ILLUM X SELETTI

ILLUM X SELETTI
Cover image missing

Inspired by the iconic SELETTI MARKET concept, Supermarket transforms into a surreal and playful retail universe during 3daysofdesign. Discover a curated world where contemporary Italian design meets pop culture, irony and imagination — filled with bold objects, statement lighting and unexpected installations that blur the line between art and everyday life. Step inside an immersive SELETTI experience celebrating creativity, colour and wonderfully unconventional design in the heart of Copenhagen.

Inspired by the iconic SELETTI MARKET concept, Supermarket transforms into a surreal and playful retail universe during 3daysofdesign. Discover a curated world where contemporary Italian design meets pop culture, irony and imagination—filled with bold objects, statement lighting and unexpected installations that blur the line between art and everyday life. Step inside an immersive SELETTI experience celebrating creativity, colour and wonderfully unconventional design in the heart of Copenhagen.

Related Exhibitions
Solid Space Studio bridges architecture and furniture design, creating modern, timeless pieces and spaces that prioritise human scale, connection, and thoughtful context. The studio designs for long–term use, developing furniture and environments that enhance everyday life in both private and public settings. At 3daysofdesign, the studio presents the Sun Ray Chair—an asymmetrical work of art designed by architect Desiré Apelgren, founder of the studio. The chair reinterprets a classic form in a fresh, bold yet timeless way, challenging conventions while reflecting the studio’s focus on the relationship between furniture, space, and human interaction.
Solid Space Studio
February 2, 2026
Furniture
Part of 2026
Founded under the Spanish sun more than fifty years ago, Sancal's passionate, open, and respectful identity in each of its designs. Combining contemporary, timeless, and eclectic styles, the brand creates products with a distinctive twist that are both functional and customisable. Sancal emphasises innovation, simplicity, creativity, and emotional connection, encouraging a joyful approach with the motto “Smile, break the mould, and be happy!” With a strong focus on sustainability, local production, and collaboration with designers from around the world, Sancal's expressive and durable creations strive to make a positive impact.
Sancal
January 22, 2025
Part of 2025
Furniture
Part of 2026
Quality defines every space and enhances well-being. Walter Knoll furniture engages the senses, conveys appreciation, and shapes outstanding architectural projects worldwide. Since 1865, design and craftsmanship have been based on the finest materials: leather, fabric, and wood. Long-standing collaborations with leading architects like Norman Foster and renowned designers such as EOOS shape the collections. Whether in private homes or prestigious projects like the European Central Bank, tailored solutions create unique, representative spaces. Sustainability, timeless aesthetics, and masterful craftsmanship define every product – built to last for generations.
Walter Knoll
February 3, 2025
Furniture
Part of 2025
Part of 2026
Frilund's foundation is built on respect. Respect for the craft, for the materials, for the Danish tradition of design and craftsmanship, and for the furniture classics. The brand specialises in metal and wood work, and work with skilled craftsmen and use only local materials. All the furniture is designed, produced and assembled in Denmark. With Frilund, both people and furniture are in good hands.
Frilund Furniture
April 15, 2026
Part of 2026
Furniture
Other Exhibitions
ANDREA TSANG is a Stockholm–based design studio creating objects defined by sculptural restraint, tactile presence, and quiet atmosphere. Rooted in ceramics handcrafted in the studio’s Stockholm workshop, the practice explores how objects occupy space and participate in everyday rituals. Each piece is designed to bring balance, rhythm, and material presence to the home. Founded by Andrea Tsang after a decade in fashion design, the studio reflects her journey between Hong Kong, Shanghai, and Stockholm—combining sensitivity to material, refined craftsmanship, and a disciplined design language. In 2024, the brand opened its first showroom in central Stockholm, an intimate environment where objects and atmosphere can be experienced together.
ANDREA TSANG
March 18, 2026
Objects May Vary is an cross–disciplinary collaborative exhibition platform dedicated to experimental design . It invites independent and emerging designers to respond to a single object typology, using it as a starting point rather than a fixed brief. The platform is founded on the belief that typologies are not limitations but generative frameworks: recurring forms that, when questioned, open space for new ideas, materials, and approaches.
Objects May Vary
January 26, 2026
Ishinomaki Laboratory is a furniture brand founded in Ishinomaki City, Miyagi Prefecture after the Great East Japan Earthquake in 2011. It began as a local initiative supporting recovery through DIY projects, restoring community spaces and collaborative efforts to reimagine the city. Early work included building outdoor benches with local high school students and workshops through Herman Miller’s disaster–relief program. In 2014, it became a company, expanding through collaborations with Japanese and international designers and distributing products globally. In 2024, it partnered with Karimoku Furniture to develop two series: Maker Pack and The Originals, made in Ishinomaki. Today, it serves as a hub for the global “Made in Local” network.
Ishinomaki Laboratory
March 12, 2026
Hollis+Morris proudly established its roots in Toronto, Canada, where its designs are inspired, materials are sourced, and it's timeless pieces are made. Solid wood furniture and lighting that balance modern style, a commitment to function, and a distinctive approach to design. Trademark integrations of FSC-certified solid wood and metal celebrate the inherent strengths of each material, resulting in thoughtful, sustainable, quality pieces made to last. Versatile and well-crafted, Hollis+Morris'​ furnishings complement residential, commercial and hospitality spaces.
Hollis+Morris
February 11, 2025
×
ILLUM X SELETTI
Check back soon!