Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
HDK–Valand—Academy of Art and Design, at the University of Gothenburg, is one of the Nordic region’s leading environments for artistic education and practice–based artistic research. Offered programmes include: design, film, photography, fine art, craft, literary composition—and a teacher education in visual arts and sloyd. It's an open and international environment where exploration, collaboration and artistic development are central.
HDK-Valand
December 12, 2025
Furniture
Accessories
Part of 2026
For more than 50 years, Agape has been synonymous with design culture. Founded by the Benedini family, the brand offers a wide range of bathroom products that combine function with timeless design. Each object enters a natural dialogue with its surroundings, forming part of Agape’s architectural vocabulary. International in outlook yet deeply rooted in Mantua—the Renaissance city where its headquarters are based—Agape balances global vision with local heritage. Agapecasa, founded in 2009, reflects this passion for design culture and is dedicated to reissuing the original works of post–war Italian design master Angelo Mangiarotti.
Agape
January 30, 2024
Outdoor
Bath
Part of 2024
Part of 2025
Part of 2026
FRIENDS & FOUNDERS creates contemporary design with strong focuses on architecture, art, and craft. A sculptural approach to design, clean aesthetic profiles, and attention to detail show through in their work. FRIENDS & FOUNDERS create sustainable timeless pieces guided by the simplicity of artistic minimalism.
Friends & Founders
January 17, 2024
Furniture
Lighting
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Part of 2024
At 3daysofdsign 2026, Warm Nordic continues “The Mid–Modern Reunion,” now in its second chapter, in special collaboration with Maharam, a leading creator of textiles and part of the MillerKnoll collective. During the golden age of design, Hans Olsen, Ray Eames, Alexander Girard and Verner Panton each shaped the world of modernist living. For the second time, their work is united through form and fabric—Olsen's Fried Egg Chair and Orange Chair dressed in Maharam textiles from the same era. Born at 3daysofdesign 2025, the tribute now enters its next chapter. And it brings a new highlight: Hella Jongerius' Jubilee fabric makes its international debut at Warm Nordic.
Warm Nordic
February 11, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
Other Exhibitions
Finnish Durat is a unique solid surface material which contains recycled post–industrial plastics and is 100% recyclable. The distinctive character of Durat is a combination of the illusion of a three–dimensional surface and its luxurious warm and silky feel. It is available in nearly 300 vibrant colours, all of which are available in 11 different textures. Durat also offers a unique service providing custom colours and textures. Durat is an excellent choice for kitchens, bathrooms, restaurants, retail spaces, hospitals, ships and several other bespoke furniture when distinctive appearance, durability and easy maintenance are required. The versatile material offers designers almost infinite opportunities.
Durat
January 22, 2026
Rosti is a Danish brand, founded in 1944 by Rolf Fahrenholz and Stig Jørgensen, and known for its functional kitchen utensils, now sold worldwide. The brand’s best–known classic is undoubtedly the Margrethe bowl. This distinctive bowl was of Acton Bjørn and Sigvard Bernadotte and has been produced since the early 1950s. In 1954, it was named after Queen Margrethe II. It is all about making everyday life easier. Form and function go hand in hand in a simple, timeless expression, created by talented Danish designers across generations. Quality is a cornerstone of Rosti’s range. Rosti brings energy, joy and Danish design into the kitchen—year after year.
Rosti
January 16, 2026
Cane–line is a Danish design company with more than 35 years of experience in designing and manufacturing functional and comfortable furniture. Life made comfortable is the very essence of Cane–line. All over the world the mission is the same—to make life comfortable and add value to life and the places you unwind and relax. Cane–line focus' on quality and innovative technologies to create designs that will bring joy today and in the future. Cane–line designs are made with the greatest care for the environment and the well–being of people.
Cane–line
February 22, 2022
Selected BySecher was launched in 2020 with the aim of reintroducing carefully handpicked furniture by lesser–known Danish designers and furniture architects. The collection presents timeless lighting and furniture crafted with exceptional workmanship, high quality and a strong attention to detail. Each Selected BySecher piece is designed as a refined addition to modern interiors. Selected BySecher is part of Gallery Secher Fine Art & Design, which has specialised in fine art, design and furniture classics since 2002. Everything at Secher in Copenhagen reflects a deep passion for, and knowledge of, classic Danish design and craftsmanship.
Selected BySecher
February 10, 2023
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