Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
What began over 20 years ago as a spontaneous experiment in Tom Rossau’s Copenhagen workshop has evolved into a distinctive design philosophy. While shaping wooden slats into a cylindrical form, Tom discovered the expressive potential of light, material, and form, and a new chapter in Danish lighting design was born. Today, the collection has grown to include a wide range of materials and styles, yet the brand remains rooted in curiosity, craftsmanship, and sculptural design. Each lamp is still meticulously designed and handcrafted in Copenhagen, with a strong focus on quality and responsible production, bringing Danish design to interiors around the world.
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Cassina, founded in Meda, northern Italy, in 1927, embraced industrial production in the 1950s, shifting from craftsmanship to serial manufacturing. The company has always stood out for research and innovation, combining advanced technology with traditional savoir-faire. Over the years, it collaborated with leading architects, designers and creatives to develop new forms and projects, building an eclectic collection. Karakter x Cassina is now part of Cassina’s atmospheres, offering a curated mix of design heritage and contemporary expression that strengthens “The Cassina Perspective”, where innovative products and Modern Movement icons create welcoming environments through a design code based on excellence.
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Frilund's foundation is built on respect. Respect for the craft, for the materials, for the Danish tradition of design and craftsmanship, and for the furniture classics. The brand specialises in metal and wood work, and work with skilled craftsmen and use only local materials. All the furniture is designed, produced and assembled in Denmark. With Frilund, both people and furniture are in good hands.
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The name EDITORA means "editor."​ Based in Japan—a nation far from where the great masters of design once lived—they have always viewed their work through a unique lens. This distance has granted a different perspective. EDITORA's foundation lies in the firm MAKE AND SEE, which has designed and manufactured bespoke furniture for Japan’s finest hotels and restaurants for over ten years. Throughout this journey, their work has been rooted in a profound, unwavering respect for the masters. A brand that distills the experience, philosophy, and cultivated vision over years of craftsmanship. Each piece is realised by Japan’s leading artisans—it is its definitive response to the legacy of these greats.
EDITORA
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Nordal is a Danish interior design brand, but it’s much more than that. Home is an important part of life—perhaps more important than ever before. It’s where comfort, peace and balance can be found. The design philosophy is clear: Furniture and interior design from Nordal must allow you to create a cosy, personal and inspiring home. Nordal is driven by a strong passion for aesthetics, functionality and quality. Through the many years in the business, Nordal has developed a close and unique cooperation with craftsmen and suppliers all over the world. These close relationships are essential to the continued design and realisation of quality products that unite aesthetics and functionality.
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Progressive by nature, Hem creates contemporary furniture for architectural spaces, combining experimentation with durability and a commitment to responsible production. Known for its bold designs, close attention to detail, and materiality, Hem collaborates with leading designers such as Max Lamb, Sabine Marcelis and Faye Toogood, alongside leading European manufacturers, to develop distinctive, purposeful pieces defined by clarity, quality, and longevity.
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Luna Metal is a metal workshop specialised in custom–made solutions, offering both small–batch production and one–off pieces. The workshop creates a wide range of products—from furniture and lighting to handles, fittings, industrial components, and kitchens. With expertise in product development and high–quality finishes, Luna Metal works across scales to deliver metal solutions for a variety of applications.
Luna Metal
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