Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
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Tolv is a furniture brand founded on the principle that effective design communicates softly yet clearly, crafting pieces that embody honesty—where no element is superfluous, and every detail serves a purpose. Making its European debut this year at 3daysofdesign, the brand embraces simplicity, intentional proportions, and a respectful use of natural materials, striving to achieve maximum impact with minimal means. At its essence, Tolv is dedicated to creating furniture that feels complete—visually, practically, and emotionally—collaborating with designers who share this philosophy. Rather than following fleeting trends or pursuing novelty, Tolv aims to produce timeless objects that maintain their relevance and strength over the years.
Tolv
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For more than 55 years, FRANDSEN has worked with light and lighting, and this is still a cornerstone in the heritage. Under the headline ‘In celebration of light’ FRANDSEN's goal is simple: unfold the many functions of good lighting—be it visual, social or sensual, to enrich people’s everyday lives. Through ambitious collaborations with international designers, FRANDSEN aims to further explore the interplay between light, material, and form. A lamp might still be a lamp, but FRANDSEN will perpetually push the boundaries of what’s possible, creating lighting solutions both functional and yet aesthetically pleasing.
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SOFTLINE is a leading Danish furniture manufacturer with a proud history in craftsmanship and upholstery. Since 1979, they have specialised in designing, developing, and producing innovative, functional, high–quality furniture. Together with esteemed designers, SOFTLINE strives to bring joy and excellent comfort to public spaces and private homes all over the world. SOFTLINE is a privately owned company rooted in the Scandinavian design tradition, and all their upholstered products are carefully manufactured at the SOFTLINE factory in Denmark.
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