Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
Andreu World presents a curated selection of new collections within the By Malene Birger showroom in central Copenhagen, during 3daysofdesign. The exhibition brings together material innovation, including BIO® thermopolymer, a new colour palette inspired by Patricia Urquiola, a Mediterranean approach to design and contemporary circular thinking. Set in a calm and considered environment, the presentation reflects Andreu World’s commitment to timeless design, sustainability and refined spaces for work, hospitality and living.
Andreu World
May 21, 2026
Part of 2026
Furniture
Materials
The Residence is a curated design exhibition taking place during 3daysofdesign in a magnificent apartment in the heart of Copenhagen. The Residence presents an exclusive selection of international brands within a living, atmospheric setting, where spaces are composed as a blend of real–life habitation and art installation. The focus is on context, atmosphere, and meaningful encounters between design, art, and people.
The Residence
January 29, 2026
Furniture
Materials
Lighting
Accessories
Part of 2026
AYTM is a Danish design brand founded in Aarhus in 2015, where Scandinavian clarity meets expressive form. The collection consists of interior accessories and small furniture that bring character, atmosphere and intention into everyday spaces. Rooted in craftsmanship and quality materials, AYTM creates designs made to last — both physically and emotionally. Guided by the philosophy Form Follows Feelings, each piece is shaped to evoke mood, balancing minimalist traditions with sculptural lines and refined colors. Lives unfold among objects that carry memory, mood and intention. At AYTM, form is grounded in material and elevated by emotion, shaping how people experience and connect with the spaces around them.
AYTM
January 20, 2023
Accessories
Furniture
Part of 2023
Part of 2024
Part of 2025
Matre is a Norwegian furniture and design brand committed to reviving Norway’s rich design heritage through timeless, high–quality pieces made to be cherished for generations. Founded in 2023 by Elizabeth Matre–Aas and Ole Kristian Bergsjø Aas, the brand collaborates with esteemed designers and the historic Vatne factory to produce both rediscovered and contemporary design classics entirely in Norway. All materials are traceable to their origin, and Matre holds the “Made in Norway” quality label. Signature striped textiles, developed with Innvik and designer Saga Nilsson, give the collection a distinctive identity.
Matre
December 24, 2025
Furniture
Part of 2026
Other Exhibitions
Founded in 2022, TOMOMI YOKOYAMA DESIGN is led by Japanese designer Tomomi Yokoyama. After years of honing her craft in the watchmaking industry, she has brought her expertise to the world of fashion design. This debut international exhibition marks a bold new chapter for the studio, centred on the theme of "Global Dialogue and Co–creation." By harmonising two different cultures and perspectives, Yokoyama aims to create designs that celebrate and respect cultural diversity.
TOMOMI YOKOYAMA DESIGN
January 20, 2026
Swiss based USM Modular Furniture has been providing timeless and high–quality modular furniture designs suitable for both home and office environments for 60 years. Recognised as a design classic, USM Modular Furniture was formally accepted into the permanent Design Collection of the Museum of Modern Art in New York (MoMA), confirming the artistic character of the product. Created from a few basic elements, the company’s furniture offers tailor–made solutions that can be expanded or reconfigured as needed. Each furniture piece allows room for maximum versatility and creativity. To encourage long–term use, all of the USM product lines are made from high–quality materials for strength and durability to last for generations.
USM Modular Furniture
January 31, 2025
FRAMING is a joint exhibition during 3daysofdesign, showcasing exclusive design brands and their novelties in an inspiring and relevant way. The Odd Fellow Palace will once again provide the setting for the joint exhibition of FRAMING. All three floors of the impressive rococo building from the mid–1700, including the two wings, will offer space indoor as well as outdoor to national and international brands alike. There will also be a solo exhibition at the Harsdorff House on Kongens Nytorv 5, just a stone's throw away from the main exhibition in Bredgade. This year marks the sixth edition of FRAMING with more than 40 brands exhibiting.
FRAMING
February 15, 2022
Reevein Studios is a Danish high–end design company dedicated to crafting collectible floral and botanical objects that last a lifetime. Originating as a brand specialising in sculptures and installations for exhibitions, inspired by the profound link between humans and nature, Reevein Studios has today evolved into a design brand, creating exquisite collectible handcrafted faux flowers and surrealistic botanical design objects. Reevein Studios envisions botanical design as a deliberate choice, not attempting to mimic nature but rather standing as a unique artistic expression. Reevein Studios has gained international attention from leading design media for their unique approach to handcrafted design and the use of new materials.
Reevein Studios.
February 16, 2024
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