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Made by Choice

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Trangravsvej 10, 1436 Copenhagen
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Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

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Related Exhibitions
For this year’s 3daysofdesign, House of Finn Juhl collaborates with Edition Copenhagen, one of the leading lithographic workshops in the world. The collaboration is rooted in a workshop theme, based on a shared respect for traditional craftsmanship and the preservation of specialised skills. As the custodian of Finn Juhl’s legacy, House of Finn Juhl works to maintain and communicate the principles that defined his approach: a close relationship between design, making, and material understanding. Balancing artistic vision with functional form, the presentation reflects Finn Juhl’s continued relevance across generations.
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JAPAN FORM is a Stockholm–based curatorial platform presenting contemporary Japanese craftsmanship in Europe. Porcelain lighting artist Hirotaka Tobimatsu creates sculptural pieces that reinterpret early 20th–century opal glass lighting through porcelain. Hand–cast and meticulously finished, each work emits a soft, diffused glow, bringing a quiet yet distinctive architectural presence to a space. JAPAN FORM is the exclusive European representative of his work.
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Ro Collection embraces a contemporary approach to Danish design traditions, rooted in a deep appreciation for craftsmanship, purpose and tranquillity. The word 'Ro' is Danish for serenity, calmness and peace of mind—values that lie at the core of the brand. Working closely with talented designers and skilled artisans, Ro Collection brings elegant furniture and accessories to life using carefully selected materials. Each piece is created to be lived with and to last, contributing to soulful spaces where meaningful design moments can flourish.
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ASKO is a premium Scandinavian brand known for high-quality appliances designed according to Scandinavian principles. Combining practicality and durability, ASKO uses premium materials to create long-lasting products. Founded in Sweden more than 75 years ago, the brand has grown into a global leader in kitchen, dishwashing, laundry, and professional appliances, offering reliable performance and clean, simple design that elevates everyday living.
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White Label Project is a curated platform dedicated to bringing emerging women designers and artists from around the globe to the forefront of the design conversation. The curations of collectible design objects, spanning furniture, textiles and ceramics are all shaped by compelling storytelling, traditional craftsmanship, indigenous knowledge, and responsibly sourced materials.
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Since Normann Copenhagen’s foundation in 1999, the brand's ambition has been to challenge conventional thinking and make the ordinary extraordinary through great design. By combining the craftsmanship, functionality and endurance characterised by its Danish design heritage with modern silhouettes and durable materials, Normann Copenhagen aims to create original products in a contemporary design that withstand the test of time. Normann Copenhagen believes in uniting people and spaces across the world and improving the quality of people’s lives through the power of great design. The brand's products combine functionality and design and accommodate the diversity of needs of modern life in residential and professional interiors alike.
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Ancher creates handmade tableware for restaurants, coffee shops, canteens, and interior projects—made to be used every day and built to last in professional kitchens. Rooted in craftsmanship and functional design, each piece is carefully developed with durability, tactility, and scale in mind. Founded in Copenhagen, Ancher works locally with a production setup that allows for fast delivery without compromising quality. Their new studio—an old butcher shop transformed into a ceramic studio—reflects this approach: original materials, honest processes, and modern design. Tableware shaped by hands, meant for everyday use, shipped globally.
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NORDICMODERN presents the woven rugs of Danish textile artist Vibeke Klint (1927–2019), reissued in collaboration with her family. Klint approached textiles as part of the interior - working with proportion, rhythm and colour to create calm foundations rather than décor. Her rugs were made to be lived with and walked on, and to age naturally over time. All rugs are handwoven using her original designs and techniques, continuing a Danish modern textile tradition in a contemporary context. During 3daysofdesign the collection is shown in a spatial setting where material and colour can be experienced up close. Vibeke Klint's rugs can modernise a traditional room and add character and balance to a minimalist interior.
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Made by Choice
Made by Choice
has not published any main events yet.
In the meantime you can visit them at:
Trangravsvej 10, 1436 Copenhagen
Joint Events
Made by Choice
has not published any events yet.
In the meantime you can visit them at:
Trangravsvej 10, 1436 Copenhagen
Other Events
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12 Jun
Anker & Co
Morning Talk: The Fusion of Craft and Tech
Address
Dampfærgevej 13, 2100 Copenhagen
Start
8:30
End
9:30
12 Jun
Fritz Hansen
Fritz Hansen Listening Lounge
Address
Løvstræde 5, 1152 Copenhagen
Start
10:00
End
18:00
11 Jun
VELUX
Adding Daylight to Design
Address
Århusgade 126, 2150 Copenhagen
Start
11:30
End
14:30
10 Jun
Nuura
Soothing tea by A.C. Perchs
Address
Frederiksgade 14, 2nd Floor, 1265 Copenhagen
Start
15:00
End
18:00
10 Jun
FANZI
Softness Beyond Foam
Address
Posten 6, 1577 Copenhagen
Start
14:00
End
14:30
10 Jun
Dornbracht
Afternoon Cocktails & Celebrating Two New Icons
Address
Galionsvej 33, 1437 Copenhagen
Start
15:00
End
18:00
11 Jun
Service Projects
Martini Bar at l'Alsace
Address
Ny Østergade 9, 1101 København, Danmark
Start
15:00
End
17:30
10 Jun
Fredericia
Exhibition Opening Speech
Address
Løvstræde 1, 1152 Copenhagen
Start
10:00
End
10:30
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