Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
RUSSO BETAK, founded by Stefannia Russo (BR) and Søren Betak (DK), 3D prints biomaterials sourced from waste into lighting objects. The experimental approach to design emphasises a dialogue between digital precision and material intuition, bridging technology with craftsmanship. Using seashells collected from restaurants, they 3D print flat sheets and hand-sculpt them while warm to create designs that are reminiscent of classic design with a forward-looking twist.
RUSSO BETAK
February 16, 2025
Lighting
Part of 2025
Part of 2026
Portugal’s participation at 3daysofdesign under the Made in Portugal Naturally brand—presents Momentum, a curatorial concept exploring the dialogue between craftsmanship, cultural memory and contemporary design. Shaped by a deep connection to the Atlantic and the influence of the oceans, it reflects a culture rooted in tradition, innovation and material awareness. Through cork, textiles, wood, ceramics and metal, Portuguese design expresses continuity and transformation. Momentum highlights the ability to turn heritage into contemporary objects, positioning Portugal as a design ecosystem where craftsmanship, industry and innovation evolve together.
AICEP Portugal
December 11, 2025
Materials
Furniture
Part of 2026
United by a focus on material awareness, production quality, and design integrity, the Objects of Desire exhibition presents contemporary practices developed through considered processes and skilled execution. This exhibition establishes a platform which convenes a selected group of international designers and makers working beyond mass production. Designers explore form, technique, and detail through processes informed by material properties and production methods. The exhibited objects are the result of in-depth material research, technical expertise, and time–intensive development.
Objects of Desire
April 13, 2026
Furniture
Accessories
Materials
Lighting
Outdoor
There is something really nice about getting up close—to the furniture, the makers, the production process. A. Petersen creates furniture with a focus on quality, craftsmanship and respect for professional expertise. Theor products are designed, developed and produced in Denmark. Furniture from A. Petersen is crafted with the intention to renew the Danish design tradition and carry it into the 21st century. Not in a grand or rapid way—for the sake of scale or tempo—but in a measured, serious way, for the sake of current time as well as posterity, because furniture should last a lifetime, and hopefully even longer. A good piece of furniture only becomes more beautiful through time and use, as lived life leaves its mark on the materials.
A. Petersen
April 20, 2026
Part of 2022
Furniture
Part of 2026
Other Exhibitions
Kateha is a Swedish family–owned company designing and creating rugs. At Kateha, a rug is the beginning of a room. A quiet foundation that holds space together, anchoring stories to the floor. With over 270 years of textile heritage, the family has worked with textiles. Seven generations of hands and hearts, weaving beauty into everyday life. That legacy lives on in every Kateha rug. Natural materials and timeless techniques, create rugs that last, in both design and durability. Whether flat–woven, piled or tufted, every piece is made to be lived with, walked on, and loved. Rooted in modernist ideals and made for spaces that value form, texture, and soul. This is not just flooring, this is craftsmanship that connects past to present.
Kateha
December 3, 2025
You’re not like everyone else. Neither are we. You won’t find us in every home, in every store, or in every office. We’re among the few Norwegian furniture manufacturers who still design and craft our furniture at our own factory. We’ve been doing that since the 40s. And we’ll continue to do so, right here in Sykkylven, the country’s furniture capital. We make products built to last. In fact, no one should want or need to throw away an LK Hjelle product. That’s our vision. And it ensures that we always double-check that the screws are tight, that we choose the best suppliers, and that we make it easy for our customers to have their furniture repaired, so they get renewed life and can bring joy to many, many, many…
LK Hjelle
January 19, 2023
Arper is a global design brand that envisions products for the way we live. Founded in Italy in 1989 by the Feltrin family, it offers, through empathetic and enduring designs, a perspective on contemporary living that increasingly requires fluidity and versatility. The company views design through the lens of The Project of Living, a strategic approach that explores the application of versatile furnishings that seamlessly accommodate all the different things we do daily and the many spaces in which we do them. Sustainability plays a central role for Arper, which aims to become a leading example of a responsible business, by integrating sustainability into its culture, processes and products.
Arper
February 1, 2024
Bretz combines two essentially contrary, but fundamental desires in life: On the one hand, the creations take you on fantastic journeys full of adventure and freedom. But, on the other hand, they wrap themselves around you making you feel safe and secure. This vision takes shape the brands workshop where Bretz strides forth with a bold pioneering spirit while drawing on over a hundred years of German upholstery tradition. Born out of a passion for the unexpected coupled with sophisticated production techniques, Bretz creates exceptional modular and multifunctional concepts. Only when sofa, bed, armchair or accessory has been honed right down to the last detail, will they meet our exacting standards.
Bretz
December 9, 2024
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