramics. Every piece created is more than an object—it reflects the skill, artistry, and experimental spirit of those who shaped it, preserving tradition while shaping the future of design.
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Kusch+Co is a German furniture manufacturer with 85 years of tradition. As a design-driven brand owned by Nowy Styl, it is recognized worldwide for outstanding quality, exceptional design, iconic furniture, and specialized solutions for offices, public spaces, airports, and healthcare facilities. Long-standing collaborations with renowned designers such as Luigi Colani, Karim Rashid, Jorge Pensi, Studio F.A. Porsche, Norbert Geelen, Scaffidi & Johansen, brodbeck-koepp design, and kaschkasch lend each product a distinctive character and reinforce a strong commitment to design excellence. For 85 years, Kusch+Co has upheld the belief that 'quality is irreplaceable'.
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AVOLT is a Swedish design studio that develops, designs, and markets objects that extend electricity to devices, bringing Scandinavian design into homes, offices, retail environments, and public spaces. AVOLT’s ambition is to improve and empower everyday life by creating beautiful, timeless, and sustainable objects that connect devices to electricity without compromising architecture or interior design.
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Uderbekov Daniyar is a design brand where ancient heritage meets future technology. Founded by Daniyar Uderbekov, it creates sculptural objects and furniture that reinterpret the traditions of Kazakh nomads through a contemporary lens. In his pieces, natural felt  are combined with handles from garden tools and 3D–printed elements made from recycled PET plastic. The brand’s philosophy is built on sustainability, durability, and deep respect for natural materials. Each item tells a story, crafted to endure both time and the elements. Daniyar’s collections have gained international recognition at exhibitions such as Dutch Design Week and the Guiltless Plastic final in Milan.
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