Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
Proof of Concept is a dynamic exhibition platform exploring the intricate and captivating processes behind design. Showcasing work from a collective of multidisciplinary studios, it highlights self–initiated projects, products that never reached the market, and designs already in circulation. By shedding light on the extensive development process, the exhibition offers a rare glimpse into the evolution of a product—revealing the ideas, challenges, and creativity that shape its journey.
Proof of Concept
January 22, 2025
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What if you could buy a chair that one day turned into a table, shapeshifting with your changing needs? This is the fundamental idea that LOOPE is based on, a new brand, launched by Polish–based, Studio Rygalik who has spent the last years surveying what it means to own furniture, protecting our planet from plastic waste. The result is LOOPE. This brand offers a furniture suite, called the Effects range, that includes five collections, Armstrong, Rounder, ALLin, OneL and faT Table. The distinct idea: made with 100% recycled material, after years of use, any of the products in the range can be returned and transformed into another currently available product.
LOOPE
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We Do Wood was founded in Copenhagen in 2011, based on the vision that new Danish design and strict sustainability principles should be closely intertwined. While not aiming to revolutionise the industry, We Do Wood seeks to contribute to a new era of reliability. Their primary goal is to produce high-quality furniture that embodies both functional and expressive honesty. We Do Wood is committed to consistently pursue superior alternatives and strongly believes in collective responsibility towards future generations. Dedicated to making a positive impact on our planet.
WeDoWood
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RE/CRAFT, based in New York, has been committed to interpreting the values of sustainability, culture, society, environment and the public through its products since its establishment in 2022. RE/CRAFT seeks a balance between sustainable materials, industry, functionality and social values. During 3daysofdesign, RE/CRAFT project brings together a group of excellent designers whose work reflects on materiality, function, and the broader role of design in society. Designers include: Ruiting Xu, Xixiao Zhang, Zheng He, Bo Zhang.
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Accessories
Other Exhibitions
De La Espada applies decades of design rigour, engineering expertise and craft innovation to create furniture built to last a lifetime; contemporary pieces at the pinnacle of woodworking and upholstery. Their solar-powered workshop in Portugal is unique in the industry: a centre of creativity where craftspeople, designers and product engineers work in tandem in real time. They collaborate with leading designers and artisans, furthering their pursuit of product innovation and excellence. De La Espada sits at the heart of design and craft and represents true luxury: creativity over imitation; extensive development; traditional methods now in scarce supply; a single aesthetic point-of-view; and no compromise on materials or effort.
De La Espada
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Troldtekt designs, develops and manufactures acoustic panels made from Danish wood and cement. The company’s mission is to improve acoustic comfort in buildings while ensuring a healthy indoor climate and offering architects a wide range of design possibilities. Since 2012, Troldtekt has placed the Cradle to Cradle® design concept at the core of its business strategy, with a continuous focus on creating value for the environment, society and business. The combination of wood and cement gives the panels unique sound–absorbing properties, ensuring good acoustics in any room. The material is resilient, suitable for moist environments and provides effective fire protection.
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HYFER OBJECTS is a Scandinavian interior design studio with a goal to redefine the world of design and attract conscious design lovers, representing galleries, life-style hotels, private homes and offices. Dedicated to pushing the boundaries of artistic expression, Hyfer Objects use various upcycled waste materials combined with innovative production methods such as 3D printing. Their furniture is both durable and luxurious, carefully designed to stay in a circular loop so as to minimise further waste. All products are made to order and manufactured in Sweden. The award–winning team is known for its commitment to creativity, quality and environmental responsibility.
HYFER objects
January 22, 2024

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