Made by Choice

Made by Choice
Cover image missing

Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
Un’common is a Polish design studio creating furniture from the finest materials such as marble, wood, and steel. At the core of the brand lies stone, the starting point of its design language and the essence of its identity. The founders believe that furniture should be more than well–designed functional objects; it should be a feast for the senses. It should evoke emotion and offer a tactile, multi–sensory experience. Few materials achieve this as powerfully as marble. Timeless, refined, and natural, marble has been used for centuries in architecture, art, and everyday life. Its weight, structure, and inherent imperfections give Un’common’s designs a sense of permanence and quiet sophistication.
Un'common
January 15, 2024
Accessories
Furniture
Part of 2024
Part of 2025
Part of 2026
Born in Rome. Refined in Helsinki. Designed for Generations. A family company led by Aksel, Carola, Mikko and Valentina, Rytsola celebrates the union of two rich cultures: the timeless artistry of Italy and the minimalist innovation of Finland, with a strong belief that great design transcends borders and generations. Its cross–cultural designs, focusing on handmade furniture and marble accessories, blend Italian elegance and warmth with the clean lines, functionality, and natural harmony of Finnish craft. By making high–quality pieces that stand the test of time, Rytsola places craftsmanship, durability and sustainability at the heart of its philosophy—reducing waste while shaping a future where elegance and responsibility coexist.
RYTSOLA
November 4, 2025
Furniture
Accessories
Part of 2026
SPACES WITHIN creates sculptural hardware designed as jewellery for spaces. Conceived in Stockholm and crafted in Florence, the collection explores themes of refinement, elegance, and poetic expression through distinctive forms and tactile finishes. Each piece is crafted from solid recycled brass at a second–generation foundry in Florence, where traditional craftsmanship meets contemporary design. Intended to be composed freely, the hardware brings subtle elegance, character, and renewed energy to interiors.
SPACES WITHIN
January 30, 2023
Accessories
Part of 2023
Part of 2024
Part of 2025
Part of 2026
HAY is a design brand that creates high–quality furniture, lighting, and accessories that are long–lasting and affordable, in collaboration with the best designers from around the world.
HAY
February 4, 2022
Accessories
Furniture
Rug & Floor
Part of 2022
Part of 2023
Other Exhibitions
Vandra Rugs crafts handmade rugs that blend contemporary design with exceptional craftsmanship. Made from high-quality natural materials like cotton, wool felt, wool yarn, and linen, each piece offers durability and a rich tactile experience. As a luxury lifestyle brand, Vandra Rugs produces made-to-order, handwoven rugs and tapestries with careful attention to quality and artistry. Founded 2007, the Ukrainian atelier unites skilled local artisans with Swedish design expertise, creating collections with cultural depth, technical precision, and Scandinavian sensibility. Vandra Rugs offers bespoke and collection pieces for residential, hospitality, and office interiors, with projects including Swedish Embassies and the Swedish National Board.
Vandra Rugs
February 12, 2024
For more than a century, Knabstrup Keramik has been a place where ceramists and designers meet around the material, the craft, and the ideas behind form. The collaboration between artists, craftsmanship, and production continues to shape the development of the brand. Today, Knabstrup Keramik builds on this tradition by continuously inviting new creative voices to explore the possibilities of ceramics in a dialogue between the archive and contemporary craft. Experience the art of ceramics up close — where details, materials, and collaborations become the starting point for new interpretations of ceramic craft.
Knabstrup Keramik
February 10, 2025
Fucina Frammenti is a sustainable brand with an online shop focused on contemporary designs that prioritise material analysis and production processes. The brand aims to find new uses for Noble Waste—processed or semi–finished results—derived from the production cycles of other companies. This waste is repurposed through thoughtful design, creating new products with minimal energy expenditure while adhering to principles of disassemblability and monomateriality. This formula, called Noble Waste Mix, embodies a circular production–consumption–reuse model. Fucina Frammenti continually refines its practices through research, experimentation, and exploration of new materials, resulting in a constantly evolving product catalog.
Fucina Frammenti
November 12, 2024
Scandinavian office chair pioneer Savo has spent over half a century raising the bar for workspace seating standards. An industry leader with a legacy of innovation deeply embedded in its DNA, the company creates premium workplace seating that blends functionality with clean aesthetics. Designed to adapt to the user’s body, not the other way around, each chair is highly intuitive and reflects the latest human-centric research. Savo is committed to sustainability and embraces a circular economy approach, using a modular design that extends product life through easy repairs and updates.
SAVO
February 17, 2022
×
Made by Choice
Check back soon!