Made by Choice

Made by Choice
Cover image missing

Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
22 System is a patented innovation in the field of electrical products and accessories, conceptualised by Omer Arbel and launched in 2009. A marriage of technology and design, the system allows electrical and data devices to be seamlessly integrated into a variety of finish materials, minimising visual noise while elevating everyday necessities into considered architectural elements.
22 System
March 28, 2025
Accessories
Part of 2025
Part of 2026
Warp & Weft is a boutique design studio based in New York City, renowned for its luxurious, handcrafted rugs that marry artistry and functionality. Founded by Michael Mandapati, the studio believes that a well–designed rug forms the foundation of any space, weaving together colour, texture, and form into cohesive design narratives. Upholding traditional hand–knotting techniques, Warp & Weft creates rugs that embody 'soul and integrity,' serving as anchors that capture the shared experiences of their inhabitants. Committed to sustainability and ethical practices, the studio honours the artisans behind each piece while bridging cultural heritage with contemporary luxury, establishing Warp & Weft as a leader in responsible rug design.
Warp & Weft
January 29, 2025
Rug & Floor
Part of 2025
Part of 2026
WOUD is a Danish design brand founded with the vision of establishing a harmonious collective that blends the talents of innovative newcomers and experienced designers. With a broad and deep selection of refined furniture, home accessories and lighting designs, WOUD creates timeless pieces that are made for you — and made for use. Deeply anchored in the Scandinavian design heritage and enriched by creative perspectives from around the world, the collection draws inspiration from the clean lines of modern architecture and the serene, soothing hues found in nature. Embodying the essence of elegant simplicity, longevity and honest craftsmanship.
WOUD
January 10, 2023
Furniture
Lighting
Part of 2023
Part of 2024
Part of 2025
Sausset Leou is an architecture studio born from the affinity of its founders, grounded in a poetic, vernacular, and radical approach to spatial design. During their architectural studies at ENSA Paris Val de Seine, Kim and Rémy worked together on alternative design projects through shared studio workshops. Sausset Leou asserts a rigorous sensibility and a precise sense of poetry. Their approach combines formal rigour with narrative freedom, rejecting hierarchies between building typologies. Each project is conceived as a sensitive reinterpretation of the history of places and people. The aim is to make beauty accessible to everyone, without distinction.
SAUSSET LEOU
November 27, 2025
Lighting
Furniture
Other Exhibitions
What began over 20 years ago as a spontaneous experiment in Tom Rossau’s Copenhagen workshop has evolved into a distinctive design philosophy. While shaping wooden slats into a cylindrical form, Tom discovered the expressive potential of light, material, and form, and a new chapter in Danish lighting design was born. Today, the collection has grown to include a wide range of materials and styles, yet the brand remains rooted in curiosity, craftsmanship, and sculptural design. Each lamp is still meticulously designed and handcrafted in Copenhagen, with a strong focus on quality and responsible production, bringing Danish design to interiors around the world.
Tom Rossau
January 12, 2022
Founded in 2017 with a vision to create sensuous lighting designs that enhances ambiance and transform spaces. Nuura means light and honour. The name reflects a commitment to honouring light as an essential element of life and a foundation of well–being. Rooted in Danish design traditions and inspired by nature, Nuura creates versatile lighting collections for both private and public spaces. The brand’s essence lies in a modern reinterpretation of the chandelier, symbolising generosity and abundance. Guided by the belief that light is a vital source of well–being, Nuura creates timeless lighting designed to last for generations.
Nuura
February 10, 2022
Flokk & Fjell is a Norwegian design brand operating at the intersection of nature, craftsmanship, and architecture. Using locally sourced wool from traditional sheep breeds and natural dyes, the company creates handcrafted acoustic panels that combine technical performance with a refined, tactile expression. Rooted in a biophilic philosophy, the products enhance soundscapes while supporting calm, human–centered interiors. Founded by architect Annemieke Koopmans, Flokk & Fjell positions acoustics as an integral part of interior design. All production takes place in Norway, ensuring quality, transparency, and a low–impact process aligned with the demand for sustainable, design–led materials.
Flokk & Fjell
April 9, 2026
The story of sog begins in the world of bespoke furniture in Japan, where its creators listened to countless stories—the single line drawn by an architect, the quiet wish of a user. To answer each one, the brand's artisans sculpted wood, tailored fabrics, and bent metal. The myriad forms born and then vanished in this process became what they call the “memories of design.” From this vast accumulation of memories and experience, “sog” was born: a brand that carves out the "So” (素)—the elemental form destined to become the standard of the future.
sog
February 1, 2026
×
Made by Choice
Check back soon!