Made by Choice

Made by Choice
Cover image missing

Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
SF–SO is an industrial design studio operating between San Francisco and Seoul, founded in 2019 by Jaehoon Jung and Hoyoung Joo. The studio focuses on simplifying the relationship between users, objects, and their environment rather than creating attention–seeking forms. Through the refinement of structure, manufacturing logic, and function, SF–SO reduces visual and physical complexity, allowing objects to exist quietly within everyday environments.This approach extends into its furniture brand SFSO–MFG®, where the studio translates its philosophy into tangible products meant to be understood through use and physical experience.
SF–SO
January 29, 2026
Furniture
Lighting
Part of 2026
Massproductions creates furniture and accessories that enrich design culture, drawing inspiration from the factory as both a production tool and a creative muse. Founded in 2009 by Swede Magnus Elebäck and Brit Chris Martin, Massproductions is built on their friendship and complementary skills. The company’s success thrives thanks to the talented team in their Stockholm office. Over the years they have developed an exciting and even audacious collection. Yet each piece remains practical and relevant.
Massproductions
October 25, 2022
Furniture
Materials
Part of 2023
Part of 2024
Part of 2026
Founded in 2022, TOMOMI YOKOYAMA DESIGN is led by Japanese designer Tomomi Yokoyama. After years of honing her craft in the watchmaking industry, she has brought her expertise to the world of fashion design. This debut international exhibition marks a bold new chapter for the studio, centred on the theme of "Global Dialogue and Co–creation." By harmonising two different cultures and perspectives, Yokoyama aims to create designs that celebrate and respect cultural diversity.
TOMOMI YOKOYAMA DESIGN
January 20, 2026
Furniture
Part of 2026
The concept behind Woodnotes est. 1987 products is to combine artistic creativity inspired by Finland’s rugged nature with technology, to shape beautiful local raw materials. Softness of wool, purity of paper, glow of linen—the company collection represents timeless products of rare aesthetic quality. The unique paper yarn innovation—durable, allergy–friendly designer rugs and blinds made of paper yarn and cotton, are represented together with a selection of outdoor rugs, tufted wool–linen carpets, and atelier–woven cotton–paper yarn and wool–paper yarn rugs, among others.
WOODNOTES
March 7, 2023
Rug & Floor
Wall & Surface
Part of 2023
Part of 2024
Part of 2025
Other Exhibitions
Søuld is an innovative Danish material manufacturer committed to providing carbon-storing and recyclable acoustic materials made from eelgrass to forward-thinking designers, builders and end-users. Søuld produces functional and beautiful alternatives to traditional building materials, while improving human health and well-being. Søuld’s eelgrass products originate from the sea—a place you are never far from in Søuld’s native Denmark. The organic material embodies the same sense of calm provided by the sea and when taken indoors, it imbues living spaces with a restorative connection to nature.
Søuld
January 31, 2024
BY EVE, founded by designer Sandra Peters, explores light through the purity of mouth-blown glass and timeless form. Each lamp is individually crafted, giving every piece a unique presence. Defined by organic shapes and refined simplicity, the collection combines glass with materials such as wood and metal to create balanced, atmospheric lighting. Free from unnecessary detail, the designs allow light, material and form to take center stage. Spanning table, floor and wall lamps, BY EVE brings a calm, sculptural quality to interiors—lighting designed to shape atmosphere, elevate space and make the moment matter.
BY EVE
February 11, 2026
Technogym is a global fitness and wellness industry leader. Their innovative & high–quality equipment, technologies, and services are designed to promote a healthy lifestyle and to help achieve your fitness goals. With a presence in over 100 countries, Technogym is dedicated to providing personalised solutions tailored to meet each individual's needs. At 3daysofdesign, Technogym will showcase its latest products and technologies, including its state–of–the–art cardio and strength training equipment, wellness solutions, and digital technologies. Visitors will have the opportunity to experience firsthand the quality and innovation that Technogym is known for—learn how their products and services can help them live happier and healthier.
Technogym
March 15, 2023
SESTRÁ develops visually restrained objects and furniture informed by research into everyday homemaking practices. Drawing on anthropological studies, it reinterprets domestic altars as contemporary spatial tools for grounding through everyday use. Extending sustainability beyond material concerns, the work engages the home as a site for care and healing.
SESTRÁ
January 31, 2026
×
Made by Choice
Check back soon!