ILLUM X SELETTI

ILLUM X SELETTI
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Inspired by the iconic SELETTI MARKET concept, Supermarket transforms into a surreal and playful retail universe during 3daysofdesign. Discover a curated world where contemporary Italian design meets pop culture, irony and imagination — filled with bold objects, statement lighting and unexpected installations that blur the line between art and everyday life. Step inside an immersive SELETTI experience celebrating creativity, colour and wonderfully unconventional design in the heart of Copenhagen.

Inspired by the iconic SELETTI MARKET concept, Supermarket transforms into a surreal and playful retail universe during 3daysofdesign. Discover a curated world where contemporary Italian design meets pop culture, irony and imagination—filled with bold objects, statement lighting and unexpected installations that blur the line between art and everyday life. Step inside an immersive SELETTI experience celebrating creativity, colour and wonderfully unconventional design in the heart of Copenhagen.

Related Exhibitions
One of the most enduring furniture companies in Italy, Acerbis stands as a connoisseur’s benchmark of Italian design — a pioneer with 150 years of expertise, whose continual search for modernity has produced creations of stunning innovation. Today, that mission continues with fresh vigor. With industry leader MDF Italia acquiring Acerbis to elevate its presence in the international market, and creative directors Francesco Meda and David Lopez Quincoces helming a dynamic path forward, Acerbis affirms its family-led lineage of cutting-edge vision, and its universe of designs that unite function and the avant-garde.
Acerbis
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Bundle Studio is a Copenhagen based design studio working at the intersection of material research and industrial furniture production. The studio develops furniture and objects through a hands on process where structure, material behavior and construction define the expression. The practice includes work with natural fibre composites and biobased adhesives. With a curiosity for new and bio based materials, each project explores how emerging materials shape form, tactility and use. Rather than applying a predefined style, the studio lets material logic guide proportion and detail. The work aims to support a gradual green transition within the furniture industry through design and long term collaborations with manufacturers.
Bundle Studio
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Secto Design is a Finnish family–owned company known for its architectural, wooden design lamps. Each lamp is meticulously handmade at the company’s factory in Heinola, Finland, where locally sourced, certified birch wood meets sustainable production methods. The harmonious light of the luminaires and the warm tones of wood create an inviting atmosphere in both private and public spaces.
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Part of 2023
Part of 2024
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Located in the heart of central Copenhagen, Designmuseum Danmark is Denmark’s leading museum of Danish and international design. The museum shows up to eight exhibitions about design history, contemporary design, the design of the future, as well as Danish design icons by Verner Panton, Finn Juhl, Arne Jacobsen and more. The museum communicates quality and craftsmanship, ideas and processes, and breakthrough within design through it’s exhibitions, events, and learning activities. Designmuseum Danmark reopened in June 2022 after two years of renovations. Guests can now visit the new museum café for coffee, lunch or dinner, the new museum shop and the museum garden, which is a quiet, green oasis in the middle of the city.
Designmuseum Danmark
March 5, 2022
Accessories
Furniture
Materials
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Other Exhibitions
AYTM is a Danish design brand founded in Aarhus in 2015, where Scandinavian clarity meets expressive form. The collection consists of interior accessories and small furniture that bring character, atmosphere and intention into everyday spaces. Rooted in craftsmanship and quality materials, AYTM creates designs made to last — both physically and emotionally. Guided by the philosophy Form Follows Feelings, each piece is shaped to evoke mood, balancing minimalist traditions with sculptural lines and refined colors. Lives unfold among objects that carry memory, mood and intention. At AYTM, form is grounded in material and elevated by emotion, shaping how people experience and connect with the spaces around them.
AYTM
January 20, 2023
Swiss based USM Modular Furniture has been providing timeless and high–quality modular furniture designs suitable for both home and office environments for 60 years. Recognised as a design classic, USM Modular Furniture was formally accepted into the permanent Design Collection of the Museum of Modern Art in New York (MoMA), confirming the artistic character of the product. Created from a few basic elements, the company’s furniture offers tailor–made solutions that can be expanded or reconfigured as needed. Each furniture piece allows room for maximum versatility and creativity. To encourage long–term use, all of the USM product lines are made from high–quality materials for strength and durability to last for generations.
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Vermland creates high-quality kitchens and furniture crafted from solid wood frames built to endure for generations. Our modular system, designed for easy assembly, combines sustainability, durability, and affordability. Offering a variety of interior layouts and products, our collection is rooted in a refined yet innovative approach to design, blending interior aesthetics with architectural precision. At Vermland, we prioritize quality, functionality, and longevity, ensuring each piece enhances your space for years to come.
Vermland
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Sausset Leou is an architecture studio born from the affinity of its founders, grounded in a poetic, vernacular, and radical approach to spatial design. During their architectural studies at ENSA Paris Val de Seine, Kim and Rémy worked together on alternative design projects through shared studio workshops. Sausset Leou asserts a rigorous sensibility and a precise sense of poetry. Their approach combines formal rigour with narrative freedom, rejecting hierarchies between building typologies. Each project is conceived as a sensitive reinterpretation of the history of places and people. The aim is to make beauty accessible to everyone, without distinction.
SAUSSET LEOU
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