ILLUM X SELETTI

ILLUM X SELETTI
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Inspired by the iconic SELETTI MARKET concept, Supermarket transforms into a surreal and playful retail universe during 3daysofdesign. Discover a curated world where contemporary Italian design meets pop culture, irony and imagination — filled with bold objects, statement lighting and unexpected installations that blur the line between art and everyday life. Step inside an immersive SELETTI experience celebrating creativity, colour and wonderfully unconventional design in the heart of Copenhagen.

Inspired by the iconic SELETTI MARKET concept, Supermarket transforms into a surreal and playful retail universe during 3daysofdesign. Discover a curated world where contemporary Italian design meets pop culture, irony and imagination—filled with bold objects, statement lighting and unexpected installations that blur the line between art and everyday life. Step inside an immersive SELETTI experience celebrating creativity, colour and wonderfully unconventional design in the heart of Copenhagen.

Related Exhibitions
Aesop was established in Melbourne in 1987, and has since been developing efficacious and aromatic formulations for the skin, hair, body and home, guided by a sincere interest in intelligent design—their pared–back containers are created with the utmost care to ensure functionality and pleasure, and each store interior is created with careful consideration to the fabric of its neighbourhood. Avant–garde and sensitive store design has been and will continue to be an integral part of what Aesop is—true to the brand’s conviction that few things are more conducive to a life well-lived than well–considered design.
Aesop
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Accessories
Part of 2024
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Luna Metal is a metal workshop specialised in custom–made solutions, offering both small–batch production and one–off pieces. The workshop creates a wide range of products—from furniture and lighting to handles, fittings, industrial components, and kitchens. With expertise in product development and high–quality finishes, Luna Metal works across scales to deliver metal solutions for a variety of applications.
Luna Metal
April 16, 2026
Furniture
Accessories
Lighting
Kitchen
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For 60 years, Ingo Maurer has been designing and manufacturing exceptional designer lamps that bridge the gap between everyday objects and art. The Munich–based company's internationally renowned designs can be found in the collections of some of the world's most important museums, including the Museum of Modern Art in New York. Under the creative direction of Axel Schmid, Head of Product and Project Design, the team develops iconic luminaires that combine technical precision with a playful and often ironic design approach. Ingo Maurer's products are designed to surprise and inspire. As well as creating serial luminaires, the company has also made a name for itself as a designer of public and private spaces around the world.
Ingo Maurer
February 15, 2022
Lighting
Part of 2022
Part of 2025
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Molteni&C is a market–leading company specialising in the production of indoor and outdoor furniture, kitchens, and bespoke furnishings. It is part of the Molteni Group, the leading independent industrial group in the high–end furniture sector, with Made in Italy production. The Group constantly invests in research and technological innovation, giving its products an intrinsic quality that stands the test of time, and collaborates with the most prestigious international architectural firms and designers, such as Creative Director Vincent Van Duysen. By crafting moments in which people can express their best selves, Molteni&C inspires and moves forward the culture of quality living.
Molteni&C
April 23, 2025
Furniture
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Outdoor
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Other Exhibitions
Scandinavian Design Embassy is an initiative aimed at promoting Nordic design companies internationally at Nordic Embassies around the world. It brings together key organisations including the Finnish Design Embassy, Norwegian Design Industry, the Swedish Institute and Svensk Form. Through this partnership, they strengthen the innovative and sustainable design principles that define the Nordic countries. Building on the success of the Finnish Design Embassy initiative, which has been active since 2022, this project has extended the concept to neighbouring countries for an even stronger presence around the world.
Scandinavian Design Embassy
March 27, 2026
Since its founding in Merano, Italy, in 1962, Flos has long been recognised as a company of excellence, creating innovative and poetic forms of light that surprise and inspire. With an exceptionally rich legacy of timeless icons, the brand is renowned for its ability to combine design and technology with art and culture to powerful effect. Today, operating through four divisions in close synergy—Decorative, Architectural, Outdoor, and Bespoke—Flos continues to honour and carry forward its extraordinary heritage while pursuing the unexpected. The brand manufactures high–end designer lighting and innovative solutions for every living environment, both indoors and outdoors.
Flos
February 8, 2022
Viabizzuno is an Italian architectural lighting brand built on a philosophy of designing light rather than producing lighting objects. Rooted in craftsmanship, research and innovation, the brand works at the intersection of architecture and light, developing standard and bespoke solutions that integrate seamlessly into space. At its core lies a deep commitment to “care” — for people, for materials and for the architectural and environmental context — transforming light into a cultural and spatial tool that shapes atmosphere, perception and well-being.
Viabizzuno
February 27, 2023
Birgitte Due Madsen is a Copenhagen-based artist and designer working across furniture, objects, and sculptural form. Her practice centres on materiality, light, and aesthetics, exploring how structure and surface inform both function and perception. Working with materials such as gypsum, resin, wood stone, and concrete, she develops pieces through a process that moves from abstraction to precise realization. The work spans custom commissions, serial designs, and unique pieces, often produced in close dialogue with manufacturers. Defined by tactile textures, controlled colour, and a distinct geometric language, each object reflects a commitment to craftsmanship and a considered approach to form, material, and use.
Birgitte Due Madsen
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