Made by Choice

Made by Choice
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Made by Choice is an award–winning design brand from Finland. Their vision is based on the value of collective creation and the promotion of sustainable Nordic values and traditional design. Made by Choice has a strong commitment to producing sustainable, bold, and innovative products at reasonable prices, combining modern woodcraft with the latest technology. All products are manufactured in the company's own factory in southwestern Finland. Made by Choice collaborates with leading designers and interior designers in projects to create new urban spaces and has, among other things, been awarded Life–Enhancer of the Year by Wallpaper* Design Awards 2022.

Finnish design brands are sailing from Turku to Copenhagen on the historic Hallberg–Rassy 45 yacht named Lycka. Made by Choice Sailing Society curates and brings together leading names in Finnish design to create a unique and captivating exhibition for the 3daysofdesign festival. Lycka will be the set featuring 4 Finnish brands, in its surroundings at Tom’s Oyster Shack. The event will also include a Midsummer sauna, tying the theme to the Finnish Midsummer tradition and Summer Solstice. Made by Choice will launch a new outdoor furniture line with Annakaisa Liehu & Rebecca Norberg and a sauna accessory line with Martina Claesson.

Related Exhibitions
Fornace Brioni was founded in 1920, following the acquisition of the so-called “Fornacione” (according to certain documents still stands on its original location of 1883). The family-run company is now in its fourth generation, headed by Alessio and Alberto Brioni, who are planning the future of cotto maintaining their strong link with the past. Fornace Brioni is a leader in the renovation of old flooring, and has over the years carried out constant research on the potential of this material that produces in several versions, ranging from uniform and variegated cotto to glazed versions. The products of Fornace Brioni have been selected by architects all over the world for use in contemporary and timeless interiors.
FORNACE BRIONI
March 23, 2023
Part of 2023
Furniture
Part of 2026
Based in India, the studio is rooted in ancient wisdom, where sustainability and care are integral to everyday living. Working closely with local artisans and locally sourced wood, the furniture draws from South Asian traditions of sitting and spatial setting. Naturally seasoned, aged trees—crafted without nails or screws—form the core language of the work. A life–centred approach ensures no harmful disruptors enter the environment, protecting everyone from maker to end user. Continually pushing the boundaries of furniture typology, the studio explores Indian minimalism while revisiting traditional skills through a contemporary lens, creating pieces that hold space and life in equal measure.
Studio Pallavi
January 30, 2026
Furniture
Part of 2026
TABLEAU is a Copenhagen-based design studio founded in 2018 by Julius Værnes Iversen. Operating at the intersection of art and design, the studio works across spatial design, curation, and object creation, bringing together artists and designers to blur boundaries between functional and expressive. Secolo, based in Milan, creates contemporary design rooted in artisanal expertise and high-quality, locally sourced materials. Defined by sculptural forms, refined detailing, and functional elegance, all pieces are 100% made in Italy.
TABLEAU + SECOLO
November 8, 2023
Accessories
Furniture
Part of 2022
Part of 2023
Part of 2024
Audo Copenhagen brings together a century of Danish design values with a global outlook. At the heart of every Audo piece is an understanding of how people live, gather and connect—resulting in furniture, lighting and objects shaped by quality, purpose and an ethos of soft minimalism. Rooted in Copenhagen but reaching far beyond it, Audo designs environments that invite comfort, creativity and, most importantly, connection. Working in close collaboration with leading designers—and in constant dialogue between heritage and contemporary—Audo delivers a residential take that is deliberate and deeply liveable.This is where we meet: through thoughtful design, in real spaces, and in the feelings that endure long afterwards.
Audo Copenhagen
January 6, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
Other Exhibitions
Nardi designs and produces designer furniture for outdoor spaces to ensure the utmost comfort and relaxation in the open air. The company produces chairs, armchairs and fixed and extensible tables, modular sofas, sun loungers, outdoor partitions and many other integrated solutions, designed to furnish any outdoor area, from the residential to the contract sector. Polypropylene, aluminium and post–consumer plastic are the main materials used in production. They are chosen for being fully recyclable and for their high resistance to weather conditions, making them ideal for extended outdoor use without requiring any special maintenance.
NARDI
March 2, 2023
Moroso is an independent, family–run managerial company founded in 1952 and built around a corporate model that, in the encounter between Art and Industry, gives shape to designers’ ideas by balancing creative vision, industrial processes and craftsmanship, handling everything from a single bespoke design to mass  production. All made in Italy. Moroso has repeatedly taken the lead in the past several decades to create collections of home furnishings that have been lauded for their artistic merits and excellence in construction. Their roster of designers includes Ron Arad, Patricia Urquiola, Ross Lovegrove, Tokujin Yoshioka, Doshi & Levien, Tord Boontje and Nendo among others.
Moroso
April 11, 2024
Blå Station is a family business based in a former sewing factory in Åhus, on the south–east coast of Sweden, where the ocean is as restless as the brand itself. Their focus lies on the interiors that surround us—how they are built, how they function, and how people interact within public spaces. Questions about changing social behaviours and evolving demands continually inspire new ways of thinking. To meet contemporary needs and desires, Blå Station believes in maintaining an open and innovative mindset, guided by childlike curiosity and a firm rejection of shortcuts and apathy. Fuelled by curiosity, the search for the unexpected and the yet–to–be–discovered continues. Peace, Love & Good Design.
Blå Station
March 23, 2022
We Do Wood was founded in Copenhagen in 2011, based on the vision that new Danish design and strict sustainability principles should be closely intertwined. While not aiming to revolutionise the industry, We Do Wood seeks to contribute to a new era of reliability. Their primary goal is to produce high–quality furniture that embodies both functional and expressive honesty. We Do Wood is committed to consistently pursue superior alternatives and strongly believes in collective responsibility towards future generations. Dedicated to making a positive impact on our planet.
We Do Wood
January 11, 2024
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