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Aiayu is a Danish lifestyle brand making timeless essentials for a conscious home and wardrobe in high quality, natural fibers. For the last almost two decades, Aiayu has created fewer, better things out of nature’s most beautiful materials, always with deep dedication to craftsmanship, quality, and responsibility. Specializing in rare natural fibers that are less common in the textile industry, Aiayu supports nomadic herders, small family farmers, and sustainable producers doing things differently. Pronounced [ai-ya-yu], Aiayu means ‘soul’ in the indigenous Aymara language of Bolivia.

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