Made by Choice

Made by Choice
Cover image missing

Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
Founded in 1898, Dinesen is a family–run Danish company with 128 years of experience crafting high–quality wooden products. With its HQ and production site in southern Denmark, Dinesen is known for bespoke wooden floors and surfaces, made from carefully selected trees from responsibly managed Western European forests. Rooted in curiosity, care, and responsibility, Dinesen honours its heritage while pushing boundaries to unlock the full potential of wood. The company collaborates with architects, designers, and artists to reimagine the material, reflecting a genuine appreciation for it.
Dinesen
January 6, 2023
Part of 2023
Part of 2024
Materials
Part of 2025
Part of 2026
HYLEtech is both a company and a product: a multi-patented technology that uniquely combines recycled aluminum and light into a single solution. Its technical potential is virtually limitless, enabling the creation of products, furniture, and installations previously unimaginable with conventional materials. Durable, recyclable, technical, visionary, simple, and ecological, HYLEtech is engineered for effortless disassembly, allowing easy separation of components to optimize recycling and reduce environmental impact. Today, HYLEtech is evolving to integrate additional technologies beyond light, expanding its applications toward the world of architecture.
Hyletech 5 Holding
February 11, 2025
Furniture
Lighting
Part of 2025
Part of 2026
Helle Mardahl Studio operates at the intersection of art and functionality to create a dreamy universe of richly coloured glass designs of eccentric deviance. A graduate of London’s Central Saint Martins, Helle Mardahl is an artist and designer whose work is marked by a sense of lavishness and extravagance combined with a sense of flamboyance. As a designer, Helle Mardahl is concerned with the beauty of contrasts. Her richly coloured glass designs are alive and natural, fragile yet robust, simple yet ornate.
Helle Mardahl Studio
January 27, 2022
Accessories
Lighting
Part of 2022
Part of 2023
Part of 2024
The Form Follows creates furniture and design objects that balance clarity of form with a distinct sense of character. The collection ranges from refined accessories to bold statement pieces. While rooted in a minimal design language, the studio embraces the emotional potential of texture and colour, bringing warmth and personality to everyday spaces. Each object is conceived with longevity in mind, crafted from honest materials and shaped through thoughtful construction. Because good design doesn’t demand attention—it earns it over time.
The Form Follows
December 21, 2025
Furniture
Lighting
Accessories
Part of 2026
Other Exhibitions
Garde Hvalsøe has, since 1990, created kitchens and interiors shaped by hand, material, and architectural intent. Each project begins with natural materials and the people who will live with it. Made to order, every detail is considered in relation to its purpose and surroundings. Rooted in Danish craftsmanship, the work reflects a belief in making things properly, allowing time, technique, and material to define the result. Interiors made to be used, to age, and to remain.
Garde Hvalsøe
November 7, 2022
Intra lighting, established in 1989, is a global provider of mastery lighting solutions. As one of the most important players in the lighting market, Intra lighting strives to contribute to the world's well-being. Places, where everything feels right, have their reason behind. Every day Intra lighting searches for new and better lighting solutions to empower the designers with the best lighting instruments to orchestrate well-deserved lighting comfort on the planet. Light where it is needed, when it is needed and as much as needed.
Intra lighting
March 10, 2025
Bretz combines two essentially contrary, but fundamental desires in life: On the one hand, the creations take you on fantastic journeys full of adventure and freedom. But, on the other hand, they wrap themselves around you making you feel safe and secure. This vision takes shape the brands workshop where Bretz strides forth with a bold pioneering spirit while drawing on over a hundred years of German upholstery tradition. Born out of a passion for the unexpected coupled with sophisticated production techniques, Bretz creates exceptional modular and multifunctional concepts. Only when sofa, bed, armchair or accessory has been honed right down to the last detail, will they meet our exacting standards.
Bretz
December 9, 2024
WROOM, a brand that draws inspiration from the “MotorClassic” universe in the design and development of furniture for professional use. With a penchant for simplicity, functionality and sustainability, Wroom Furniture emphasizes modular solutions in materials such as recycled metal and plastic.
WROOM
January 20, 2025
×
Made by Choice
Check back soon!